Tag Archives: Cybercafe

Internet – solid market research from MetaFacts Technology User Profile

Extensive information about the internet and the ways people use it is available in TUP – Technology User Profile.

Not all access to the Internet is equal and consumers know it – voting with their fingers. In today’s multi-platform age, computers are not the only way online, and email may be losing ground as the king of activities.  Are fun, compelling, and emerging technologies making PCs a thing of the past?  Is social networking replacing snailish email?

Below are a few examples of questions addressed in TUP related to internet use. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides a comprehensive source to answer the following questions, as well as many others.

  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Most-mobile customers – where do they go and what do they do?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which market segments are dating online? What else do they frequently do online?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • How many and which segments are watching and renting movies on which platforms?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which segments are utilizing cloud storage or sharing services? For which activities?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • What about the unemployed? Are they more or are they less tech-focused?
  • Who is using mobile payments?
  • Who is videoconferencing, and using which platform?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • What is the impact on privacy concerns on use of social networking?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • How much have PC users integrated PCs into their personal lives?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How prominent is printing images from mobile phones? How about from tablets?
  • Which market segments are blogging? How do they compare to social networkers?
  • Which segments are using which tech devices & carriers? For which activities?
  • Is the smartphone killing PC shopping?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • What is the tech-owning profile of active gamers? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How many seniors are online? How is their behavior different than younger online users?
  • Who spends the most hours online?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • How are users communicating, given all their communication options?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • Online shoppers – are they everyone, or unique?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • What types and combinations of consumer electronics are homes using?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Is social networking only for certain age groups?
  • Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • Tracfone for oldsters? Who has the oldest segment by carrier?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2011, TUP 2012

Internet – solid market research from MetaFacts Technology User Profile

Extensive information about the internet and the ways people use it is available in TUP – Technology User Profile.

Not all access to the Internet is equal and consumers know it – voting with their fingers. In today’s multi-platform age, computers are not the only way online, and email may be losing ground as the king of activities.  Are fun, compelling, and emerging technologies making PCs a thing of the past?  Is social networking replacing snailish email?

Below are a few examples of questions addressed in TUP related to internet use. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides a comprehensive source to answer the following questions, as well as many others.

  • How many and which segments are watching and renting movies on which platforms?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Who is videoconferencing, and using which platform?
  • What are the overall future trends for the Internet?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • iPhone users – who are they really? How do they compare with Droid and blackberry users?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Netbooks – how soon and with which market segments?
  • Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
  • Which industry groups have varied levels of adoption?
  • Most-mobile customers – where do they go and what do they do?
  • Who is using mobile payments?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • What is the impact on privacy in use of social networking?
  • How much have PC users integrated PCs into their personal lives?
  • What about the unemployed? Are they more or are they less tech-focused?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Which market segments are dating online? What else do they frequently do online?
  • How do ad volumes affect usage?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • Is social networking only for certain age groups?
  • How are users communicating, given all their communication options?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which market segments are blogging? How do they compare to social networkers?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • Which segments are using which devices & carriers?  For which activities?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How prominent is printing images from mobile phones?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many?
  • Which devices and services, and among which segments?
  • Which segments are utilizing the cloud? For which activities?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How much of the game-playing population is older versus younger?
  • How social-network active are the various tiers of gamers?
  • In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
  • Which types of software (packages and SaaS) are used and intended for near-term use? (apps, appstore)
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Online shoppers – are they everyone, or unique?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How many seniors are online? How is their behavior different than younger online users?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • Is the smartphone killing PC shopping?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Which social networking sites are used most frequently by which segments?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • Which smartphone OS is leading, and with which market segments?
  • How tech-sophisticated are game-players, within key gaming segments?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • How do the market segments of mobile phone platforms vary?
  • How tech-experienced are game-players?
  • How many screens do people view? Which market segments view more screens than other segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2009, TUP 2010

Smartphones challenge Mobile PCs – the users speak

A TUPdate from MetaFacts by Dan Ness, Principal Analyst

You can’t go out for coffee these days without sharing space with legions of dedicated smartphone users doing everything from texting their friends to checking the latest NFL or soccer scores. With smartphone functionality and the number of available apps increasing at hyper speed, could this trend foreshadow the decline of the mobile computer and relegate all those laptops, netbooks and tablets to the land of the Atari? Will Apple iPhones, RIM Blackberries, Winphones or the Android-powered grab the fingers of the most-mobile among us?  Our new MetaFacts Technology User Profile, 2009 Global Insights Edition polled over 22,000+ online PC adults in 10 developed countries and found some surprising answers.

Why is this important?

Makers of mobile computers, smartphone manufacturers, wireless carriers and application developers should all be watching these trends closely both from an R&D standpoint and a marketing perspective. OEMs of desktop computers should also take heed if more and more users opt for portables even if they don’t use them in more than one location.

First let’s look at who’s using mobile PCs these days and where they are using them. Not surprisingly, this is a younger group overall. The average age of online adult mobile PC users is nearly seven years younger than the average desktop user. Nearly a third of the mobile computer users are in the college age to early career category of 18-34 year olds.

Just where are mobile PCs being used? The age of the user is also a factor here. The younger users are, the more likely they were to report using their mobile computers in four or more locations, a finding that is likely reflective of the more mobile lifestyle of this segment.

But desktop and mobile PC manufacturers take notice: Nearly half of mobile PCs are used in only one location. This begs the question of why these homebody mobiles are stuck in their desk job. If this trend continues, will the pendulum swing away from netbooks and ever-lighter notebook PCs back to full-featured desktop replacements?

And the mobile PCs seem to be working harder than desktops. The portables are logging more hours than their desktop cousins with nearly 25% being used for 40 or more hours per week versus 18% of desktops being used that much.

So what are these mobile computer users doing with their portables? While their activities are generally the same as those performed on their desktops, the survey showed that mobile PCs which are used in multiple locations appeared to be much more integrated into the user’s life. These younger multiple-location PC users reported performing nearly double the number of activities on their mobile PCs than the group reporting that their mobile PCs remained tethered to one location.

The more years people use computers, the more activities they add to their list of things to do with their machines. PC Veterans, people who have used computers over a quarter of their lives, use their mobile PCs for more activities than PC Newbies, regardless of their age. Not surprisingly, users in the 18-24 age category use their mobile PCs more often for entertainment and communication than older mobile computer users.

Now let’s turn to the role that cell phones play in the mobile PC world. With the ever-increasing functionality of phones, is the choice of mobile connectivity an either/or when it comes using mobile computers and smartphones? Our survey showed quite the opposite. Even the savviest of smartphone users are not likely to give up their mobile computers. Interestingly, the adults who reported using the most functionality on their phones also reported using their mobile PCs in more locations, nearly twice the number of those who used their mobile phones only as basic phones. Bottom line: When it comes to the question of whether to take the smartphone or the mobile PC to the cybercafé, the current answer is often “both.”

If today’s mobile PCs could talk, they might paraphrase Mark Twain’s famous quote, “The reports of my death have been greatly exaggerated.”

Further Resources

MetaFacts Technology User Profile – 2009 Global Insights Edition – a syndicated survey of 30,889 representative respondents in 16 countries

MetaFacts Technology User Profile – 2009 Global Insights Edition – Developed Economies – a syndicated survey of 22,072 representative respondents in 10 countries

MetaFacts Mobile PC Brand Profile Report – analysis of the mobile market based on results in MetaFacts Technology User Profile 2008 Annual Edition – a syndicated survey of over 10,000 representative respondents in the U.S.

About this TUPdate

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. For more information about the syndicated research service, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2009, TUPdate

Mobile PC brand by number of locations used

Apple mobile PCs are used in more locations than other brands of mobile PCs. With an average of 4.0 locations, Apple bests the average of 3.0 locations where mobile PCs are regularly used. Toshiba is at the low end of the spectrum, at 2.3 locations.

# of Locations Mobile PCs are Used by PC Brand - Mobile PC Brand Profile Report
# of Locations Mobile PCs are Used by PC Brand – Mobile PC Brand Profile Report

   

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

     

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

 

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2008

Why a cybercafé survey might fool you

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports.

Apple has been a persistent genius in leading market perception. Watch a Hollywood movie, and if a computer is being shown, chances are good that Apple’s product placement experts will have made sure the Apple logo or product is prominent.

Similarly, Apple has a higher share among computers being used in public places, which might lead a casual café observer to expect Apple is the dominant brand. Nearly twice as many Apple Home PCs are used in public places than Windows Home PCs. This is due in part to the larger share of Apple Home PCs that are mobile than Windows PCs. Taking this into account, Apple’s share of public mobile Home PCs is 14%, much higher than Apple’s 8% share of mobile Home PCs. Also, Apple’s notebook users are more mobile than Windows notebook & tablet users, using their mobile computers regularly in 4.0 locations on average, compared with 2.8 locations for Windows mobile PC users.

Locations Where Apple and Non-Apple Home Computers are Used - Apple Profile Report 2008

Locations Where Apple and Non-Apple Home Computers are Used – Apple Profile Report 2008

However, just because a higher share of Apple’s computers are used in public places, it doesn’t mean that Apple has the dominant share of public or notebook PCs. In cybercafés and coffee shops, Apple ranks number two with 18% of the installed base of Home PCs being used in these locations.

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Filed under Consumer research, Market Research, Market Segmentation, TUP 2008, TUPdate