Category Archives: Notebooks

Pocket full of fun – Entertainment Activities (MetaFAQs)

Which is more fun – the one-trick-pony device that does one fun thing well, or the device you can use for many types of entertainment?

In India, the most-preferred connected device for fun is a Smartphone or Basic feature phone. Connected adults in India find more ways than those in other countries to entertain themselves with their Mobile Phones. Their breadth of entertainment activities is greater than with their PCs or Tablets.

This is based on our most recent wave of research – the MetaFacts Technology User Profile (TUP) 2017 edition.

Unlike Connected Adults around the world in other countries, in India, Smartphones are used for a unique set of Entertainment Activities.

Well more than half of India’s Connected Adults use their Smartphones for music and movies. Watching videos/movies and listening to music on one’s Smartphone are regular activities at more than a third higher share of Connected Adults.

In contrast, when Germans use their connected devices for Entertainment Activities, they prefer their PCs. And when they use their PCs for Entertainment, most Germans use a PC to play a game (39% of Connected Adults), Hobbies (38%), and to watch videos/movies (37%). Very practical, those Germans, to use the larger screens of PCs.

Tablets have yet to make their way as being the most-entertaining connected device. Although Tablets are growing in regular use throughout the world, only in the U.S. and U.K. do they account for more than one-tenth of the preferred entertainment device.

Looking ahead

Entertainment continues to remain one of the reasons why people use connected devices. As both wired and wireless networks continue to expand their speed, this has made for more enjoyable experiences, especially for bandwidth-hogging activities such as watching movies or television. Similarly, as wireless carriers such as T-Mobile in the U.S. have removed or reduced data caps, this has reduced barriers for many customers. Consequently, these types of entertainment activities have reached a broader swath of consumers. Consumers continue to be the leading innovators in finding ways to get to the content they want, meaning they’ll consider moving beyond the devices they’re using today.

Source

This MetaFAQ is based on TUP 2017 WW table 580 ACT_ENTxCOUNTRY – Entertainment Activities by Country. This is based on our most recent research among 13,572 US adults as part of the Technology User Profile (TUP) 2017 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related research answers are part of the TUP service, available to paid subscribers. The TUP sections with the most information about Notebook/Laptop PC use by country is the Technology User Profile Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Basic cell phones, Desktops, Entertainment, Market Research, MetaFAQs, Mobile Phones, Notebooks, Smartphones, TUP 2017

How many years do consumers use their Notebook PCs? (MetaFAQs)

How many years do consumers use their Notebook PCs? Based on our MetaFacts Technology User Profile (TUP) 2017 survey, the average is 3.1 years around the world. In the US, the average is a full half year newer, at 2.6 years.MetaFacts TUP 2017 - Age of Laptops by Country

Among the world’s leading economies, Germans use their notebooks PCs for longer than Americans or Brits. Among Germans, nearly one in four (24%) of actively used notebooks were in acquired in 2012 or earlier, more than 4.5 years old. By contrast, in the US and UK, only 15% or fewer of laptops are this old.

Those who watch consumer buying patterns and recycling initiatives and actions may not be surprised at this. Americans tend towards buying new replacements for many products. Germans are known for buying goods with a focus on long-term use as well as limiting environmental impacts.

Source

This MetaFAQ is based on TUP 2017 WW table 320 NOTExCOUNTRY – Notebook PCs by Country. This is based on our most recent research among 13,572 US adults as part of the Technology User Profile (TUP) 2017 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related research answers are part of the TUP service, available to paid subscribers. The TUP sections with the most information about Notebook/Laptop PC use by country is the Technology User Profile Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Consumer research, Market Research, MetaFAQs, Notebooks, TUP 2017

The Gift of a Home PC (TUPdate)

The Gift of a Home PC – A TUPdate by Dan Ness, November 3, 2017

Many Home PCs arrive wrapped with a bow, having been a gift from some well-meaning friend or family member. In our most recent wave of Technology User Profile (TUP 2017 US), we found that 11% of recently acquired (2016 or 2017) Home PCs were acquired as a gift.td1711 included with gift home PC 2017-11-03_12-27-49

Many of the gift Home PCs came with more than wrapping and a bow, with a higher-than-average share bundled with a scanner, monitor/display, and printer. It stands to reason that these generous donors are including their used scanners, monitors, and printers.

Continue reading

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Filed under Consumer research, Desktops, Market Research, Notebooks, Tablets, TUP 2017, TUPdate, Usage Patterns

Clouds Forming (TUPdate)

Clouds Forming – A TUPdate by Dan Ness, April 13, 2017

The terms “free” and “unlimited” continue to entice consumers and employees alike, in offers of faster bandwidth to larger data storage. The promise of enormous, convenient, and always-available storage space is helping Google, Apple, and Microsoft attract and retain customers within their fold. It’s also helping Amazon and the many other dedicated Cloud Storage/Sharing services, even while many offerings may be risking consumer and corporate security and privacy.

Cloud Storage and Sharing services have tapped into core needs, reaching a high share of American adult consumers and employees. We Americans like our stuff, and we love convenience. As surely as we pile clutter into garages and self-storage facilities, we accumulate countless zettabytes of images, music, movies, pre-binged TV episodes, documents, among other files. We also want to know our stuff is safe and can be easily retrieved whenever and wherever we want it. Continue reading

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Filed under Cloud Storage, Market Research, Mobile Phones, Notebooks, Operating systems, Smartphones, Tablets, TUP 2016, TUPdate, Usage Patterns

Technology Spending – Beyond Owned Gadgets

Technology Spending – Beyond Owned Gadgets – A MetaFacts TUPdate by Dan Ness, March 30, 2017

Tech spending – it’s mostly driven by living in the moment, through month-to-month subscriptions and on-demand content. Spending on tech devices, while substantial, is only a fraction of annual household spending. Also, the biggest spenders are few in number.

During the full year of 2015, 90% of household technology spending was for services and 10% for devices. Total household tech spending averaged $7.9 thousand for the year. Most of this spending was concentrated among the top 25% of spenders. In 2015, the Top Quartile of adults spent $23.6 thousand on average for technology services and devices.

For these biggest tech spenders, services make up 93% of the technology spend. This is in contrast to the Bottom Quartile of spenders, whose spending is more equally balanced, with 63.6% going for services and 36.4% for devices.

After users have acquired their tech devices, bigger spenders add more technology services, and the services they use cost more than those chosen by lesser spenders. The Bottom Quartile of tech spenders are more likely to use fewer services and rely on fewer or unpaid connections, whether in libraries, cybercafés, or workplaces. Also, users in the Bottom Quartile are more likely to actively use Refurbished devices than bigger spenders. Continue reading

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Filed under Consumer research, Desktops, Households, Market Research, Market Sizing, Notebooks, Smartphones, TUP 2016, TUPdate