Category Archives: Forward-Leaning

Are most hearables being used by young males? (MetaFAQs)

Wireless headsets have been available for more than a decade, and are strongest among two age and gender groups. These hearables-active groups are also have above-average shares of VR Headset early adopters.metafacts-metafaqs-mq0100-120drxhear-2017-02-13_08-31-37

The strongest segments for active hearables use include younger males – age 18-44 and youngish females – age 25-34. Penetration is above one in four among males 25-34 (27%) and among males age 35-44 (26%). Among females, hearables usage peaks among females age 25-34, at 15%.

Looking ahead, we expect these same age & gender groups to continue as the strongest users of hearables, and don’t expect other segments to be as keen on hearables.

Continue reading

Comments Off on Are most hearables being used by young males? (MetaFAQs)

Filed under Communication, Demographics & Econographics, Entertainment, Forward-Leaning, MetaFAQs, Mobile Phones, Smartphones, TUP 2016, Usage Patterns, Video calling

Voice Assistants – now we’re talking! (TUPdate)

Voice Assistants, now we’re talking! – a TUPdate by Dan Ness, January 27, 2017

In the early 1980’s, one of my Apple Macs overheard me on a phone call and startled me by speaking “Wouldn’t you like to know?”. The Mac’s dialog box suggested I had asked “Macintosh, do you have an Easter Egg?” Evidently, I had triggered one of those hidden messages some programmers like to include for fun. That was quite a bit earlier than today’s quirky responses after asking Apple Siri certain questions such as “What does the fox say?” or asking Amazon Alexa “how much is that doggie in the window?”

Beyond answering quirky questions, voice assistants are expected to grow in capabilities and more importantly, to grow in broader market acceptance.

Voice interaction with tech devices is back in vogue again, and technology users are different than they were 20 years ago. At CES 2017, voice assistants got a lot of attention, especially with the many IoT devices announced that used Amazon’s voice assistant Alexa.

How many voice assistant early adopters are there?metafacts-voice-assistant-usage-rates-2017-01-27_15-28-45
Continue reading

Comments Off on Voice Assistants – now we’re talking! (TUPdate)

Filed under Consumer research, Forward-Leaning, Operating systems, Smartphones, Tablets, TUP 2016, TUPdate

How many connected adults use hearables? (MetaFAQs)

For ears, it’s an exciting time in the tech industry.

Hearable technology – audio-oriented wearables spanning wireless Bluetooth headsets to VR headsets – have received a fresh round of media attention. This has stemmed from substantial recent investment in new ventures such as Oculus VR along with a wider range of product releases.

Currently, one in eight US connected adults are regularly using a hearable device – either a wireless Bluetooth headset or VR headsets. This level of use is broad enough to represent great potential opportunity, yet not broad enough to sustain many competitors.

The primary current use case for Bluetooth headsets are for phone calls, as has been the case for more than a decade. Apple is leading the charge to change this with their Airpods tightly integrated with iPhones, in a bid to help popularize voice-controlled usage. metafacts-metafaqs-mq0099-120drxhear-2017-01-11_08-54-29Voice assistants such as Apple’s Siri, Amazon’s Alexa, Microsoft Cortana, and Google Now promise to radically shift how users interact with their technology.

VR headsets, sometimes called goggles, are primarily being used for immersive games, and reaching a slightly different segment than Bluetooth headsets.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about activities is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter. This details which market segments are (and aren’t) using hearables, listening to music, using music streaming services, making phone calls, playing games, using voice control, and other audio-oriented products and activities.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Leave a comment

Filed under Behaviors and Activities, Communication, Consumer research, Forward-Leaning, Information and Search, Market Research, MetaFAQs, Mobile Phones, Multiple Devices, Smartphones, TUP 2016, Usage Patterns

Are headset wearers bigger tech spenders? (MetaFAQs)

Wireless Bluetooth Headset wearers spend 2.7 times as much as the average Connected Adult on digital content.

Use of headsets and voice agents has been in tech media news recently as tech companies are trying again to light a spark among consumers.MetaFAQ from MetaFacts mq0111

The use of Bluetooth headsets has not grown for years. However, as the results of this MetaFAQ reveal, the few active users are big tech spenders and coveted.

Wireless Bluetooth headsets have gotten extra attention recently, with the recent release of Apple’s iPhone 7, Amazon Dot and Echo updates, and Google’s announcements around expanding the capabilities and reach of their voice agent Google Assistant. This MetaFAQs research result addresses one of the many questions profiling active wireless Bluetooth headset users.

Many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with the most information about the users of wearables and hearables is the TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Comments Off on Are headset wearers bigger tech spenders? (MetaFAQs)

Filed under Communication, Consumer research, Entertainment, Forward-Leaning, Information and Search, MetaFAQs, Technology adoption, TUP 2016

3D Printers are not for the youngest, yet (MetaFAQs)

3D Printers continue to rank strongly as one of the up-and-coming tech items of the future.

Planning to buy a 3D Printer - by age

Planning to buy a 3D Printer – by age

3D Printers loom as disruptive to many industries. Why would Amazon need drones or UPS need trucks when a product’s design can speed along the Internet to consumers making their own goods? Why would repair parts manufacturers require vast warehouses when do-it-yourselfers can simply create their own spare parts as they need them?

While 3D printing technology is still in its early stages for many types of goods, materials and printers are quickly improving and becoming more accessible to a broader public.

How real is market demand for 3D printers, though? Based on our recent survey of 7,336 respondents with the TUP 2016 survey, the market is small and selective.

Are the early adopters and interest bearers of 3D printing the youngest adults? No, the majority of purchase plans are among adults 30-34, followed closely by those age 35-39. The younger age 18-24 and age 25-29 group lag behind.

The number of active 3D Printer users and intenders is still relatively small, yet change is afoot.

Among consumers, we expect the adoption of 3D printers to continue among tech hobbyists or service bureaus. Even the technically inclined Etsy crafters are only slowly adopting the technology themselves, although they’re the group most bearing watching. They have the creativity and know how to make it pay for them to keep updating their technology.

About this MetaFAQ

In addition to profiling the spending, demographics, activities, and devices of these users, many other related answers are part of the TUP service, available to paid subscribers.

These MetaFAQs are brought to you by MetaFacts, based on research results from the most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Comments Off on 3D Printers are not for the youngest, yet (MetaFAQs)

Filed under 3D Printers, Consumer research, Forward-Leaning, MetaFAQs, Printers, TUP 2016, Usage Patterns