Tag Archives: Broadband

Television viewing habits and operating system in the household

Vista households and households that have at least one Apple PC use HDTV and DVR to a greater extent than other households. This might be due to having a larger annual income and more disposable income than other households.

HDTV and DVR Usage for Vista and Apple Households - Home Operating Systems Profile Report

HDTV and DVR Usage for Vista and Apple Households – Home Operating Systems Profile Report

Older Windows Households use basic cable services at the same rate as other households. However, they use the premium or paid services to a lesser extent. Older Windows Households also rent DVDs to a lesser extent than other households.

HDTV, DVR and Cable Usage for Vista and Older Windows Households - Home Operating Systems Profile Report

HDTV, DVR and Cable Usage for Vista and Older Windows Households – Home Operating Systems Profile Report

Fewer Older Windows Households use one company for phone, cable TV and high speed internet than other households. They use broadband service to a lesser extent than other households, as well.

Subscriptions for Phone, Cable and Internet for Vista and Older Windows Households - Home Operating Systems Profile Report

Subscriptions for Phone, Cable and Internet for Vista and Older Windows Households – Home Operating Systems Profile Report

Older Windows Households use CD-ROM drives that only read/play more than other households. The households have about twice the usage of CRT monitors than other households.

CD ROM and CRT Usage for Vista and Older Windows Households - Home Operating Systems Profile Report 2008

CD ROM and CRT Usage for Vista and Older Windows Households – Home Operating Systems Profile Report 2008

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Other findings in the MetaFacts Operating Systems Profile Report include:

  • Operating System Landscape
    • Multi-PC and Multi-OS Households
  • Home Operating Systems and Demographics
    • Having children in the household does make a difference for Vista
    • Household employment and operating system
    • Education level and operating system within the household
    • Annual household income and operating system
    • People age 18-34 are using more Apple primary home PCs than older people
  • Purchase Channels
    • Apple gets a bigger share of direct sales than Windows PCs
  • PC Brands & Operating Systems
    • New PC brands bought by operating system
    • Total installed base for all primary home PCs shows some movement from the big brands in the new PC market
  • Changes in PC Form Factors – Laptops are coming on strong as new primary PC form factor
  • How Different Operating Systems are Used Differently
    • Email is the most frequent activity of users on all primary home PCs
    • New primary home PC user activities
  • Operating Systems and Other Consumer Electronics
    • Handheld device use and operating system of the household
    • Imaging behavior and household operating system
    • Television viewing habits and operating system in the household
    • Convenience is the key for households that have at least one Apple Home PC
    • Some Older Windows Households are planning to upgrade while still taking advantage of older technology
  • Technology Attitudes and Operating Systems
    • Attitudes of adult PC users vary with operating system

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Households, Market Research, TUP 2008

Some households with older Windows versions are planning to upgrade while still taking advantage of older technology

It might be presumed that households with older versions of Windows are also laggards for other products, from consumer electronics to peripherals.

Three out of 25 (15%) households with older versions of Windows are planning to buy a flat panel LCD monitor and one in ten (10%) are planning to subscribe to broadband; while one in four (24%) Older Windows Households are planning to buy a digital to analog TV converter box.

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This information is released from the Home Operating Systems Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Home Operating Systems Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the MetaFacts Operating Systems Profile Report include:

  • Operating System Landscape
    • Multi-PC and Multi-OS Households
  • Home Operating Systems and Demographics
    • Having children in the household does make a difference for Vista
    • Household employment and operating system
    • Education level and operating system within the household
    • Annual household income and operating system
    • People age 18-34 are using more Apple primary home PCs than older people
  • Purchase Channels
    • Apple gets a bigger share of direct sales than Windows PCs
  • PC Brands & Operating Systems
    • New PC brands bought by operating system
    • Total installed base for all primary home PCs shows some movement from the big brands in the new PC market
  • Changes in PC Form Factors – Laptops are coming on strong as new primary PC form factor
  • How Different Operating Systems are Used Differently
    • Email is the most frequent activity of users on all primary home PCs
    • New primary home PC user activities
  • Operating Systems and Other Consumer Electronics
    • Handheld device use and operating system of the household
    • Imaging behavior and household operating system
    • Television viewing habits and operating system in the household
    • Convenience is the key for households that have at least one Apple Home PC
    • Some Older Windows Households are planning to upgrade while still taking advantage of older technology
  • Technology Attitudes and Operating Systems
    • Attitudes of adult PC users vary with operating system

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Consumer research, Market Research, TUP 2008

TUPdates: Average American Means PC Ownership , Internet Connection…Almost

Almost three-fifths of American households own a PC, and nearly all of those households have some kind of Internet connectivity. However, the rate of broadband Internet use is much lower-about 27 percent of American homes have such a connection, or 46 percent of PC owners. The flip side is that there are still tens of millions of Americans who have never owned a PC. Furthermore, some groups of Americans have less than half the adoption rate of other Americans.

Why is this important?

Anyone that believes that all Americans are home computer users with fast, broadband Internet connections are just barely a quarter right. More importantly, there is a persistent gap between the connected and disconnected, with some market segments having five times the adoption rate of others.

These are some of the insights culled from the latest research undertaken by MetaFacts, Inc., based on responses to questionnaires submitted by 32,130 U.S. households. The responses showed that about 58 percent of U.S. homes own a PC, representing 64.3 million households. The most likely to own a computer are the affluent empty nesters and older SINKs (single income no kids), whose rate is 25 percent higher than average. The least likely are the single heads of households who are 75 or older; whose rate is 40 percent less than average. But, interestingly, almost all other groups are within 15 percent of the norm for the general population.

The rate of Internet connectivity (of any kind) is 57 percent, or only one point lower than the rate of PC ownership. Apparently, if they are going to have a PC, they are going to connect it. In all groups the rate of Internet connectivity is within a few points of the rate of PC ownership.

However, the same cannot be said of broadband Internet connections. Only 27 percent of households have one (although this still amounts to almost 30 million subscribers) and the adoption rate varies considerably among various groups. Unsurprisingly, affluent, traditional families are the most likely to have a broadband Internet connection. In fact, they are 53 percent more likely than the average American household to have it. They are closely followed by affluent, young singles; affluent empty nesters and older SINKs; DINKs (double income no kids); working parents; and younger, mid-income empty nesters.

The least likely to have a broadband connection are single heads of households who are 75 or older. Their rate of connection is about a third of the average. Married heads of households who are 75 and older follow next, but are nearly half the average, as are single active seniors, plus middle-income older singles. The next tier are the married active seniors, who are connected at about three-fourths the average rate. Most of the other classifications clustered around the average.

Meanwhile, there are still pockets of resistance to the computer revolution, especially among the aged. Single heads of household who are more than 75 years old are twice as likely as average to report no PC usage. That might seem like a niche, but it’s still 2.7 million households. The next group that is least likely to use a PC are the married heads of households who are at least 75-but they are only about a third more likely than average to be non-users. Older, mid- to low-income singles and single active seniors are in that same tier as well. (The least likely to not use a PC are affluent singles, regardless of age.) The scattered resistance is enough to add up to 35 million households without a PC-a significant market, but since they are committed non-users the question is whether they are a viable market.

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Filed under Market Research