Tag Archives: Activities

Online and Offline seniors – Hidden in Plain Sight

Online and offline seniors – hidden in plain sight

The number of actively connected seniors continues to rise, even while their connection rate has stalled. Also, seniors are very active with their connected devices, from PCs to Tablets and Smartphones.

There are more American seniors online than ever before. This is primarily due to two factors – rapid mobile phone adoption and the growing number of seniors in the U.S. Population. Based on our Technology User Profile (TUP) 2017 survey, nearly 44 million adults age 62 and older actively using a PC, Tablet, Mobile Phone, or Game Console to connect to the Internet.

A market segment often overlooked or derided by the tech industry, seniors have been increasingly embracing technology, weaving it into the fabric of their lives.

Mobile phones are hot among older adults, especially Smartphones. Tablet and Smartphone usage has soared among Americans age 62 and above, rising 49% and 47% per year, respectively, between 2013 to 2017. In 2013, the number of active Tablet users age 62 and over was under 4 million, and in 2017 that number is 19.1 million seniors. Similarly, Smartphone use has grown from less than 6 million adults age 62 and over in 2013 to 26.8 million in 2017.

Notebook PC use has also grown, while overall PC use has remained essentially flat. Mobile PC use has grown 20.4% per year from 2013 to 2017. Use of at least one PC has increased 1.8% per year from 2013 to 2017.

Getting connected has outpaced population growth. Only a small part of these growth rates is due to the growing population of seniors. The US Census projected that the number of Americans age 65 and above grew 3.3% per year from 2013 to 2016. During this same period, the number of Connected Adults age 65 and above grew 5.6% per year. The current number of 43.4 million adults regularly using an Internet-connected PC, Tablet, Mobile Phone, or Game Console is up from 35.7 million in 2013. In other words, one in five (20%) Connected Adults in the US are age 62 and above.

The rapid growth of Smartphone use among seniors is due in part to the many of these adults who have given up their old data-free basic cell phones. However, that’s not the entire story. Overall mobile phone adoption has grown. Between 2013 to 2017, mobile phones are in the hands of 20.5 million more adults age 62 or above.

Not to be underestimated

Seniors are big tech spenders. The average annual household technology spending by adults 62 and older is $6.6k. Among slightly older adults 65 and older, the average is slightly less at $6.5k per year for all technology devices and services. Like their younger counterparts, the majority of tech spending by older adults is for services, from cable TV and smartphone service to Internet connections.

More than healthcare

Often seniors are overlooked with the uninformed belief that they are not active with their connected devices, or only focused on healthcare. Although not as active as younger connected adults, seniors are busy with their connected devices.

More than 50% of connected adults age 62 and older around the world use their primary connected device for nearly every type of activity: from Communication, Shopping, Information & Search, and Personal/Productivity, to Entertainment. One reason that seniors may be thought to be less active is their relatively lower presence on Social Networks, making them less visible. This is based on our Technology User Profile 2017 survey across five countries (US, Germany, India, UK, and China). In China and India, connected seniors 62 and older.

Searching online for healthcare information is a major activity for half of seniors using their primary connected device, although it’s the fifth-ranked activity. Even more widespread are activities such as shopping, staying in touch, on top of finances, and current events.

Looking ahead

I expect connected seniors to continue to expand their use of their technology, while unconnected seniors will remain unconnected. Those already connected will follow the path of younger adults and these senior’s younger selves, finding evermore ways to enjoy and utilize each type of technology they’ve adopted. Among  unconnected seniors, the flattened connection rates isn’t likely to spike soon with the current approaches. Although many organizations from retailers to hospitals are nearly demanding that all their clients all interact online, force isn’t working. Unconnected adults are not being served, or organizations are needing to rely on connecting through traditional methods: postal mail, landline phones, and personal visits. Senior non-users are unlikely to respond to the benefits that attracted younger adults online in the first place. Instead, new approaches are needed.

In the meantime, don’t be surprised to see more active seniors toting Smartphones and Tablets.

Source

The information in this TUPdate is based on the most recent wave of Technology User Profile (TUP) – the TUP 2017 wave into the US, UK, Germany, India, and China. Current TUP subscribers can tap into these and additional similar results about seniors and younger adults. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

 

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Filed under Behaviors and Activities, Consumer research, Demographics & Econographics, Market Segmentation, Smartphones, Statistics, Tablets, Trends, TUP 2015, TUP 2016, TUP 2017, TUPdate

Clouds Forming (TUPdate)

Clouds Forming – A TUPdate by Dan Ness, April 13, 2017

The terms “free” and “unlimited” continue to entice consumers and employees alike, in offers of faster bandwidth to larger data storage. The promise of enormous, convenient, and always-available storage space is helping Google, Apple, and Microsoft attract and retain customers within their fold. It’s also helping Amazon and the many other dedicated Cloud Storage/Sharing services, even while many offerings may be risking consumer and corporate security and privacy.

Cloud Storage and Sharing services have tapped into core needs, reaching a high share of American adult consumers and employees. We Americans like our stuff, and we love convenience. As surely as we pile clutter into garages and self-storage facilities, we accumulate countless zettabytes of images, music, movies, pre-binged TV episodes, documents, among other files. We also want to know our stuff is safe and can be easily retrieved whenever and wherever we want it. Continue reading

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Filed under Cloud Storage, Market Research, Mobile Phones, Notebooks, Operating systems, Smartphones, Tablets, TUP 2016, TUPdate, Usage Patterns

Tablet-First. Is it a thing? (TUPdate)

Tablet-First. Is it a thing? – a TUPdate by Dan Ness, February 17, 2017

Which comes first – Smartphone? Tablet? Notebook? For a small and steadily growing segment, the tablet comes first as the primary connected device.

Over the last three years, the share of connected adults using a tablet as their primary device has expanded. In our 2014 wave of TUP, we found that 6% of adults were using a tablet as their primary device – before a PC, mobile phone, or game console. In TUP 2015, the Tablet-First rate had grown to 7% and by TUP 2016, reached 9%.MetaFacts-td1702-tablet-first-trend-metafacts-tup-2014-2016-2017-02-16_10-02-19

It’s not as if these Tablet-First users are only using a tablet. Among Tablet-First users, half (50%) use a Smartphone as their secondary device, followed distantly by a Tower Desktop (15%), Basic cell phone (10%), and Notebook PC (9%). Continue reading

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Filed under Consumer research, Entertainment, Market Research, MetaFAQs, Shopping, Tablets, TUP 2016, TUPdate

Are most hearables being used by young males? (MetaFAQs)

Wireless headsets have been available for more than a decade, and are strongest among two age and gender groups. These hearables-active groups are also have above-average shares of VR Headset early adopters.metafacts-metafaqs-mq0100-120drxhear-2017-02-13_08-31-37

The strongest segments for active hearables use include younger males – age 18-44 and youngish females – age 25-34. Penetration is above one in four among males 25-34 (27%) and among males age 35-44 (26%). Among females, hearables usage peaks among females age 25-34, at 15%.

Looking ahead, we expect these same age & gender groups to continue as the strongest users of hearables, and don’t expect other segments to be as keen on hearables.

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Filed under Communication, Demographics & Econographics, Entertainment, Forward-Leaning, MetaFAQs, Mobile Phones, Smartphones, TUP 2016, Usage Patterns, Video calling

The Most Creative – PCs or Smartphones? (TUPdate)

The Most Creative – PCs or Smartphones? – a TUPdate by Dan Ness, February 9, 2017

Creativity eludes definition, yet we know and admire it when we see or feel it. Well beyond simple clicks, creative activities greatly add to the collective oeuvre while also giving voice to expression.

It might well be argued that creativity is shown in the clever use of hashtags, emojis, or Snapchat video filters. I’m choosing to identify creativity broadly and practically – how the most-creative, most-involved tech activities get done. Activities such as creating presentations and videos require forethought and a blending of skills. Some activities such as taking photographs are now so widely commonplace that the activity spans the professional photographer to the budding amateur. So, for this analysis, I’m considering this a moderately-creative activity.metafacts-td1702-creatives-diagram-2017-02-09_13-27-42

From our most recent TUP (Technology User Profile) survey, I chose six core activities as being more creative than the many other everyday activities we track by device and user.

I drilled down into the TUP data to see what differences there may be by device type – PCs versus Smartphones. When it comes to creative activities, there are differences.

Which devices have the most users doing creative activities?

Creative activities are strongest where the tools are richest. Ask any oil painter if they benefit by having ready canvases, easels, paints, and lighting. Continue reading

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Filed under Desktops, Graphics and Image, Mobile Phones, Multiple Devices, Notebooks, Smartphones, Tablets, TUP 2016, TUPdate