Tag Archives: Distracted Drivers

The Busiest PC Users Are Busy Juggling Devices Not Focusing

Busiest PC Users Are Single Young Males

Busiest PC Users Are Single Young Males

The Busiest PC Users Are Busy Juggling Devices, Not Focusing

A MetaFacts TUPdate by Dan Ness, Principal Analyst

The busiest PC users are not only busy in hours; they spend a lot of time moving from one PC to another and also between other devices.

This is important because for years, various pundits have foreseen the widespread abandonment of PCs for smartphones, tablets, or other emerging devices. In fact, just the opposite is happening.

Averaging 2.9 PCs, more of the busiest PC users use Home PCs, Work PCs, and Shared/Public PCs than less-active users. Their Desktop usage rate shows this is the main type of PCs used, similar to less-busy users. Their use of Notebook PCs is higher than among other users, although still behind Desktop use.

Almost nine out of ten (86%) of the busiest PC users use two or more PCs, and over half (54%) use three or more PCs.

For this analysis, MetaFacts identifies the busiest PC users as those who spend 60 or more hours per week across all the PCs they use within a 90 day period. This hyperactive group numbers 33.5 million adults, for almost one in five (19%) of online adults.

Why is this important?

Popular media and many recent product launches might leave the impression that PCs have been replaced by smartphones, tablets, and netbooks. However, media attention changes faster than actual usage.

It’s unlikely the busiest PC users will give up their PCs for Smartphones anytime soon. Even the busiest PC users who have Smartphones use their PCs for more activities than the busiest users with basic mobile phones.

While communication activities might seem like the most natural challenger in a one-device scenario, in fact communication PC activities are the second-highest category of activities for the busiest PC users.

The busiest PC users are also the most active with their mobile phones – both Smartphones and Basic Mobile Phones. A higher share of the busiest PC users use their phones for text messaging, email, calendars, playing games, and web browsing than other PC users.

That the busiest PC users are accumulators of multiple devices is probably helped by their physical demographic – young and male. Also, marital status is correlated, although we wouldn’t go so far as to say there is a causal link in either direction. Over four in ten (41%) of the busiest PC users are single, versus 30% of the least-busy PC users.

It’s also telling by what the busiest PC users don’t do – watch much TV. Three in four (75%) of the busiest PC users say they use their PC more than watching TV versus 41% of the least busy. Fun is a key motivation, where 72% of the busiest say they keep finding new ways to use the Internet for fun vs. 42% of the least-busy.

The above analysis is based on people who use PCs to go online, which is the majority. Looking a little more deeply into the possibility of a sizable market being missed, our 1st phase offline survey helped us determine that 14.9% of adults use a mobile phone and do not actively use a PC to go online. While this mobile-phone-only segment has grown, most growth has come from the fully-offline segment. The 5.5% of adults who do not use a mobile phone or online PC at all are slowly shrinking, particularly as handset prices drop and carriers offer prepaid plans.

For the next five years, MetaFacts expects the busiest technology accumulators to continue to use multiple PCs in addition to mobile phones and other devices, and not to fully quit PC use. Since nearly half (46%) of the busiest users have used a PC for 13 or more years, versus the one-third (34%) of the least-busy who are similarly experienced, they are likely to master cloud-based storage and synchronization services to keep their content accessible as they traverse between their various platforms. In this multi-screen world, developers and services will need to support a wide variety of platforms, many of which may not be the newest technology or operating systems.

Looking ahead, the busiest users will likely be noticed by how aptly they can juggle their various and many devices.

Source

The findings in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. In each wave of Technology User Profile, we survey a representative sample of respondents about their use of mobile phones, computers, technology attitudes, and many other consumer electronics products and services, behavioral and socioeconomic factors. Current TUP subscribers can access and drill down more deeply into this phenomenon using TUP Interactive Access or with their datasets.

We began the above analysis by first looking at the answers from nearly 10,000 respondents in the Technology User Profile service and then drilled down further into their profiles to get a more complete picture.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on www.technologyuser.com. Tech market research professionals can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing syndicated original research on the market shifts, trends and consumer profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology products and services. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts helps technology marketers find and measure their best and future customers. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Market Segmentation, Mobile Phones, Multiple-PC Household, Technology User Overview Report, Trends, TUP 2010, TUPdate

Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving

Busiest Road Warriors want to Text or Email While Driving – MetaFacts

October 2012 update – TUP 2012 results showing distracted drivers holding steady at nine percent.Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving

A MetaFacts TUPDate by Dan Ness, Principal Analyst

When you change lanes on the highway, you hope that the guy next to you isn’t a distracted driver looking at his smartphone instead of at the road. Ninety percent of the time, you’d be fine. On the other hand, a recent MetaFacts Technology User Profile survey showed 9% of online Americans agree or strongly agree with this statement: “I should be allowed to text or email while I am driving a car.” Nine percent isn’t 100%, but considering the concentration of people on the road in any ordinary rush hour, that 9% adds up to a lot of road risk.

Who are these renegades? It seems they have a few commonalities, ranging from age, state, and parental status to privacy attitudes. Eighteen percent of 18 to 24-year olds surveyed felt that they should be allowed to text and email while driving, and the concentration of renegades indeed appears to be in the young-uns: that 18% is double the national average. The 25 to 34-year-old group come in second, with 16% wanting to multitask in their vehicles, followed only slightly more slowly by the 35-44 age bracket with 10%. After that, percentages drop down to 5% and lower in older age groups—it seems that most of these rebels get hit with a dose of safety-juice by the time they hit their mid-forties.

Yet, there is something these folks have in common which points to a concern for safety, even coupled with their desire to type and drive, and that is their tendency toward device-security consciousness. 71% of renegades agree: “For security, I do things such as password-protecting my phone or limiting what is stored on it,” compared to the national average of 30%. Is the line between physical safety and the safety of our information becoming blurred, or is this issue just holding the door for better voice-recognition technology?

Are these renegades simply using mobiles for texting or emailing more than average? MetaFacts survey shows the links between age and texting in general, where 18 to 24-year olds top the charts as well. That age group’s attitude about texting while driving reflects this inclination. Mobile emailers, on the other hand, are led in a close race by the 25 to 34-year-old demographic (42% of 25-34-year-olds use their mobile devices for email vs. 37% of 18-24-year-olds and 32% of 35-44-year-olds).

While age seems one of the main things renegades have in common, gender does not appear to be a significant factor in who texts and drives; only slightly fewer women than men surveyed wanted to use their keypad en route (7% and 11%, respectively). But be they men or women, what might tie these people together is a hunger for better, more streamlined technology.

Judging from the types of phones renegades use, it seems their thirst for new technology may be comparable to their need for untimely texting and emailing. 21% of Android users are renegades, followed close behind by 20% of Apple iPhone users and 16% of Blackberry users. This tech-heavy crowd might just be waiting for the right technology to help them send an email in the car, without having to type it out the old-fashioned way.

Clearly, this scary finding implies a need for a shift in the world of smartphones, and mobile companies should take note. While safety-inducing apps exist to render texting and emailing applications defunct while operating a vehicle, they tend to be geared toward the protective parenting set, which make them seem unlikely that they would appeal to the renegade mindset. In that case, better voice-recognition technology ought to be on the forefront of this issue. Some of this technology is already in place, and the renegade wordsmiths on the roads today seem likely to keep up their bad behavior, favoring accessibility and convenience over safety.

This seems as much an issue for marketing as R&D. The demand for voice-activated texting and email for this niche of rebels, with their busy lifestyles and need for constant quick communication, may lie more in the convenience and speed of the new technology rather than its image as a safety feature.

MetaFacts expects the first early adopters for this technology to include several unique and dissimilar segments: ultra-mobile road warriors, tech-savvy soccer moms, hyperactive smartphone users, Twitter addicts, certain ethnic groups, particularly in states enforcing distracted-driver laws. With that as the case, these texting renegades may be leading voice-activated texting and email out of the periphery so that it can, so to speak, take the wheel.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through a customized report and analysis. Or contact MetaFacts for the MetaFacts Technology User Profile Overview Edition report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other Internet-oriented questions TUP covers on www.technologyuser.com.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Technology User Overview Report, TUP 2010, TUP 2012, TUPdate