Extensive information about technology imaging and printing is available in TUP – Technology User Profile.
Consumer opinions on imaging and printing can urge a market toward higher-level technologies in what once seemed like unexpected places for imaging, such as mobile devices. An increase in camera phone use, or printing images from one’s mobile device might signal both digital camera and smartphone developers to step it up a notch.
Below are a few examples of questions addressed in TUP related to technology consumer demographics. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.
- Where do people buy their printer supplies?
- Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled? Original or competitor?
- To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
- Special printer paper? Who uses it and what for? Is it only photos, or something else?
- Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
- How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
- What is the breakdown of printer types and brands among workplace PCs users? How does this compare to printers used in the home?
- Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
- How does Hewlett Packard’s market share differ among the different types of printers (inkjet, multifunction, laser, etc.)?
- Who is printing coupons?
- What are the major activities that people do with their printers?
- What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
- What is the frequency of printer consumables purchase?
- Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
- What are the leading PC brands among Hewlett Packard printer users? How does this differ for the other major printer vendors?
- Who are the people moving from inkjet printers to laser printers? How about the other way around? Are these new printers replacement printers, or additional printers?
- What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their inkjet printers? How about their laser printers?
- How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
- How is HP’s PC penetration within the overall HP footprint?
- What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
- What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
- How prominent is printing images from mobile phones? How about from tablets?
- How much have PC users integrated PCs into their personal lives?
- Who’s busiest – desktop users or notebook users? How do their profiles differ?
- Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
- Which segments are keeping their files, calendars, or other information synchronized or backed up online?
- Which tech buyers focus more on retail than shopping online and vice versa?
- Who spends the most hours online?
- Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
- Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
- Is social networking only for certain age groups?
- How does PC and online usage vary across segments such as workplace company size or industry?
- Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
- Which segments are utilizing cloud storage or sharing services? For which activities?
If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.
MetaFacts, Inc. helps technology marketers find and measure their best and future customers.
Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.
For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.
The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.