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Imaging and Printing – solid market research from MetaFacts Technology User Profile

Extensive information about technology imaging and printing is available in TUP – Technology User Profile.

Consumer opinions on imaging and printing can urge a market toward higher-level technologies in what once seemed like unexpected places for imaging, such as mobile devices.  An increase in camera phone use, or printing images from one’s mobile device might signal both digital camera and smartphone developers to step it up a notch.

Below are a few examples of questions addressed in TUP related to technology consumer demographics. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • Where do people buy their printer supplies?
  • Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled?  Original or competitor?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • What is the breakdown of printer types and brands among workplace PCs users?  How does this compare to printers used in the home?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • How does Hewlett Packard’s market share differ among the different types of printers (inkjet, multifunction, laser, etc.)?
  • Who is printing coupons?
  • What are the major activities that people do with their printers?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • What is the frequency of printer consumables purchase?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • Who are the people moving from inkjet printers to laser printers?  How about the other way around?  Are these new printers replacement printers, or additional printers?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their inkjet printers?   How about their laser printers?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
  • How is HP’s PC penetration within the overall HP footprint?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • How prominent is printing images from mobile phones? How about from tablets?
  • How much have PC users integrated PCs into their personal lives?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Who spends the most hours online?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Is social networking only for certain age groups?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Which segments are utilizing cloud storage or sharing services? For which activities?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2011, TUP 2012

Imaging and Printing – solid market research from MetaFacts Technology User Profile

Extensive information about technology imaging and printing is available in TUP – Technology User Profile.

Consumer opinions on imaging and printing can urge a market toward higher-level technologies in what once seemed like unexpected places for imaging, such as mobile devices.  An increase in camera phone use, or printing images from one’s mobile device might signal both digital camera and smartphone developers to step it up a notch.

Below are a few examples of questions addressed in TUP related to technology consumer demographics. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated?
  • What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • What is the breakdown of printer types and brands among workplace PCs users? How does this compare to printers used in the home?
  • How is HP’s PC penetration within the overall HP market footprint?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
  • How does PC and online usage vary cross segments such as workplace company size or industry?
  • Where do people buy their printer supplies?
  • What is the frequency of printer consumables purchased?
  • Who are the people moving from ink-jet printers to laser printers? How about the other way around? Are these new printers replacement printers, or additional printers?
  • What are the leading PC brands among Hewlett Packard printer users? How does this differ for the other major printer vendors?
  • What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • What are the major activities that people do with their printers?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their ink-jet printers? How about their laser printers?
  • How prominent is printing images from mobile phones?
  • Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled? Original or competitor?
  • How does Hewlett Packard’s market share differ between the different types of printers (inkjet, multifunction, laser, etc.)?
  • How much have PC users integrated PCs into their personal lives?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • What peripherals and options do users purchase before they purchase their PC, with their PC, and after they’ve purchased their PC?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which segments are utilizing the cloud? For which activities? Image sharing? Storage?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture? Do they print differently?
  • What are the overall future trends for the Internet?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Is social networking only for certain age groups?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • Which smartphone OS is leading, and with which market segments?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • What’s typically bundled with a PC?
  • How many screens do people view? Which market segments view more screens than other segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2009, TUP 2010

Buying Behavior – solid market research from MetaFacts Technology User Profile

Extensive information about buying behavior is available in TUP – Technology User Profile.

The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.

Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.

Below are a few examples of questions addressed in TUP related to buying behavior. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • Online shoppers – are they everyone, or unique?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • Channels – best of breed or all-in-one?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • How prominent is Home PC renting versus outright purchase?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • What’s typically bundled with a PC?
  • What is the frequency of printer consumables purchase?
  • Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
  • Is the smartphone killing PC shopping?
  • Where do people buy their printer supplies?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • What happens when the online promise is not kept? (online banking broken, egovernment not representative)
  • Do PC users behave differently with experience? Newbies vs. Vets
  • Which segments have recently paid for a downloaded mobile phone app?
  • How strong is name-brand dominance?
  • What peripherals and options do users purchase before they purchase their PC, with their PC, and after they’ve purchased their PC?
  • What happens to old PCs?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Beyond paper or plastic: New or refilled? Original or competitor?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • Which segments are utilizing cloud computing? For which activities?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Most-mobile customers – where they go and what they do
  • Primacy – PC-centric, phone-centric, … or BOB? (BOB=Best of Breed) (What is the center of their world?)
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Navigation, Maps, and GPS – who’s getting directions?
  • How big are the key tiers of the game-playing population?
  • Which gaming platform dominates with which market segment?
  • How do the segments of mobile phone platforms vary?
  • Which platforms offer the best opportunity for particular activities? How do segments vary?
  • How many and which segments are watching and renting movies on which platforms?

If solid answers to any of these example questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full datasets.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Research, MetaFAQs, Statistics, Tech Market, Trends, TUP 2009, TUP 2010

Tech attitudes by mobile PC brand

Each mobile PC brand has attracted a different set of customers, not only in their socio-demographics, but also in their technology-related attitudes. While most mobile PC users hold similar attitudes, in several areas there are notable differences.

The last few years have seen a strong emergence in green marketing. When it comes to the disposal of previous computers, it’s interesting and surprising that HP has the poorest showing. Nearly four out of nine (45%) say it is difficult to find a place to dispose of a home PC, the highest rate of all mobile PC brand users. This is despite HP’s many various publicized efforts to streamline green disposal, especially with printer consumables. Apparently, there is not much of a halo effect between HP’s ubiquitous cartridge recycling self-mailers and its PCs.

The extent of refined choice is evident in the differences between how mobile PC users prefer to have the best-of-breed “BOB” versus buying a simple or convenient bundle. Sony mobile PC users have the strongest interest in getting the best electronics products or services instead of a product/service bundle, with nearly half (47%) strongly agreeing. By comparison, less than a third (31%) of Gateway users similarly agree.

Sony mobile PC users are also distinctive in their comfort with technology. They have the lowest agreement that technology products are too complicated, with only 12% strongly agreeing, while more than a third (35%) of Compaq mobile PC users confess to being overwhelmed.

Technology Attitudes Vary by Mobile PC Brand - Mobile PC Brand Profile Report

Technology Attitudes Vary by Mobile PC Brand – Mobile PC Brand Profile Report

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

 

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Filed under Consumer research, Market Research, TUP 2008