Tag Archives: Desktop

Connected device combos for Males 18-44 – de rigueur to commandos (MetaFAQs)

Which combination of connected devices is most used by Males 18-44?

Aren’t young males considered enough of a bellwether group to lead the rest of the market?

If so, might there be many who have chosen to forgo using a Desktop or Notebook PC, and rely only on their Smartphone or Tablet and Smartphone?

Our research shows that young males, age 18-44, continue to include a PC in effectively every combination of connected devices they actively use. Also, as a group they have clear preferences about which device combination they choose. Well over half, 59%, actively use one of two major combinations of devices. metafacts-metafaqs-mq0556-2016-11-01_14-52-53

The device combination standing head and shoulders above all others includes many types of devices. In use by 44% of males age 18-44, the combo de rigueur includes a Tablet, both a Notebook and Desktop PC, and a mobile phone.

The second-used combination, used by just one one-sixth (15%), includes a Smartphone and either a Desktop or Notebook PC. This combination does not include a Tablet.

The third-used combination is similar with the second-used combination. Account ingfor 12% of adults in this group, it includes a Tablet, mobile, and PC. The PC is not a Notebook, but instead is a Desktop PC.

The PC is very much alive among males age 18-44, being present in every device combination except one. That combination includes only a Tablet and mobile phone only includes a few commandos, and number only 3% of males 18-44.

This MetaFAQs research result addresses one of the many questions profiling active younger males.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about device usage and combinations is the TUP 2016 Devices Chapter.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Printers Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Comments Off on Connected device combos for Males 18-44 – de rigueur to commandos (MetaFAQs)

Filed under Market Research

Shifts Ahead in the Windows Installed Base (TUPdate)

Shifts Ahead in the Windows Installed Base – Dan Ness, November 3, 2016

Any large installed base doesn’t always stay that way. Fickle customers continue experimenting and switching between platforms and ecosystems. Microsoft continues to meet challenges from Apple, Google, and countless others, as users continue their quest for what they see as the best. Despite the size and breadth of the installed base, Microsoft’s customers for certain products and services are not as average as may be expected.

Actively Used Windows Devices by Type

Understanding just how large the Windows installed base is begins with some basic measurements. How many adults use Windows OS devices, and which types of devices dominate?metafacts-metafaqs-mq0674-2016-11-03_12-22-31

Most American adults use a Windows device, with 170.4 million using some type of key connected device. This means more than three-quarters (78%) of American adults use any combination of one or more Windows PCs, Smartphones or Tablets.

This level of dominance appears to spell strong security for Microsoft. It’s important to look one level more deeply – to the types of devices being actively used which are and aren’t using Windows.

Another 47.8 million adults are actively using a connected device using any other operating system than Windows. This defines a substantial portion of the market outside of Microsoft’s Windows ecosystem.

Microsoft Windows’s strongest domain is on Desktop and Notebook PCs. 166.3 million adults actively use a Windows PC, while 27.6 million only use a PC (or Mac) that doesn’t run Windows.

When it comes to Smartphones, Microsoft Windows hasn’t made a substantial lasting presence. Of the 170.6 million adults using a Smartphone, only 4.5 million use a Windows Smartphone.

Tablets have been stronger for Microsoft, especially with its relatively recent release of the Microsoft Surface line. Of the 132.9 million US adults who regularly use a Tablet, 25.6 million run Windows.

Size of the Active PC Installed Base

How many adults use PCs, and which operating systems dominate?metafacts-metafaqs-mq0675-2016-11-02_12-54-40

PCs continue to dominate the collection of connected devices in active use. 193.9 million adult Americans use a Windows, Mac or Google Chrome OS PC. There are connected adults who don’t use a PC, and these number 24.3 million.

The lion’s share of adults actively use PCs running Microsoft Windows. 166.3 million adults actively use a Windows PC, while 27.6 million only use an Apple Mac or Chromebook.

Apple has a much smaller share of adults who use one of their Macs or MacBooks. 44.4 million adults actively use an Apple PC. There is an overlap of 24.2 million adults, meaning that over half of Apple MacOS users also actively use a Windows PC. Looked at from Microsoft’s perspective, only 15% of Windows users actively use an Apple PC.

Google’s Chrome OS PCs have a nominal share. 3.1 million adults actively use a Google OS PC.

Size of the Active Smartphone Installed Base

How many adults use Smartphones, and which operating systems dominate?metafacts-metafaqs-mq0676-2016-11-03_10-10-23

170.7 million adult Americans use a Smartphone, using Google Android, Apple, Windows or any other OS. At 78% of connected adults, this penetration is very high.

Another 47.5 million use a connected device other than a Smartphone. We expect most these holdouts, many of whom are using Basic feature phones, to eventually migrate to a Smartphone, if begrudgingly.

However, the majority of new Smartphone sales will be into a replacement market, as subscribers update their handsets.

Google Android leads now in Smartphones. With 80.8 million adults million adults actively use a Google Android Smartphone, this is slightly higher than Apple’s 77.8 million adult iPhone users. Microsoft Windows phones, however, are only in the hands of 4.5 million connected adults.

Size of the Active Tablet Installed Base

132.9 million adults are using at least one Tablet, leaving 85.3 million connected adults not actively using one.metafacts-metafaqs-mq0677-2016-11-03_10-47-14

Apple’s iPad has the largest share of the installed base, with 63 million active users. Apple’s share, however, has been shrinking with broader acceptance of increasingly sophisticated and more heavily marketed tables using Android and Windows.

With 36 million Android Tablet users, Google has a strong base, even if well behind Apple’s.

Windows, with 25.6 million users, lags behind both leaders. However, considering that Windows Surface tablets were released starting in 2012, expanding to this size base is impressive.

The Shifting Desktop PC OS Share

The current installed base of Desktop PCs is dominated by Microsoft Windows.metafacts-metafaqs-mq0678-2016-11-03_12-13-15

Apple has started to make inroads with its Macs. Among the newest Desktop PCs in the installed based, , Apple’s share is effectively one-in-five, at 21%. This is stronger than Apple Macs in the installed base which were acquired in 2015, where Apple’s share is one-in-six, at 17%.

The Shifting Notebook PC OS Share

The current installed base of Notebook PCs continues to be dominated by Microsoft Windows. Apple has gained a substantial share, with nearly one-quarter (24%) of the installed base.metafacts-metafaqs-mq0679-2016-11-03_12-18-03

Historically, Apple has been very strong among younger adults, especially students. In fact, while 77% of adult students use some type of Windows PC, this is a smaller share than the average adult. At the same time, one-third (33%) of students use at least one type of Apple Desktop or Notebook, a share substantially higher than the national rate of 23%.

Google’s Chromebooks, although have achieved broad media attention, are only being actively used by very few users. Among adults using Notebooks acquired in the first half of 2016, Google’s share is 3%, and 4% for those acquired in 2015.

The Shifting Smartphone OS Share

Microsoft only has a sliver of the Smartphone market. The current installed base of Smartphones in the US is dominated by Google (Android) and Apple (iOS).metafacts-metafaqs-mq0680-2016-11-03_11-40-58

In the total active installed base, Google has a nearly-identical share to Apple.

Looking more deeply into which OS dominates newer phones in the US, Google has the largest share. Just over half – 55% – of Smartphones acquired in the first half of 2016 are using Google Android. That’s up from half (50%) of Smartphones acquired in 2015, and even lower shares in older Smartphones.

Windows Smartphones are ranked 3rd, with a nominal share that’s been declining.

The Shifting Tablet OS Share

Microsoft Windows has a fresher share of the installed base of actively used tablets than ever before. Despite that, Windows tablets are ranked 3rd behind Apple iOS and Google Android.metafacts-metafaqs-mq0681-2016-11-03_11-52-08

Apple’s iPad is the darling of Tablets, currently with the dominant share of the installed base of actively used tablets in the US.

However, Apple’s dominance has been challenged by both Microsoft and Google Android tablets. Apple’s share is still dominant among recently-acquired Tablets, and yet the trend isn’t favorable. Apple has its largest share among older tablets actively used in the installed base.

Google Android & Chrome OS tablets have a share growing towards Apple’s, and are a substantial threat to both Microsoft and Apple.

Looking Ahead

We’ve found predictive power in looking at tech purchase plans in the context of what they are already using. Among other factors, habit and inertia are strong among many consumers.metafacts-metafaqs-mq0682-2016-11-03_13-53-46

Google has some positive prospects. Consumers who have been avoiding Google devices make up the strongest segment planning to buy a Chromebook, and are relatively strong for Android Tablets and Smartwatches. It’s not surprising that another strong segment for Chromebooks are those avid tech device collectors who have all 3 major OS families – Windows, Apple, and Google.

Plans for Apple products, however, aren’t showing strong growth prospects outside of Apple’s base. Apple avoiders are one of the smallest segments with plans to buy an Apple iPad, iPhone, or Apple Watch. There is home from the accumulators – those active consumers who are using all three OS.

Purchase plans for Microsoft Windows Smartphones are coming from a mixture of the converted and departed. Nearly as many are Google avoiders as have all 3 OS. Also Windows-only devotees have plans to stay within the fold for their next Smartphone.

Looking ahead, Microsoft’s recent desktop PC announcement with the Surface Studio was received favorably by many tech reporters and analysts. Although most likely to be bought by high-end creatives, technology-laden products like this can have a halo effect on franchises like Windows, lending them an advanced aura. This sizzle, in turn, can help stem the tide of users who have been switching away from Windows.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). Trend information is based on prior waves. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

The TUP 2016 Devices Chapter details device combinations, as well as device primacy, OS Ecosystems, brand footprint, and other key analysis points.

Comments Off on Shifts Ahead in the Windows Installed Base (TUPdate)

Filed under Basic cell phones, Desktops, Market Sizing, Mobile Phones, Multiple Devices, Notebooks, Smartphones, Statistics, Tablets, Tech Market, TUP 2016, TUPdate

What is the demographic profile of Game PC Users? (MetaFAQs)

Game Desktops and Game Notebooks are coming into their own, reaching beyond the niche enthusiast.

However, they’re missing a key active game-playing segment – females. As we’ve reported in an earlier MetaFAQ, there is near gender equality for game players using Smartphones, Tablets, Game Consoles and everyday PCs.

Young males, age 25-34, are the major users for gaming desktops and gaming notebooks, using them at twice and three times the rate of the average connected adult.metafacts-metafaqs-mq0672-2016-10-23_10-49-11

Although targeting gaming enthusiasts is a successful strategy, only focusing on the formerly-strongest users misses out on a large segment of active players that could use some extra attention.

This may present a challenge to the makers of gaming PCs such as ASUS, Acer, Dell/Alienware, or HP, as they will need to make some adjustments to their marketing.

Female game players that are already active across many platforms are also big tech spenders.

Game PC companies that miss out on serving this segment might find their game over.

This MetaFAQs research result addresses one of the many questions profiling active game-players.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about game players across all devices and platforms is the TUP 2016 Game Consoles, Gaming PCs and Game-Playing Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Comments Off on What is the demographic profile of Game PC Users? (MetaFAQs)

Filed under Demographics & Econographics, Desktops, Entertainment, Game Consoles, Market Research, MetaFAQs, Notebooks, TUP 2016

Girls are gamers, too, although not everywhere (MetaFAQs)

There’s a rampant rumor that girls aren’t gamers. This has not been true for many years, and yet the idea seems to persist.

One reason is partly related to another stereotype which has some truth in this case: “The only difference between men and boys is the price of their toys”.

By far, males are the major users for gaming desktops and gaming notebooks, using them at twice and three times the rate of females.mq0674-game-players-by-device-type-2016-10-17_16-05-57 These tricked-out, souped-up, and (sometimes) overclocked PCs are created to offer superior gaming experiences. Some are also designed to allow game enthusiasts to get under the hood and further extend the capabilities.

Females outnumber males for regular game-playing on Smartphones and Tablets, and by a wide margin. Sixty-one percent of active Smartphone gamers are female and 59% of Tablet PC gamers. This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

Gaming PC makers HP, ASUS, Acer and Dell/Alienware have a challenge ahead to win over the hearts and minds of female gamers. These are an important segment to attract, too. Not only are they active game players across many platforms, they also spend substantially on tech products and services of all kinds.

This MetaFAQs research result addresses one of the many questions profiling active game-players.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about game players across all devices and platforms is the TUP 2016 Game Consoles, Gaming PCs and Game-Playing Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Comments Off on Girls are gamers, too, although not everywhere (MetaFAQs)

Filed under Consumer research, Demographics & Econographics, Desktops, Entertainment, MetaFAQs, Notebooks, TUP 2016

How many users make video phone calls using a Tablet? (MetaFAQs)

Video phone calls are ideal when you want to see someone while you’re talking. The larger screens help you see more clearly. At the same time, many phone callers enjoy being mobile, so they can make or take calls when they like. Others enjoy relaxing in a couch or easy chair during calls, which may not be as easy while using a typical desktop PC.

Also, like a Goldilocks story, Smartphone screens are too small, Desktop screens big enough yet not mobile enough, and tablets are just right.

That’s at least part of the calculus for the 18.2 million adults who regularly make personal video phone calls using a Tablet, and 10 million who do so for work video calls.

MetaFacts-Tablet Video Callers

About this MetaFAQ

This brief MetaFAQs is a quick glimpse at current research findings of interest. In addition to profiling the voice and written communication activities of Tablet users, many other related answers are part of the TUP service, available to paid subscribers. One section of TUP 2016 which includes extensive results about Tablets is the TUP 2016 Tablet chapter. This is one of more than a dozen chapters in the entire TUP 2016 study.

These MetaFAQs are brought to you by MetaFacts, based on research results from the most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Comments Off on How many users make video phone calls using a Tablet? (MetaFAQs)

Filed under Communication, Market Sizing, MetaFAQs, Tablets, TUP 2016