Tag Archives: Acer

The Gift of a Home PC (TUPdate)

The Gift of a Home PC – A TUPdate by Dan Ness, November 3, 2017

Many Home PCs arrive wrapped with a bow, having been a gift from some well-meaning friend or family member. In our most recent wave of Technology User Profile (TUP 2017 US), we found that 11% of recently acquired (2016 or 2017) Home PCs were acquired as a gift.td1711 included with gift home PC 2017-11-03_12-27-49

Many of the gift Home PCs came with more than wrapping and a bow, with a higher-than-average share bundled with a scanner, monitor/display, and printer. It stands to reason that these generous donors are including their used scanners, monitors, and printers.

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Filed under Consumer research, Desktops, Market Research, Notebooks, Tablets, TUP 2017, TUPdate, Usage Patterns

The Mobile Personal Computer market – solid market research from MetaFacts Technology User Profile

Extensive information about the mobile personal computer market is available in TUP – Technology User Profile.

The market for changing technologies is always in flux, and mobile PCs are not exception to the rule. It’s important to know your market, and know it well–is the coffee-shop CEO the leader of the mobile PC pack, or is it the high-school gamer?

Oftentimes the original die-hards for a product are no longer its current audience.  Strong research on changing demographics brings the new market to the forefront.

Below are a few examples of questions addressed in TUP related to the mobile PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provide solid answers to the following questions as well as many others.

  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • How much have PC users integrated PCs into their personal lives?
  • Longevity: Are mobile computers used for more or fewer years than desktops? If so, what’s the difference, and who uses them longest?
  • Most-mobile customers – where do they go and what do they do?
  • Primacy: What is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Which segments are utilizing cloud storage or sharing services?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?
  • Used/Refurbished PCs – who buys them?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • How is HP’s PC penetration within the overall HP footprint?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Which PC brands dominate the PC market? How does this vary within market segment?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • What channels do people use for buying PCs? How about printers and printer supplies? How do Best Buy customers compare to Office Depot of Staples shoppers?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • What’s the likely near-term outcome for an OS upgrade? Which market segments have the oldest OS?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • Who spends the most hours online?
  • How are users communicating, given all their communication options?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • How does PC and online usage vary across segments such as workplace company size or industry?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment? By tech spending behavior?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • Who is using mobile payments?
  • Do Apple users “grow up and give up” their Apple? When do they get one again, if they do?
  • How much is assisted navigation part of life – and on which platform? Which user segments use which devices or services?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Is social networking only for certain age groups?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How many display screens do people view? Which market segments view more screens than other segments?
  • Which operating systems dominate within which segments?
  • How prominent is printing images from mobile phones? How about from tablets?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • What is the impact on privacy concerns on use of social networking?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Who is videoconferencing, and using which platform?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • How has the division of work vs. personal use of technology products continued to blur?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of  Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Statistics, Trends, TUP 2011, TUP 2012

The Tablet and e-Book Reader market – solid market research from MetaFacts Technology User Profile

Extensive information about the Tablet and e-Book Reader market is available in TUP – Technology User Profile.

The market for changing technologies is always in flux, and Tablets and e-Book Readers are no exception to the rule. It’s important to know your market, and know it well–is the (e)book-lover the same person you expect them to be? Are Tablets in new hands or among those with the most tech gadgets? How are these products use differently – or similarly – to their other Smartphones, Notebooks, or other key tech devices?

Oftentimes the original die-hards for a product are no longer its current audience.  Strong research on changing demographics brings the new market to the forefront.

Below are a few examples of questions addressed in TUP related to the Tablet and e-Book Reader market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provide solid answers to the following questions as well as many others.

  • How do PC/Online & Mobile Phone activities compare? How is this different for Tablets or e-Book Readers? Which segments use which device for the most activities?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • How do the market segments of mobile phone platforms vary? How does compare to Tablets and other key devices?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • Who is printing coupons?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • How many screens do people view? Which market segments view more screens than other segments?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Which segments are utilizing cloud storage or sharing services? For which activities?
  • Which market segments are blogging? How do they compare to social networkers?
  • How many and which segments are watching and renting movies on which platforms?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How do market segments vary in demand opportunities for tech products and services?
  • How prominent is printing images from mobile phones? How about from tablets?
  • How are users communicating, given all their communication options?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What types and combinations of consumer electronics are homes using?
  • Who spends the most hours online?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Most-mobile customers – where do they go and what do they do?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of  Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Statistics, Trends, TUP 2011, TUP 2012

The Mobile Personal Computer market – solid market research from MetaFacts Technology User Profile

Extensive information about the mobile personal computer market is available in TUP – Technology User Profile.

The market for changing technologies is always in flux, and mobile PCs are not exception to the rule. It’s important to know your market, and know it well–is the coffee-shop CEO the leader of the mobile PC pack, or is it the high-school gamer?

Oftentimes the original die-hards for a product are no longer its current audience.  Strong research on changing demographics brings the new market to the forefront.

Below are a few examples of questions addressed in TUP related to the mobile PC market. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provide solid answers to the following questions as well as many others.

  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • Netbooks – how soon and with which market segments?
  • Are mobile computers used longer or shorter than desktops? If so, what’s the difference, and who uses them longest?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • How does PC and online usage vary cross segments such as workplace company size or industry?
  • Most-mobile customers – where do they go and what do they do?
  • How much have PC users integrated PCs into their personal lives?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Used/Refurbished PCs – who buys them?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • What are the leading PC brands among Hewlett Packard printer users?  How does this differ for the other major printer vendors?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • Which industry groups have varied levels of adoption?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • Who is using mobile payments?
  • What is the impact on privacy in use of social networking?
  • How is HP’s PC penetration within the overall HP footprint?
  • Birth order = brand order? Does top brand have similar draw cross-countries?
  • Who is videoconferencing, and using which platform?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Which operating systems dominate within which segments?
  • What are the overall future trends for the Internet?
  • iPhone users – who are they really? How do they compare with Android, Windows and Blackberry users?
  • What’s typically bundled with a PC?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • When do you grow up and give up on your Apple? When do get one again, if you do?
  • Which PC brands dominate the PC market? How does this vary within brand segment?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How much is assisted navigation part of life – and on which platform?
  • To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated?
  • What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
  • How prominent is printing images from mobile phones?
  • How do consumer attitudes about purchasing technology differ between Apple, Hewlett Packard and Dell customers?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • How are users communicating, given all their communication options?
  • What do users sync or store in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which segments are utilizing the cloud? For which activities?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Which segments are using which devices & carriers?  For which activities?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How does Hewlett Packard’s market share differ between the different types of printers (inkjet, multifunction, laser, etc.)?
  • What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
  • Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
  • What’s the likely near-term outcome for an OS upgrade?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • Are Apple’s best customers really unique?
  • What happens to old PCs? Are they dumped? Recycled? Sold? Which segments dispose in which way?
  • Which market segments are dating online? What else do they frequently do online?
  • How many and which segments are watching and renting movies on which platforms?
  • How social-network active are the various tiers of gamers?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • Is the smartphone killing PC shopping?
  • Which social networking sites are used most frequently by which segments?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
  • How do ad volumes affect usage?
  • Which market segments are blogging? How do they compare to social networkers?
  • How tech-sophisticated are game-players, within key gaming segments?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • Is social networking only for certain age groups?
  • How many seniors are online? How is their behavior different than younger online users?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of  Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Statistics, Trends, TUP 2009, TUP 2010

Segments and mobile PC brands

Corporate buyers – large and small – favor the major mobile PC brands. This comes from the pull of preferences from corporate IT management, typically for PCs deemed safer, and the push of targeted sales & marketing efforts of the major PC makers.

Dell has the highest proportion of its installed base in the hands of employees, with nearly one-third (31%) having been bought by company funds for employees or in self-employment. This is in direct contrast to Acer-branded mobile PCs, purchased predominantly by consumers.

Apple has a high percentage of its mobile base provided by employers. That belies the widespread belief that Apple isn’t a corporate PC standard. However, it’s that Apple is not a large-employer standard. The vast majority (95%) of workplace Apple mobile PCs are in companies with fewer than 100 employees.

Mobile PC Brands by Ownership - Mobile PC Brand Profile Report

Mobile PC Brands by Ownership – Mobile PC Brand Profile Report

To access The Mobile PC Profile Report please contact MetaFacts.

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

 

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Filed under Consumer research, Market Research, TUP 2008