Tag Archives: Facebook

Is there an age skew for using VR Headsets? (MetaFAQs)

Is there an age skew for using VR Headsets?

metafacts-metafaqs-mq0047-480-cexage-2017-02-02_11-00-09Virtual reality hasn’t reached market reality, despite decades of experimentation and overhyped false starts. Recent investment has brought renewed attention, hope, and development to the prospects of widespread VR use. Based on our TUP 2016 US survey, only 2% of connected adults are actively using a VR headset, such as the Oculus Rift or Samsung Gear VR. This modest acceptance rate is only part of the research finding, though, as there is more that can be learned from the early adopters.

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Filed under Entertainment, Graphics and Image, Market Research, MetaFAQs, Smartphones, TUP 2016

How many connected adults use hearables? (MetaFAQs)

For ears, it’s an exciting time in the tech industry.

Hearable technology – audio-oriented wearables spanning wireless Bluetooth headsets to VR headsets – have received a fresh round of media attention. This has stemmed from substantial recent investment in new ventures such as Oculus VR along with a wider range of product releases.

Currently, one in eight US connected adults are regularly using a hearable device – either a wireless Bluetooth headset or VR headsets. This level of use is broad enough to represent great potential opportunity, yet not broad enough to sustain many competitors.

The primary current use case for Bluetooth headsets are for phone calls, as has been the case for more than a decade. Apple is leading the charge to change this with their Airpods tightly integrated with iPhones, in a bid to help popularize voice-controlled usage. metafacts-metafaqs-mq0099-120drxhear-2017-01-11_08-54-29Voice assistants such as Apple’s Siri, Amazon’s Alexa, Microsoft Cortana, and Google Now promise to radically shift how users interact with their technology.

VR headsets, sometimes called goggles, are primarily being used for immersive games, and reaching a slightly different segment than Bluetooth headsets.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter. This details which market segments are (and aren’t) using hearables, listening to music, using music streaming services, making phone calls, playing games, using voice control, and other audio-oriented products and activities.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Behaviors and Activities, Communication, Consumer research, Forward-Leaning, Information and Search, Market Research, MetaFAQs, Mobile Phones, Multiple Devices, Smartphones, TUP 2016, Usage Patterns

What is the profile of the most-active communicators? (MetaFAQs)

The generation gap is often attributed to communication differences. Although often chalked up to the choice of words – slang, symbols, or even emoji – there are also differences in the mode of communication.

More than a few frustrated parents have found their voicemail messages ignored and learned that text messaging may be the best way to stay in touch with their children.

Meanwhile, younger adults have continued to expand their repertoire of communication modes – email, text messaging, video calls, clicks on social networks, and more.metafacts-metafaqs-mq0054-2016-10-23_11-19-58

In fact, the most-active communicators are age 18-34. These use the broadest assortment of communication activities across their connected devices. Over half of the top-third in communication activity breadth are age 18-34.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about activities is the TUP 2016 Activities Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Basic cell phones, Communication, Demographics & Econographics, Desktops, Market Research, MetaFAQs, Mobile Phones, Notebooks, Smartphones, TUP 2016

Facebook to Desktop – Get Smart or Get Blitzed? (TUPdate)

This week, Facebook announced their plans to defeat Ad Blocking software for its members using Desktops.

Users vote with their fingertips and clicks, and may allow themselves to be herded towards Facebook’s more-lucrative Smartphone platform, will tolerate more ads they’ve actively chosen to avoid, will migrate to other Social Networks, or may simply lose interest and wither away.1608 fb migration 2016-08-10_8-34-34

Is Facebook’s gamble really going to affect much of a market? How many Facebook users still use their desktops? How attractive are these users? There’s more to these users than many people might think.

In our most recently publicly-released research, Technology User Profile 2015, we reported that nearly as many Facebook users primarily use their PCs as their Smartphones for Social Networking. Over 67 million American adults primarily use their PCs for Facebook Social Networking, outnumbering the 63 million who primarily use their Smartphones.

Furthermore, Facebook users who use their Desktop PCs spend more on technology products and service than the average American Connected Adult, 5% more, which is slightly higher than the 4% more than those users preferring Smartphones for Social Networking.

Ad Blocking on PCs among those primarily using PCs for Social Networking is much higher than among those blocking ads on their Smartphones and using Smartphones for Social Networking, at 33% and 13%, respectively. However, that camel’s nose is well under the tent, as users that block ads on any of their devices is nearly on par among Facebook’s PC and Smartphone users. Forty-one percent of Facebook’s users who primarily use a PC use an Ad Blocker on at least one of their devices, only slightly more than the 37% of Facebook’s users who primarily use their Smartphone for Social Networking.

Ad Blocking is a controversial topic among users, the media, and advertisers. As we reported earlier in our TUPdate Look Who’s Using Adblockers , users with ad blocking software are an attractive market segment, spending more on technology than those who don’t.

As part of Facebook’s move, they offer users the option to customize their ad preferences. Although this may encourage users to further control their experience, we expect that convenience-oriented users will choose other options first.

At the end of the day, users make their choices. Without engaged active users, no social network is going to continue. Although many media outlets and advertisers will rally around Facebook or anyone willing to take on ad blocking technology or user’s resistance to advertising, it is a calculated gamble. Facebook may win more advertisers and allies, may alienate a substantial number of their users, or may help bring around consumer sentiment to accept more advertising.

Background

This TUPdate includes a complimentary brief summary from a special MetaFacts Profile report – Look Who’s Using AdBlockers – a Profile of Technology Users throughout the US, UK, France, Brazil, and China. The results are based on a multi-country survey of over 10,000 representative respondents conducted by MetaFacts. The report spans 125 pages including supporting tables, and is available for license. Current TUP subscribers can obtain the report and supporting datasets at a substantial discount. To license the full report, contact MetaFacts.

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Filed under Consumer research, Desktops, Market Research, Notebooks, Smartphones, Social Networking, Tablets, TUP 2015, TUPdate

WhatsApp Brazilian Dance Step

Today a Brazilian judge ordered another stop to WhatsApp on Brazil’s smartphones, at least temporarily. (Source: Reuters May 2, 2016)
Creative Commons Courtesy Ed Yourdon
WhatsApp is a very popular communications app around the world, and especially strong in Brazil. According to the most recent wave of our Technology User Profile survey, 82% of Brazil’s connected adults have used WhatsApp in the prior 30 days.

While this means 70.4 million adults are affected, Brazil’s active WhatsApp users have other options. Among the other sites and apps which are actively used for communication and networking, 68% use InstaGram and nearly six in ten (58%) already actively use Skype. Another quarter (26%) use SnapChat and one-in-six (16%) use Viber.
Brazilian WhatsApp users are already in a good position to use other options. Only 1% of WhatsApp users are only using WhatsApp and not using Instagram, Skype, G+, SnapChat, or Viber.
whatsapp metafacts 2016-05-02_16-41-59

Furthermore, while 81% of WhatsApp users use a Smartphone, not all do. WhatsApp is also accessible on PCs. Among the many devices Brazilian WhatsApp adults regularly use, 98% access a PC, and many use more than one. Eight-one percent use 2 or more PCs. Just under half (47%) have a Tablet PC, with Android tablets outnumbering Apple’s iPads or Tablets running Windows.

With WhatsApp’s broad popularity, it’s not as if any particular Smartphone carrier is being singled out. Each carrier’s share among WhatsApp’s customer base is nearly identical to the total base, with TIM having twice the share of any other carrier, Claro (Embratel, NET Serviços) in second place, then followed by Oi SA (Telemar Norte Leste, Brasil Telecom) and Telefônica.

It’s also not as if these Brazilians will have their communication stymied. Ninety percent of WhatsApp users regularly send/receive personal email, 85% text message, 83% make/receive personal phone calls, and 49% participate in a personal web-based group meeting.

Looking ahead
Although legal events like these can cause big disruptions, tech users are resilient, especially Brazilians. Other communication-rich apps and sites such as Skype, G+, SnapChat and Viber will continue to increase their efforts to claim any bewildered or befuddled WhatsApp users. Meanwhile, Brazilian tech users will continue to juggle their many devices as well as the many ways that they already communicate.

Source
This TUPdate includes a complimentary brief summary from the Technology User Profile survey of adults throughout the US, UK, France, Brazil, and China. The results are based on a multi-country survey of over 10,000 representative respondents conducted by MetaFacts. Current TUP subscribers can obtain additional analysis and supporting datasets at a substantial discount. To license the full market research results, contact MetaFacts.

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Filed under Behaviors and Activities, Communication, Desktops, Market Research, Multiple Devices, Notebooks, Smartphones, Social Networking, TUP 2015