Tag Archives: Dell

In Home Mobile Devices, it’s Apple and Google outnumbering Microsoft (TUPdate)

While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.

In the US and China, Apple’s home mobile devices – smartphones, notebooks, and tablets – outnumber those using Windows or either Google Android or Chrome. In the UK, Apple and Google are effectively tied in outnumbering Windows on mobile devices. This is based on the latest results from the MetaFacts TUP (Technology User Profile) 2018 study, its 36th annual wave.

There are many ways to be mobile for the many who choose to be. Nearly all online adults use some combination of a home smartphone, home notebook, or home tablet. In the UK and Germany, only 8% and 7%, respectively, don’t use any of the three. In China, nearly one in six (16%) online adults aren’t using one of these three home-owned mobile devices.

Each country has its own preferred combination. In India, having simply a smartphone is the most prevalent combination, representing 28% of adults online in India. In other countries, this share is nearer to one in five adults.

Germany stands out for having more users concentrated on two combinations than in other countries. Almost a third (30%) of online adults in Germany use a home notebook and home smartphone, and no home tablet. Another 25% also use a home notebook and home smartphone in addition to a home tablet.

Online adults in the UK are distinguished by having a larger-than-average share (22%) using a home smartphone, home tablet and no home notebook. The US (17%) is closest to the UK with this pairing, and this combination is much less popular in Germany (11%), India (10%), and China (8%).

While smartphones are being included among the devices of mobile adults, there is no single second device – notebook or tablet – paired with the smartphone.

In Germany, the smartphone-notebook combination is being used by the largest number (55%) of online adults. The use of smartphones and tablets is smaller (36%) although still higher than among online adults in China or India.

In India and China, the highest penetration pair is for smartphones and notebooks, in the hands of 41% of online adults in China and 33% of online adults in India. The use of smartphones and tablets is somewhat less, at 31% of online adults in China and 25% of online adults in India.

Online adults in the US and UK have different preferences. The most popular pair is a smartphone and tablet, actively used by 42% of online adults in the UK and 39% in the US. And in the US, as many online adults (39%) use a smartphone and notebook pair.

In the coming year, the partially-mobile are eager to become more mobile in one way or another. Purchase plans are strong for consumers to complete the set of smartphone, tablet, and notebook.

Overall, smartphones are the strongest device of interest. Smartphone purchase plans are especially strong among those online adults that are already using a home notebook and tablet. Plans are strong, although less so, among those who are only using a home tablet.

Notebook purchase plans are also strong. They are strongest among those who are only using a home tablet. They are also strong among those who aren’t using any of these mobile devices, and for this group, notebook plans are slightly higher than their plans for a smartphone or tablet.

Purchase plans for tablets are lower than those for smartphones or notebooks. The strongest plans almost paint the picture of tablets as an entry-level mobile device, as they’re strongest among online adults who aren’t already using a smartphone, tablet, or notebook. Plans are almost as strong among those only using a notebook, although plans for tablets lag behind plans for smartphones.

For those only using a home smartphone, purchase plans are lowest for either a tablet or notebook.

Looking further ahead

Mobility means many things to consumers – freedom, ease of use, and the ability to do as they’d like, whenever and wherever they’d like.

An internet connection is a vital part of mobility. Mobile device makers have been extending the mobile connection with mobile devices having built-in LTE/cellular capabilities, especially tablets. So far, consumers haven’t fully embraced extending their cellular subscriptions. When they’re less connected, they’re staying nearer to familiar Wi-Fi connections, using a portable hotspot or tethered connection, or reaching for their smartphones.

Another aspect of true mobility is usefulness, and users enjoy some activities more on notebooks or tablets than on smartphones which generally have smaller screens or that don’t have key applications. In other analysis we profile which activities users choose for their smartphones and which they choose for their notebooks or tablets.

Above all, users are continuing to choose between the many mobile offerings and haven’t settled on a single form factor or combination of mobile devices. Mobility in whatever form will continue to reach an ever-broader number of online adults.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile 2018 survey, its 36th consecutive wave. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis.

 

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Filed under Consumer research, Market Research, Mobile Phones, Multiple Devices, Notebooks, Operating systems, Smartphones, Tablets, TUP 2018, TUPdate

How Do (They) Love Thee? Follow Their Brand Footprints

How Do (They) Love Thee? Follow Their Brand Footprints – a TUPdate by Dan Ness, March 17, 2017

“How Do I Love Thee? Let me count the ways.” So begins the 43rd of Elizabeth Browning’s Sonnets from the Portuguese. After more than 160 years, this poetry still inspires.
This classic poem seems fitting for a research-based understanding of customer loyalty and, well, mutual loyalty and love. One might hope that love and loyalty would flow in both directions – between customers and company – and in turn would result in more delighted customers, better products and services, and more customers actively using more of a brand’s offerings. In addition to brand footprint measures such as market size and intensity, MetaFacts measures the shape, loyalty, and quality of technology users.

Apple’s Intensity Up and To the Right

Apple’s customers now rank highest in average number of Apple devices, an elemental measure of brand footprint, reflecting in part the intensity of customer’s involvement. When customers use more than one of a brand’s offerings, it reflects the value customers see and their depth of customer loyalty. Based on our most recent wave of Technology User Profile (TUP), Apple’s customers are actively using an average of 2.18 devices, spanning Macs, iPhones, iPads, an Apple TV box, Apple Watch, or some combination. Only one year earlier, our TUP 2015 wave reported that Apple’s device average was effectively on par with the footprint of Microsoft Windows devices.
Between 2014 and 2016, HP and Google Android/Chrome OS devices have seen their customer’s active device averages erode as Apple’s has gained. This is due in part to consumers abandoning older Google Android Tablets. Dell’s average rose slightly in 2015, only to sag slightly by 2016. Continue reading

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Filed under Desktops, Devices, Market Research, Market Sizing, Mobile Phones, Notebooks, Operating systems, Smartphones, Tablets, TUP 2016, TUPdate

Home Printer Brands-from Refillers & Laggards to Bigger Spenders (TUPdate)

Home Printer Brands-from Refillers & Laggards to Bigger Spenders – Dan Ness, November 18, 2016

Home printer makers do their best to make innovate products, manage their distribution, and support their customers – all while competing. Buyers, meanwhile, make their choices. Interestingly, all home buyers aren’t created equally, and some brands have carved out a customer base which may or may not be favorable for them.

Home printer buyers can be tough on some brands. Some users choose refills instead of new ink, while others spend much more on supplies and technology than the users of other brands. Meanwhile, others have a longer printer replacement cycle.

Older and newer printersMetaFacts-td1611-home-printer-age

HP can justifiably claim that home printer owners get longer use. Users of HP Home Printers use older printers than do users of other major home printer brands. The average printer age is 2.4 to 2.6 years for printers being used in the prior 90 days by Brother, Canon, or Epson home printer users. In contrast, among HP home printer users, the average printer age is 3 years.

Active with images and graphics

Users with some brands have attracted more or less graphics-oriented users. There is a different profile based on their breadth of graphics and image-oriented activities across their connected devices, such as PCs, Tablets, and Smartphones.Metafacts-td1611-home-printer-activity-breadth

Users of Brother Home Printers have the widest range of graphics/image activities. Breadth of use is higher than those with other home printer brands. Nearly half (46%) of Brother home printer users are in the top-third.

Uniquely-strong activities with connected devices among Brother home printer users are creating personal graphics/presentations (38% of Brother users vs. 28% nationally) and work graphics/presentations (37% versus 28% nationally).

Use of refills

Whose Home Printer customers are most likely to use refilled ink/toner?metafacts-td1611-home-printer-refills

Among major home printer brands, Epson’s users have the highest rate of using refilled ink cartridges. Over one-third (35%) do so, a 53% higher rate than the national average of 23%. Just over a quarter (26%) of Canon’s home printer brands do.

Tech spending

Brother’s home printer users spend the most on their home technology devices and services. Over one-third (34%) of these users are in the top quartile of consumer technology spenders. Brother home printer users spend substantially more than users of other major home printer brands. At $10.2k per year, this is 30% higher than the national average of $7.9k.metafacts-td1611-home-printer-spending

Brother’s home printer users also outspend on levels on ink, toner, and paper. Compared to the national average, their annual spend of $980 is 53% higher than the national average of $640.

Experience levels

Epson’s home printer users have the least tech experience. Twenty percent first started using a desktop PC within the last 8 years, versus the 12% national average. Similarly, 37% first started using a basic cell phone within the last 8 years, a rate 54% higher than the national share of 24%.metafacts-td1611-home-printer-adoption

HP is at the other end of the spectrum, having attracted a more-experienced tech users. Although this measure of tech adoption – years  since first using a given device – also reflects older users, when correcting for age, this same pattern holds true. Epson has a higher share of tech laggards than other home printer brands. Comparing similarly-aged users, more of Epson’s users were laggards – in the last 16% to adopt desktops, notebooks, smartphones, basic cell phones, and tablets.

Among customers with less tech experience, support costs can be higher, and products, marketing messages, and instructions need to be simpler and clearer. Being strong in any particular market segment may have benefits, however if they’re more expensive to support and sell too, over the long run other segments may be more worthwhile to pursue.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). Trend information is based on prior waves. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

The TUP 2016 Printers Chapter details printer brands, types, printing activities, and other key analysis points. The TUP 2016 Technology Adoption Chapter drills down into experience to profile Early Adopters, the Early and Late Majority, and Laggards.

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Filed under Consumer research, Graphics and Image, Market Research, Printers

Girls are gamers, too, although not everywhere (MetaFAQs)

There’s a rampant rumor that girls aren’t gamers. This has not been true for many years, and yet the idea seems to persist.

One reason is partly related to another stereotype which has some truth in this case: “The only difference between men and boys is the price of their toys”.

By far, males are the major users for gaming desktops and gaming notebooks, using them at twice and three times the rate of females.mq0674-game-players-by-device-type-2016-10-17_16-05-57 These tricked-out, souped-up, and (sometimes) overclocked PCs are created to offer superior gaming experiences. Some are also designed to allow game enthusiasts to get under the hood and further extend the capabilities.

Females outnumber males for regular game-playing on Smartphones and Tablets, and by a wide margin. Sixty-one percent of active Smartphone gamers are female and 59% of Tablet PC gamers. This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

Gaming PC makers HP, ASUS, Acer and Dell/Alienware have a challenge ahead to win over the hearts and minds of female gamers. These are an important segment to attract, too. Not only are they active game players across many platforms, they also spend substantially on tech products and services of all kinds.

This MetaFAQs research result addresses one of the many questions profiling active game-players.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about game players across all devices and platforms is the TUP 2016 Game Consoles, Gaming PCs and Game-Playing Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Demographics & Econographics, Desktops, Entertainment, MetaFAQs, Notebooks, TUP 2016

More Images – Less Paper (TUPdate)

More images — less paper – a MetaFacts TUPdate by Dan Ness, October 14, 2016

I love photos of kittens. And puppies. And rainbows. And yes, I’m enjoy seeing photos of your desserts, grandkids and glorious travels. Okay, now I’ve said it out loud.dessert-2016-10-14_12-00-04

Evidently, I’m similar to nearly half of every other American adult when it comes to admiring beautiful, fun, and engaging photos. I admit this even as I assiduously avoid counting myself as being representative of any entire market. As a long-time researcher, I choose to share my findings and opinions about tech customer demand and market dynamics based on the voices of thousands of survey respondents.

There’s something connecting and real about sharing photos. More than half (56%) of adults with a connected device share photos online and almost half (47%) share in person. Images tell a story, share feelings and experiences, and connect us. The use of digital images has grown explosively to be central to the everyday connected life.metafacts-tupan16-photos-with-any-device-2016-10-14_12-01-32

Those images aren’t coming from traditional cameras, though. For the majority that seeks convenience, having one device do something passably well is better than carrying many specialized gadgets. Purists can argue about superior photo quality taken with a camera intended to be a real camera. That misses the point for most of the market. Having any camera handy at that special moment is better than having the perfect camera after it’s over.

Smartphones have been fueling much of the photo explosion, being the choice for over two-thirds (69%) of connected adults. Tablets haven’t contributed as much to the photo stream – with only one-sixth (17%) of adults regularly using one to take photos. In many circles, bringing out a tablet to take photos is considered a bit invasive, impolite or a little too geeky. This sort of social friction is par for the course among early adopters.

Despite the expanding breadth of photo-taking, overall printer penetration isn’t growing. The number of printers in active use hasn’t budged materially in years. Our MetaFacts TUP 2013 survey found that 12% of connected adults didn’t use a printer. As of TUP 2016, 13% still don’t actively use a printer. You might think that statistic would shift among the busiest printer users. However, that’s been stable, too. Adults printing 50 or more pages per month were 29% of connected adults in 2011 and are near to the same size five years later, representing 27% in 2016.metafacts-tupan16-printing-activities-among-most-graphical-2016-10-14_12-02-20

To profile the most-attractive printer users, I explored three dimensions with a deeper dive into the TUP datasets.

  • High-Volume: The busiest users – those who print the most pages
  • Most-Graphical: The strongest relevant demand – the most-graphical users as evidenced by being in the top third of users in the number of graphics and image-oriented activities they regularly do with their collection of connected devices
  • Mobile Printing: Those who print on the go, using their mobile device to wirelessly print

The heaviest printers are breathing rarified air. Users who printer 50 or more pages per month are in the top 22% of Inkjet Printer users and top 33% of Laser Printer users.three-groups-2016-10-14_12-03-08

These high-volume printers skew towards users with larger, higher-income households with children. Age 25-44 are strongest, as are Employed and Self-Employed. They are more likely than average to be regularly using 2 or more printers.

Among the most-graphical users, printer penetration is higher than among average connected adults. The most-graphical are 50% more likely than average to be using a 2nd printer, and 86% more likely to be using a 3rd printer. Also, more than a third (36%) of these most-graphical print 50+ pages each month.

Also, printing photos is much more common among the most-graphical than the average user. Among these most-graphical, printing photos is the second-ranked printing activity, done occasionally by 44% of these users, well above the 33% of average users doing so. The most-graphical also have a higher penetration of printer use – 94%.

These most-graphical include a higher than average share of Millennials, making up 56% of their numbers. They are also more likely to have children, with 58% doing so.

Mobile printing has been possible for some time, although actual adoption has been relatively slow. Less than a third (31%) of those with tablets print wirelessly to a nearby printer, 17% to a remote printer using email, and 15% using an online service. Smartphone printing is lower, with one-sixth (17%) of Smartphone users printing wirelessly to a nearby printer, 11% to a remote printer using email, and 10% using an online service.

Looking ahead, we expect the major printer manufacturers to continue to focus on one, if not all, of these market segments. The convenience-oriented will be served by automated ink replacement, such as HP’s Instant Ink subscription service. Currently, less than a third (29%) of the highest-volume printer use this type of service.

Our research supports photo-taking activities continuing strongly and broadly into the future. Smartphone cameras will only get better and users will continue to be increasingly comfortable with selfies, scans, and group photos. However, this increase in demand won’t necessarily increase printing levels, at least among the overall market. I expect consumer’s need to share photos which are first printed to continue their decline, with continued innovation in social networking. Also, as a broader range of users get comfortable using their devices, more users will join the mass shift towards sharing photos on screens instead of paper. The need for archival printing of precious documents such as heirloom photos will be reduced with the further adoption of cloud file storage. In addition, the TUP research supports continued growth in the number of users finding other ways to share photos in person, with broader adoption of the connections between Smartphone and larger screens from tablets to TVs.

Yes, you too can expect to see more kittens, rainbows, food porn, and cute grandkids. We might as well get our popcorn ready!

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). Trend information is based on prior waves. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

references-2016-10-14_12-03-55

 

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Filed under Consumer research, Graphics and Image, Market Research, Mobile Phones, Printers, Smartphones, Tablets, Trends, TUP 2016, TUPdate