By Dan Ness, Principal Analyst, MetaFacts, April 24, 2020
Busy parents are busier than ever
Parents are busier than ever with the many stay at home conditions and school closures across the US now.
Two days ago (April 22, 2020), we surveyed 322 online adults with children 18 or younger. We asked them about the computing devices in their homes, how they share them, what they plan to buy in the next few months, and how an additional home PC might affect their home.
Most parents say they have enough computing devices at home. Nearly two-thirds (61%) have as many or more PCs or tablets than people. Many parents said an additional personal PC is not really wanted, as most (35%) say it would make no difference and feel they have enough (12%).
Those few who would welcome a new home computer value several benefits. One-sixth (16%) expect more efficiency – getting more done with less effort, whether it is more schoolwork or for work from home. Almost as many (14%) expect they would have to share the PCs they have less often. They predict there would be fewer fights between their children. (and who wouldn’t appreciate that!).
Yours, mine, and mine
With the many PCs they have in their home, we asked how and if they share them amongst themselves.
More than half (55%) share PCs, with higher priority given to schoolwork (34%) and working from home (25%). Another half (48%) do not regularly share PCs.
So much to choose from
American parents have been the biggest buyers of home technology for the last three decades of tracking them as part of TUP/Technology User Profile. As of our April 22, 2020 survey, 61% of adults with children in the home have as many or more computing devices (desktops, notebooks, or tablets) than people in the home.
Although many of the reasons have shifted over the years, a common thread throughout this time has been caring for children’s education, household entertainment, communication (think email and social networking), and basics such as personal finances. More recently, with the COVID-19 crisis and so many parents staying at home with their kids, there is an enhanced need for many to support their children’s education with homeschooling. Plus, many are now working from home and so now content for the same devices.
Hey kids – be quiet!
Over the next 3 months, as many intend to buy a notebook PC as buy a tablet. Mobility is key, even if currently it means moving from room to room instead of traveling on a plane, train, or automobile.
Computing devices rank strongly, with 39% plan to buy at least one computing device, whether it is a notebook (21%), tablet (20%) or desktop (12%).
Considering planned items individually, managing sound is important while staying at home. Headsets/headphones top the list of planned items, at 34%. Although our survey did not specifically ask this question, having been a parent of teenagers, it is likely that not everyone in the house shares the same musical tastes, much less the same volume levels. Plus, many of the top over-the-ear headsets include noise-cancelling features that could come in handy for either children or their parents. Speakers are the 2nd-mentioned planned purchase, at 22%. These may be for those fortunate enough to have a living space with enough space or walls.
One in six parents (17%) cited their intention to buy a printer. That is not surprising, since in our previous TUP/Technology User Profile 2019 survey we measured printer penetration at 68% in the US, slightly down from prior years. Many new homeschoolers are undoubtedly realizing that a printer is vital for children’s homework, for creative projects, and for working from home.
Interestingly, among homes with children, the ones with strongest purchase plans overall are those that already have computing devices than people. There is a good amount of tech-accumulation in the works, especially among those with the most tech. So much for the tidying up and minimizing lessons of Marie Kondo.
About this TUPdate
MetaFacts conducted independent research to gather the results used in this TUPdate. The projections of total US adults with children are based on TUP/Technology User Profile 2019 conducted among 8,060 respondents. Also, this TUPdate included results from the April 22nd, 2020 wave of the MetaFacts Parent Study, the first wave of a special study focused on the quickly changing situation. This wave included responses from 322 online adults with children age 18 or younger in their home.
Current TUP/Technology User Profile subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. Subscribers to the MetaFacts Parent Study may request the supporting information and can make additional inquiries. For more information about MetaFacts and subscribing to TUP or the MetaFacts Parent Study, please contact MetaFacts.