Tag Archives: Activities

Home PC Trends – Highlights from TUP/Technology User Profile 2019 – US

Home PCs are very much alive and being well-used. Home PC usage rates are stable, both in overall penetration and in the number being used.

Nearly all online American adults regularly use a home PC, yet they see them differently. Younger Americans see them as adding to their entertainment, while for older adults it helps them get things done, communicate, and shop. Home PCs have evolved from being a primary focus of American technology life to being one of many devices. Usage patterns and form factor choices vary; by user age, household composition, choice of OS ecosystems, and other factors.

This MetaFacts Highlights Report looks at the major trends in home PC usage in the US and examines how users have changed in both their levels of home PC use and activities. Also, it examines PC trends with respect to the broadened use of alternative devices. Further, it investigates differences by user age, presence of children, OS of other devices, and other factors.

The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2019 and earlier, all based on surveys of from 7,326 to 8,060 online adults in the US.

Highlights Report Contents

  • Home PC Penetration
  • Number of Home PCs
  • Number of Home PCs in use by User Age Group
  • Average Age of US Home PCs
  • Age of Home PC by User Age
  • Top 10 Activities for Home PCs
  • Top 10 Activities for Smartphones
  • Main Activity Gaps and Overlaps on Home PCs and Smartphones
  • Age-Skewed Home PC Activities
  • Number of Home PCs and Presence of Children
  • Smartphone, Home PC, and Tablet use by User Age Group
  • Home PC Operating Systems
  • Home PC Form Factors by Brand
  • Home PC Form Factor by User Age Group
  • Home PC OS Ecosystems of Connected Devices
  • Average Age of Home PCs by Brand
  • Home PC Activities by Brand
  • Number of Home PCs by Brand
  • What’s Ahead for Home PCs

How to obtain the results

  • Current subscribers to TUP/Technology User Profile may request the full Highlights Report, supporting TUP information used for this analysis, or even deeper analysis
  • For example, clients may request similar results outside the US, or within your chosen market subset
  • For more information about MetaFacts and subscribing to TUP, please contact MetaFacts
Activities for Smartphones and Home PCs – identifying gaps and overlaps

Leave a Comment

Filed under Behaviors and Activities, Communication, Desktops, Entertainment, Households, Information and Search, Market Research, Notebooks, Operating systems, Smartphones, Tablets, TUP 2019, TUP Highlights Report, TUPdate

Game-Playing Trends – Convenience Gamers, Dedicated Gamers, and Device-Gamers [TUPdate]

Overview

Playing games is a regular activity for most adults whether using game consoles or gaming PCs, or any of their connected devices – mobile phones, tablets, or PCs.

Convenience Gamers – those using only a connected device to play games – has near-equal market penetration to Dedicated Gamers – users of game consoles or gaming PCs.

Device-Gamers – who use any of their connected devices – is a larger segment than either Dedicated Gamers or Convenience Gamers.

This TUPdate looks at the major trends of game-playing in the US and other countries, focusing on Convenience Gamers – the next tier of game-players beyond Dedicated Gamers. Also, it examines which types of devices are used the most or least for playing games. Further, it investigates whether younger adults play more or less than older ones, and differences in digital media use and subscriptions.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the 2019 wave of TUP (Technology User Profile), which is TUP’s 37th continuous wave. Results from previous waves are also included where indicated. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.

Questions?

Current subscribers to TUP/Technology User Profile may request the supporting TUP information used for this analysis or for even deeper analysis. For example, clients may request similar results outside the US, or within your chosen market subset. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Consumer research, Desktops, Entertainment, Game Consoles, Market Research, Multiple Devices, Notebooks, Smartphones, Tablets, Trends, TUP 2019, TUPdate

The Persistent PC – With A Perennial Core [TUPdate]

Americans continue to hang on to PCs as they expand their collection of actively connected devices. Instead of Tablets and Smartphones fully replacing PCs, they have added to the mix. Even so, the most-dedicated core of PC has settled to a stable size following the shift.

This is based on the MetaFacts TUP/Technology User Profile study waves from 2009 through 2018, collectively based on research results from 77,847 respondents.

The PC-intensive have shrunk in numbers over the years, establishing a solid minority. The most intensive – Adults with more PCs than people in their household – has coalesced into a core 10% of American adults. Moderate-intensity users – those with as many PCs in use as persons in their household – have been stable over the last decade in representing around one in four adults. In 2018, 22% of online Americans had as many PCs as people in their household.

The drive to mobility has finished making its impact. The transition to notebooks over desktops peaked in 2012, while smartphones, and tablets to some extent, diminished the need for many adults to be using more than one PC. As the lines continue to be blurred between tablets and PCs, and in other ways smartphones and tablets, users will increasingly focus on their activities. Rather than looking at devices first, users will make choices based on what it will take for them to get done that which they want to do.

Profile of the many-PC users

Adults with many PCs are generally younger than average and with a higher socioeconomic status. Almost two-thirds (65%) of adults actively using 3 or more PCs are college graduates, in contrast to 44% of online adults nationwide. Most (86%) are employed or self-employed, versus 61% nationwide. Over half (52%) are millennials (age 22-37/born 1981-1996) versus making up 34% of online adults nationwide. Also, 59% have annual household incomes of $75,000 or more (versus 38% nationwide) and over half (56%) have children in the households (versus 37% nationwide).

More adults who rely on a single PC choose HP. HP’s home PC share of the installed base among those adults using only one PC is 31%, followed by Dell’s share of 25%.

Looking Ahead

PCs are a present and vital part of the online user’s experience. This is likely to continue well into the future, although the definition of a PC is continuing to evolve. Users have expanded their activities across their many and multiple devices, broadly accepting multi-platform software supported by cloud storage. From tablets adding capabilities traditionally the province of PCs and notebooks adding abilities previously limited to smartphones or tablets, the definitions of device types is shifting. However, users continue to embrace change, shifting their device usage patterns more slowly than they discontinue their older devices. HP and Dell have strong brand share and inertia, and yet face strong challenges ahead as users shift from doing what they’ve done with PCs, and increasingly embrace multiple devices and platforms.

About this TUPdate

The analysis in this TUPdate is based on results drawn from multiple waves of TUP (Technology User Profile), including the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Behaviors and Activities, Consumer research, Devices, Households, Market Research, Market Sizing, Mobile Phones, Multiple Devices, Multiple-PC Household, Notebooks, Smartphones, Tablets, TUP 2018, TUPdate

Multi OS Jugglers – Finger Foibles [TUPdate]

Finger foibles? Muscle memory? Most of us have done it – found our fingers fumbling for a key that isn’t on this keyboard, tapping a screen that’s not touch-sensitive, or expecting some function that’s not available on the device we’re using. Juggling devices across multiple operating system ecosystems can reveal our learned shortcuts and ingrained habits. And, a multi-OS experience affects most of us. More than two-thirds (69%) of online adults use two or more of the major operating systems – Windows, Android, iOS, or MacOS. Put another way, less than a third of online Americans use only one OS.

Who are these focused users who have chosen to stay within a single OS ecosystem, and how numerous are they? And, who are the flexible cross-platform savants who find a way to manage moving betwixt and between their collection of devices and ecosystems?

Who has the fanboys?

Microsoft Windows can rightly claim that they have the largest active base of dedicated fans. Over half (53%) of American adults who use a single OS are using Windows. As dedicated as they are, this group is relatively small, made up of only one in six (17%) online American adults.

This is based on TUP/Technology User Profile 2018, conducted among 7,521 online adults.

Those only using Apple iOS are fewer in number. Among single-OS users, they number just over one-fourth (28%). This is less than one in ten American adults, at 9%.

Even smaller is the hardy band of Android-only users, at one-sixth (17%) of single-US users and 5% of American adults.

What do the the flexible use?

Among the 69% of online American adults that use multiple OS ecosystems, Microsoft Windows is the most prevalent, with over half (57%) of online adults, and 83% of those who use more than one OS. So, anyone hoping to reach a broader market needs to seriously include Windows in their target platforms.

Those using Apple iOS or Google Android and nearly anything else are nearly equal in number. Just over half (53%) of those using multiple platforms are using Google Android, and slightly under half (48%) are using Apple iOS devices.

Which OS has the highest fan concentration?

If it’s not enough to have the greatest number of dedicated fans, their concentration matters. Microsoft Windows has the highest share of its users that are solely focused on devices with the OS ecosystem. Almost one fourth (23%) of Windows users only use Windows devices. Apple’s iOS has nearly the same level of fandom. Twenty-one percent of iOS users only use iOS devices, whether iPhones or iPads. Android has the lowest level of concentration, with only 13% that only use Android devices.

Who are the fanboys and flexible?

At first glance, its notable that the single-OS users are older than multi-OS jugglers. The median age of a single-US user is 50 years and that of a multi-OS user is 41. This difference is supported by the dominance of Windows PC users and Android Smartphone/Tablet users – older than their multi-OS counterparts. The median age of Windows-only users is 55, a baker’s dozen more years older than the median age of 42 for those using Windows along with any other major OS.

Are Platforms Used Differently?

The smartphone is the device of choice for nearly every type activity by multiple-OS users and single-OS users, with a few exceptions. Those who use Windows as their single OS primarily use a tower desktop for most of their activities. Also, those using multiple operating systems choose a tower desktop for their cloud storage/sharing activities.

Looking ahead

Although there are cross-platform apps that span OS ecosystems, many of them behave differently from platform to platform. Even small differences stymy users who are looking for a smooth experience across their devices, and especially doesn’t help those with a strong finger memory. Developers face a perennial Procrustean dilemma – either uniquely optimizing for each platform or offering an identical, if somehow substandard, experience.

High cross-platform compatibility is the nearest thing to the elusive “killer app” or “silver bullet”. OS ecosystems will be helped mostly by apps that offer enough functionality to entice users, yet not quite enough compatibility to lose the ecosystem’s unique cachet.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China. In the TUP survey, we identified the connected devices being actively used and their operating systems, from those acquired with home/personal funds to those that are owned by employers, schools, or others.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Behaviors and Activities, Cloud Storage, Desktops, Market Sizing, Operating systems, Smartphones, TUP 2018, TUPdate

Who Are The Tablet-First Pioneers? [TUPdate]

Will Tablets go mainstream, so much so that they’re the first device consumers reach for? A persistent yet small group of Americans use their Tablet more than a smartphone or PC. Are the rest missing something? Might this edge group grow?

Over the last five years, the share of connected adults using a tablet as their primary device grew and then shrunk.

This is based on results from five years of our TUP/Technology User Profile study, each wave with over 7,500 representative respondents in the US.

In our 2014 wave of TUP, we found that 5.6% of adults were using a tablet as their primary device – before a PC, mobile phone, or game console. In TUP 2016, the tablet-first rate had grown to 9.3%, or one in 11 online adults. By TUP 2018, this dropped to 7.5%, or nearer to one in 13 online adults.

What other devices do they use?

Tablet-first users may choose to first use their Tablet, yet most have other devices to choose from. Nearly two-thirds of tablet-first users (62%) regularly use a PC, and almost three-fourths (74%) regularly use a Smartphone. They have other mobile devices, such as a Notebook (35%) or Desktop (47%).

Growing Tablet Reliance Among the Stalwart Tablet-First

Most tablet-first users have more devices than their tablet – 94% have 2 or more. Seventy-five percent have 3 or more connected devices they regularly use.

Over the last three years, this number has shrunk somewhat. While in 2016 tablet-first users used an average of 4.3 connected devices, this number has dropped to 3.8.

What are these tablet-first tablets being used for?

Tablet-first users fully enjoy them. The users of Tablets as their primary device are busy with their tablets, checking email, shopping, having fun, and social networking. Over half of adults using a tablet as their primary device regularly use it for a wide range of activities. While checking personal email ranks at the top, shopping is nearly as strong.

What’s notably absent from the list of major activities are more-intensive productivity or graphical activities such as creating presentations. Most of the activities so far are more passive than actively creative.

That may seem odd to Apple-watchers, since much of the iPad’s advertising and development has featured the Apple Pencil for drawing and sketching, as well as creative video apps. Samsung has similarly touted their S-Pen for their Galaxy Tabs. It looks like the installed base hasn’t quite caught the creative bug, since these are relatively recent additions and emphases. Or, more likely, it’s harder to inspire the less-creative to start creating than it is to attract creative types.

Looking ahead

I don’t expect the tablet-first segment to grow beyond being a small group. Size is a key dimension affecting the future of tablets. As smartphones get larger, tablets will continue to be affected. The largest smartphones are encroaching on the size of the smallest tablets. Also, as companies such as Apple position tablets as computers, and those like HP and Dell create 2-in-1 and convertible designs, there’s likely to be further user confusion.

Tablet-first users are functioning well with a broad collection of devices, so it seems unlikely that one single device will capture their hearts and fingers.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China. In the TUP survey, we identified the connected devices being actively used, from those acquired with home/personal funds to those that are owned by employers, schools, or others. From these, we selected adults who are using at least one home PC.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Entertainment, Shopping