Category Archives: Technology User Overview Report

Apple’s Market Footprint and a Racial/Ethnic Glimpse

Apple’s Market Footprint-A Racial/Ethnic Glimpse

A MetaFacts TUPdate by Dan Ness, MetaFacts Principal Analyst

With the sizzle surrounding Apple’s newest iPads, MacBooks, and iPhones, there is the inevitable speculation around Apple’s true market size and composition. Some speculate that Apple’s most loyal fans – that buy all Apple – are at the core of Apple’s market strength. Others conjecture that Apple’s footprint has extended so wide that most of Apple’s pioneering work is done and Apple simply needs to entice its current customers to upgrade or buy other Apple products. The most exuberant estimates seem to foresee the wholesale conversion of the non-Apple masses into the Apple fold.

To help shed light on these and other related questions for serious tech marketers, MetaFacts has analyzed its most recent survey results and produced the Overview Report. The MetaFacts Technology User Profile syndicated research service survey respondents about their use of computers, MP3 players, mobile phones, and many other tech products and services.

Apple’s footprint extends to just under one in three (32%) American adults. These 56.6 million online adults either use an Apple PC or iPad, an Apple iPhone, or an Apple iPod or iTouch. This finding is from a carefully balanced sample of 8,175 adults in the second phase of the Technology User Profile survey.

It may be little surprise that the iPod has driven most of the penetration, in fact reaching over a quarter (27%) of American adults, with the highest usage among listeners age 18-34.

What may surprise some is that there is a racial/ethnic difference. The iPod and iPhone have reached their highest usage rates among adults identifying as Asian/Non-Hispanic and Non-White/Hispanic. Apple iPod penetration of Asian/Non-Hispanic online adults is 52% and among Non-White/Hispanic adults the rate is 42%. Apple iPhone penetration is 5% of online adults, and a more than triple 16% of Asian/Non-Hispanic adults and 12% of Non-White/Hispanic adults.

The full research results are available to current subscribers to the TUP Overview Report or the complete Technology User Profile service.

Source

MetaFacts Technology User Profile Overview Edition – report is available by contacting MetaFacts.  View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

For updates to this information, and the specific information MetaFacts tracks about Apple’s markets, please review our most-recent summary of TUP coverage on Apple.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other Internet-oriented questions TUP covers on www.technologyuser.com

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Technology User Overview Report, TUP 2010, TUPdate

Texas & California may see the largest dominant carrier post-merger-MetaFacts TUPdate

Texas & California may see the largest dominant carrier post-merger

A MetaFacts TUPdate by Dan Ness, Principal Analyst

With the prospective merger of AT&T and T-Mobile, would the combined dominant share be very different in some states than in others?

Also, will the fog of merger give competitors enough pause to secure their unique clienteles, and attract more of the same?

Nationwide, the combined share of the top three carriers would increase from just over two-thirds (68%) to nearly eight in ten (78%).

Post-merger Carrier Domination

In our most recent wave of Technology User Profile, we found that three carriers – Verizon Wireless, AT&T Mobile, and T-Mobile, collectively hold a 68% share. This is based on the broadest active market – subscribers of mobile carriers using Smartphones or Basic Mobile Phones, with either contract or pre-paid agreements, and among online adults. Combining the subscriber share of AT&T Mobile and T-Mobile, this boosts Sprint into the top group, so that the top three carriers collectively command 78%.

There is a regional difference, in some cases due to the growing popularity of simpler more cost-effective prepaid agreements through MVNOs, and in other cases to the strength of regional operators.

The combined AT&T/T-Mobile share would be 50% or higher in two states: Texas with 55% and California with 50%.

In the Northeast, TracFone is popular enough to be included in the post-merger top 3 carriers, although with a distant 9% to AT&T/T-Mobile & Verizon’s collective 73%. TracFone’s Northeast share is buoyed by New York and Pennsylvania, where the 9% share is similarly far from the two leaders 70% and 73%, respectively.

Among the major states, Wisconsin is unique in the strength of regional carrier US Cellular, which holds a 19% share, even besting nationally-second Verizon. No other regionals have that position or share.

Across other states and regions, Sprint has a third-ranked position. In most key states, Sprint’s share is less than half of the second-ranked carrier.

Whether or not these heightened levels of market dominance constitute a problem will depend primarily on the Federal Communications Commission (FCC) and the Department of Justice (DOJ). One of their statistical tests for market concentration is the Herfindal-Hirschman Index (HHI) which summarizes the relative difference of shares. Industries with scores of more than 1,800 are considered concentrated. If post-merger, using our current market share results, Texas would have an HHI of 3,396, California  3,247, and New Jersey 3,208, up from 2,059, 2,154, and 2,547 respectively. Furthermore, the HHI would rise to 3,299 among contract subscribers and 1,716 among prepaid subscribers.

From the customer’s perspective we’ve gathered in findings of our TUP survey results, the usage profiles of AT&T and T-Mobile subscribers are different enough to show this will not be a simple merger. In fact, some customer usage types are unique enough they were already poised to seek better alternatives due to the way they use mobile wireless devices. That’s in addition to changes they might be considering beyond being triggered by the merger announcement, such as their satisfaction levels with customer service, their reception, or the complexity or costs of their subscription agreements.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through a customized report and analysis. Or contact MetaFacts for the MetaFacts Technology User Profile Overview Edition report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other questions TUP answers on www.technologyuser.com. Tech market research professionals who want a solid resource they can use immediately after industry events such as mergers, or even use prior to anticipated events, can license direct access to TUP.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Mobile Phones, Technology User Overview Report, TUP 2010

Will dissatisfied subscribers let their fingers do the walking? – MetaFacts TUPdate

Churn Intention by Major Carrier-MetaFacts

Will dissatisfied subscribers let their fingers do the walking?

A MetaFacts TUPdate by Dan Ness, Principal Analyst

An old western movie featured a cowboy who sold his horse several times throughout the film. After each sale, the cowboy would wander off and whistle and the horse would run back to the cowboy. The various new owners were upset, yet the cowboy claimed his horse had his own mind.

With the prospective merger of AT&T and T-Mobile, the biggest question is whether the customers will approve of the transaction and stay with the combined unit. Or, will they stray, perhaps back to Verizon or to one of the prepaid MVNOs?

One measure of a subscriber’s mindset is their intention to switch carriers upon the expiration of their contracts.

In our most recent wave of Technology User Profile, we found that both AT&T Wireless and T-Mobile contract subscribers report the highest churn intention rate of any of the major carriers. Close to one in four (23%) of T-Mobile’s online subscribers agree or strongly agree that they plan to switch carriers when their contract expires. Among AT&T subscriber base, this rate is nearly one-fifth at 19%. For comparison, Sprint’s rate is 18% and Verizon’s is 13%. These findings are based on responses from 5,054 online adults who use a mobile phone with a contract agreement, a subset of the entire Technology User Profile survey.

Also, churn intention rates were highest among both carrier’s Smartphone as well as Basic Mobile Phone subscribers.

If the merger were complete today, the combined customer base would have the highest churn intention rate. This is not fully comparable to independent rates, because some subscribers planning to switch likely considered switching from AT&T to T-Mobile or the other way around.

In other findings in our survey results, we’re seeing that the segments of customers AT&T has attracted are different enough from T-Mobile’s subscribers that it’s likely that both companies will need to create an assortment of campaigns to address the wide span of segments. Furthermore, this will rattle the positions of handset manfacturers from Motorola to Apple and RIM.

Of course, wireless carriers do all they can to sway subscriber’s churn intentions, and we’re likely to see creative efforts from both companies to entice subscribers to stay, just as competitors Verizon, Sprint, and others will do their best to welcome them into their fold.

So, we’ll all be keeping our ears open for the whistle which might draw subscribers back to Verizon, although some might instead follow the growing herd to prepaid alternatives.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through a customized report and analysis. Or contact MetaFacts for the MetaFacts Technology User Profile Overview Edition report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other Internet-oriented questions TUP covers on www.technologyuser.com.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, Mobile Phones, Technology User Overview Report, TUP 2010, TUPdate

Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving

Busiest Road Warriors want to Text or Email While Driving – MetaFacts

October 2012 update – TUP 2012 results showing distracted drivers holding steady at nine percent.Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving

A MetaFacts TUPDate by Dan Ness, Principal Analyst

When you change lanes on the highway, you hope that the guy next to you isn’t a distracted driver looking at his smartphone instead of at the road. Ninety percent of the time, you’d be fine. On the other hand, a recent MetaFacts Technology User Profile survey showed 9% of online Americans agree or strongly agree with this statement: “I should be allowed to text or email while I am driving a car.” Nine percent isn’t 100%, but considering the concentration of people on the road in any ordinary rush hour, that 9% adds up to a lot of road risk.

Who are these renegades? It seems they have a few commonalities, ranging from age, state, and parental status to privacy attitudes. Eighteen percent of 18 to 24-year olds surveyed felt that they should be allowed to text and email while driving, and the concentration of renegades indeed appears to be in the young-uns: that 18% is double the national average. The 25 to 34-year-old group come in second, with 16% wanting to multitask in their vehicles, followed only slightly more slowly by the 35-44 age bracket with 10%. After that, percentages drop down to 5% and lower in older age groups—it seems that most of these rebels get hit with a dose of safety-juice by the time they hit their mid-forties.

Yet, there is something these folks have in common which points to a concern for safety, even coupled with their desire to type and drive, and that is their tendency toward device-security consciousness. 71% of renegades agree: “For security, I do things such as password-protecting my phone or limiting what is stored on it,” compared to the national average of 30%. Is the line between physical safety and the safety of our information becoming blurred, or is this issue just holding the door for better voice-recognition technology?

Are these renegades simply using mobiles for texting or emailing more than average? MetaFacts survey shows the links between age and texting in general, where 18 to 24-year olds top the charts as well. That age group’s attitude about texting while driving reflects this inclination. Mobile emailers, on the other hand, are led in a close race by the 25 to 34-year-old demographic (42% of 25-34-year-olds use their mobile devices for email vs. 37% of 18-24-year-olds and 32% of 35-44-year-olds).

While age seems one of the main things renegades have in common, gender does not appear to be a significant factor in who texts and drives; only slightly fewer women than men surveyed wanted to use their keypad en route (7% and 11%, respectively). But be they men or women, what might tie these people together is a hunger for better, more streamlined technology.

Judging from the types of phones renegades use, it seems their thirst for new technology may be comparable to their need for untimely texting and emailing. 21% of Android users are renegades, followed close behind by 20% of Apple iPhone users and 16% of Blackberry users. This tech-heavy crowd might just be waiting for the right technology to help them send an email in the car, without having to type it out the old-fashioned way.

Clearly, this scary finding implies a need for a shift in the world of smartphones, and mobile companies should take note. While safety-inducing apps exist to render texting and emailing applications defunct while operating a vehicle, they tend to be geared toward the protective parenting set, which make them seem unlikely that they would appeal to the renegade mindset. In that case, better voice-recognition technology ought to be on the forefront of this issue. Some of this technology is already in place, and the renegade wordsmiths on the roads today seem likely to keep up their bad behavior, favoring accessibility and convenience over safety.

This seems as much an issue for marketing as R&D. The demand for voice-activated texting and email for this niche of rebels, with their busy lifestyles and need for constant quick communication, may lie more in the convenience and speed of the new technology rather than its image as a safety feature.

MetaFacts expects the first early adopters for this technology to include several unique and dissimilar segments: ultra-mobile road warriors, tech-savvy soccer moms, hyperactive smartphone users, Twitter addicts, certain ethnic groups, particularly in states enforcing distracted-driver laws. With that as the case, these texting renegades may be leading voice-activated texting and email out of the periphery so that it can, so to speak, take the wheel.

Source

The results in this TUPdate are drawn from the MetaFacts Technology User Profile Survey. Results specific to this topic can be obtained through a customized report and analysis. Or contact MetaFacts for the MetaFacts Technology User Profile Overview Edition report, which covers the broader range of key trends. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.

To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other Internet-oriented questions TUP covers on www.technologyuser.com.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Online dating – a flat niche – has tech-savvy daters who like to watch – reported in MetaFacts TUP survey

Ratio of Male to Female Online Daters – MetaFacts

Online dating – a flat niche – has tech-savvy daters who like to watch – reported in MetaFacts TUP survey

A MetaFacts TUPdate by Dan Ness, MetaFacts Principal Analyst

Online dating has evolved for decades, having settled into a comfortable niche now spanning all ages and strata. In active use by only a fraction of unattached adults, these services continue to face challenges beyond their direct competitors. Alternatives to connect with others include social networking sites such as Facebook, in addition to more traditional in-person approaches such as clubs and churches. The likeliest near-term innovation will come from the increased use of technology, and not from broad sociological or cultural changes in online dating patterns.

As part of Technology User Profile, we asked respondents whether they are using an online dating service. One in eight (12%) of unattached online adults said they were actively dating online, numbering 9.9 million Americans. This finding is from a carefully balanced sample of 8,175 adults in the second phase of the Technology User Profile survey.

The trend is neither growth nor stagnation in the use of online dating. The current 12% rate is essentially identical to one year prior, where MetaFacts determined that 13% of unattached adults are dating online. This is based on 8,160 respondents.

The MetaFacts measure of active online daters is a smaller number than the estimates reported by many online dating sites and in publicly available industry analyst reports. There are several reasons for this difference. MetaFacts gathered this information from independent bottom-up surveys, not through top-down company guidance. This independent approach gives a uniquely solid view which is not subject to differing definitions of who is and isn’t an active online dater. Also, each adult is counted only once as an online dater, so are not counted for each of the multiple sites they may use. Furthermore, the survey questions about the use of online dating, marital status are included along with vary many other questions about the use of technology. This helps mediate the social effects for answering questions about topics such as online dating.

MetaFacts also found that online dating spans all ages. Unattached adults age 25-44 have the highest incidence of online dating, with one out of six (16%) using the sites. Among the age 45-54 group, one out of seven (14%) date online, and one out of ten (10%) age 55-64. The youngest and oldest age groups have the lowest use. At a 5% incidence, anyone age 65+ will only encounter one out of twenty similarly aged unattached adults.

We also looked into gender disparity, finding more men than women using online dating sites. There are almost twice as many men than women using online dating sites. Males make up 65% of single, separated, divorced, or widowed adults using an online dating site. This is somewhat larger than the 58% share of unattached online adult who are male.

Drilling more deeply into the Technology User Profile datasets, we looked at the gender balance within age groups. To the extent that dating takes place with similarly-aged men and women, a question arises: is there a wider disparity between men and women within certain age groups? [chart]

Unattached Males age 45-54 outnumber similarly aged women by three to one, the widest gap between all same-age groups. In the age 35-34 and age 65+ groups, the ratio of men to women is closer to parity.

We looked at the next decade over, to see how things stand between online daters who are in the age group ten years older or younger than themselves. Among older males paired with younger females, there is less of a disparity between the numbers online. For example, for each Female 25-34, there are 1.5 Males 35-44. For Females 45-54, there is actually a dearth of Males 65+, with the ratio below one to one.

When comparing the ratio of older females to younger males, we found a different story. In most cases, there are many younger males for each older female. For each Female 45-54, there are four or more Males 35-44. Similarly, for each Female 55-64, there are 4.1 Males 45-54.

Note that this research is reporting the age of current active online daters, and is not reporting that online daters are dating others who are ten years older or younger. Most online dating sites offer the capability for daters specify the age of the persons they are seeking. Some sites, such as cougarlife.com, specifically target women who choose to date younger men. Also, this specific analysis does not focus on same-sex dating. It is primarily focused on the big picture of active online daters and who they are.

Singles are significantly more drawn to online dating than those who have been in prior relationships. Unattached adults using an online dating site are mostly made up of Singles (64%) with the rest (36%) being Divorced, Separated, or Widowed. This is similar to the profile unattached adults who are not dating online, 68% of whom are Singles.

Compared to many other developed countries, Americans have median dating rates, based on the 2009 wave of Technology User Profile. Use of online dating sites is highest among German unattached online adults, at nearly one in five (19%). In France and the UK, the rate is closer to one in six, at 16% and 15%, respectively. At the other end of the spectrum, online dating sites are used far less often in Italy and South Korea, being used by 6% and 7%, respectively, of unattached adults in those countries.

While cultural norms vary widely from country to country, the key takeaway from these measures is that online dating is not only an American phenomenon.

Another 3.9 million attached online adults also report they are using an online dating service, which is 4% of adults who are married or part of an unmarried couple. This confirms the many anecdotal experiences shared by online daters who have discovered that the person they met online is already involved in an attached relationship. There are also online dating sites which openly cater to facilitating outside relationships among couples, married or not. Based on MetaFacts research, the share of attached online adults using online dating sites has not changed since the prior year.

Looking ahead, innovation in online dating is likely to come from competition within the online dating industry, and less likely to result from overnight societal changes in dating behavior.

This innovation will come in the form of increased consumer use of dating-specific apps for smartphones and tablets such as the Apple iPad.

Online daters have a more tech-savvy and tech-active profile, and are already actively using social networking sites like Facebook. They also use Smartphones at a higher rate than the unattached not dating online.

Due to the sensitive nature of information shared through online dating sites, online dating apps will be subject to the already-heightened privacy concerns of online daters. A higher share of online daters than non-daters take privacy steps with their mobile phones, such as turning off location-based services (LBS), password protecting their phones, and avoiding some apps.

There’s a pent-up demand for freedom of immediate access and even expressions of rebellion among online daters. A higher share of online daters than non-daters feels they should be allowed to text or email while they are driving a car. Most states have enacted legislation to protect the public from distracted drivers, so this demand is unlikely to be met with current heads-down, thumbs-only technology.

Probably the most relevant technology behavior to watch: video calls on mobile phones. A strongly higher share of online daters are already using the new capability of advanced carrier networks and smartphones to make video calls, using products such as FaceTime on Apple iPhones.

MetaFacts expect the broadening of online dating device platforms to encourage churning between sites and the extension of renewals, and not to quickly encourage unattached non-daters to join in online.

Source

MetaFacts Technology User Profile Overview Edition – report available immediately by contacting MetaFacts. View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile gathered among a scrupulously selected set of representative respondents, surveyed both online and offline.To see other research coverage of Internet products and activities – from smartphones to feature phones, desktops to notebooks, social networking, demographics, and attitudes – see the many other Internet-oriented questions TUP covers on www.technologyuser.com.

About TUPdates

MetaFacts releases ongoing research on the market shifts and profiles for Smartphones, Netbooks, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry trends and facts. These TUPdates are short analytical articles in a series of specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption around the world. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates – periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Technology User Overview Report, TUP 2010, TUPdate