This page lists the most recent TUP analysis. MetaFAQs, TUPdates, and Highlights are listed below beginning with the most recent releases first.
MetaFAQs address a specific current or often-asked question. TUPdates drill more deeply into TUP to cover a topic in more detail. Highlights are broader analysis for a specific TUP lens.
Recent MetaFAQs, TUPdates, and Highlights
- Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]Dan Ness, Principal Analyst, MetaFacts, December 13, 2020 Net usage of any of the three major Facebook platforms – Facebook, Instagram, and WhatsApp – reflects a reach into the majority of online adults. However, this market penetration varies by age group and country. This MetaFAQs reports on the market penetration for users of any of …
- Apple’s share of active smartwatches [MetaFAQs]Dan Ness, Principal Analyst, MetaFacts, November 17, 2020 What is Apple’s share of actively used smartwatches? How does this vary between the US, the UK, Germany, and Japan? How has this changed in recent years? This MetaFAQs reports on Apple’s share of the active installed base across four countries and four years.
- Apple iPad use by household size and country [MetaFAQs]Dan Ness, Principal Analyst, MetaFacts, November 14, 2020 The penetration of Apple iPads has shifted over the last five years, with larger households behaving differently than smaller ones. This MetaFAQs reports on the active market penetration of Apple iPads by household size in the US, UK, and Germany.
- Home notebooks – stuck at home and getting things done [TUPdate]Dan Ness, Principal Analyst, October 2, 2020 Home mobile notebooks are popular for keeping at home Mobile computing means much more than being able to work or play while traveling. Despite travel restrictions and worldwide stay-at-home orders during the pandemic, mobile computers reign as the most popular home computer. Well over half (57%) of online …
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- Video calling and conferencing by those working at home [MetaFAQs]Dan Ness, Principal Analyst, MetaFacts, April 8, 2020 Employees working at home have many options when it comes to staying in touch with coworkers and clients while working from home. With the sudden move to working from home, there was a sudden shift in market share. This MetaFAQs draws on the April 2020 MetaFacts Pulse …
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- Online Privacy – A Paradoxically Divisive Feature [TUPdate]Most Americans value their privacy, although many have resigned themselves to having less, while others are taking steps to better safeguard theirs. Are privacy concerns a factor affecting the behavior or everyday Americans? Do attitudes and beliefs around privacy affect technology usage? Do Americans trust some brands more than others? How widely held is a …
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- Apple & Samsung Lead in Multi-Device Loyalty [TUPdate]Apple and Samsung have the highest share of their users actively using two or more of their devices. This is based on the MetaFacts TUP (Technology User Profile) 2018 survey results. Among online adults in the US, more of Apple’s and Samsung’s users have two or more of the brand’s devices than only use one …
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- In Home Mobile Devices, it’s Apple and Google outnumbering Microsoft [TUPdate]While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines and experts. From among three dominant operating system ecosystems and three main types of mobile devices, …
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- Retro to the future? Turntable players as predictors [TUPdate]Vinyl turntables?! Windows XP?! Basic cell phones?! Is it true that users of older technology are uninterested in new technology? We tested that hypothesis using several indicators, and found that this stereotype is partly true, and partly not true. We’ve found an interesting group that spans the old and the new, and who are distinct …
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- Smart speakers more talk than action? Voice assistants across platforms [TUPdate]Convenience is the surest bet to reach technology consumers. When it comes to voice assistants, it’s important that convenience be handy. It shouldn’t be surprising that consumers first choose what’s familiar and close to hand. More are actively speaking to devices they’ve already had before using smart speakers. Among American adults, five times as many …
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- Google+ … Reversing the Polarity? [TUPdate]This week, Google announced they’ll be pulling the plug on the consumer-facing Google+, although after unreported widening abandonment. Google’s social network rocket never quite left orbit and was already on its way down. Although the decision was partly portrayed as protecting user’s privacy, recently a substantial number of Google+ users had already abandoned the platform. …
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- Digital Feathernesters – it’s not only generational [TUPdate]Millennials have been getting a bad rap lately, with pundits suggesting that they’re squandering their financial futures on avocado toast or cold brew. While our TUP study doesn’t track café treats, we’re finding robust spending on technology devices and services by millennials. Among millennials, homeowners outspend their home-renting counterparts by far. Based on our most …
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- News and Ad Blocking – A Persistent Challenge [TUPdate]Keep stopping the ads! So say a large and growing group of consumers. There are multiple ways consumers are expressing this, from actively using ad blockers, to moving beyond “freemium” sites and content to those offering an ad-free experience with a paid subscription, or simply reducing their media consumption. Ad blockers are being used by …
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- Getting Things Done – The Primary Device from PCs to Smartphones [TUPdate]Getting things done. Isn’t it one of the main explanations we offer when we’re buying our tech devices? While much of actual tech device usage is about entertainment, communication, and shopping, productivity has its solid place in everyday use. Whether using a PC, Smartphone, Tablet, or some combination, the majority of connected adults turn to …
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- Home Printers – Refilled or Original? [TUPdate]When consumers buy a home printer, they’re also buying ink for as long as they use their printer. HP has the lowest rate of US consumers using refilled ink. Of the major brands, HP has the lowest share – 16%, while Brother and Dell have the highest share, 37%. Over the last two years, this …
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- Voice Assistants-Does Age Matter? [MetaFAQs]Age matters when it comes to Voice Assistant use, and it’s overly simplistic to say that they’re mostly being used by younger adults. Yes, there’s a strong age difference between active Voice Assistant users, former users, and those who’ve never even given one a try. And yes, otherwise-connected adults that have never used a Voice …
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- Voice Assistants-What Users Ask About [MetaFAQs]As the saying goes, many talk about the weather, yet few do anything about it. Our research doesn’t show if people expect Alexa to have any skills to do anything about the weather. However, it is the main subject users speak with Alexa about. That’s followed by requests about music. Meanwhile, web searches are the …
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- How many years do consumers use their Notebook PCs? [MetaFAQs]How many years do consumers use their Notebook PCs? Based on our MetaFacts Technology User Profile (TUP) 2017 survey, the average is 3.1 years around the world. In the US, the average is a full half year newer, at 2.6 years. Among the world’s leading economies, Germans use their notebooks PCs for longer than Americans …
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- Online and Offline seniors – Hidden in Plain Sight [TUPdate]Online and offline seniors – hidden in plain sight The number of actively connected seniors continues to rise, even while their connection rate has stalled. Also, seniors are very active with their connected devices, from PCs to Tablets and Smartphones. There are more American seniors online than ever before. This is primarily due to two …
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- Tech Employees Are YoungestDan Ness, Principal Analyst Employees in technology roles or industries are strikingly younger than employees in other US employment roles and industries. As released in our most recent wave of Technology User Profile – TUP 2017 US – our research shows that employees in either technology-focused roles or in technology-oriented industries are much younger than …