Tag Archives: Convenience

Tech attitudes by mobile PC brand

Each mobile PC brand has attracted a different set of customers, not only in their socio-demographics, but also in their technology-related attitudes. While most mobile PC users hold similar attitudes, in several areas there are notable differences.

The last few years have seen a strong emergence in green marketing. When it comes to the disposal of previous computers, it’s interesting and surprising that HP has the poorest showing. Nearly four out of nine (45%) say it is difficult to find a place to dispose of a home PC, the highest rate of all mobile PC brand users. This is despite HP’s many various publicized efforts to streamline green disposal, especially with printer consumables. Apparently, there is not much of a halo effect between HP’s ubiquitous cartridge recycling self-mailers and its PCs.

The extent of refined choice is evident in the differences between how mobile PC users prefer to have the best-of-breed “BOB” versus buying a simple or convenient bundle. Sony mobile PC users have the strongest interest in getting the best electronics products or services instead of a product/service bundle, with nearly half (47%) strongly agreeing. By comparison, less than a third (31%) of Gateway users similarly agree.

Sony mobile PC users are also distinctive in their comfort with technology. They have the lowest agreement that technology products are too complicated, with only 12% strongly agreeing, while more than a third (35%) of Compaq mobile PC users confess to being overwhelmed.

Technology Attitudes Vary by Mobile PC Brand - Mobile PC Brand Profile Report

Technology Attitudes Vary by Mobile PC Brand – Mobile PC Brand Profile Report

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

 

Leave a Comment

Filed under Consumer research, Market Research, TUP 2008

Where mobile PCs are actually used

Mobile PCs are used in a variety of locations, with living rooms ranking as the top location for 62% of mobile PCs. Desktops are less-often used in living rooms, only being the location of one-fifth (19%) of desktops.Bedrooms of adults are the second-ranked location for mobile PCs, ostensibly to afford privacy, quiet, or convenience to the user. These make up three of seven (42%) of locations for mobile PCs.

Home offices are only ranked third for mobile PCs, with 38% of mobile PCs being used there regularly. Slightly more – 39% – of desktops occupy home offices.

Locations for Mobile & Desktop PCs in Homes - Mobile PC Brand Profile Report

Locations for Mobile & Desktop PCs in Homes – Mobile PC Brand Profile Report

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

Leave a Comment

Filed under Consumer research, Market Research, TUP 2008

Convenience is the key for households that have at least one Apple Home PC

Households with at least one Apple PC have convenience items from single billing by using one service for phone, TV and internet to utilizing Video on Demand and conferencing with Webcam.
  • One service for phone, TV and internet (42%)
  • Webcam for conferencing (37%)
  • Video on Demand (34%)

 ###

Other findings in the MetaFacts Operating Systems Profile Report include:

  • Operating System Landscape
    • Multi-PC and Multi-OS Households
  • Home Operating Systems and Demographics
    • Having children in the household does make a difference for Vista
    • Household employment and operating system
    • Education level and operating system within the household
    • Annual household income and operating system
    • People age 18-34 are using more Apple primary home PCs than older people
  • Purchase Channels
    • Apple gets a bigger share of direct sales than Windows PCs
  • PC Brands & Operating Systems
    • New PC brands bought by operating system
    • Total installed base for all primary home PCs shows some movement from the big brands in the new PC market
  • Changes in PC Form Factors – Laptops are coming on strong as new primary PC form factor
  • How Different Operating Systems are Used Differently
    • Email is the most frequent activity of users on all primary home PCs
    • New primary home PC user activities
  • Operating Systems and Other Consumer Electronics
    • Handheld device use and operating system of the household
    • Imaging behavior and household operating system
    • Television viewing habits and operating system in the household
    • Convenience is the key for households that have at least one Apple Home PC
    • Some Older Windows Households are planning to upgrade while still taking advantage of older technology
  • Technology Attitudes and Operating Systems
    • Attitudes of adult PC users vary with operating system

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

Leave a Comment

Filed under Consumer research, Market Research, TUP 2008

Apple & the future digital home?

The Apple digital home will continue to look different than non-Apple households. Apple households plan to buy a different set of consumer electronics products and services than non-Apple households. Some of the planned products are downright retro, so may come as a surprise to those who believe Apple households only use the most advanced, leading-edge technology.

Apple iPods
Despite Apple’s efforts to engage and possibly convert Windows users through music – particularly with iPods – that direction is losing some steam. A higher percentage of Apple households plan to buy an Apple iPod than households without Apples. One in eight (13%) of Apple households plan to buy an iPod within the coming 12 months, stronger than the one in fifteen (7%) of non-Apple households similarly planning. This is not fantastic news for Apple, although these plans are notable, as iPods are included in the top 25 consumer electronics products or services non-Apple households plan to buy.

Apple’s strategy to draw new customers into its retail stores is working, and iPod is a big part of that.

  • Households without Apple Home PCs that shop or buy at Apple’s retail stores are different from Apple Home PC households.
  • 60% of non-Apple households that shop at Apple’s retail stores have an Apple iPod and 15% plan to buy one in the next 12 months. Apple iPods are a big draw for these retail shoppers. Among non-Apple households overall, whether they shop at Apple retail stores or not, only 7% have iPod purchase plans.
  • 35% use a portable MP3 made by one of Apple’s competitors.
Apple Households Want Different Consumer Electronics Products and Services Than Non-Apple Households - Apple Profile Report 2008

Apple Households Want Different Consumer Electronics Products and Services Than Non-Apple Households – Apple Profile Report 2008

Analog TVs?!
Knowing how generally advanced and electronics-savvy Apple households are, it may come as a surprise that the second-ranked product or service they plan to buy is a converter box for analog TVs. Looking more deeply, though, this product has been a surprise for governmental planners. After all, most PC households already have a subscription TV service. However, these households also have many, sometimes older, TVs and are plugged into the broadcast media enough to have heard the announcements.

Film and box cameras?
Digital imaging plays a large part of the Apple household’s life. So, there may be some surprise that they are using disposable single-use cameras and getting any digital images from film processors, and more often than non-Apple households. More than one-third (36%) of Home PC households have a film camera they still use, typically in addition to a digital camera. Also, disposable single-use cameras meet the need for impulse images when one’s digital camera or cell phone camera is either inoperative or of too-low resolution.

Movies and videos and DVDs
The Internet is a big part of entertainment in both Apple and non-Apple households, with 76% and 75% agreeing with that statement, respectively. Videos on DVDs are a big part of that, and are behind usage and future plans. Currently, 50% of Apple households rent DVDs through outlets such as Netflix or Blockbuster; another 8% plan to do so in the coming 12 months. This is higher than among non-Apple households, where 45% of households rent today and 6% plan to do so within the coming year.

More from mobile
Apple notebook computers make up 64% of the installed base, compared to 45% of Windows PCs. Apple notebook users bring their Home notebooks out to more public locations than Windows mobile PC users, at 21% of Apple PCs compared with 12% of Windows PCs. So, it may be no surprise and no reflection on Apple’s battery technology that plans to purchase notebook batteries are stronger among Apple households than Windows households. At 9% of Apple households, the gap over Windows households is only slight, with 7% of Windows households having these purchase plans.

###

Leave a Comment

Filed under Consumer research, Market Research, TUP 2008