MetaFacts work from home study – Highlights

This TUPdate investigates and profiles working Americans who are working from home. With the COVID-19 pandemic and economic shifts taking place now, many are not technologically ready for a work-at-home or stay-at-home experience.

MetaFacts is conducting a series of surveys, with current waves conducted March 26-30, 2020, and April 8, 2020.

Here are some highlights from the study. Insights professionals with interest can learn more about obtaining the full results of the study by contacting MetaFacts.

The demographics of working from home

Working from home is in full swing for now. Although not all workers can or are working from home, those who are mostly use (not employer-provided) personal computing devices. They also favor consumer-oriented video communications platforms. Their purchase intentions are weak, and mostly focused on backfilling the basics needed for working from home.

Two-thirds (64%) of online Americans who are employed or self-employed were working at home on April 8, 2020.

There are many Americans who aren’t. One in eight (12%) who were employed in February 2020 are not currently working.

Of those working from home, most are in upper socioeconomic groups.

More than three-fourths (78%) of adults in households with income of $85,000 or more in the prior year are working from home. This is in stark contrast to the near-half levels among those with incomes of less than $50,000 per year.

Full-time employees and those who were already self-employed in a home-based business in February 2020 also had the highest work-at-home rates.

Computing Devices for Work

Most workers working from home are using their own personally-purchased products as their primary computing device. 58.2% of workers working from home as of April 8th, 2020 were using a personal device versus 41.8% who were using an employer-provided device.

Among Information Workers – those workers who were already using an employer-provided PC in February 2020 – 39.7% are using a personal device as their primary computing device for work.

Working from home means a mobile device, even though due to stay-at-home restrictions mobile tech workers can’t bring them to coffee cafés. Working from home is a new experience for many, and most homes don’t have a dedicated workspace, much less a dedicated desk for the new work-at-home worker. So, portability even with a home is helpful. Mobile devices – notebook PCs – are the primary computing device for Americans working as of April 8, 2020.

Video calling and conferencing by those working at home

Zoom has earned a lot of attention and users during the pandemic as a popular option for anyone online working at home seeking to connect by video with friends and family, as well as with coworkers and customers. Among workers working at home, Zoom is used most widely for work video calls and video conferences. Apple’s FaceTime is most widely used for personal video calls. For personal video conferences, Skype is slightly ahead of Zoom. For personal video calls, Apple’s FaceTime leads.

More broadly, Microsoft’s, Google’s, and Facebook’s combined video communications platforms reach the greatest share of at-home workers. Microsoft’s offerings – Skype, Meet Now, or Teams – taken together are used by the most at-home workers, slightly ahead of Google’s set of offerings – Hangouts, Duo or Meet. Facebook’s set are mostly used for personal video conferences or calls.

Planned Purchases

When we asked workers about their purchase plans for the next three months, no single technology was mentioned among one-tenth of workers.

Nearly as many workers have plans for tech products or services they will purchase with their own funds as expect to have bought by their employers.

Workers expect their employers to acquire collaboration software, such as Microsoft Teams, Slack, or even cloud-based collaboration tools. Workers also anticipate their employers to set up VPNs-Virtual Private Networks to help maintain the security of their communication with their workplace networks or computers. Third on most worker’s list are an extra monitor/display and a desk, both items widely found in many workplaces.

From their own personal funds, workers plan to purchase a notebook PC, webcam, and extra monitor/display. (Presumably if their employer doesn’t come through). Other basics for replicating a work-at-home office include a headset or headphones, tablet (perhaps for working from the couch?), speakers, a chair, and a desk.

Employment and non-employment by demographics

Between February 2020 and April 8, 2020 (the date of this survey), the number of employed Americans dropped precipitously. Nationally, 88% of online adult Americans that were employed in February were still working by April 8, 2020, meaning that 12% were not. This share is generally in line with unemployment claims reported by the US Bureau of Labor Statistics. Both time periods include those working full-time, part-time, or self-employed.

The demographics about who was and was not still working shows a wide variation. Generally, fewer lower-income, part-time, and lesser-skilled workers are still working than were working in February.

The pandemic has currently affected some regions more than others. There are also regional differences in stay-at-home orders, those deemed essential, and those affected by business closures or layoffs. Among the major states, New York has the highest national percentage of non-workers, followed by New Jersey and California.

Occupation and working from home

Change in Employment from February to March 2020, by Occupation

Educational attainment and working from home

Primary Work Computing Device – February and March 2020

In February 2020, which computing device did you use as your primary work device?

While working at home, what is your primary computing device?

Benefits of working from home

What’s Best About Working From Home?

Age of workers working from home

Household size for Americans working from home

Home Delivery Services for workers working at home

Definitions of terms used in this analysis

  • April 8 Workers – working full-time, part-time, or self-employed on April 8, 2020
  • March Workers – working full-time, part-time, or self-employed during March 2020
  • February Workers – working full-time, part-time, or self-employed during February 2020
  • Work from home – working from home as of the fielding date of the wave
  • Information workers – having had an employer-provided desktop PC in February 2020

About this TUPdate

The analysis in this TUPdate is based on results drawn from a MetaFacts survey conducted March 26-30, 2020 with 772 online adults, and conducted April 8, 2020 with 530 online adults, drawn to be representative of American online adults who were working full-time, part-time, or self-employed in February 2020.

Resources

Current TUP/Technology User Profile subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Consumer research, Households, Market Research, TUPdate, Video calling

Work from home or stay at home – ready or not! (and supported or not) [TUPdate]

As a long-time information worker, remote worker, and road warrior, I’ve learned to be flexible, resourceful, and use technology to my advantage. Whether I’ve been crunching numbers or presenting results from a café in Paris, my office, home, or somewhere in between, I’ve carried an evolving assortment of tech devices so I can stay connected and work.

However, there are many people who haven’t had this experience, and may not be prepared or supported.

This TUPdate investigates several groups of consumers and workers who will soon be encountering changes in their use of technology devices and services. With the COVID-19 pandemic and economic shifts taking place now, many are not technologically ready for a work-at-home or stay-at-home experience.

Although a home PC isn’t a requirement to get online, it’s still the most widely used and most-useful device for many activities.Chart comparing work activities by device type

Among one key group – information workers – one of the most tech-savvy and tech-reliant groups, a work PC is the cornerstone of their work activity. Even though most also have smartphones, home PCs, and tablets, there are only a few work activities done more often on any other type of device. Smartphones, despite the many apps developed for them and their constant presence, only surpass work PCs for making phone and video calls. Tablets, which are increasingly becoming PC-like (and not only because of Apple’s marketing), aren’t being used similarly to PCs for work activities.

Information workers are only one of several groups to stand out as not having home PCs and being the most able to benefit from them. For this analysis, I’ve used TUP/Technology User Profile to look at three groups:

  • Information workers – workers who have a work PC
  • Adult students – attending a college, university, or other learning institution full-time or part-time
  • Elders – age 55 or older

Information workers

Information workers as a group are the least ready to be working remotely. While some employers provide work notebooks that could potentially be used at home, most don’t. Forty percent of US information workers and 58% of German information workers are self-supported, having no work notebook but having a home PC. Even higher, 54% of US information workers and 65% of German information workers are unsupported information workers, having no work notebook.Size of key groups working or staying at home

While it’s possible that some employers will simply have employees bring their work desktops home for the duration of their time working at home, I expect that not to be widespread.

Students

A smaller share of students than information workers have no home PC. Among American students, this share (29%) is larger than among students in Germany. Although some assignments and online classes and may be conducted using a smartphone or tablet, I expect many will require the larger screens or horsepower of a PC. Tablets aren’t an immediate answer at hand: only 26% of students without home PCs use a tablet.

Elders

Elders are another group likely to remain at home. Although there are regional differences about the age level of persons mandated to remain at home, those requirements are changing quickly. For this analysis, I set the bar low for typical definitions of being an elder or senior – at 55 or older.

Within elders, I also investigated a particularly vulnerable group – elders living alone. This group is one of the most connected groups of all these groups, at least with respect to the penetration of home PCs. Only 5% of American elders and 2% of German elders don’t have a home PC.

Looking ahead

The conditions for COVID-19 pandemic are uncertain. I expect most employers to support their information workers with additional technology, even though historically that’s only been the case for the minority of employers.

For self-supporting information workers that already have a home PC, this employer support is most likely to come in the form of expanded software licensing to support employees that need special software to get their job done, and remote access software to allow employees to reach their office-located desktops, servers, or networks. In many cases, especially among larger employers or technically sophisticated employers, new support will include the requisite VPN and security software to help protect the employer’s confidential information. For those self-supporting information workers with home PCs that are too old or underpowered to support the employee’s needs, some employers may order and provide work PCs for their employee’s homes. Other employers may rely on the employees to personally obtain a home PC so the employee can continue to work.

For unsupported information workers that don’t have a home PC, I expect most employers to provide a work PC or to encourage or to reimburse their employees for a home PC. As for self-supporting information workers, additional software, connectivity, and likely printing capabilities will be needed as well.

This is a quickly changing time, and it’s currently unknown how long the stay-at-home/work-from-home provisions will remain in place. However, over the last two decades, technology users have shown a strong amount of habit energy and inertial. What they do with technology changes slowly, even while there are rapid shifts in the devices and services they use – and where they use them!

Inertia simultaneously saves and disrupts technological transformation. Scanners and printers with integrated scanners have been at the heart of the paper to digital change. So much that was paper is now electronic. The “paperless office” has been a hyped cliché for decades, and yet is truer with each passing year. Although electronic signatures have been legal for over 20 years in most countries, and digital copies are increasingly acceptable in many cases, the migration from paper to electronic lumbers along gradually. Consumers and businesses alike continue to need to convert hardcopy documents and images into electronic form.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the TUP/Technology User Profile 2019 edition which is TUP’s 37th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Basic cell phones, Cloud Storage, Communication, Desktops, Graphics and Image, Information and Search, Market Research, Notebooks, Smartphones, Tablets, TUP 2019, TUPdate, Usage Patterns, Video calling

Scanners, scanning, and disappearing paper [TUPdate]

Inertia simultaneously saves and disrupts technological transformation. Scanners and printers with integrated scanners have been at the heart of the paper to digital change. So much that was paper is now electronic. The “paperless office” has been a hyped cliché for decades, and yet is truer with each passing year. Although electronic signatures have been legal for over 20 years in most countries, and digital copies are increasingly acceptable in many cases, the migration from paper to electronic lumbers along gradually. Consumers and businesses alike continue to need to convert hardcopy documents and images into electronic form.

Standalone Scanners Subsiding

Scanning is still alive, although standalone scanners are only being used by a relative few.

The regular use of a standalone scanner has sagged across a range of countries, as we found in research results from the MetaFacts TUP/Technology User Profile survey. Our TUP 2019 survey of 11,625 respondents in the US, Germany, and China show that only a small percent of online adults use a standalone scanner.

There are a range of standalone scanners available, as distinct from the scanners included in MFP (Multi-Function Printers).  Standalone scanners with ADFs (automatic document feeders) are well-suited to converting large batches of documents into a digital form, either for archiving or for wider use in a new electronic form. Flatbed scanners are useful for incidental scanning. Specialized scanners, such as business card scanners, are also useful for specific tasks. All these types of standalone scanners are included within these numbers, reflecting their niche use.

Standalone neither young nor old

Younger generations, many referred to as digital natives, have not embraced standalone scanners. Neither are older adults the major users of paper scanners. The share of age 18-24 and 25-34 are effectively the same as among age 55-64 and 65 and older.

What the young do

Younger Americans – especially age 25-34 – have a unique scanning profile. As compared to any other age group, they are above average in using standalone scanners to scan personal documents, personal photographs, work documents, and work photographs. Americans age 55+ stand out in being well above average in scanning personal documents. These older are adults are also well below average in scanning personal photographs and work documents or photographs.

Difference of One or Many among Young and Old

Older Americans that use standalone scanners use flatbed one-document-at-a-time scanners at a much higher rate than younger Americans. While 78% of American scanner users age 65+ use a flatbed scanner, only 26% of adults age 18-24 do so. Instead, a higher share of younger adults use a multi-document scanner, with 61% of standalone scanners age 18-24 using one and 54% of age 25-34. Neither younger nor older Americans are primarily using a portable/business card scanner. Among these least-used devices, there’s a slightly younger skew.

More ways than one

Many online adults use computer printers for scanning, choosing either those with single-sheet platens or automatic document feeders (ADF).

Use of printers for scanning is more widespread than use of standalone scanners. Roughly ten times as many adults regularly use their primary printer for scanning as use a standalone printer. The percent of online adults in the US is 36%, 35% in China, and 46% in Germany. These rates are down somewhat from 2015 through 2019 in the many countries we surveyed.

Printer scanning for elders

When using a computer printer to scan, a much higher share of scanning is among older than younger Americans. Half (50%) of online Americans age 65 and higher use their primary printer to scan photos or documents. Among online Americans age 54 and younger, only 35% or fewer regularly use a printer to scan.

One at a time

Over three-fourths (78%) of Americans who scan using a printer only scan one document at a time. Almost half of that number, 37%, only scan multiple items using an automated document feeder. Another half of that number, 16%, regularly do both.

Looking ahead

The silent substitute competition for scanners is near at hand – smartphones. Although arguably smartphones don’t handle the highest demands for scanning, they’re more than adequate for many purposes. Archiving large batches of documents or photographs will continue to be a job for high-end standalone scanners. To take a quick scan of a document, though, to share with others, is well within the capability of nearly every smartphone, and that’s even before the use of specialized scanning or deskewing apps. Add smartphone apps like Microsoft Lens, CamScanner, or the many others that include OCR (optical character recognition) and most needs are covered well enough.

Yet another substitute for scanning is also silent – paperless statements. The majority of banks, brokerages, creditors, utilities, and other suppliers continue to encourage their customers to move from paper to electronic statements. Also, tax and other governmental authorities are increasingly digital, both sending and receiving documents electronically. This reduces the demand for customers to scan paper documents that they can simply download and send to whoever needs a copy.

These trends don’t mean that scanning will completely go away. In fact, most of the decline has already happened for scanner use and scanning with printers. These devices and activities have dropped to the realm of being a niche and are likely to remain so.

About this TUPdate

The analysis in this TUPdate is based on results drawn from multiple waves of TUP (Technology User Profile), including the 2019 edition which is TUP’s 37th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Graphics and Image, Market Research, Printers, TUP 2019, TUPdate

Samsung – American Customer Profile – TUPdate

Samsung has a strong number-two market position in the US, especially with smartphones, and has a distinctive customer profile from market leader Apple. This is based on our MetaFacts TUP/Technology User Profile 2019 survey and prior waves.

Samsung for the not-so-young

Samsung’s penetration is strongest among age 35-54, mostly spanning Generation X. One third or more of online adults this age are using at least one Samsung connected device: a phone, tablet, or PC. Of these devices, Samsung’s smartphones are in the most solid position. More than one in four online Americans use a Samsung smartphone, with Samsung’s highest penetration by age group at 28% of online Americans age 45 to 54.

Marketing penetration of Samsung’s tablets and PCs are among less than one in 10 Americans.

Samsung missing the young Americans

Samsung’s smartphones have yet to attract or dominate the most youthful American adults, which is Apple’s strongest suit. Where 39% of Apple’s iPhones are in the hands of American adults age 18 to 34, only 30% of Samsung’s are. Samsung is below the total national average in this respect, too, which is 35%.

Samsung for the not-so-busy

Samsung’s market penetration for its smartphones has declined among Americans using the greatest number of connected devices. Between 2018 and 2019, Samsung’s share dropped by 3 or more percentage points among users with 2, 3, 4, or 6 connected devices (phones, PCs, tablets, or game consoles). The only segment where Samsung gained is among those few Americans who only use one connected device.

Samsung’s Strong, Yet Sagging Share

Samsung has lost ground between 2017 and 2019, with its overall market penetration dropping or staying flat for its phones, tablets, and PCs. In the US, Samsung’s overall penetration has shrunk to 30% in 2019 and 34% in 2018 to 33% in 2017. The largest decline was in Samsung’s tablet penetration, which dropped nearly in half, from 11% in 2018 to 6% in 2019. This is due in part to Apple’s dominant market position with iPads. It is also a general retrenchment for tablets during a period when consumers have reduced the breadth of their tech device collection.

Samsung’s overall decline has been similar in China. In Germany, however, Samsung has effectively maintained its leading position.

Not Only Handsets

Smartphone subscribers choose more than a handset brand, also selecting their carrier. Verizon currently has the largest number of American subscribers, with 30% of online adults using a smartphone connected by Verizon with any smartphone brand. Verizon is followed by AT&T with 24%, T-Mobile with 13%, and Sprint with 8%. Among all these US major carriers, Apple’s iPhones dominate among their subscribers. Samsung is in a strong number-two position. Samsung’s share is three-fourths of Apple’s share with T-Mobile, one-half of Apple’s share on Verizon and Sprint, and one-third on AT&T.

Looking ahead

As the deployment of 5G makes its shaky rollout across the US, handset makers and carriers alike will need to tread lightly and deliberately. Those emphasizing 5G connections for subscribers without ample supporting coverage will lead to disappointment. On the other hand, those not incorporating 5G into their handsets run the risk of customers churning to other brands or carriers.

Samsung’s recent (February 2020) release of S20, S20+, and S20 Ultra smartphones emphasized their cameras and ability to capture and share high-resolution images and videos. However, users without a higher-speed connection or unlimited data plan are likely to have difficulty fully enjoying these capabilities. These phones include a MicroSD card slot, which will help address this issue to some degree.

About this TUPdate

The analysis in this TUPdate is based on results drawn from multiple waves of TUP (Technology User Profile), including the 2019 edition which is TUP’s 37th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Desktops, Devices, Mobile Phones, Smartphones, Tablets, TUP 2019, TUPdate

The Second Life of Home PCs – TUPdate

Home PCs enjoy a longer life than in the hands of their original owners, as many are ultimately enjoyed by someone else. This is more strongly true in developed countries than in developing ones.

For each of the last five years, one in 9 home PCs in the U.S. active installed base were used/refurbished home PCs. In the UK and Germany, the rate has been similar. In three major developing countries – China, India, and Brazil – the rate is much lower. This is based on the most recent five waves of MetaFacts TUP/Technology User Profile, from 2015 through 2019, developed through surveys of 11,625 respondents in 2019 and similar sample sizes in other waves.

Home PC reuse rates like other tech devices

Home PCs aren’t the only used/refurbished tech devices in active use. Across the US, China, and especially Germany, basic cell phones/feature phones have a high share acquired from a prior user. At a similar rate to home PCs, 11% of US basic cell phones in active use are used/refurbished. In Germany, this rate is one in six, the highest rate among these countries. The lower rate (8%) in China can be attributed in part to the more recent adoption of smartphones as a user’s first mobile phone, so there are fewer feature phones available for reuse.

Tablets

Compared to home PCs, tablets have a lower rate of being used/refurbished. For Android tablets, one issue has reduced longevity – newer operating system versions and older versions and devices not being supported for long. Some tablet manufacturers have maintained a short service life, making used Android tablets less useful to a potential new owner. Apple has taken a different approach, extending the life of older iPads with an operating system that spans a wide range. Even with the latest version, iOS 13, released in 2019, Apple released a new fork for iPads named iPadOS which is backward compatible through earlier iPads such as iPad Air 2 (released in 2014).

Smartphones

Smartphones have lower reuse rates than home PCs, tablets, or basic feature phones. This is due to several factors. From the customer demand perspective, many smartphone users crave newer models, as manufacturers continue to innovate and entice customers to upgrade. Also, as carriers continue to update their networks, some older equipment is retired or deprecated, making affected mobile phones less useful.

Who uses the used?

There’s a strong economic factor at play dividing users of new and used/refurbished technology devices. The highest rate of used/refurbished home PC use is among currently unemployed Americans. In the US, this rate is 20% of the home PCs in active used by the unemployed. The used/refurbished home PC rate is also strong among homemakers and part-time employees. Unlike the unemployed, homemakers, or even part-time employees, a higher-than-average share of full-time employees use their home PCs for work-related activities, from creating presentations to being involved in group chats, web-based group meetings, and video calls.

Whose Home PCs lasts the longest?

The use of used/refurbished home PCs appears to be more related to country and culture than to the specific brand.

Dell has the highest rate of used/refurbished home PCs actively used by American adults, representing 12% of the Dell home installed base. Acer’s rate closely follows with 11%, and HP’s and Lenovo’s rates are 10%. In Germany, Dell also ranks highest, matching Lenovo, each with 14%. In China, the overall reuse rates do not vary strongly by brand.

Looking ahead

It’s unlikely we’ll see major changes in the way PC makers offer refurbished home PCs. For most manufactures, programs have been in place for years mostly to manage overstock and asset recovery of returned PCs, and less to spur demand among consumers for more used/refurbished home PCs. Apple is exceptional, in that it offers trade-in value for a wide range of their products, from iPhones and iPads to Macs. This is a prominent part of their positioning as being an environmentally aware technology maker.

Consumer demand is unlikely to change quickly. Consumers will continue to find a new home for their home PCs as they buy additional ones, either within their own families, neighborhoods, or friends.

About this TUPdate

The analysis in this TUPdate is based on results drawn from multiple waves of TUP (Technology User Profile), including the 2019 edition which is TUP’s 37th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a Comment

Filed under Desktops, Market Research, Mobile Phones, Notebooks, Smartphones, Tablets, TUP 2019, TUPdate