FAQs about TUP

For more information about TUP/Technology User Profile, please visit this page.

What is TUP’s study universe?

Online Adults – which is defined as adults age 18 or higher who have actively connected to the Internet in the prior 90 days using a smartphone, basic cell phone, PC, tablet, or game console. TUP includes weights to project the results to the total number of online adults in thousands. These weights are developed through a complex methodology to balance the survey results towards being as representative as possible of the active online adult population of a given country.

What is a primary PC (or Tablet or Smartphone or whatever…)?

Respondents report on the multiple devices they use. Whichever of their devices that they use the most often is reported as their primary device, or as device #1. The device they use second-most is reported as device #2.

Within the TUP datasets, we have gone to the extra step to report device primacy within categories. For example, Home PC #1 is the home PC the respondent is using the most, even if it might be the device they use second-most. Similarly, PC #1 is the PC they use the most, regardless of ownership.

How often is the TUP survey conducted?

TUP is an annual survey. It is typically conducted in the 2nd or 3rd quarter of each year with results released in the following quarter. TUP 2020 was fielded in August 2020.

What is a connected device?

In TUP, a connected device is sometimes called an actively connected device and other times simply called a device. It’s any of certain specific products a user uses to actively connect to the Internet using a browser or application such as email. This included PCs, mobile phones, tablets, or game consoles. While other thin clients such as TVs can be used to connect to the web for browsing or email, they aren’t within TUP’s current study universe. (Nor are there many adults that only use a TV or other thin clients and that do not use a PC, mobile phone, tablet, or game console.)

What are the form factors included in TUP?

PCs, which includes desktop PCs and notebook PCs. Desktop PCs include traditional desktops as well as mini PCs, All-in-One PCs, and gaming desktop PCs. Notebook PCs (also called laptops) include traditional notebooks as well as convertibles and gaming notebook PCs. Tablets include devices such as Apple iPad but do not include e-book readers such as an Amazon Kindle. Game consoles include products such as a Sony Playstation.