Home Printers – Refilled or Original? [TUPdate]

When consumers buy a home printer, they’re also buying ink for as long as they use their printer. HP has the lowest rate of US consumers using refilled ink. Of the major brands, HP has the lowest share – 16%, while Brother and Dell have the highest share, 37%. Over the last two years, this refill share has only slightly wavered.

This is based on the most recent wave of Technology User Profile (TUP), the 2017 edition.

The majority of HP’s home printer customers are using HP’s ink, and only 7% are using a replacement brand such as Office Depot or Staples.

Similarly, most of Epson and Canon’s ink is their own brand, making up two-thirds of home printer users.

Outside of the US, the picture is somewhat similar.

The majority of ink being used in HP printers is HP-branded, at a rate that is being closely trailed by Dell. While the US original-ink rate is strongest in the US for most major home printer brands, this rate is lower in nearly every country in the TUP 2017 survey: China, India, and Germany.

Brother’s original-ink share is nearly as strong in India as it is in the US, at just under one-half of home printers.

Who are the refillers?

Refillers around the world are younger than those who buy original ink – whether the same brand as the printer or a competitive offering. While the average (mean) age of adults who use refills in their home printers is 36, the age of original ink users is 41, a full five years older. Those using competitive ink are yet again another 4 years older.

There’s also a difference in choice of ink with respect to employment status.

Those using refilled ink have a higher share that are employed or self-employed than those using original ink. Those using competitive ink are less likely to be employed outside the home than those using original ink.

Related research results

MetaFacts Technology User Profile (TUP) includes extensive printer-related information: printer usage volume, actively used printer features, printer activities, wireless printing, high-capacity and subscription ink, and more.

Source

The information in this TUPdate is based on a survey of online adults in mid-2017 as part of the MetaFacts Technology User Profile (TUP) study. The TUP study universe included a representative sample of online adults, carefully selected and weighted to be fully representative. Current TUP subscribers can obtain the results of this newest research at a discount. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

K-12 Children and Technology Spending

Dan Ness, Principal Analyst

Who can quantify the pride or commitment of a parent? On social networks, I often see a parent sharing their happiness about their child reaching an educational milestone.A proud father

One measure of parental pride, dedication, or support could include the investment they make in tools to help their children grow and learn. Technology spending among adults with children continues to increase, and especially so among those with younger school-age children.

As released in our most recent wave of Technology User Profile – TUP 2017 US – our research shows that spending on home technology devices and services has increased both in volume and breadth. The number of Connected Adults with school-age children has grown, and so has their average tech spending. In TUP 2015, we found that 72.5 million Connected Adults were in households with Children. That grew to 81.2 million, as ascertained in our TUP 2017 wave.k12 homes tech spending trends TUP 2017-15 171130_1200

The average (mean) annual amount spent on technology devices and services is strikingly stronger for households with children than for those without children. The average annual tech spend increased from $7.4k to nearly $11k within only the last two years – from the TUP 2015 to TUP 2017 survey. During this same time, homes without children increased their tech spending, although the growth has not been as substantial. Among adults with no children, average spending rose from $5.9k to $6.7k over those three study years.

Drilling down into the TUP data just a little deeper, I noticed a more interesting difference among households with children in their tech spending. Homes with younger school-age children (age 6-11) are spending the most on home technology devices and services. Meanwhile, households with either the oldest or the youngest children have increased spending, although not by as many dollars.k12 homes tech spending trends by age segment TUP 2017-15 171130_1215

While not all home technology is being bought solely for the use of kids, there’s a strong association. For example, more than one-in five (22%) adults with children in their household specifically print items for children/teen education.

Also, Connected Adults with school-age children (6-17) are 20% or more likely than the average to be using a Home All-in-One PC, Apple Home Mac, or Home Tablet.

Looking ahead

Parents have been some of the biggest tech spenders for decades, and this recent increase in investment bodes well for the tech market as well as for the next wave of children. Each successive generation has become more comfortable with and reliant on technology devices and services. I expect this momentum to continue as each new generation of new parents uses what they know to support their children’s education and future.

Source

The information in this TUPdate is based on the three most recent waves of Technology User Profile (TUP) – the TUP 2015, 2016, and 2017 waves into the US. Current TUP subscribers can tap into these and additional similar results about adults with children in the UK, Germany, China, and India. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.