While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.Continue reading “In Home Mobile Devices, it’s Apple and Google outnumbering Microsoft [TUPdate]”
The Most Creative – PCs or Smartphones? – a TUPdate by Dan Ness, February 9, 2017
Creativity eludes definition, yet we know and admire it when we see or feel it. Well beyond simple clicks, creative activities greatly add to the collective oeuvre while also giving voice to expression.
It might well be argued that creativity is shown in the clever use of hashtags, emojis, or Snapchat video filters. I’m choosing to identify creativity broadly and practically – how the most-creative, most-involved tech activities get done. Activities such as creating presentations and videos require forethought and a blending of skills. Some activities such as taking photographs are now so widely commonplace that the activity spans the professional photographer to the budding amateur. So, for this analysis, I’m considering this a moderately-creative activity.
From our most recent TUP (Technology User Profile) survey, I chose six core activities as being more creative than the many other everyday activities we track by device and user.
I drilled down into the TUP data to see what differences there may be by device type – PCs versus Smartphones. When it comes to creative activities, there are differences.
Which devices have the most users doing creative activities?
Creative activities are strongest where the tools are richest. Ask any oil painter if they benefit by having ready canvases, easels, paints, and lighting. Continue reading “The Most Creative – PCs or Smartphones? (TUPdate)”
Which combination of connected devices is most used by Males 18-44?
Aren’t young males considered enough of a bellwether group to lead the rest of the market?
If so, might there be many who have chosen to forgo using a Desktop or Notebook PC, and rely only on their Smartphone or Tablet and Smartphone?
Our research shows that young males, age 18-44, continue to include a PC in effectively every combination of connected devices they actively use. Also, as a group they have clear preferences about which device combination they choose. Well over half, 59%, actively use one of two major combinations of devices.
The device combination standing head and shoulders above all others includes many types of devices. In use by 44% of males age 18-44, the combo de rigueur includes a Tablet, both a Notebook and Desktop PC, and a mobile phone.
The second-used combination, used by just one one-sixth (15%), includes a Smartphone and either a Desktop or Notebook PC. This combination does not include a Tablet.
The third-used combination is similar with the second-used combination. Account ingfor 12% of adults in this group, it includes a Tablet, mobile, and PC. The PC is not a Notebook, but instead is a Desktop PC.
The PC is very much alive among males age 18-44, being present in every device combination except one. That combination includes only a Tablet and mobile phone only includes a few commandos, and number only 3% of males 18-44.
This MetaFAQs research result addresses one of the many questions profiling active younger males.
Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about device usage and combinations is the TUP 2016 Devices Chapter.
This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.
This MetaFAQs research result addresses one of the many questions profiling active technology users.
Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Printers Chapter.
These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).
For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.