Dan Ness, Principal Analyst, MetaFacts, November 17, 2020
What is Apple’s share of actively used smartwatches? How does this vary between the US, the UK, Germany, and Japan? How has this changed in recent years? This MetaFAQs reports on Apple’s share of the active installed base across four countries and four years.
Home mobile notebooks are popular for keeping at home
Mobile computing means much more than being able to work or play while traveling. Despite travel restrictions and worldwide stay-at-home orders during the pandemic, mobile computers reign as the most popular home computer. Well over half (57%) of online adults use a home notebook, compared to 46% using at least one home desktop. MetaFacts surveyed online adults in six countries for the 2020 wave of TUP/Technology User Profile: the US, UK, Germany, China, Japan, and India. Notebook use is strongest in Japan (72% of online adults) and Germany (67%), and the lightest in the US (50%).
While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.
Samsung has recently had disastrous problems with their Smartphone batteries, with the Galaxy Note 7. This isn’t the first time that any brands’ Smartphone batteries have had problems, and hopefully for everyone concerned it will be the last.
Even before this happened, our TUP 2016 survey found that many Samsung smartphone users were planning to make a big switch. A higher share of Samsung Smartphone users with purchase plans plan to acquire an Apple iPhone than iPhone users that plan to buy an Android Smartphone from any maker. Also, a higher share of Samsung Smartphone users are undecided about the brand or OS of their upcoming Smartphone acquisition.
These Smartphone purchase plans follow a similar longer-term trend we’ve noted as users migrate towards devices with the same OS Ecosystem, whether that be Apple, Google, or Windows. In part, Apple’s iPad has brought Android and Windows into the fold.
These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).
Many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with the most information about the users of Smartphones is the TUP 2016 Mobile Phones Chapter.
For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.