Tag Archives: Amazon

Clouds Forming (TUPdate)

Clouds Forming – A TUPdate by Dan Ness, April 13, 2017

The terms “free” and “unlimited” continue to entice consumers and employees alike, in offers of faster bandwidth to larger data storage. The promise of enormous, convenient, and always-available storage space is helping Google, Apple, and Microsoft attract and retain customers within their fold. It’s also helping Amazon and the many other dedicated Cloud Storage/Sharing services, even while many offerings may be risking consumer and corporate security and privacy.

Cloud Storage and Sharing services have tapped into core needs, reaching a high share of American adult consumers and employees. We Americans like our stuff, and we love convenience. As surely as we pile clutter into garages and self-storage facilities, we accumulate countless zettabytes of images, music, movies, pre-binged TV episodes, documents, among other files. We also want to know our stuff is safe and can be easily retrieved whenever and wherever we want it. Continue reading

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Filed under Cloud Storage, Market Research, Mobile Phones, Notebooks, Operating systems, Smartphones, Tablets, TUP 2016, TUPdate, Usage Patterns

Voice Assistants – now we’re talking! (TUPdate)

Voice Assistants, now we’re talking! – a TUPdate by Dan Ness, January 27, 2017

In the early 1980’s, one of my Apple Macs overheard me on a phone call and startled me by speaking “Wouldn’t you like to know?”. The Mac’s dialog box suggested I had asked “Macintosh, do you have an Easter Egg?” Evidently, I had triggered one of those hidden messages some programmers like to include for fun. That was quite a bit earlier than today’s quirky responses after asking Apple Siri certain questions such as “What does the fox say?” or asking Amazon Alexa “how much is that doggie in the window?”

Beyond answering quirky questions, voice assistants are expected to grow in capabilities and more importantly, to grow in broader market acceptance.

Voice interaction with tech devices is back in vogue again, and technology users are different than they were 20 years ago. At CES 2017, voice assistants got a lot of attention, especially with the many IoT devices announced that used Amazon’s voice assistant Alexa.

How many voice assistant early adopters are there?metafacts-voice-assistant-usage-rates-2017-01-27_15-28-45
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Filed under Consumer research, Forward-Leaning, Operating systems, Smartphones, Tablets, TUP 2016, TUPdate

Footloose and ad-free – a new classic melody?

Digital Music Listening – by Dan Ness
Pleasure or pain? Attraction or avoidance? These are some tradeoffs consumers make as they choose how to use their tech devices and services, and music is a major part.

Consumers love music and have more listening options and platforms than ever. The evolution of digital music listening continues to transform the recording, advertising, and tech industries, and the changes aren’t over. At this point, the net effect is a larger than ever base of active music fans and listeners, and one that is engaged in discovering both the new and old. Many consumers are also being trained that advertising is something they can pay to avoid – whether for their music, TV, or news.

Music streaming services such as Apple Music, Pandora, and Spotify have disrupted influence, control, and the flow of royalties and fees between listeners and artists. At the same time, the total audience had broadened beyond few passionate fans, and younger generations are discovering both classic and new artists. There’s new life in the long tail of older and obscure recorded music.tdmusic-stream-local-by-device-2016-12-01_13-08-02

Accessibility and ease of use has substantially increased the base of music listeners. This has beneficial long-term effects for both the music and tech industries, and perhaps less so for advertising.

Digital music listening is widespread – being a regular activity of three quarters (76%) of connected adults, whether through portable MP3 players, music services, players on Smartphones, PCs, or Tablets, or often across more than one of these.

Half of connected adults listen to music locally downloaded to their PC, Tablet, or Smartphone. A larger number – 57% – listen to music through a free or paid streaming service. Free service users outnumber those paying by 66%. More consumers are signing up for paid services as these services experiment with additional features and family plans. Avoiding advertisements is one reason listeners choose the paid plans. Use of Ad-Blocking software by listeners to streaming music services is 20% to 40% higher than average, with Smartphone ad blocking rates relatively stronger among listeners.tdmusic-adblocking-rates-2016-12-01_16-38-10

Listening levels varies by device type. Smartphones outnumber PCs and Tablets in the number of active listeners, and has also surpassed portable MP3 players, which are being actively used by 27% of Connected Adults. Al though music-listening apps are simple enough to add to Smartphones, many listeners still prefer a separate device that is tuned to one task – mobile music listening.

Digital music listening is skewed towards younger adults, while a few older adults cling to their turntables to play vinyl albums. Although Millennials (age 18-35) make up 39% of Connected Adults, they are nearly half (49%) of those listening to music on their connected devices, through streaming services, or using digital music players.tdmusic-music-listeners-by-age-group-2016-12-01_14-43-12

Apple’s iTunes and iPod market entry fifteen years ago is still paying dividends for Apple, with Apple notebook users being 22% more likely than average to be listening through a connected device or standalone player, and 30% more likely than average to be using a music service.

Otherwise, music listeners don’t favor one type of connected device over any other for their other non-musical entertainment activities. Fun is big across their collection of Smartphones, Tablets, and PCs. Instead, entertainment is important in all that they use. Music listeners are 32% more likely than average to be using the broadest number of entertainment activities.

Household technology spending is somewhat higher among music listeners. Annual spending for digital music listeners is 11% higher than among average connected adults. However, spending on digital content is much higher than average. Those who use music services spend 40% more than average consumers on digital content such as music and eBooks.tdmusic-tech-spending-2016-12-02_09-04-39

Looking ahead, we expect continued widespread music listening. Consumer habits change slower than their dances between services and platforms. Most future growth will come from within the current base as they spread their usage across their devices and move to paid plans. Less growth will come from first-time listeners. Also, we expect further market disruption for pure music services and advertisers. Social networks will likely seek ways to further leverage their many interconnected users and more deeply integrate music sharing into their services. The growing anti-advertisement sentiment may continue as consumers continue to see value in spending a few nickels to avoid what they see as disturbances to their musical reveries.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). Trend information is based on prior waves. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

The TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter details music listening devices, services, and activities, wearables and other key analysis points. The TUP 2016 Consumer Electronics Chapter drills down into a comprehensive collection of devices and services in active use.

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Filed under Cloud Storage, Desktops, Entertainment, Market Research, Notebooks, Smartphones, TUP 2016, TUPdate

TV Boxes and Sticks – The Scrum (MetaFAQs)

TV or not TV, is n0t the question.

TV is alive and well enough, although being viewed in many different ways than before.

In the battle for eyeballs on the largest and multiple screens throughout American households, more than one over-the-top box or stick has made inroads. These devices are being actively used by 31% of Connected Adults. Also, most viewers use more than one, with the average number in active use being 1.4.

In a bid for dominance, Apple has recently released its revision to its Apple TV, in an app that allows discovery and watching of content through Apple TV, iPhones or iPads.

One first question that may be asked – Who’s leading the market?mqxxxx-tv-2016-10-28_12-52-29

Roku can make that claim, with one in eight (12%) of connected adults using any of their various Roku boxes or sticks.

However, with the average number in active use being 1.4, a great deal of users have more than one.

As in any competitive scrum, a next question is the position of the other major entrants. Google, with it’s various entries of Google TV, and Nexus has the #2 overall position, and is also #2 behind viewers with Amazon Fire TV, Apple TV, and ASUS Cube.

So, while at first glance Apple’s announcement might be about Apple extending its integration of content that can be enjoyed across Apple devices, there’s more to this. This move is also about Apple strengthening its position against Google in the quest for broader market leadership.

This MetaFAQs research result addresses one of the many questions profiling active TV viewers, and the devices they use to watch.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about TV viewers across all devices and platforms is the TUP 2016 Consumer Electronics Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and a complimentary subscription to insights from MetaFacts, simply make a request. For corporate marketers interested in paid access to the full results, analysis, and datasets, please contact MetaFacts.

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Filed under Devices, Entertainment, MetaFAQs, TUP 2016

Amazon Echo users spend more on tech (MetaFAQs)

Amazon Echo and other Voice-Enabled Wireless Speakers

Users of voice-enable wireless speakers spend more than twice the average connected adult.

Amazon is leading the charge towards a more voice-enabled world – and shopping experience – with the Amazon Echo, Dot and other related offerings.

While the number of active users is still relatively small, these early adopters are mighty.

In addition to profiling the spending, demographics, activities, and devices of these users, many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with the most information about the users of wearables and hearables is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter

These MetaFAQs are brought to you by MetaFacts, based on research results from the most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Market Research, MetaFAQs, Shopping, TUP 2016