Tag Archives: Calendar

Getting Things Done – The Primary Device from PCs to Smartphones (TUPdate)

Getting things done. Isn’t it one of the main explanations we offer when we’re buying our tech devices?

While much of actual tech device usage is about entertainment, communication, and shopping, productivity has its solid place in everyday use.

Whether using a PC, Smartphone, Tablet, or some combination, the majority of connected adults turn to their devices for everything from scheduling appointments to calling on a voice assistant. Based on our Technology User Profile 2017 US survey wave, 88% of Connected Adults regularly use one of their connected devices for any of a range of productivity activities.

Mobility is the Key to Productivity Activities

Having one’s device handy is key for the productivity-oriented. The majority of productivity activities are regularly done using a mobile device – a Notebook, Tablet, or Mobile Phone. This focus on mobility has remained relatively constant over the last few years, representing over two-thirds of the primary productivity devices.

PCs as Dominant Device Type for Productivity

Americans use a PC of some kind for most of their productivity activities. This majority position has withered over the last two years, declining slightly from 54% and 55% of adults to the 51% mark in 2017.
During that same time period, more adults have made the switch from Basic cell phones to Smartphones. This has helped Mobile Phones to increase their share as the favored productivity device, rising to second-place with 41% of adults.

Smartphone surpass Desktops as preference for productivity

Diving more deeply into the TUP data, and looking at connected devices in a more detailed view, Smartphones emerge as the major productivity device. Even looking at Desktops versus Smartphones by combining Tower Desktops with All-in-One Desktops, the year 2017 marks the first time that Smartphones outnumber Desktops as the preferred Productivity device. In 2016, TUP showed that 37% of the primary productivity devices are Desktops to 34% for Smartphones. In 2017, this shifted to 33% Desktops and 39% Smartphones.
Voice Assistants, such as Apple’s Siri, are one of the major productivity activities which have grown in usage, especially on Smartphones. For those users who primarily use a Smartphone for most of their productivity, 57% use a Voice Assistant at least monthly, a level which is 44% higher than the national average. They’re also 30% or more higher than average to be using their Smartphone to manage tasks/to-do items, their personal or work calendar, store their contacts, and to save and play voice memos.
Notebooks, on the other hand, are making a gradual retreat as the productivity device of choice. These still stand out, however, for being above average for certain activities among those who favor their notebooks for productivity. Several productivity activities which are done on notebooks at 25% or more above average: collaborating on work or personal files, finances/accounting, write/manage text/notes/documents, download/use/update anti-virus/security software, and ad blocking software. Yes, the productivity-oriented are more likely than average to block ads and get back to work.
For productivity-primary desktop PCs, however, only two productivity activities stand out above average in their regular use: download/use/update anti-virus/security software, and ad blocking software. Although these two activities do reduce interruptions, they aren’t particularly productive. This indicates that Desktops are likely to continue their slide from primacy for productivity. They’ll either be consigned to other types of activities, or be overtaken by notebooks or tablets.

Looking ahead

Although habits change slowly, they do change. Even as users move between multiple devices, it takes time for them to migrate their behaviors from one way of doing things to another. Apps that have versions that support platforms can ease the user’s migration between devices. By simultaneously supporting multiple platforms, app makes can also make it easier for users to get things done among their own collection of devices, further supporting user’s own choices.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile survey, from 2015 through 2017, its 35th consecutive wave. Comparable results are available through TUP fielded in Europe and Asia. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis.

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Filed under Desktops, MetaFAQs, Notebooks, Personal and Productivity, Smartphones, Tablets, TUP 2017, TUPdate, Voice Assistant

Amazon Cloud Drive may rain on Apple while lightening load for consumers

Early Adopter

Today, Amazon announced the Amazon Cloud Drive and Amazon Cloud Player for Web. This game-changing move will likely bring a boost to the decades-old online file storage services. It may even have the effect of reining in music listeners who may have strayed, since the player will evidently only support purchased songs.

We took a quick look into the MetaFacts Technology User Profile research and discovered several challenges ahead for Amazon and others planning to follow suit, as well as some elements that show Amazon is in the right place at the right time with the right offering.

First of all, more Amazon shoppers alread use online cloud storage than non-shoppers. This means these consumers may be predisposed to cloud-based storage which is an advantage for Amazon. However, if the consumers currently using cloud storage are focused more on file backup and file/folder synchronization services, these don’t appear to be in Amazon’s initial offering.

Also, more Amazon shoppers use a portable MP3 player than online onsumers who don’t regularly shop on Amazon. While Apple’s iPod has the highest share among MP3 players, it’s share isn’t markedly different among Amazon’s shoppers than non-shoppers

In fact, Amazon’s shoppers are already active music-listeners, being well above average in music downloading and listening to streaming audio.

They are also more active using social networks, as well as sharing photos and videos through networks like Facebook, or through sites like HP Snapfish.

Meanwhile, among users of cloud storage services, Apple’s footprint is substantially higher than among non-cloud users. Further, users of cloud storage skew younger than Amazon’s current clientele. This could have the effect of drawing in younger customers to Amazon’s customer base, or may be ignored by Amazon’s relatively older and less cloud-savvy customers.

Cloud storage users have a higher share of Smartphone use than non-users, with higher shares for use of RIM Blackberry, Windows Phone, Apple iPhones and Android Smartphones.

Because most consumers may not know that Amazon has supported back-end cloud storage for many other technology firms, consumers are likely to raise concerns about Amazon’s experience and security capabilities.

Interested tech marketers and researchers may contact MetaFacts for licensing information.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through customized report. Also, you may obtain the related MetaFacts Technology User Profile Overview Edition Report, which covers the broader range of key trends, by contacting MetaFacts. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on www.technologyuser.com. Tech market research professionals who want a solid resource they can use immediately after industry events such as mergers, or even use prior to anticipated events, can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2010, TUPdate

How Apple computers are used distinctly from Windows PCs

Apple Home PC users are simply more active than Windows Home PC users. They use their computers for a wider range of activities – 21.1 – than Windows Home PC users – at 17.5 activities.

Also, Apple Home PCs are used differently than Windows Home PCs. Apples are more often used for graphics & imaging, personal, and communication activities, with more than 25% more activities in each category. Apple users simply find a wider range of uses for their computers than Windows users.

Number of Activities by Type - Apple Profile Report 2008

Number of Activities by Type – Apple Profile Report 2008

When it comes to the everyday activities for a Home PC, there is little difference between Apple and Windows PCs. The top 10 activities on Apples are the same as the top 10 for Windows PCs, although the order is slightly different.

Among the top 20 activities for Apple Home PCs, only three are unique to Apple – not in the top 20 for Windows Home PCs:

  •  #14 – Download music or MP3s
  •  #16 – Use a community/social networking group (e.g. Facebook, LinkedIn, Ryze)
  •  #17 – Read online publications (e.g. ezines, blogs)

There are 11 activities which stand out as uniquely Apple, reaching a much higher proportion of its base. Some of these activities are not widespread, so might be leading-edge if they gain popularity among Windows users, or may simply reflect Apple’s unique users.

For example, creating web pages is a function of Apple’s software as well as its audience. One-fourth (25%) of Apple Home PCs are used to create web pages, compared with one in nine (11%) Windows Home PCs. Apple simply makes it easy and smooth to create well-accepted web sites, both with bundled software such as iLife, as well as commercially available software and a tightly supportive ecosystem. Also, Apple users are more often in the creative class, with occupations and interests that are more outer-directed and proactive than typical Windows users.

Uniquely Strong Activities for Apple Home PCs - Apple Profile Report 2008

Uniquely Strong Activities for Apple Home PCs – Apple Profile Report 2008

There is not a large difference in the number of hours that Apple users use their Home PCs than Windows Home PCs. On average, Apple Home PCs are used 18.1 hours per week, slightly less than the 18.5 hour average for Windows Home PCs. Even for the 3rd Home PC, the usage pattern is similar: with Apples being used 10.9 hours per week compared with Windows Home PCs at 9.9 hours per week.

Apple Home PC households have a slightly less utilitarian outlook than non-Apple households. Two-thirds (67%) of Apple households say they find their computer more useful than a year ago. A slightly higher share – 71% – of non-Apple households says the same.

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Filed under Consumer research, Market Research, TUP 2008

Above-average & below-average activities point out even more differences between mobile PC brands

A jaded computer buyer may insist that all computers are essentially the same. Each brand’s engineers and marketers beg to differ, however, as they each work hard to establish their own unique offerings. The acid test rests with the users, and whether they in fact use any brand of computers any differently than others.

It could be argued that of the mobile PC makers, Apple’s mobile users can be expected to be the most unique. Among Apple’s strongest fans, uniqueness could even be insisted on and taken for granted. Yet, there are only a few distinctive activities for Apple mobile PC users. Web publishing stands out on Apple mobile PC above all the Windows mobile PCs. This shouldn’t be a surprise, since Apple bundles in a host of integrated web publishing tools and services to complete an entire web publishing ecosystem.

Other activities which are above-average for Apple mobile PC users are calendar use and sharing images on social networks.

What’s more surprising is that Apple users are only average in downloading music, behind Sony and Acer mobile PC users. As Apple has broadened its market for iPods and iTunes, digital music has resonated with the Acer collectors and the Sony entertainment-oriented ultra-consumers.

One surprise for HP is that its users are only average in their use of online photo-sharing services. This is surprising given HP’s long-time push into digital imaging through its full suite of imaging products and services, including the acquisition of snapfish.com.

Acer mobile PC users have the most numbers of activities which are decidedly different than the activities by users of other mobile PC brands. Their uniqueness is based on analyzing their rank as being three or more positions either higher or lower than any other brand.

Unique Activities by Mobile PC Brand - Mobile PC Brand Profile Report
Unique Activities by Mobile PC Brand – Mobile PC Brand Profile Report

  

This information is from the MetaFacts Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com       

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand 

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Mobile Phones, TUP 2008