Category Archives: TUP 2019

Game-Playing Trends – Convenience Gamers, Dedicated Gamers, and Device-Gamers [TUPdate]

Overview

Playing games is a regular activity for most adults whether using game consoles or gaming PCs, or any of their connected devices – mobile phones, tablets, or PCs.

Convenience Gamers – those using only a connected device to play games – has near-equal market penetration to Dedicated Gamers – users of game consoles or gaming PCs.

Device-Gamers – who use any of their connected devices – is a larger segment than either Dedicated Gamers or Convenience Gamers.

This TUPdate looks at the major trends of game-playing in the US and other countries, focusing on Convenience Gamers – the next tier of game-players beyond Dedicated Gamers. Also, it examines which types of devices are used the most or least for playing games. Further, it investigates whether younger adults play more or less than older ones, and differences in digital media use and subscriptions.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the 2019 wave of TUP (Technology User Profile), which is TUP’s 37th continuous wave. Results from previous waves are also included where indicated. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.

Questions?

Current subscribers to TUP/Technology User Profile may request the supporting TUP information used for this analysis or for even deeper analysis. For example, clients may request similar results outside the US, or within your chosen market subset. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Desktops, Entertainment, Game Consoles, Market Research, Multiple Devices, Notebooks, Smartphones, Tablets, Trends, TUP 2019, TUPdate

Home Printing Trends – US 2019 [TUPdate]

Overview

Printing at home has changed in recent years. Printer manufacturers continue to innovate in order to compete and encourage broad active printer use.

This TUPdate looks at the major trends in home printing in the US, and examines how users have changed in both what they print and their volume of printing. Also, it examines printing trends with respect to the broadened use of mobile devices. Further, it looks into whether younger adults print more or less than older ones, and whether presence of children makes a difference.

The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2015 through 2019, all based on surveys of from 7,326 to 8,060 online adults in the US.

Home Printer Penetration

The majority of online adults in the US use a home printer, although market penetration has dropped over the last two years.

In 2019, 68% of online adults in the US actively use a home printer. This is effectively the same level as in 2018 – 67%. However, this share had been a stable 73% between 2015 to 2017.

The decline has been driven by substitutes, primarily increased use mobile devices

Home Printer Page Volume Has Declined

While the penetration of home printers has dropped slowly then stabilized, the number of pages being printed has dropped faster.

The average number of pages printed per month has dropped from 38.6 per month in 2015 to 31.8 in 2019, a reduction of nearly 20%.

Mobile Substitutes For Printing

One of the biggest contributors to the decline in printing – the mass move to mobile platforms. Americans are increasingly using their smartphones to find their way instead of printing maps or directions. That change is happening surely yet slowly.

It may surprise many digital natives that as many as 43.7 million Americans still occasionally print maps/directions.

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Filed under Consumer research, Graphics and Image, Market Research, Printers, TUP 2019, TUPdate