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TV Boxes and Sticks – The Scrum (MetaFAQs)

TV or not TV, is n0t the question.

TV is alive and well enough, although being viewed in many different ways than before.

In the battle for eyeballs on the largest and multiple screens throughout American households, more than one over-the-top box or stick has made inroads. These devices are being actively used by 31% of Connected Adults. Also, most viewers use more than one, with the average number in active use being 1.4.

In a bid for dominance, Apple has recently released its revision to its Apple TV, in an app that allows discovery and watching of content through Apple TV, iPhones or iPads.

One first question that may be asked – Who’s leading the market?mqxxxx-tv-2016-10-28_12-52-29

Roku can make that claim, with one in eight (12%) of connected adults using any of their various Roku boxes or sticks.

However, with the average number in active use being 1.4, a great deal of users have more than one.

As in any competitive scrum, a next question is the position of the other major entrants. Google, with it’s various entries of Google TV, and Nexus has the #2 overall position, and is also #2 behind viewers with Amazon Fire TV, Apple TV, and ASUS Cube.

So, while at first glance Apple’s announcement might be about Apple extending its integration of content that can be enjoyed across Apple devices, there’s more to this. This move is also about Apple strengthening its position against Google in the quest for broader market leadership.

This MetaFAQs research result addresses one of the many questions profiling active TV viewers, and the devices they use to watch.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about TV viewers across all devices and platforms is the TUP 2016 Consumer Electronics Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and a complimentary subscription to insights from MetaFacts, simply make a request. For corporate marketers interested in paid access to the full results, analysis, and datasets, please contact MetaFacts.