Tag Archives: Compaq

The Personal Computer Market — solid market research from MetaFacts Technology User Profile

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.”  It seems that home and work desktop PCs, while no longer the only option, still have a place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

  • Primacy: What is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Longevity: Are mobile computers used for more or fewer years than desktops? If so, what’s the difference, and who uses them longest?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Which PC brands dominate the PC market? How does this vary within brand segment?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • Most-mobile customers – where do they go and what do they do?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • How much have PC users integrated PCs into their personal lives?
  • Used/Refurbished PCs – who buys them?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • What’s the likely near-term outcome for an OS upgrade? Which market segments have the oldest OS?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How is HP’s PC penetration within the overall HP footprint?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Which operating systems dominate within which segments?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • Do Apple users “grow up and give up” their Apple? When do they get one again, if they do?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • Are Apple’s best customers really unique?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Who spends the most hours online?
  • How has the division of work vs. personal use of technology products continued to blur?
  • How prominent is Home PC renting versus outright purchase?
  • How are users communicating, given all their communication options?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • What is the impact on privacy concerns on use of social networking?
  • How strong is name-brand dominance?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Is the smartphone killing PC shopping?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Statistics, Trends, TUP 2011, TUP 2012

The Personal Computer Market — solid market research from MetaFacts Technology User Profile

Extensive information about the personal computer market is available in TUP – Technology User Profile.

Despite the on-the-go lifestyle of the technology consumer, there’s still a sense that “home is where the heart is.”  It seems that home and work desktop PCs, while no longer the only option, still have a place in the tech-race. As mobile devices develop more PC-like qualities, and as desktops grow out of clunkerhood, each spurs the other on to top the market.

Below are a few examples of questions addressed in TUP related to the PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, providing access to answers to the following questions as well as many others.

  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How does PC and online usage vary cross segments such as workplace company size or industry?
  • How much have PC users integrated PCs into their personal lives?
  • Which PC brands dominate the PC market? How does this vary within brand segment?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • When do you grow up and give up on your Apple? When do get one again, if you do?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • How prominent is Home PC renting versus outright purchase?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Used/Refurbished PCs – who buys them?
  • Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Most-mobile customers – where do they go and what do they do?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How is HP’s PC penetration within the overall HP market footprint?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How does Hewlett Packard’s market share differ between the different types of printers (inkjet, multifunction, laser, etc.)?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Is the smartphone killing PC shopping?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • What is the impact on privacy in use of social networking?
  • What are the overall future trends for the Internet?
  • Which operating systems dominate within which segments?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated? What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • How many online adults use dial-up to go online, and which countries stand out?
  • How strong is name-brand dominance?
  • Netbooks – how soon and with which market segments?
  • Are Apple’s best customers really unique?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • What’s typically bundled with a PC?
  • What’s the likely near-term outcome for an OS upgrade?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • Which market segments are dating online? What else do they frequently do online?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • How many and which segments are watching and renting movies on which platforms?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How do ad volumes affect usage?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • Who is videoconferencing, and using which platform?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • How many seniors are online? How is their behavior different than younger online users?
  • How tech-sophisticated are game-players, within key gaming segments?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Is social networking only for certain age groups? How different are usage patterns by age?
  • How social-network active are the various tiers of gamers?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • How are users communicating, given all their communication options?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • How prominent is printing images from mobile phones?
  • Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • What happens to old PCs? Are they dumped? Recycled? Sold? Which segments dispose in which way?
  • Are youngsters abandoning (traditional) TV?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • How important is privacy when getting rid of old computers?
  • How many screens do people view? Which market segments view more screens than other segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Statistics, Trends, TUP 2009, TUP 2010

Docking stations by mobile PC brand

Actual Usage of Peripherals Varies by Mobile PC Brand - Mobile PC Brand Profile Report

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Filed under Consumer research, Market Research, TUP 2008

Tech attitudes by mobile PC brand

Each mobile PC brand has attracted a different set of customers, not only in their socio-demographics, but also in their technology-related attitudes. While most mobile PC users hold similar attitudes, in several areas there are notable differences.

The last few years have seen a strong emergence in green marketing. When it comes to the disposal of previous computers, it’s interesting and surprising that HP has the poorest showing. Nearly four out of nine (45%) say it is difficult to find a place to dispose of a home PC, the highest rate of all mobile PC brand users. This is despite HP’s many various publicized efforts to streamline green disposal, especially with printer consumables. Apparently, there is not much of a halo effect between HP’s ubiquitous cartridge recycling self-mailers and its PCs.

The extent of refined choice is evident in the differences between how mobile PC users prefer to have the best-of-breed “BOB” versus buying a simple or convenient bundle. Sony mobile PC users have the strongest interest in getting the best electronics products or services instead of a product/service bundle, with nearly half (47%) strongly agreeing. By comparison, less than a third (31%) of Gateway users similarly agree.

Sony mobile PC users are also distinctive in their comfort with technology. They have the lowest agreement that technology products are too complicated, with only 12% strongly agreeing, while more than a third (35%) of Compaq mobile PC users confess to being overwhelmed.

Technology Attitudes Vary by Mobile PC Brand - Mobile PC Brand Profile Report

Technology Attitudes Vary by Mobile PC Brand – Mobile PC Brand Profile Report

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

 

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Filed under Consumer research, Market Research, TUP 2008

Scanners by mobile PC brand

Acer mobile PCs rank highest in their use of scanners. At over three-fourths (77%) of Acer mobile PCs, this is higher than the two-thirds (66%) average for mobile PCs. Acer’s rank also corresponds to the relatively high use of Acer mobile PCs to share digital images on the user’s own website or blog, with Acer mobile PC usage just under one-third (31%), higher than the less than one-quarter (23%) average for mobile PCs.

Actual Usage of Peripherals Varies by Mobile PC Brand - Mobile PC Brand Profile Report

Actual Usage of Peripherals Varies by Mobile PC Brand – Mobile PC Brand Profile Report

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/  for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

 

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Filed under Consumer research, Market Research, TUP 2008