Tag Archives: FitBit

Every Step You Take – Smartphone Step-Trackers (TUPdate)

Every Step You Take – Smartphone Step-Trackers – a TUPdate by Dan Ness, March 24, 2017

Baby steps count, as long as they’re in the right direction.  Digital health promises positive outcomes for a wide range of people. However, like gym memberships and home treadmills, they don’t do much unless people use them. A first step for many is to use what’s handy. Most Smartphones can track a user’s steps, and many are being used for that purpose, although use isn’t as widespread as Fitness Trackers or Smartwatches.

Phone Home or Walk Home?

Using one’s Smartphone to track steps is a regular activity for 25 million, or 1 in 9, US adults. There are other ways to track one’s health. Electronics activity trackers, such as the FitBit, are being actively used by 39.6 million, or 18% of US adults.
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Filed under Demographics & Econographics, Fitness Trackers, Market Research, Personal and Productivity, Smartphones, Smartwatches, TUP 2016, TUPdate, Usage Patterns

Are tech wearers early adopters? (MetaFAQs on Wearable Technology)

Today’s earliest adopters of wearable technology include some, but not only, the earliest tech adopters. The first 10% of connected adults are using any of a HeadCam (such as a GoPro), a fitness tracker (such as FitBit), or a Smartwatch. These leading users are 41% higher than the average connected adult in their share of Early Adopters for key tech products. 22% of these adults sporting a wearable device were the first in their age group to adopt a PC, Mobile phone, or Tablet PC.GoPro goes surfing Creative Commons License courtesy Gordon Tarpley

Expanding the definition of wearable technology to include actively used Bluetooth Headsets, this group accounts for 18% of connected adults. These wearable technology users also include a higher-than-average share of Early Adopters, with 21%.

Although wearable technology products have been available and market-tested for decades, market conditions are finally pointing to this as an area of growth. Mobility as a lifestyle has expanded beyond the core road warriors into other market segments. Furthermore, awareness has broadened beyond the small set of enthusiasts. A substantial number of connected adults say they are eager to be “first” with wearable technology, and these aren’t only the early adopters.

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Filed under MetaFAQs, TUP 2014