Tag Archives: Amazon Cloud Drive

Clouds Forming (TUPdate)

Clouds Forming – A TUPdate by Dan Ness, April 13, 2017

The terms “free” and “unlimited” continue to entice consumers and employees alike, in offers of faster bandwidth to larger data storage. The promise of enormous, convenient, and always-available storage space is helping Google, Apple, and Microsoft attract and retain customers within their fold. It’s also helping Amazon and the many other dedicated Cloud Storage/Sharing services, even while many offerings may be risking consumer and corporate security and privacy.

Cloud Storage and Sharing services have tapped into core needs, reaching a high share of American adult consumers and employees. We Americans like our stuff, and we love convenience. As surely as we pile clutter into garages and self-storage facilities, we accumulate countless zettabytes of images, music, movies, pre-binged TV episodes, documents, among other files. We also want to know our stuff is safe and can be easily retrieved whenever and wherever we want it. Continue reading

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Filed under Cloud Storage, Market Research, Mobile Phones, Notebooks, Operating systems, Smartphones, Tablets, TUP 2016, TUPdate, Usage Patterns

Music – solid market research from MetaFacts Technology User Profile

Extensive information about digital music and which people do and don’t use it is available in TUP – Technology User Profile.

Victor Hugo said many years ago: “Music expresses that which cannot be put into words and that which cannot remain silent.” Technology marketers and researchers know how important music is to so many people.

As fickle music-listening consumers continue to change their tastes and preferences, music has been instrumental in encouraging them to try many different types of technology. In particular, music has been the hit to draw consumers through adoption of some products and services, only to abandon those for newer disruptive offerings. The changes are far from over.

Below are a few examples of questions addressed in TUP related to digital music. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users? What types and combinations of consumer electronics are homes using?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Most-mobile customers – where do they go and what do they do?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • How much have PC users integrated PCs into their personal lives?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Which smartphone OS is leading, and with which market segments?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • How many seniors are online? How is their behavior different than younger online users?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How are users communicating, given all their communication options?
  • Who spends the most hours online?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of the Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Research, MetaFAQs, Mobile Phones, Technology, TUP 2011, TUP 2012

Amazon Cloud Drive may rain on Apple while lightening load for consumers

Early Adopter

Today, Amazon announced the Amazon Cloud Drive and Amazon Cloud Player for Web. This game-changing move will likely bring a boost to the decades-old online file storage services. It may even have the effect of reining in music listeners who may have strayed, since the player will evidently only support purchased songs.

We took a quick look into the MetaFacts Technology User Profile research and discovered several challenges ahead for Amazon and others planning to follow suit, as well as some elements that show Amazon is in the right place at the right time with the right offering.

First of all, more Amazon shoppers alread use online cloud storage than non-shoppers. This means these consumers may be predisposed to cloud-based storage which is an advantage for Amazon. However, if the consumers currently using cloud storage are focused more on file backup and file/folder synchronization services, these don’t appear to be in Amazon’s initial offering.

Also, more Amazon shoppers use a portable MP3 player than online onsumers who don’t regularly shop on Amazon. While Apple’s iPod has the highest share among MP3 players, it’s share isn’t markedly different among Amazon’s shoppers than non-shoppers

In fact, Amazon’s shoppers are already active music-listeners, being well above average in music downloading and listening to streaming audio.

They are also more active using social networks, as well as sharing photos and videos through networks like Facebook, or through sites like HP Snapfish.

Meanwhile, among users of cloud storage services, Apple’s footprint is substantially higher than among non-cloud users. Further, users of cloud storage skew younger than Amazon’s current clientele. This could have the effect of drawing in younger customers to Amazon’s customer base, or may be ignored by Amazon’s relatively older and less cloud-savvy customers.

Cloud storage users have a higher share of Smartphone use than non-users, with higher shares for use of RIM Blackberry, Windows Phone, Apple iPhones and Android Smartphones.

Because most consumers may not know that Amazon has supported back-end cloud storage for many other technology firms, consumers are likely to raise concerns about Amazon’s experience and security capabilities.

Interested tech marketers and researchers may contact MetaFacts for licensing information.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through customized report. Also, you may obtain the related MetaFacts Technology User Profile Overview Edition Report, which covers the broader range of key trends, by contacting MetaFacts. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on www.technologyuser.com. Tech market research professionals who want a solid resource they can use immediately after industry events such as mergers, or even use prior to anticipated events, can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2010, TUPdate

Music – solid market research from MetaFacts Technology User Profile

Extensive information about digital music and which people do and don’t use it is available in TUP – Technology User Profile.

Victor Hugo said many years ago: “Music expresses that which cannot be put into words and that which cannot remain silent.” Technology marketers and researchers know how important music is to so many people.

As fickle music-listening consumers continue to change their tastes and preferences, music has been instrumental in encouraging them to try many different types of technology. In particular, music has been the hit to draw consumers through adoption of some products and services, only to abandon those for newer disruptive offerings. The changes are far from over.

Below are a few examples of questions addressed in TUP related to digital music. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • iPhone users – who are they really?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • How many smartphone users listen to music using their smartphone in addition to their MP3 player such as an Apple iPod?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • How are smartphones challenging mobile PCs?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • What makes a smartphone a smartphone (in the consumer’s eyes)
  • Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How are users communicating, given all their communication options?
  • Which gaming platform dominates with which market segment?
  • How many online adults use dial-up to go online, and which countries stand out?
  • One to a customer? How often are PCs shared?
  • How many and which segments are watching and renting movies on which platforms?
  • Which web portals are used most frequently?
  • What about the unemployed? Are they more or are they less tech-focused?
  • Most-mobile customers – where they go and what they do
  • Are Apple’s best customers really unique?
  • How has the division of work vs. personal use of technology products continued to blur?
  • What are the overall future trends for the Internet?
  • How do the segments of mobile phone platforms vary?
  • What’s typically bundled with a PC?
  • Which market segments are dating online? What else do they frequently do online?
  • Is social networking only for certain age groups?
  • Which platforms offer the best opportunity for particular activities? How do segments vary?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of the Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Research, MetaFAQs, Mobile Phones, Technology, TUP 2009