Tag Archives: Facebook

Don’t let seniors fool you as they Zoom from behind [TUPdate]

By Dan Ness, Principal Analyst, MetaFacts, May 5, 2020

Ageism is widespread in the tech industry. Many younger computer experts had a good laugh when a recent call went out for COBOL programmers. That was, until these relative newbies realized how many citizens would be left waiting for financial support after the recent surge in demand for unemployment checks. Computer experts were even more chagrined then they heard about the hiring bonuses being offered and realized they did not have relevant skills.

As seniors “invaded” Facebook over the last decade, raising the average age bar to its present heights, (age 45 in the US and Germany), younger adults expanded their social networking to additional sites and apps that let them still keep some distance.

Meanwhile, parents and grandparents alike still crave connection, and increasingly find it online. Consequently, we’re seeing rapid adoption Zoom and FaceTime, as well as broader adoption of home delivery services.

Tech-savvy seniors

Seniors are more tech-savvy than they may want to reveal. 95% have used a personal computer (PC or Mac). Their average (mean) experience is 27 years, with 75% or seniors having first started using one 22 or more years ago, half 30 or more years ago, and 25% starting 37 or more years ago. Over half of seniors 60+ have been using one type of personal computer or another for 30 years.

Seniors grew up with computers. A senior today would likely have been a working adult as PCs grew into widespread use. A 60-year old today would have been 24 when Apple released its first Macintosh and 21 when IBM released its first PC.

Personal computing device

Nearly three-fourths (73%) of seniors 60 or older are using a Windows PC as their primary computing device. An Apple iPad accounts for 10%, and 6% an Apple Mac or MacBook. Only 8% use an Android tablet or Chromebook.

Seniors embracing video calls

Many seniors adopt technology quickly when they choose to. And, they are even more likely to when it involves connecting with family members like grandchildren or distant children. Group video calls, such as with Zoom, have grown quickly among seniors. Less than a year ago, we found only 3% of American seniors 65+ doing any regular multi-person video calls or meetings. In our research today (May 1, 2020), we found that 36% have made group video calls since February 1st, 2020.

We have also found that one-to-one video calls have increased, although not as rapidly. Currently, more than a third of seniors are regularly or have recently made video calls. Based on our TUP/Technology User Profile 2019 wave, 23% were making personal video calls. That is now up to 39%.

Video calling less often for alone seniors

Only one in four seniors living alone are staying connected with others through video calls and meetings. The highest use of video calls or meetings is among senior households with 2 or more people. Among households with 2 persons, the rate is effectively half – 50% for one-to-one video calls and 47% for multi-person video calls. For homes with 3 or more persons, the rate is nearly as high. With new things such as technology services, it can help to have someone nearby to show how to use it.

Video calling favorites

Zoom is the most-widely used platform for video calls with multiple people. One in four (24%) of seniors age 60 and higher use Zoom, which is far above the penetration of other platforms. Microsoft’s tools, when combined, make up 8%. Skype makes up most of this set, with 5% of seniors using it. A small percentage of seniors are using Microsoft’s Teams service, primarily those employed full-time or part-time.

For one-to-one video calls, there are a host of choices seniors use. These include FaceTime, Facebook Messenger, and Skype. It is not surprising to see FaceTime, as it is already integrated with nearly all Apple iPhones, iPads, and Macs. Facebook is cross-platform, allowing users to more easily connect with friends who may be using a Windows PC or an Android smartphone. Skype is part of Microsoft Office, and since seniors have a high share of Windows PC, it is likely a choice that is near to hand. Zoom only ranks 4th for one-to-one calls, so it has not fully taken over as a communication platform among seniors.

Working from home

Of the 26% of seniors age 60 or older who are employed full-time or part-time, over half (55%) are working from home. Three weeks ago, we found in our April 8th survey that 61% of age 55+ adults were working from home, an effectively similar rate.

Delivery services

Many seniors are using delivery services for groceries, takeout, or medicine. Use of these convenience services are not among the majority, however. Although current stay-at-home orders vary by region, grocery and medicinal shopping is considered an essential task and these delivery substitutes aren’t available everywhere.

Looking ahead

As long-experienced techies continue aging, they will join the corps of elders bringing along many of their present expectations and demand. Their years of tech exposure along with their predominantly higher generational wealth make them an increasingly important market segment to understand.

However, intergenerational squabbles, distrust, and misunderstanding have persisted for eons. In the US, many advertisers and marketers direct their messages and attention towards youth, or at least towards youthfully aspiring images. While younger adults of means are often the earliest adopters of technology products or services, technology adoption does not suddenly stop at some fixed age.

As the saying goes, old dogs can learn new tricks.

About this TUPdate

MetaFacts conducted independent research to gather the results used in this TUPdate. The projections of total US adults with children are based on TUP/Technology User Profile 2019 conducted among 8,060 respondents. Also, this TUPdate included results from the April 29th, 2020 wave of the MetaFacts Senior Study, the first wave of a special study focused on the quickly changing situation. This wave included responses from 309 online adults with online adults age 60 or older.

Resources

Current TUP/Technology User Profile subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. Subscribers to the MetaFacts Seniors Study may request the supporting information and can make additional inquiries. For more information about MetaFacts and subscribing to TUP or the MetaFacts Student Study, please contact MetaFacts.

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Filed under Communication, Desktops, Notebooks, Shopping, Social Networking, Statistics, TUP 2019, Usage Patterns, Video calling

Watching the watches – smartwatches and fitness bands [TUPdate]

Smartwatch and fitness band penetration tapers to 2016 levels

The race for the wrist has settled into a larger-than-niche and less-than-majority position. Over the last three years, the share of online Americans using at least one smartwatch has grown from one in six to one in five, only to settle back to the one in six level. This is based on TUP/Technology User Profile 2019 survey of 8,060 online adults in the US, and from the prior three annual waves.

Worse yet for both fitness bands and smartwatches – it’s not as if each are cannibalizing the other. Use of either type of device is also down, dropping from a high of 33% in 2016 to 27% in 2019.
The market has tapered even while smartwatch makers continue to add capabilities well beyond timekeeping and step-counting. Also, it’s happening even as watch-wearers begin to actively use the new capabilities – broadening their use of smartwatches to more activities. Some of the top smartwatch activities include seeing who’s calling before taking a call through or on their smartwatch, recording their heart rates, checking current weather, or using their smartwatch in a store to check products or prices. Convenience is at hand.

Younger adults embrace wearables more than older Americans

Younger Americans have adopted Smart watches and other wearables more strongly than older Americans. Just over half of online Americans age 18 to 34 use at least one Bluetooth headset, smartwatch, or fitness band. In stark contrast, just less than one in five (19%) online Americans age 65 or higher use any of these wearables. Among this set, fitness bands have the highest penetration, on the wrists of one in nine (11%).
Hearables are an important category to track. In addition to sales by watchmakers, beneficiaries include digital media services (specifically music), cellular carriers, and the full ecosystem of e-wallet payments and retailers. Continue reading

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Filed under Fitness Trackers, Market Research, Personal and Productivity, Smartwatches, TUP 2019, TUPdate, Voice Assistant

Which Activities Span Many Devices? (TUPdate)

So many of us have done it – started doing with our smartphone or tablet what we only formerly did with our PC. Are some activities so addictive or prevalent that people do them across their many devices? Based on our latest research, the answer is yes, and especially so for certain activities.

Nearly one-fourth (24%) of online adults around the world tap into their social networks on 4 connected devices, from among the many PCs, smartphones, and tablets they use.

This is based on the TUP/Technology User Profile 2018-Global survey, spanning 14,273 online adults across the US, UK, Germany, China, and India.

By contrast, certain activities are limited – being used more often on only one device. Making voice/video/web calls is mostly done on a single device, at 44% of online adults. Around one in three online adults also primarily use one device for the following types of activities: managing finances, photos, create/share videos, purchases, and reading.

What encourages or limits users to focus certain activities on fewer devices? Convenience and capability are key factors. Although desktop PCs can and do have webcams for video calls, they are less mobile and therefore less convenient than smartphones or tablets for unplanned calls or conferences. The same can be said for taking spontaneous photos or videos using cameras in ever-handy smartphones and tablets. Screen size and setting also have an impact. Comparison shopping benefits from the larger screens of PCs and tablets. Reading a book can be more enjoyable while sitting back with a tablet than sitting upright at a desktop PC.

The capability and preference gap

There is a perennial gap between what’s possible with a device and what people choose to do. For example, we still find few who regularly take photos with their tablets. In this specific case, social pressure has some impact as larger devices may block other’s views or at the least be less discreet.

Platforms from Facebook to Amazon and Spotify do their best to be widely present and highly available. Native apps typically offer a more stable, richer, and device-appropriate experience, further encouraging users to use them across their multiple devices. Meanwhile, device-makers continue to expand the capabilities of their devices to better accommodate and anticipate user demand.

Looking ahead

Our research shows that as users gain experience with tech products, they broaden their activities and simultaneously expand their use across the devices they regularly use. I expect users to continue demanding to do whatever they want with whatever device they have.

About this TUPdate
The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China. In the TUP survey, we identified the connected devices being actively used, from desktop tower PCs, to all-in-one, notebook, and convertible PC form factors, to tablets, smartphones and basic feature phones. For the four devices used most often, we asked respondents to choose from among 71 activities that they do most regularly with each device.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Behaviors and Activities, Communication, Consumer research, Desktops, Devices, Entertainment, Graphics and Image, Information and Search, Mobile Phones, Multiple Devices, Shopping, Smartphones, Social Networking, Tablets, TUP 2018, TUPdate, Usage Patterns, Video calling

Major Sites Visited in Last 30 Days Other Than Facebook

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Filed under Social Networking, TUP 2018