What tech consumers are actually doing with technology – current MetaFacts TUP/Technology User Profile research results
Is downloading paid apps a regular activity for smartphone users? Is there a difference among iPhone users as compared to Android smartphone users? This MetaFAQs identifies the active penetration rates in the US, Germany, UK, and Japan.
Continue reading “iPhone users download more paid apps than Android smartphone users [MetaFAQs]”What is Apple’s share of actively used smartwatches? How does this vary between the US, the UK, Germany, and Japan? How has this changed in recent years? This MetaFAQs reports on Apple’s share of the active installed base across four countries and four years.
Continue reading “Apple’s share of active smartwatches [MetaFAQs]”Notebooks have continued their long march into widespread use, fueled by the desire to get things done regardless of location. The years-long drive towards mobility continues. However, users have shown that notebooks are not their only choice to support their mobility fix. Even while notebooks have continued to be made thinner, lighter, faster, and less expensive, users have adopted other mobile devices. Smartphones have reached around 85% of online adults in the US, Germany, and the UK, surpassing notebook penetration.
Users have not embraced smartphones as a full substitute for notebooks, preferring certain activities using their notebooks or desktops. However, over the last five years, users have migrated many of their regular PC activities to smartphones, one by one and unceasingly.
Nor have users adopted tablets as notebook substitutes. Several years ago, tablets posed a growing challenge, although they have since seen reduced active market penetration. Part of this decline has been due to users choosing to use fewer devices to simplify their lives. Another dampening factor has been by carriers giving less attention to tablets. Since most users choose tablets connected through Wi-Fi over built-in cellular connections (with additional subscriptions), carriers are less interested in promoting them.
Continue reading “Notebooks midmost in mobility [TUPdate]”
MetaFAQs are answers to frequently asked questions about technology users. They are drawn from the MetaFacts TUP/Technology User Profile datasets, the latest research developed through surveys. TUP/Technology User Profile 2020 is in its 38th continuous year.
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Is there a relationship between iPhone and MacBook users? Similarly, is there a relationship between Android smartphone and Chromebook users? This MetaFAQs reports on the active penetration of Windows notebooks, Apple MacBooks, and Chromebooks among iPhone and Android smartphone users.
Continue reading “iPhone and MacBook loyalty – an ecosystem harbinger [MetaFAQs]”
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