Voice Assistants-What’s Listening Now? [MetaFAQs]

Among Voice Assistant users, Apple AirPods have the most-recent use of a listening device, with 78% having used it on the day we surveyed them. This high active-usage rate is closely followed by Apple Notebook or Desktop Macs.

Android Smartphones rank last for this most-recent-use measure, although rank 1st for having been used within the prior week.

This is based on the MetaFacts Voice User Profile survey conducted in February 2018. This survey was conducted in late February shortly after the release of the Apple HomePod, so too soon to measure the impact of Apple’s new Smart Speaker on the marketplace.

Observations

We’re in a time of experimentation, as technology users are finding their voice. The novelty of voice-control is still fresh, and it remains to be seen whether Voice Assistants will be regularly used by more than a few tech enthusiasts.

Voice Assistant use has reached a greater share of the public’s attention, especially following Amazon’s aggressive push into Smart Speakers and enabling Alexa across a broader range of devices. Similarly, Microsoft’s Cortana, Google Assistant, and Samsung Bixby have garnered renewed attention, and are slowly starting to come into everyday use.

Measuring recency of use is an important indicator of true usage levels. It’s one thing for consumers to play with the features of their new technology devices. It’s another thing for them to incorporate something like Voice Assistant use throughout their day.

Related research results

The MetaFacts Voice User Profile includes other related analysis, including:

  • The topics Voice Assistant users ask about: weather, scheduling, music, entertainment, home automation, and more
  • Which Voice Assistant systems are being actively used, on which platforms, and which segments they are attracting
  • Which listening devices are being actively used – from Smart Speakers to Smartphones and Headsets
  • Where Voice Assistant users will – and won’t – do their talking: in restaurants, driving, while walking, and many other locations and settings
  • How well – or poorly – users experience their Voice Assistants, and how performance metrics vary by system and listening device
  • How many adults are active Voice Assistant users, how many are former users, and how many have never tried one
  • Reasons given why consumers have never used a Voice Assistant, as well as why former users aren’t currently active users

Source

The information in this MetaFAQ is based on a survey of 525 online adults during February 2018 as part of the MetaFacts Voice User Profile. The study universe included active Voice Assistant users, former Voice Assistant users, as well as consumers who have never used a Voice Assistant. Current TUP (Technology User Profile) subscribers can obtain the results of this newest research at a discount. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

The Most Creative – PCs or Smartphones? (TUPdate)

The Most Creative – PCs or Smartphones? – a TUPdate by Dan Ness, February 9, 2017

Creativity eludes definition, yet we know and admire it when we see or feel it. Well beyond simple clicks, creative activities greatly add to the collective oeuvre while also giving voice to expression.

It might well be argued that creativity is shown in the clever use of hashtags, emojis, or Snapchat video filters. I’m choosing to identify creativity broadly and practically – how the most-creative, most-involved tech activities get done. Activities such as creating presentations and videos require forethought and a blending of skills. Some activities such as taking photographs are now so widely commonplace that the activity spans the professional photographer to the budding amateur. So, for this analysis, I’m considering this a moderately-creative activity.metafacts-td1702-creatives-diagram-2017-02-09_13-27-42

From our most recent TUP (Technology User Profile) survey, I chose six core activities as being more creative than the many other everyday activities we track by device and user.

I drilled down into the TUP data to see what differences there may be by device type – PCs versus Smartphones. When it comes to creative activities, there are differences.

Which devices have the most users doing creative activities?

Creative activities are strongest where the tools are richest. Ask any oil painter if they benefit by having ready canvases, easels, paints, and lighting. Continue reading “The Most Creative – PCs or Smartphones? (TUPdate)”