What tech consumers are actually doing with technology – current MetaFacts TUP/Technology User Profile research results
Is playing immersive or other games on a PC more likely in a smaller or larger household? How widespread is PC game-playing in the US, Germany, UK, and Japan by household size?
Continue reading “PC gaming by household size [MetaFAQs]”
Game Desktops and Game Notebooks are coming into their own, reaching beyond the niche enthusiast.
However, they’re missing a key active game-playing segment – females. As we’ve reported in an earlier MetaFAQ, there is near gender equality for game players using Smartphones, Tablets, Game Consoles and everyday PCs.
Young males, age 25-34, are the major users for gaming desktops and gaming notebooks, using them at twice and three times the rate of the average connected adult.
Although targeting gaming enthusiasts is a successful strategy, only focusing on the formerly-strongest users misses out on a large segment of active players that could use some extra attention.
This may present a challenge to the makers of gaming PCs such as ASUS, Acer, Dell/Alienware, or HP, as they will need to make some adjustments to their marketing.
Female game players that are already active across many platforms are also big tech spenders.
Game PC companies that miss out on serving this segment might find their game over.
This MetaFAQs research result addresses one of the many questions profiling active game-players.
Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about game players across all devices and platforms is the TUP 2016 Game Consoles, Gaming PCs and Game-Playing Chapter.
These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).
For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.
There’s a rampant rumor that girls aren’t gamers. This has not been true for many years, and yet the idea seems to persist.
One reason is partly related to another stereotype which has some truth in this case: “The only difference between men and boys is the price of their toys”.
By far, males are the major users for gaming desktops and gaming notebooks, using them at twice and three times the rate of females.
These tricked-out, souped-up, and (sometimes) overclocked PCs are created to offer superior gaming experiences. Some are also designed to allow game enthusiasts to get under the hood and further extend the capabilities.
Females outnumber males for regular game-playing on Smartphones and Tablets, and by a wide margin. Sixty-one percent of active Smartphone gamers are female and 59% of Tablet PC gamers. This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.
Gaming PC makers HP, ASUS, Acer and Dell/Alienware have a challenge ahead to win over the hearts and minds of female gamers. These are an important segment to attract, too. Not only are they active game players across many platforms, they also spend substantially on tech products and services of all kinds.
This MetaFAQs research result addresses one of the many questions profiling active game-players.
Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about game players across all devices and platforms is the TUP 2016 Game Consoles, Gaming PCs and Game-Playing Chapter.
These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).
For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.
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