Chromebooks make a tiny dent with parents [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, October 25, 2020

The COVID-19 pandemic and its effects on consumers worldwide have helped Google Chromebooks start to make a small dent in the active installed base after years of experimentation and effort. Parents are one bright spot for the slowly-adopted products, as they have sought support for remote work and help with schooling at home.

Google Chromebooks have been on the market since 2013 and have only recently started to make much headway into the Windows and Apple-dominated PC market. Despite Chromebook’s generally lower prices, consumers have continued to choose other products. With recent Chromebook models having more horsepower and features than the earliest models, and after aggressive marketing by Google, especially into educational markets, the products have eased into the consideration set. Many buyers distrustful of Google’s market dominance, advertising, and data privacy handling have stayed away from Google-linked products. Broad use of Android smartphones has moved some buyers into the ecosystem, at least in part.

Mid-2020 high demand and some supply disruptions of Windows and Apple notebooks drove some buyers – parents and work-at-home adults – to consider Google Chromebooks. It remains to be seen if this recent uptick is a blip in the product’s long road to market acceptance.

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.

Current subscribers may use the comprehensive TUP datasets to obtain even more results or tailor these results to fit their chosen segments, services, or products. As subscribers choose, they may use the TUP inquiry service, online interactive tools, or analysis previously published by MetaFacts.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions about technology users – or TUPdates – analysis of current and essential technology industry topics. To subscribe, contact MetaFacts.

Video calling and conferencing by those working at home [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 8, 2020

Employees working at home have many options when it comes to staying in touch with coworkers and clients while working from home. With the sudden move to working from home, there was a sudden shift in market share. This MetaFAQs draws on the April 2020 MetaFacts Pulse Survey to identify which platforms employees have been using for their work-related and personal video communications, further split by video conferences versus video calls.

Continue reading “Video calling and conferencing by those working at home [MetaFAQs]”

In Home Mobile Devices, it’s Apple and Google outnumbering Microsoft [TUPdate]

While pundits puzzle and debate, consumers lead the way. Is an iPad a computer, have smartphones replaced other mobile devices, and are PCs dead? Consumers continue to find their own ways and use what they choose, defying definitions, headlines and experts. From among three dominant operating system ecosystems and three main types of mobile devices, home consumers have found their favorites.

Continue reading “In Home Mobile Devices, it’s Apple and Google outnumbering Microsoft [TUPdate]”

Smart speakers more talk than action? Voice assistants across platforms [TUPdate]

Convenience is the surest bet to reach technology consumers. When it comes to voice assistants, it’s important that convenience be handy. It shouldn’t be surprising that consumers first choose what’s familiar and close to hand. More are actively speaking to devices they’ve already had before using smart speakers.

Among American adults, five times as many use a Smartphone than a smart speaker to access a voice assistant. This is based on results from the most recent wave of TUP (Technology User Profile). Nearly half, 46%, of online adults in the US used a Smartphone to access a voice assistant such as Apple Siri. One in five, 20%, used a Tablet. Smart speakers, such as an Amazon Echo or Dot were only being used by one in eleven, 9%, of online US adults.

Among those using a Smartphone to reach their voice assistant, the median household spending for technology devices and services for the full prior year of 2017 is $4,500. By comparison, those using a tablet to reach their voice assistant average $6,750, and those using a smart speaker average $6,560.

At first glance, it may seem compelling that smart speaker users are much bigger spenders. Their median spending for home technology devices and services is double the average online adult. However, tablets are more compelling. Those who use tablets to reach their voice assistants spend a bit more than smart speaker users, at $6,750. More importantly, they are more numerous. In fact, there are more than twice as many, with tablet voice assistant users making up 20% of online adults.

Looking at total spending, Smartphone voice assistant users are putting their money where their mouth is. Although their average spending on technology devices and services is lower than tablet or speaker voice assistant users, there are so many more of them their total spending is higher.

Looking ahead

Consumers are still experimenting with voice assistants, regardless of device. Although smart speakers are getting a lot of attention, it’s worth keeping an eye, and ear, on tablets and smartphones. After all, money talks.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile 2018 survey, its 36th consecutive wave. Similar results are available through TUP fielded in Europe and Asia. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis.