Tag Archives: Apple Siri

Voice Assistants-Does Age Matter? (MetaFAQs)

Age by Recency of Voice Assistant Use

Age matters when it comes to Voice Assistant use, and it’s overly simplistic to say that they’re mostly being used by younger adults. Yes, there’s a strong age difference between active Voice Assistant users, former users, and those who’ve never even given one a try. And yes, otherwise-connected adults that have never used a Voice Assistant are older than active users by a decade. The average age of a Connected Adult who has never used a Voice Assistant is 51.7 years. By comparison, the average age for active Voice Assistant users, those who’ve used one at least once within the last 90 days, is 41.6 years.

However, in this time of experimentation and users finding their own voices, younger adults are disproportionately former Voice Assistant users. They used a Voice Assistant within the last year and haven’t used one since.

This is based on results from the MetaFacts Voice User Profile (VUP) survey conducted in February 2018. The results report on active usage, which is a practical measure to contrast with the promised potential of what Voice Assistants may or may not be able to do.

Our TUP 2017 results show a similar pattern – the novelty effect. Older Millennials have the highest active Voice Assistant usage rates. This group of 28-36 year-olds also shows the steepest dropoff between recent and less-recent use. This novelty effect is also prevalent among younger millennials (age 18-27) as their usage rate drops.

Voice Assistant Usage Recency by Age

Observations

As a long-time tech analyst, I’ve seen many technologies go through fits and starts as they either reach broader adoption or settle back into their niches. Apple’s Macs had PlainTalk 25 years ago, yet the voice recognition and speech synthesis system never reached widespread regular use. Still, the earliest adopters found ways to use these early Voice Assistants, such as dictation. Apple’s Siri arguably brought usable Voice Assistants into handy use for a much broader audience. The most-recent entries from Amazon and Microsoft to Google have brought a lot of heat and light to the category, although it’s still too early to declare Voice Assistants as be mainstream. There are many challenges ahead for makers of Voice Assistant systems and listening devices. It’s hard enough to encourage users to experiment with a Voice Assistant. It’s even harder to get users to continue using a technology after the novelty wears off. Many who have tried have given up, disappointed or daunted that their Voice Assistant hasn’t lived up their, er, its words.

Related research results

The MetaFacts Voice User Profile includes other related analysis, including:

  • The subjects Voice Assistant users ask about: weather, scheduling, music, entertainment, home automation, and more
  • Which Voice Assistant systems are being actively used, on which platforms, and which segments they are attracting
  • Which listening devices are being actively used – from Smart Speakers to Smartphones and Headsets
  • Where Voice Assistant users will – and won’t – do their talking: in restaurants, driving, while walking, and many other locations and settings
  • How well – or poorly – users experience their Voice Assistants, and how performance metrics vary by system and listening device
  • Reasons given why consumers have never used a Voice Assistant, as well as why former users aren’t currently active users

Source

The information in this MetaFAQ is based on a survey of 7,410 online adults in mid-2017 as part of the MetaFacts Technology User Profile (TUP) study and 525 online adults during February 2018 as part of the MetaFacts Voice User Profile (VUP) study. The TUP and VUP study universes included a representative sample of online adults, with active Voice Assistant users, former Voice Assistant users, as well as consumers who have never used a Voice Assistant. Current TUP subscribers can obtain the results of this newest research at a discount. For more information about MetaFacts and subscribing to VUP or TUP, please contact MetaFacts.

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Voice Assistants-What Users Ask About (MetaFAQs)

As the saying goes, many talk about the weather, yet few do anything about it. Our research doesn’t show if people expect Alexa to have any skills to do anything about the weather. However, it is the main subject users speak with Alexa about. That’s followed by requests about music.

MetaFacts VUP-Voice User Profile-Subjects by System

Meanwhile, web searches are the major subject users speak with their Voice Assistants about. This subject is dominated by Google Assistant, and closely seconded by Microsoft Cortana.

Alexa is ranked #1 in the breadth of subjects actively used, and is primarily used for weather, music, and entertainment. Unsurprisingly, perhaps, Alexa is more-favored for shopping than other systems. What may be surprising is that shopping isn’t Alexa’s top helpful task. Since most connected shopping today is visual, most involves the use of a larger screen device such as a PC or Tablet.

Google Assistant is ranked 2nd for breadth of subjects, mostly utilized for web searches, navigation, and music.

3rd-ranked Apple Siri is used primarily for web searches, weather, and navigation, and is uniquely strong in messaging.

4th-ranked Microsoft Cortana is similarly used for web searches, weather, and music. Like Alexa, it’s slightly stronger than average for scheduling.

This is based on the MetaFacts Voice User Profile survey conducted in February 2018. This subset of the results report on active usage, which is a practical measure to contrast with the potential of what Voice Assistants may or may be able to do.

Observations

The market for Voice Assistants is in a time of flux and rapid development, as each Voice Assistant system touts the breadth of its skills, richness of their vocabulary, accuracy, humor, or other capabilities. Meanwhile, users are experimenting, with some former users having been discouraged by unmet expectations and others only at the start of their adoption.

Related research results

The MetaFacts Voice User Profile includes other related analysis, including:

  • The subjects Voice Assistant users ask about: weather, scheduling, music, entertainment, home automation, and more
  • Which Voice Assistant systems are being actively used, on which platforms, and which segments they are attracting
  •  Which listening devices are being actively used – from Smart Speakers to Smartphones and Headsets
  • Where Voice Assistant users will – and won’t – do their talking: in restaurants, driving, while walking, and many other locations and settings
  • How well – or poorly – users experience their Voice Assistants, and how performance metrics vary by system and listening device
  • How many adults are active Voice Assistant users, how many are former users, and how many have never tried one
  • Reasons given why consumers have never used a Voice Assistant, as well as why former users aren’t currently active users

Source

The information in this MetaFAQ is based on a survey of 525 online adults during February 2018 as part of the MetaFacts Voice User Profile (VUP). The study universe includes active Voice Assistant users, former Voice Assistant users, as well as consumers who have never used a Voice Assistant. Current TUP (Technology User Profile) subscribers can obtain the results of this newest research at a discount. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Information and Search, Market Research, MetaFAQs, Personal and Productivity, Shopping, Voice Assistant

How many connected adults use hearables? (MetaFAQs)

For ears, it’s an exciting time in the tech industry.

Hearable technology – audio-oriented wearables spanning wireless Bluetooth headsets to VR headsets – have received a fresh round of media attention. This has stemmed from substantial recent investment in new ventures such as Oculus VR along with a wider range of product releases.

Currently, one in eight US connected adults are regularly using a hearable device – either a wireless Bluetooth headset or VR headsets. This level of use is broad enough to represent great potential opportunity, yet not broad enough to sustain many competitors.

The primary current use case for Bluetooth headsets are for phone calls, as has been the case for more than a decade. Apple is leading the charge to change this with their Airpods tightly integrated with iPhones, in a bid to help popularize voice-controlled usage. metafacts-metafaqs-mq0099-120drxhear-2017-01-11_08-54-29Voice assistants such as Apple’s Siri, Amazon’s Alexa, Microsoft Cortana, and Google Now promise to radically shift how users interact with their technology.

VR headsets, sometimes called goggles, are primarily being used for immersive games, and reaching a slightly different segment than Bluetooth headsets.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter. This details which market segments are (and aren’t) using hearables, listening to music, using music streaming services, making phone calls, playing games, using voice control, and other audio-oriented products and activities.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Behaviors and Activities, Communication, Consumer research, Forward-Leaning, Information and Search, Market Research, MetaFAQs, Mobile Phones, Multiple Devices, Smartphones, TUP 2016, Usage Patterns

Are headset wearers bigger tech spenders? (MetaFAQs)

Wireless Bluetooth Headset wearers spend 2.7 times as much as the average Connected Adult on digital content.

Use of headsets and voice agents has been in tech media news recently as tech companies are trying again to light a spark among consumers.MetaFAQ from MetaFacts mq0111

The use of Bluetooth headsets has not grown for years. However, as the results of this MetaFAQ reveal, the few active users are big tech spenders and coveted.

Wireless Bluetooth headsets have gotten extra attention recently, with the recent release of Apple’s iPhone 7, Amazon Dot and Echo updates, and Google’s announcements around expanding the capabilities and reach of their voice agent Google Assistant. This MetaFAQs research result addresses one of the many questions profiling active wireless Bluetooth headset users.

Many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with the most information about the users of wearables and hearables is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Communication, Consumer research, Entertainment, Forward-Leaning, Information and Search, MetaFAQs, Technology adoption, TUP 2016