Category Archives: Market Research

Voice Assistants-What Users Ask About (MetaFAQs)

As the saying goes, many talk about the weather, yet few do anything about it. Our research doesn’t show if people expect Alexa to have any skills to do anything about the weather. However, it is the main subject users speak with Alexa about. That’s followed by requests about music.

MetaFacts VUP-Voice User Profile-Subjects by System

Meanwhile, web searches are the major subject users speak with their Voice Assistants about. This subject is dominated by Google Assistant, and closely seconded by Microsoft Cortana.

Alexa is ranked #1 in the breadth of subjects actively used, and is primarily used for weather, music, and entertainment. Unsurprisingly, perhaps, Alexa is more-favored for shopping than other systems. What may be surprising is that shopping isn’t Alexa’s top helpful task. Since most connected shopping today is visual, most involves the use of a larger screen device such as a PC or Tablet.

Google Assistant is ranked 2nd for breadth of subjects, mostly utilized for web searches, navigation, and music.

3rd-ranked Apple Siri is used primarily for web searches, weather, and navigation, and is uniquely strong in messaging.

4th-ranked Microsoft Cortana is similarly used for web searches, weather, and music. Like Alexa, it’s slightly stronger than average for scheduling.

This is based on the MetaFacts Voice User Profile survey conducted in February 2018. This subset of the results report on active usage, which is a practical measure to contrast with the potential of what Voice Assistants may or may be able to do.

Observations

The market for Voice Assistants is in a time of flux and rapid development, as each Voice Assistant system touts the breadth of its skills, richness of their vocabulary, accuracy, humor, or other capabilities. Meanwhile, users are experimenting, with some former users having been discouraged by unmet expectations and others only at the start of their adoption.

Related research results

The MetaFacts Voice User Profile includes other related analysis, including:

  • The subjects Voice Assistant users ask about: weather, scheduling, music, entertainment, home automation, and more
  • Which Voice Assistant systems are being actively used, on which platforms, and which segments they are attracting
  •  Which listening devices are being actively used – from Smart Speakers to Smartphones and Headsets
  • Where Voice Assistant users will – and won’t – do their talking: in restaurants, driving, while walking, and many other locations and settings
  • How well – or poorly – users experience their Voice Assistants, and how performance metrics vary by system and listening device
  • How many adults are active Voice Assistant users, how many are former users, and how many have never tried one
  • Reasons given why consumers have never used a Voice Assistant, as well as why former users aren’t currently active users

Source

The information in this MetaFAQ is based on a survey of 525 online adults during February 2018 as part of the MetaFacts Voice User Profile (VUP). The study universe includes active Voice Assistant users, former Voice Assistant users, as well as consumers who have never used a Voice Assistant. Current TUP (Technology User Profile) subscribers can obtain the results of this newest research at a discount. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Information and Search, Market Research, MetaFAQs, Personal and Productivity, Shopping, Voice Assistant

Pocket full of fun – Entertainment Activities (MetaFAQs)

Which is more fun – the one-trick-pony device that does one fun thing well, or the device you can use for many types of entertainment?

In India, the most-preferred connected device for fun is a Smartphone or Basic feature phone. Connected adults in India find more ways than those in other countries to entertain themselves with their Mobile Phones. Their breadth of entertainment activities is greater than with their PCs or Tablets.

This is based on our most recent wave of research – the MetaFacts Technology User Profile (TUP) 2017 edition.

Unlike Connected Adults around the world in other countries, in India, Smartphones are used for a unique set of Entertainment Activities.

Well more than half of India’s Connected Adults use their Smartphones for music and movies. Watching videos/movies and listening to music on one’s Smartphone are regular activities at more than a third higher share of Connected Adults.

In contrast, when Germans use their connected devices for Entertainment Activities, they prefer their PCs. And when they use their PCs for Entertainment, most Germans use a PC to play a game (39% of Connected Adults), Hobbies (38%), and to watch videos/movies (37%). Very practical, those Germans, to use the larger screens of PCs.

Tablets have yet to make their way as being the most-entertaining connected device. Although Tablets are growing in regular use throughout the world, only in the U.S. and U.K. do they account for more than one-tenth of the preferred entertainment device.

Looking ahead

Entertainment continues to remain one of the reasons why people use connected devices. As both wired and wireless networks continue to expand their speed, this has made for more enjoyable experiences, especially for bandwidth-hogging activities such as watching movies or television. Similarly, as wireless carriers such as T-Mobile in the U.S. have removed or reduced data caps, this has reduced barriers for many customers. Consequently, these types of entertainment activities have reached a broader swath of consumers. Consumers continue to be the leading innovators in finding ways to get to the content they want, meaning they’ll consider moving beyond the devices they’re using today.

Source

This MetaFAQ is based on TUP 2017 WW table 580 ACT_ENTxCOUNTRY – Entertainment Activities by Country. This is based on our most recent research among 13,572 US adults as part of the Technology User Profile (TUP) 2017 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related research answers are part of the TUP service, available to paid subscribers. The TUP sections with the most information about Notebook/Laptop PC use by country is the Technology User Profile Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Basic cell phones, Desktops, Entertainment, Market Research, MetaFAQs, Mobile Phones, Notebooks, Smartphones, TUP 2017

How many years do consumers use their Notebook PCs? (MetaFAQs)

How many years do consumers use their Notebook PCs? Based on our MetaFacts Technology User Profile (TUP) 2017 survey, the average is 3.1 years around the world. In the US, the average is a full half year newer, at 2.6 years.MetaFacts TUP 2017 - Age of Laptops by Country

Among the world’s leading economies, Germans use their notebooks PCs for longer than Americans or Brits. Among Germans, nearly one in four (24%) of actively used notebooks were in acquired in 2012 or earlier, more than 4.5 years old. By contrast, in the US and UK, only 15% or fewer of laptops are this old.

Those who watch consumer buying patterns and recycling initiatives and actions may not be surprised at this. Americans tend towards buying new replacements for many products. Germans are known for buying goods with a focus on long-term use as well as limiting environmental impacts.

Source

This MetaFAQ is based on TUP 2017 WW table 320 NOTExCOUNTRY – Notebook PCs by Country. This is based on our most recent research among 13,572 US adults as part of the Technology User Profile (TUP) 2017 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related research answers are part of the TUP service, available to paid subscribers. The TUP sections with the most information about Notebook/Laptop PC use by country is the Technology User Profile Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Market Research, MetaFAQs, Notebooks, TUP 2017

Tech Employees Are Youngest

Dan Ness, Principal Analyst

Employees in technology roles or industries are strikingly younger than employees in other US employment roles and industries.

tech employees by age 180110_1350

As released in our most recent wave of Technology User Profile – TUP 2017 US – our research shows that employees in either technology-focused roles or in technology-oriented industries are much younger than the average American employee. Also, those employed in both technology roles and technology industries are youngest of all.

Just over half (51%) of employees in tech roles within a tech industry are age 25-34, the highest concentration of younger adults, with a median age of 34. Employees in tech industry with non-tech roles also have a high concentration of younger adults, with 39% being age 25-34 and median age of 35. By comparison, those in a tech role in a non-tech industry have the highest concentration of employees age 35-44, making up 35% of employees, with a median age of 36. Outside of tech roles or industries, age 25-34 only make up 25% of employees, with a median age of 39.

For purposes of this analysis, we categorized tech roles as those in IT/IS (Information Technology/Information Systems), Specialist, or Contractor/IT Consultant. Tech industries include Information (Publishing, Telecommunication), and Professional, Technical, and Scientific Services.

Source

The information in this MetaFAQ is based on the most recent wave of Technology User Profile (TUP) – the TUP 2017 waves into the US. Current TUP subscribers can tap into these and additional similar results about adults in the UK, Germany, China, and India. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Demographics & Econographics, Market Research, MetaFAQs, TUP 2017