Tag Archives: Bluetooth Headsets

Are most hearables being used by young males? (MetaFAQs)

Wireless headsets have been available for more than a decade, and are strongest among two age and gender groups. These hearables-active groups are also have above-average shares of VR Headset early adopters.metafacts-metafaqs-mq0100-120drxhear-2017-02-13_08-31-37

The strongest segments for active hearables use include younger males – age 18-44 and youngish females – age 25-34. Penetration is above one in four among males 25-34 (27%) and among males age 35-44 (26%). Among females, hearables usage peaks among females age 25-34, at 15%.

Looking ahead, we expect these same age & gender groups to continue as the strongest users of hearables, and don’t expect other segments to be as keen on hearables.

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Filed under Communication, Demographics & Econographics, Entertainment, Forward-Leaning, MetaFAQs, Mobile Phones, Smartphones, TUP 2016, Usage Patterns, Video calling

How many connected adults use hearables? (MetaFAQs)

For ears, it’s an exciting time in the tech industry.

Hearable technology – audio-oriented wearables spanning wireless Bluetooth headsets to VR headsets – have received a fresh round of media attention. This has stemmed from substantial recent investment in new ventures such as Oculus VR along with a wider range of product releases.

Currently, one in eight US connected adults are regularly using a hearable device – either a wireless Bluetooth headset or VR headsets. This level of use is broad enough to represent great potential opportunity, yet not broad enough to sustain many competitors.

The primary current use case for Bluetooth headsets are for phone calls, as has been the case for more than a decade. Apple is leading the charge to change this with their Airpods tightly integrated with iPhones, in a bid to help popularize voice-controlled usage. metafacts-metafaqs-mq0099-120drxhear-2017-01-11_08-54-29Voice assistants such as Apple’s Siri, Amazon’s Alexa, Microsoft Cortana, and Google Now promise to radically shift how users interact with their technology.

VR headsets, sometimes called goggles, are primarily being used for immersive games, and reaching a slightly different segment than Bluetooth headsets.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter. This details which market segments are (and aren’t) using hearables, listening to music, using music streaming services, making phone calls, playing games, using voice control, and other audio-oriented products and activities.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Behaviors and Activities, Communication, Consumer research, Forward-Leaning, Information and Search, Market Research, MetaFAQs, Mobile Phones, Multiple Devices, Smartphones, TUP 2016, Usage Patterns

Are Hearables-Users Broader Communicators? (MetaFAQs)

Does it automatically follow that Bluetooth Headset users would be using more ways to communicate than others? Or might they be so delighted with voice communications that they forego texting or even emailing?

After all, the voice is a powerful and effective way to communicatemq0107-570-act_commxhear-2016-10-27_12-59-00, and even more appropriate for certain conversations.

Our research shows that adults using a Bluetooth Headset or VR Headset – either type of hearable – use substantially more types of communication activities than the average adult.

Users of these wearables are twice as likely to be among the broadest communicators.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Activities Chapter. and also the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Are Hearables Used More Often by Game Console Players? (MetaFAQs)

When a game player reaches their highest-ever score, does anyone around them want to hear about it? Not always. Are deeply-immersed game-players interested in hearing those around them? Many aren’t.

Hearables – from Bluetooth headsets to VR Goggles like the Oculus Rift are contributing to deepening the player’s experience, at a higher than average rate.

Among users of Game Consoles, use of Hearables is 56% higher than among the general public of connected adults.metafacts_mq0106_hearable_consoles

Game playing can be solitary, even when it’s multi-player.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about Hearables users is the TUP 2016 Devices Chapter. For a deeper dive into game-players and game consoles, TUP also covers many other consumer electronics and entertainment activities on connected devices, from game-playing to watching movies.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Bluetooth Headsets – for the youngest? (MetaFAQs)

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36.3 = the average age of Bluetooth Headset users in the US, per TUP Wave #34, the Technology User Profile 2016 survey

With the recent release of Apple’s iPhone 7, there has been extra attention on wireless Bluetooth headsets. This MetaFAQs research result addresses one of the many questions about who is already using wireless Bluetooth headsets.While the average age of users is 7 years younger than the average Connected Adult in the US, most of the usage is among adults age 25-44, and not as strongly among the all-important 18-24 age group.

Many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with the most information about the users of wearables and hearables is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Communication, Consumer research, Demographics & Econographics, Entertainment, Market Research, MetaFAQs, Mobile Phones, Smartphones, TUP 2016