Tag Archives: Consumer behavior

How many connected adults use hearables? (MetaFAQs)

For ears, it’s an exciting time in the tech industry.

Hearable technology – audio-oriented wearables spanning wireless Bluetooth headsets to VR headsets – have received a fresh round of media attention. This has stemmed from substantial recent investment in new ventures such as Oculus VR along with a wider range of product releases.

Currently, one in eight US connected adults are regularly using a hearable device – either a wireless Bluetooth headset or VR headsets. This level of use is broad enough to represent great potential opportunity, yet not broad enough to sustain many competitors.

The primary current use case for Bluetooth headsets are for phone calls, as has been the case for more than a decade. Apple is leading the charge to change this with their Airpods tightly integrated with iPhones, in a bid to help popularize voice-controlled usage. metafacts-metafaqs-mq0099-120drxhear-2017-01-11_08-54-29Voice assistants such as Apple’s Siri, Amazon’s Alexa, Microsoft Cortana, and Google Now promise to radically shift how users interact with their technology.

VR headsets, sometimes called goggles, are primarily being used for immersive games, and reaching a slightly different segment than Bluetooth headsets.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter. This details which market segments are (and aren’t) using hearables, listening to music, using music streaming services, making phone calls, playing games, using voice control, and other audio-oriented products and activities.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Behaviors and Activities, Communication, Consumer research, Forward-Leaning, Information and Search, Market Research, MetaFAQs, Mobile Phones, Multiple Devices, Smartphones, TUP 2016, Usage Patterns

Tech Purchase Plans – Some Wins and Some Fails (TUPdate)

Tech Purchase Plans – some wins and some fails – a TUPdate by Dan Ness

Some tech products seem to be on everyone’s shopping list, and yet that’s not really the case. Well, certainly smartphones and mobile PCs rank near the top, as they have for years. However, several highly-publicized products haven’t ranked in the top 20 while other less-acclaimed standbys continue to rank well.

Smartwatches by anyone except Apple or Google? Home Thermostats? Chromebooks? They’re not in the top 20, languishing along with basic feature phones. Only a small number of tech buyers are showing true interest.

Diving into the purchase plans from our most recent wave of Technology User Profile (TUP 2016), we’ve identified some very interesting patterns.

What are the top-planned tech products?

Smartphones top the list of purchase plans, with the majority being among those who already use a smartphone. Gaming PCs are strong, with Gaming Desktop PCs drawing nearly triple the interest of Gaming Notebook PCs. Traditional Notebooks continue to rank strongly, while other mobile PC plans are split between 2-in-1 and convertible designs.metafacts-top-30-plans-2016-12-08_16-51-01

Fitness trackers show promise, handily outranking plans for smartwatches by Apple, Google, or any of the many languishing others.

Two products continuing to show steady demand are the venerable Printer and Tower Desktop. Both continue to be ranked in the top 10 for interest.

Apple’s iPad continues to show solid interest, benefiting from recent product refreshes. Plans for Android tablets, however, don’t measure up to Apple’s.

Hits for key segments

What’s interesting is that most tech plans are not evenly spread across all technology users, and instead several key segments have plans that stand out from the pack.

Any tech purchase plans by age

One simple difference between those planning and those not planning – age. Tech purchase plans are stronger among younger than older adults.metafacts-plans-overall-by-age-2016-12-07_15-53-38

Younger adults have stronger plans to purchase any of the 30 tech products we surveyed respondents about. Adults age 30-34 are the peak group with overall purchase plans, with 77% planning to buy at least one product in the coming year. At the other end of the age spectrum, adults age 70 or above are the nadir group with respect to purchase plans, with 29% planning to buy any of the surveyed tech products.

Sigma analysis show youthful intensity

A summation analysis reveals stronger purchase intensity among younger than older adults. The sigma – summation of the plans for all of the respective tech products – shows that adults age 30-39 have the strongest plans of any age group. This is a more intensive curve than the above penetration analysis, reflecting the much broader range of plans among younger adults.metafacts-plans-summation-by-age-2016-12-07_15-53-38

The six most-age-skewed tech products

Six tech products stand out for being age-skewed – with the largest differences between plans among older and younger adults.

Gaming Desktop PCs are at the top of the list, with respect to the widest difference between those with and without plans by age groups. It’s not as if these tricked-out desktops are only pulled towards the youngest among us. The group with the strongest plans are adults age 30-34, which reflects in part that these older adults have the means to pay for these more-powerful PCs. It is also due in part that older adults have more PC usage and experience, with productivity activities as in game planning.

Smartphones – both Apple iPhones and Androids – are more popular with younger than older adults. Since younger adults have higher penetration of smartphone usage than older adults, this reflects a strong replacement market. Conversely, low interest levels also reflects a low likelihood for the smartphone market to strengthen its penetration among older adults.metafacts-age-skewed-plans-by-age-2016-12-07_16-23-42

PC purchase intentions are strongest among age 35-39 adults for more than one PC form factor. This reflects the desire for expanded PC use among this important segment, and also this group’s openness to have PCs which are packaged in different formats.

Something for each, but not every, age group
There’s something for everybody. Each age group has its preferences, with some products at the top of mind of nearly every age group. While looking at the top three ranked products within each age group, we found some interesting patterns. Apple’s iPhone is singular because it’s top-ranked in all groups – in the top three for all 11 age groups. Android Smartphones aren’t very far behind, being top-ranked in 9 groups. That the two oldest groups didn’t report Android Smartphones on their future purchase list may be due in part to the phone or carrier brand having stronger recognition than the Google Android operating system.

Three tech products are strongest among generally older groups – traditional notebooks, printers, and fitness trackers. That 7 of the 11 age groups rank traditional notebooks in the top of their shopping list bodes well for the venerable PC.

Although wearables such as Apple’s Watch and Google Wear have garnered much media attention, neither are in the top three for any age group. One wearable is, though, and it’s fitness trackers. Despite advertising often featuring slim younger women in yoga pants, fitness trackers only rank among the top three items for adults who are age 70 and above. This category is partly an example of aspirational marketing, appealing to those who want to be something they aren’t (yet).

  • The Apple iPhone is among the top 3 for all 11 age groups
  • Android Smartphone – ranked in 9 age groups – younger adults
  • Traditional Notebook – ranked in 7 groups – older adults
  • Printer – ranked in 4 age groups – generally older adults
  • Gaming Desktop PC – ranked in 4 age groups – younger adults
  • Fitness Tracker – only ranks in the top 3 in one age group – age 70+

The six most-spending-skewed tech products

Six tech products stand out based on analysis of consumer tech spending by quartiles. Top spenders – those in the top 1/4th of total household tech spending – are above average in their purchase plans for nearly every tech product. What’s interesting are the tech products which have captured above average interest among the next tier of buyers – those that are in the 3nd-highest quartile of total tech spending.

Within this spending segment, the six tech products which show above-average plans include three Apple products, three wearables, and a fun-oriented category.

The uniquely-strong products from Apple include the iPhone, iPad, and Watch. Apple’s regular product line refresh has helped keep interest high.metafacts-plans-by-spend-2016-12-07_14-32-45

Interestingly, interest for fitness trackers outpaces smartwatches, even among the biggest spenders. This supports, in part, the notion that cost would be a primary barrier to smartwatch adoption. Even more so, it reflects the early stage wearables have in the user’s device collection. There is still plenty of experimentation ahead, as entrants come and go, as ecosystems flower and fade, and mostly as more mainstream users integrate wearable devices into their regular activities.

What you have today – and what you’ll have next – Plans by current device combination
Our research continues to show that future tech purchases are strongly affected by consumer’s current products. Two device combinations stand out as those with the strongest tech purchase plans. Users with a desktop, notebook, mobile, and a tablet make up 31% of connected adults, and those with a notebook, tablet, and mobile phone are 10% of adults. Users with other combinations have tech purchase plans below average.

Five tech products stand out by having stronger-than-average plans among these two popular combos. The Apple iPhone tops the list, with 13% of all connected adults planning to buy one. For those with all four devices – desktop, notebook, tablet, and mobile phone – 19% plan to get an Apple iPhone, well above the average. Those juggling three devices – notebook, tablet, and mobile phone – are also above average in planning to get an Apple iPhone, with 16% planning to get one.metafacts-plans-by-combo-2016-12-07_15-47-47

Purchase plans for traditional notebooks are also strong, and in this case strongest among this 2nd-ranked combination, representing an additional or replacement notebook for 13% of adults. Plans for the largest combination segment are also stronger than average, at 11% of these adults.

Other above tech products for both of these device-combination segments include a Fitness Tracker such as a FitBit, an Apple iPad, and an Android Tablet.

Looking ahead
Looking ahead, we expect the tech-device-rich to get tech-richer, with those who have the broadest collection of technology products and services to remain within that segment of super-tech users. Wearables are still having a tough time finding interest among a broad market, much less finding broad adoption.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). Trend information is based on prior waves. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

Numerous TUP sections feature analysis of spending plans. These include the Overview, Age Ranges, Age, Gender, Adoption Summary, PC Adoption, Mobile Phone Adoption, Adoption Years, Device Combinations, Primary and Secondary Devices, Devices OS Ecosystems, Brand Footprint, Key Devices, Key Devices/OS, Home-Family PCs, Recently Purchase PCs, Purchase Year, Tablets, Mobile Phones, Smartphone, Basic cell phone, Smartphone Data, Lines, Spending, Wearable Technology, Hearables/Listening, TVs, Music Players, and Social Networks sections.

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Filed under Consumer research, Desktops, Market Research, Notebooks, Smartphones, Tablets, Technology adoption, TUP 2016

Tech for some of us? Tech usage and age (TUPdate)

Tech for some of us? Tech usage and age – Dan Ness, November 10, 2016

I’ve been to county fairs where a carnival seer will guess your age and weight. If these diviners were steeped in tech awareness, might they be able to go further and guesstimate if the person uses a video doorbell, 3D printer, or VR headset? I doubt it. Not being psychic, we rely on directly asking people through scientific surveys.

Although age alone doesn’t tell everything about a technology user, analysis of the market by age reveals some striking differences in user’s technology activities, use cases, consumer electronics penetration, connected device usage, and tech purchase intentions.MetaFacts td1611-plans-youth-skewed-2016-11-10_09-23-41

Market penetration is steeply skewed towards younger adults for most consumer electronics products and services. Analyzing our survey results from TUP 2016, most consumer electronics products index higher among younger than older adults. (An index of 100 means that the product is being used as the same rate as the national average.) Products that index well above 200 (double the national rate) for age 25-39 are many, including OTT TV Boxes ASUS Cube, Google Nexus Player and Google/Android TV. To dispel the notion this age group is sedentary, golf swing analyzers also index high. Furthermore, this group is tech-feathering their nests with video doorbells and smart locks.MetaFacts td16-elder-skewed-2016-11-09_16-51-10

Older adults can claim dominance in other consumer electronics products and services. Subscription to Cable TV is stronger among older than younger adults. Many younger adults that watch TV do so using the Internet. Turntables that play vinyl albums (Record Players) index more strongly among older adults. This may in part reflect that older adults may still have vinyl collections to play, while younger adults can either play newer more-expensive albums or track down older LPs. The elder-skewed usage indexes are not as strongly defined as those for youth-skewed, reflecting moderate use of both of these products and services among younger adults.

I know from decades of consumer research that age is only one factor describing technology users. So, I drilled down further into TUP to adjust for educational attainment and employment status. By rank order, the list of age-skewed consumer electronics is nearly identical by age for employed and self-employed adults. This pattern is similar for those who are college educated.

A similar pattern emerges for Connected Devices. Certain products are being used by a higher share of younger than older adults.MetaFacts td1611-devices-youth-skewed-2016-11-10_09-25-15

Interestingly, the highest-ranked youth-skewed top devices weren’t personally paid for by younger adults, and instead were bought by their employers. These range from work e-Book Readers and Tablets to All-in-One PCs and yes, Basic cell phones. When younger adults buy tech with their own money, two more highly-favored devices are Game Consoles and Apple MacBooks. Furthermore, whether as a sign of mobility, resourcefulness or freeloading, younger adults index higher for use of a public/shared printer, such as might be in a cybercafé, library, or hotel business center. They also index higher for using three or more printers, regardless of ownership.

There’s an old adage that goes “If it ain’t broke, don’t fix it.” This is likely uttered more often among older than younger adults. The active installed base for older adults skews higher for Home PCs running Windows XP, Windows Vista, or Windows 7. Personal basic feature phones also index higher by older adults.MetaFacts td1611-devices-elder-skewed-2016-11-10_09-24-29

Considering the near future through buyer sentiment, a similarly distinctive young/old pattern emerges. Gaming Desktops and Gaming Notebooks, those highly-configured clocked-up fun machines, are skewed more steeply than current usage indexes. Smaller and often more-stylish PCs in the Mini Desktop PC form factor rank strongest. One product which might surprise some is the Apple iPod Touch. It’s effectively a Wi-Fi iPhone, capable of running many iOS apps although without cellular coverage. Since younger adults index higher for Work Basic feature phones, perhaps this device is a stepping stone or companion. Other notable youth-skewing planned devices include wearables – Android SmartWatch, Apple Watch, or another Smart Watch.

Purchase intentions skewed toward older adults shows a different picture. From the long list of technology products we surveyed about, none show a measurably strong skew among older adults. The three products even near to being stronger for purchase intentions are the basic cell phone, a printer, and traditional notebook PC. As I mentioned earlier, younger adults have a higher likelihood to be using a work or public/shared printer than older adults, which may contribute to them not being as eager to buy one of their own. As to traditional notebooks, younger adults are also the ones more strongly considering convertible and 2-in-1 designs, while also many consider traditionals. The picture for basic cell phones is scattered due to their continued decline, so any remaining plans are less aligned by age than by socioeconomic situation.MetaFacts td1611-plans-youth-skewed-2016-11-10_09-23-41

There’s another dimension to age that bears inclusion – experience. Newbie users make different choices than technology veterans. I dove into our technology adoption data in TUP to compare purchase plans by the longevity of the user’s experience. While those who are in the newest-third of users of PCs, Mobile Phones, or Tablets are also generally younger, that’s not entirely the case. First-time use for a Tablet is not limited to young adults; plenty of 30-something and 40-somethings are continuing to join the ranks of active Tablet users. In fact, 59% of adults who have used a Tablet PC for 1 year or less are age 35 and higher.MetaFacts td1611-plans-by-more-experience-2016-11-10_10-40-10

As we analyzed the purchase plans of the most-seasoned technology users – those who are in the top-third with the most years having used a PC, Mobile Phone, or Tablet, we found that purchase intentions are focused on different products than among newbies. 3D Printers, 2-in-1 Laptops, and Fitness trackers index much higher among the tech-experienced.

Gaming Notebooks, Gaming Desktops, and Mini Desktop PCs rank strongly among tech newbies. Some of this correlates strongly with lower age, as mentioned earlier. However, Tower Desktop PCs also rank strongly. Cloud Home Monitoring/Security solutions stand out as an up-and-coming area which are holding the interest of tech newbies, and less so among the tech-experienced.MetaFacts td1611-plans-by-less-experience-2016-11-10_10-40-10

Age is a good start in understanding technology users. But, like the skill of a carnival psychic, only goes so far.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). Trend information is based on prior waves. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

The TUP 2016 User Profile Chapter details age, as well as life stage, age cohort, employer size, and other key analysis points. The TUP 2016 Technology Adoption Chapter drills down into experience to profile Early Adopters, the Early and Late Majority, and Laggards.

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Filed under 3D Printers, Basic cell phones, Behaviors and Activities, Convertibles, Demographics & Econographics, Desktops, Devices, e-Book Readers, Game Consoles, Mobile Phones, Notebooks, Printers, Smartphones, Tablets, Technology adoption, TUP 2016, TUPdate

Who spends most on tech – older or younger adults? (MetaFAQs)

In many tech circles, there’s a strong attention on the youngest adults. How true is it that younger adults spend more than older adults?

Our research shows that when it comes to household tech spending, age matters, although it’s not that simple.

First of all, while the youngest adults often are the most enthusiastic about technology, they don’t have the same financial means of older adults.

The majority of household tech spending is among adults age 30-39.metafacts-mqxxxx-tech-spending-x-age-2016-11-01_07-51-20

More importantly, when adjusting for employment status – including the self-employed – the analysis is clearer. Employed adults out-spend those not employed from ages 25 to 54.

There’s a “late life kicker” that’s important to note. After age 60, household tech spending is stronger among those not employed than those employed. Also, although employment rates decline with age, total household tech spending is stronger among the age 65-69 group than the age 55-59.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users. Specifically for this analysis, we looked at household tech spending along 15 categories of technology devices and services, from PCs, printers, and routers to Internet and mobile phone service.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 User Profile Chapter, which includes sections more deeply analyzing by age and life stage.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Demographics & Econographics, Households, Market Research, MetaFAQs, TUP 2016

Trends in Device Juggling (TUPdate)

Trends in Device Juggling: The Increasingly Active Smartphone, Persistent PC, and Late-Blooming Tablet – Dan Ness, October 20, 2016

We’re using more of our connected devices, and we’re getting more out of them. Looking deeper, some groups of Americans are expanding their collections while others are contracting.

The growing device number trend goes against one common meme – that “the PC is dead”. On first glance, only viewing the measure of devices per each connected adult, PC usage is flat. That shows that instead of PCs being replaced by Tablets or Smartphones, people are expanding their collections of actively used devices.metafacts-td1610-growing-device-collection-2016-10-19_16-35-10

There’s also something else going on. This top-line view may appear to show that “everyone” is using more devices, and as I’ll show later, that’s not the case. Some users have a more mobile profile while others are happily sedentary.

Both Desktops and Notebooks are a stable replacement market. Market demand is largely based on replacing older technology.

Tablets, although selling at high volumes in previous years, were in their earliest years isolated to a small niche segment busily replacing one after the other. Some shipments-based analysis missed the fast replacement cycle and misled some early analysts into believing these tablets were all being actively used and thereby increasing the installed base. Only in 2014 did penetration measurably broaden, and more importantly, so did the breadth of their active usage.

Smartphones have been for many years subsidized by carriers and replaced at the end of a subscriber’s contract. However, as subscribers have increasingly moved to contract-free use, we are seeing many replace their smartphones more quickly than others. The overall per capita average has increased as penetration has broadened.

Where the Activities Are

It’s not enough to simply have a device. What matters is whether it is actively used or not. The Smartphone is the most broadly used connected device, being actively used for more types of activities than any other connected device. This has been true since 2014. Tablets are only recently starting to expand their breadth of use in a more serious way, challenging the Notebook’s position as the 2nd-most broadly used device.

This measure is based on the breadth of activities by device type. The MetaFacts TUP survey includes an extensive range of activities, from shopping and entertainment to communication and productivity.

The Shifting Activity Emphasis
Looking more deeply, these two factors taken together tell a similar, although stronger, story. Mobile devices form the bulk of actively used devices. Tablets are increasing in number and usefulness, and based on their penetration and breadth of use, are now on par with notebooks. Desktop PCs continue to be both widely used and broadly useful, so should not be discounted as a powerful and persistent, if withering, force.metafacts-td1610-shifting-activity-emphais-2016-10-19_16-35-10

To determine the activity emphasis, we combined the per capita device type usage with the profile of each device’s activity levels. In this analysis, Smartphones can be seen as the powerhouse they’ve become. With both increasing penetration and broadening activity, the activity emphasis continues to grow for Smartphones.

The Preferred Combinations
Looking at per-capita or penetration analysis is a good starting point, and yet obscures some important differences and shifts in the market. Drilling down into the TUP data reveals more important patterns. First, having many devices is popular, not by many but by a large segment. The most-preferred combination of devices involves using four or more devices: two types of PCs: a Desktop and a Notebook, a Tablet, and either a Smartphone or Basic feature phone. This combination is currently used by nearly one-third (31%) of adults.

The second-most popular combination is a PC of any kind and a Smartphone. This represents nearly one-fifth (18%) of users.metafacts-td1610-popular-combinations-of-devices-2016-10-19_16-35-10

The third-most popular combination is used by nearly as many adults as the previous combination – 16%. This includes a Tablet, a Desktop PC, and either a Smartphone or Basic Feature phone.

One small combination worthy of note is one without a PC. These hardy and creative users have found a way to function with only a Tablet and a mobile phone – either a Smartphone or a Basic feature phone. While this group is very small – at 6% – it bears watching. It represents a possible approach for those wishing to be even more mobile than before. This group had more members a few years ago. In 2013, 11% of adults had this combination, and then migrated to other device combinations. At that time, many were new to technology use and started with this combination and then added a PC. However, this year both Microsoft and Apple have advertised their Tablets as PC replacements, and this group of users now includes those who have answered that call.

Leapfrogging into the Future
When looking into and creating the future, it’s vital to deeply understand the present. Consumers begin where they are. They don’t make choices in a vacuum and instead are strongly impacted by their current product collection. This pattern is a key element in the custom forecasting work we do.metafacts-td1610-device-trail-step-1-2016-10-19_16-35-10

Buyers have a strong disposition to follow a chain of events to get from point A to point B. Their choices are strongly affected by their current devices, ecosystems, activities, and habits. For example, while in 2013 18% of Connected Adults used a basic cell phone, desktop or notebook PC, and no Tablet, this combination dwindled to 9% while many users upgraded from their basic cell phone to using a Smartphone. The combination many moved to – a Smartphone, desktop or notebook, and no Tablet – today includes 18% of adults.metafacts-td1610-device-trail-step-2-2016-10-19_16-35-10

Similarly, the richest collection of devices has grown from being one of the least popular to being the most popular. The previously small group having a Tablet, Notebook, Desktop, and either a Smartphone or basic feature phone grew from 8% in 2013 to be 31% of adults. Many of these previously used everything except a Tablet.metafacts-td1610-device-trail-step-3-2016-10-19_16-35-10

The trend is not as simple as more devices being used. Many users are using fewer devices by choosing to use one type of PC – a desktop or a notebook. This is for many different reasons. While some users prefer the mobility of a notebook, others are moving to a more sedentary profile and eagerly shift to an all-in-one integrated PC design.

The Road Ahead

Looking ahead, we anticipate a gradual flattening in the overall average number of devices that people use. Desktops and Notebooks taken together will continue to dwindle in activity emphasis with some users preferring one form factor over the other. The growing acceptance of high-end gaming Desktops and Notebooks will boost the venerable PC’s position among the small but growing niche of hard-core PC gamers. The reemergence of highly-affordable and well-configured All-in-One integrated PCs will attract more casual users who otherwise would be complacently comfortable with what they have. Positioning by tablet makers from Apple to Microsoft with boost the broader use of Tablets as PC replacements beyond any gains earned from lengthening user experience.

Furthermore, new PC form factors will capture the imaginations of the design-oriented with newly shaped devices such as the speaker-shaped HP’s Pavilion Wave. Also, we’ll see further adoption of very small form factor PCs such as the Apple Mac Mini or HP Elite Slice.

Some day the device will disappear. It may sound like science fiction. In the not-too-distant future, we’ll see the beginning of the slow death of devices. These will be extensions of products and services such as today’s Amazon Echo or Dot. A person’s voice, face, or token will establish identify and allow them to use any of a wide range of microphones or cameras throughout their homes, cars, workplaces, or public places. With these connected to a high-speed network, extensive computing power needn’t be local. For this to happen in any sizable way, beyond technical hurdles there are still many factors to be addressed, from privacy and security to how information will be displayed or spoken in a useful way. The Echo’s current penetration below 2% is only the first step in a very long journey.

Well before a deviceless future comes about, though, consumers will continue to get more our of their devices. They will continue their momentum of broadening their activities with each of their many devices, regardless of size or shape.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). Trend information is based on prior waves. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

The TUP 2016 Devices Chapter details device combinations, as well as device primacy, OS Ecosystems, brand footprint, and other key analysis points. In particular, see the table set [490 UNITS x COMBO].

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Filed under Basic cell phones, Behaviors and Activities, Cloud Storage, Communication, Convertibles, Desktops, Devices, Entertainment, Graphics and Image, Information and Search, Market Research, Mobile Phones, Multiple Devices, Notebooks, Operating systems, Shopping, Smartphones, Social Networking, Tablets, TUP 2016, TUPdate, Usage Patterns, Video calling