Tag Archives: Best Buy

Are most home printers purchased where ink is? (MetaFAQs)

Our research shows that most home printers are purchased in one type of outlet, and ink bought somewhere else.

For home printers, Discount retail store such as Wal-Mart or Target and Consumer electronics stores such as Best Buy collectively account for nearly half of the outlets where home printers are purchased. By contrast, consumer electronics stores account for only one in nine home printer ink purchase outlets. Instead, half of printer ink outlets are Office supply retailers such as Office Depot and discount retail stores.metafacts-metafaqs-mq0009-2016-11-02_10-57-55

It’s a conflict that has been a conundrum for printer manufacturers for many years. Subscription services such as Hewlett Packard’s Instant Ink have started to change the formula. These programs bypass brick-and-mortar and online retailers alike to entice many printer users to simply buy direct. They also have the benefit to printer manufacturers of reducing consumer’s consideration of options for buying and using refilled ink.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Printers Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Market Research, MetaFAQs, Printers, TUP 2016

Buying Behavior – solid market research from MetaFacts Technology User Profile

Extensive information about buying behavior is available in TUP – Technology User Profile.

The retail adage: “buyers vote with their feet” is a reflection of old thinking, just as “new buyers vote with their mouse clicks” shows the same partial thinking. Up-to-date technology marketers and researchers know well how important it is to understand the full view of buyers. Consumers are influenced by many screens – and only having one view misses out on the true picture. After all, buyers have many choices and demonstrate time and time again their willingness to change.

Consumers have expanded, contracted, sidestepped, and evolved their buying behaviors. Retail has defied the proclamations of its doom and yet is not what it used to be. As tech buyers continue to change their tastes and preferences, they have tried many different types of channels. The changes are far from over.

Below are a few examples of questions addressed in TUP related to buying behavior. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • To what extent do tech shoppers focus on certain channels for certain products versus staying with a smaller number of outlets?
  • Who is printing coupons?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Online shoppers – are they everyone, or unique?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • Where do people buy their printer supplies?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How strong is name-brand dominance?
  • What is the frequency of printer consumables purchase?
  • Is the smartphone killing PC shopping?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • How prominent is Home PC renting versus outright purchase?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
  • What’s typically bundled with a PC?
  • Who spends the most hours online?
  • Who is using mobile payments?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled? Original or competitor?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Used/Refurbished PCs – who buys them?
  • How many seniors are online? How is their behavior different than younger online users?
  • How much have PC users integrated PCs into their personal lives?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • How are users communicating, given all their communication options?
  • Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • Which segments have recently paid for a downloaded mobile phone app?
  • What is the impact on privacy concerns on use of social networking?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?

If solid answers to any of these example questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full datasets.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, MetaFAQs, Statistics, Tech Market, Trends, TUP 2011, TUP 2012

Sony mobile PC users shop at a broader selection of outlets

Sony’s mobile PC users are the most widely-shopping customers. They regularly visit more retail and online shopping outlets than any other brand’s customers, with an average of 8.1 outlets compared to the average of 6.4.

The top eight outlets for Sony customers in ranked order are Wal-Mart, Best Buy, Target, Amazon, Barnes & Noble, eBay, Walgreens, and Office Depot.

At the low end of the shopping spectrum are Acer and Gateway’s mobile PC users, who each visit the least number of outlets, at 5.6 each. Their top six outlets are the same to each other, if ranked slightly different: Wal-Mart, Best Buy, Amazon, Target, eBay, and Walgreens.

Outlets Visited Varies by Mobile PC Brand - Mobile PC Brand Profile Report

Outlets Visited Varies by Mobile PC Brand – Mobile PC Brand Profile Report

The Mobile PC Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2008

Online Outlets

When shopping online, the top five online outlets among the Busiest Mobile PC Households are ranked identically to the least-busy and non-mobile households. Besides being busier with their mobile PCs, these busy households are also more active shoppers, frequenting a broader number of online outlets.

Where More of the Busiest Mobile PC Households Shop Online - Busy Mobile Profile Report

Where More of the Busiest Mobile PC Households Shop Online – Busy Mobile Profile Report

This information is released from the Busy Mobiles Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Busy Mobiles Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the MetaFacts Busy Mobiles Profile Report include:

  • How many busy Mobiles?
  • Who are these busy users?
  • The Most Busy Mobile PC Users are in Certain Occupations
  • What keeps the busiest so busy?
  • Who Owns the Busiest Mobile PCs?
  • What are the Attitudes of the Busiest?
  • What Kinds of Mobile PCs are Used the Most?
  • Locations Where the Busiest Mobile PCs are Used
  • Where the Busiest Stop to Shop
  • Electronics Used by the Busiest Mobile PC Households
  • Shopping List of the Busy Mobile PC Household

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Consumer research, Market Research, TUP 2008

Where are the Circuit City shoppers?

Today, Circuit City formally announced bankruptcy restructuring under Chapter 11.

In this heaviest quarter for year-end consumer electronics holiday purchases, any change by a major retailer sets off a billard-ball type effect with competitors. As they ready their competitive responses, it’s most important to keep the eye on the customers.

As part of the forthcoming Consumer Electronics Outlets Profile Report, MetaFacts has found several very interesting tidbits in our consumer research.

Where else do Circuit City shoppers regularly shop and buy?

We asked 8,016 online households about their shopping behavior at 26 major retail and online outlets.

First, Circuit City shoppers are active shoppers – very active. On average, Circuit City shoppers shop at nearly three times as many outlets as online households that don’t shop at Circuit City. Regularly shopping and buying at 12.2 outlets means there is a lot of competition for these active buyers, and buyers already know the way elsewhere.

Where Else Circuit City Customers Shop

  • More than three-fourths (77%) of Circuit City’s customers also regularly shop at Best Buy, either at retail or online
    • This is an enormous overlap, given that only 37% of all online households regularly shop at Best Buy, either at retail or online
  • Just under two-thirds (65%) shop at Best Buy retail outlets
    • This is another large gap, as only 32% of all online households regularly shop at Best Buy retail
  • Less than a third (29%) shop at Best Buy online
    • The online gap is smaller, as 11% of all online households regularly shop at Best Buy online

For more information about the forthcoming Consumer Electronics Outlets Profile Report, or about Technology User Profile Reports, please contact MetaFacts.

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Filed under Consumer research, Households, Market Research, Technology, TUP 2008