Category Archives: Desktops

What is the penetration of home-owned computing devices? (MetaFAQs)

Mobile phones dominate home-owned connected devices as the ones used by the greatest number of U.S. adults. As of our MetaFacts TUP 2016 US survey, 87% of U.S. adults used a smartphone or basic cell phone that was home-owned. Slightly trailing mobile phones, 81% of adults use a home PC. Media tablets are a distant third place, at 63% of U.S. adults.

MetaFacts defines home-owned devices as those which were acquired with personal funds. As released in our other MetaFacts TUP research, a substantial share of U.S. adults also use employer-provided, self-employment, school-owned, public, or other devices which are owned by someone other than themselves.metafacts-mq0137-250-dev_key-2017-02-22_09-32-36

Within mobile phones, home-owned smartphones outnumber home-owned basic cell phones, with nearly two-thirds (72%) of U.S. adults using a smartphone and just over one-fourth (27%) using a basic cell phone.

Among home PCs, desktops and Microsoft Windows PCs dominate. Home notebooks have grown to reach almost half (49%) of U.S. adults. Although the tech-savvy consider Windows XP and Vista PCs to be passé and even dangerously unprotected from malware, 4% of U.S. adults are still actively using Home PCs with these operating systems. While adoption of tech products can often be rapid, retirement of older technology from the active installed base can take much longer than many may expect.

Among home media tablets, tablets such as Apple’s iPad have higher penetration than e-Book Readers such as Amazon’s Kindles.

Looking ahead, we expect slowing growth rates for PCs, mobile, phones, and tablets as happens when penetration approaches market saturation. Certain life stage market segments are likely to keep their basic cell phones active for years, partly delaying a shift due to perceptions of smartphones being complex or expensive, and partly due to simple inertia. This will further reinforce smartphones as being a replacement market. Home PC penetration rates have not declined measurably as an increasing number of customers switch between desktops, notebooks or convertibles, and newer all-in-one form factors. The penetration of tablets, while recently tapering, may see a resurgence should a broader class of tech users discover that they can do enough of their preferred activities on tablets. We expect the majority of home tablet users to be from within those who are already using smartphones and PCs.

Source

This MetaFAQ #mq0137 is based on TUP 2016 US table 250 DEV_KEYxLIFE – 2016 Key Devices by Life Stage . This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related research answers are part of the TUP service, available to paid subscribers. The TUP sections with the most information about home device penetration are the Technology User Profile Chapter and the Devices Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Related Resources

  • Chapter A User Profile
    • Section: A1-OV/Overview
    • Section: A2-DE/Demographic Overview
    • Section: A3-LIFE/Life Stage
    • Section: A4-AGE/Age Ranges
    • Section: A9-AGEGEN/Age, Gender
  • Chapter D Devices
    • Section: D1-COMBO/Device Combinations
    • Section: D3-DEV_ECO/Device OS Ecosystems
    • Section: D6-KEY_DEV_OS/Key Devices by OS
  • Chapter E PCs
    • Section: E2-HFPC/Home Family PCs

Related MetaFAQs

 

MetaFAQ Question Cross-Reference
mq0037 What is the average number of Printers used by Home PC users? Chapter: E PCs  Section: E2-HFPC/Home Family PCs  Tables: [410 PRxHFPC] Printers
mq0039 Who owns the printers millennials use at a higher rate than average? Chapter: A User Profile  Section: A9-AGEGEN/Age, Gender  Tables: [250 DEV_KEYxAGEGEN] Key Device Metrics
mq0063 Who are the Apple-only users? Chapter: D Devices  Section: D3-DEV_ECO/Device OS Ecosystems  Tables: [120 DRxDEV_ECO] Respondent Demographics
mq0091 What is the percent of Home PC users that use printers? Chapter: A User Profile  Section: A3-LIFE/Life Stage  Tables: [250 DEV_KEYxLIFE] Key Device Metrics
mq0213 How does the penetration of OS Ecosystems vary by device type? Chapter: D Devices  Section: D3-DEV_ECO/Device OS Ecosystems  Tables: [250 DEV_KEYxDEV_ECO] Key Device Metrics
mq0218 Is there an age skew for Windows 7 Home PCs? Chapter: A User Profile  Section: A4-AGE/Age Ranges  Tables: [250 DEV_KEYxAGE] Key Device Metrics
mq0220 Is there an age skew for Apple iPads? Chapter: A User Profile  Section: A4-AGE/Age Ranges  Tables: [250 DEV_KEYxAGE] Key Device Metrics
mq0236 What is the average number of Home PCs being used? Chapter: A User Profile  Section: A3-LIFE/Life Stage  Tables: [490 UNITSxLIFE] Units
mq0237 What is the average number of Home Tablets being used? Chapter: A User Profile  Section: A3-LIFE/Life Stage  Tables: [490 UNITSxLIFE] Units
mq0254 Are Smartphone users more or less likely to be using a Tablet PC? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [340 TABxOV] Tablet PCs
mq0257 Which Life Stage segment spends the most on tech devices and services? Chapter: A User Profile  Section: A3-LIFE/Life Stage  Tables: [790 SPENDxLIFE] Tech Spending
mq0345 Are older or younger employees more likely to use Desktop PCs? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [150 USAGExOV] Usage Profile
mq0365 What is the mix of devices that people actively use? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [150 USAGExOV] Usage Profile
mq0473 Which are the leading OS for actively-used Home PCs? Chapter: E PCs  Section: E2-HFPC/Home Family PCs  Tables: [830 HPCxHFPC] Home PCs
mq0507 Which age group has the highest usage of Notebook PCs? Chapter: A User Profile  Section: A2-DE/Demographic Overview  Tables: [250 DEV_KEYxDE] Key Device Metrics
mq0569 How do the 1st and 2nd-most popular combination of devices compare in average number of devices? Chapter: D Devices  Section: D1-COMBO/Device Combinations  Tables: [490 UNITSxCOMBO] Units
mq0588 How many Home PCs were acquired Used/Refurbished? Chapter: E PCs  Section: E2-HFPC/Home Family PCs  Tables: [830 HPCxHFPC] Home PCs
mq0643 Which segments use the most connected devices? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [490 UNITSxOV] Units
mq0674 How many adults use a Windows device? Chapter: D Devices  Section: D3-DEV_ECO/Device OS Ecosystems  Tables: [120 DRxDEV_ECO] Universe-Online Adults
mq0676 How many adults use a Smartphone using Apple iOS, Google Android, or Windows? Chapter: D Devices  Section: D6-KEY_DEV_OS/Key Devices by OS  Tables: [250 DEV_KEYxKEY_DEV_OS] Key Device Metrics
mq0677 How many adults use a Tablet using Apple iOS, Google Android, or Windows? Chapter: D Devices  Section: D6-KEY_DEV_OS/Key Devices by OS  Tables: [250 DEV_KEYxKEY_DEV_OS] Key Device Metrics

 

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Filed under Basic cell phones, Consumer research, Convertibles, Desktops, Devices, e-Book Readers, Market Research, Market Sizing, MetaFAQs, Mobile Phones, Multiple Devices, Notebooks, Smartphones, Statistics, Tablets, TUP 2016

OS-Polyglots Are Big Tech Spenders (MetaFAQs)

Who are the biggest spenders – Windows-Only, Apple-Only, or some other segment? (MetaFAQs)

Google went high, Apple went higher, and Microsoft is left with the rest. That’s an oversimplification, and yet is reflected in household technology spending. Users of certain combinations of operating systems spend differently.metafacts-metafaq-mq0010-2016-11-11_11-00-43

Lowest-spending OS Combo

Adults that actively use only Microsoft Windows devices – PCs, Smartphones, or Tablets – spend less per year on technology products and services than adults who use at least one Apple or Google Android or Chrome OS device. Composed of some 36 million adults, these Windows-only one-sixth of connected adults spend $5.3k per year on their household technology products and services, from PCs and Printers, to Internet and TV service. This indexes at 67, two-thirds the average national level.

Highest-spending OS Combo

At the other end of the spectrum are those busy adults actively juggling devices with all three OS. These 27 million adults index at 134 for household technology spending, with an average annual spend of $10.6k.metafacts-metafaq-mq0010-2016-11-11_11-20-31

Looking ahead

Continue reading

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Filed under Convertibles, Desktops, Market Research, MetaFAQs, Mobile Phones, Multiple Devices, Notebooks, Operating systems, Smartphones, TUP 2016

The Most Creative – PCs or Smartphones? (TUPdate)

The Most Creative – PCs or Smartphones? – a TUPdate by Dan Ness, February 9, 2017

Creativity eludes definition, yet we know and admire it when we see or feel it. Well beyond simple clicks, creative activities greatly add to the collective oeuvre while also giving voice to expression.

It might well be argued that creativity is shown in the clever use of hashtags, emojis, or Snapchat video filters. I’m choosing to identify creativity broadly and practically – how the most-creative, most-involved tech activities get done. Activities such as creating presentations and videos require forethought and a blending of skills. Some activities such as taking photographs are now so widely commonplace that the activity spans the professional photographer to the budding amateur. So, for this analysis, I’m considering this a moderately-creative activity.metafacts-td1702-creatives-diagram-2017-02-09_13-27-42

From our most recent TUP (Technology User Profile) survey, I chose six core activities as being more creative than the many other everyday activities we track by device and user.

I drilled down into the TUP data to see what differences there may be by device type – PCs versus Smartphones. When it comes to creative activities, there are differences.

Which devices have the most users doing creative activities?

Creative activities are strongest where the tools are richest. Ask any oil painter if they benefit by having ready canvases, easels, paints, and lighting.

On first glance, mobility could support creativity, by having one’s tools handy. Creative inspirations can be elusive, so if creativity only takes place when the muse visits, then it could follow that convenient mobility matters most of all. Thinking this through more deeply, however, creativity isn’t defined by a few clicks.metafacts-td1702-creatives-by-smartphone-os-metafacts-tupdate-2017-02-08_11-18-35

When focusing on some of the most-creative activities, our TUP data shows that more people create serious content on PCs than on Smartphones. For example, for creation of personal graphics or presentations, 14% of connected adults use a PC, nearly three times the 5% rate who use their Smartphones. Similarly, 14% of connected adults use a PC for work graphics/presentations, more than triple the 4% who use their Smartphones.

Similarly, creating videos for work purposes is done with PC by twice as many adults as those using Smartphones.
Even a broad and highly personal activity category – hobbies – has a higher rate of use on PCs than on Smartphones.
Given that Smartphones have much smaller screens than most notebook PCs or desktops, it may be surprising to some that these highly-graphical creative activities have anywhere near the acceptance levels that they’re enjoying. Screen size doesn’t seem to be the entire explanation, because these creative activities have lower usage rates on Tablets than on either PCs or Smartphones.

I dove deeper into the TUP data to see if some Smartphones are associated with more creative activities than others. A slightly higher share of Apple iPhones than Android Smartphones are used for creative activities, however the difference is not statistically significant. For the most-creative activities, the difference is 2% or less.

Looking ahead

I expect PCs to continue dominating actively creative activities. Even while Smartphones are increasingly taking user’s primary attention, PCs remain primary among the set of devices being actively used. Users continue to juggle many devices, and most users actively navigate a combination which includes at least two of three devices: PCs (Desktops or Notebooks), Smartphones, or Tablets. Ninety-six percent use two or more of these, and 57% actively use three or more, up from 49% one year previously.metafacts-td1702-creatives-multiple-device-types-2017-02-09_11-18-17

I expect pan-device experience and integration to expand, helping mobile devices expand in use for creative activities. User’s abilities will increase with their growing experience working across multiple devices. A growing number of users are increasingly using the cloud to share their own work across their various devices. Furthermore, I expect creativity apps to continue to expand their ability to be used across multiple device types.
The result will be that more people will be able to create whenever and wherever the muse calls.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

This TUPdate was based on results in the TUP 2016 Chapter – Devices, Section KEY_DEV_OS/Key Devices OS, Section COMBO/Device Combinations from TUP 2014, TUP 2015, and TUP 2016. Also, activity data was selected from data in PC Activities (Rows 630 ACT_PC), Smartphone Activities (Rows 700 ACT_SP), and Tablet Activities (Rows 670 ACT_TAB).

Related MetaFAQs

Also see these related MetaFAQs, the Frequently Asked Questions address by results from MetaFacts TUP:

MetaFAQ Question Cross-Reference
mq0684 How many creative pros are there, actively creating presentations and graphics? Chapter: L Activities  Section: L5-ACTIMAGE/Graphics/Imaging  Tables: [625 ACT_DEVxACTIMAGE] Device Activities
mq0165 Who are the most-graphical? Chapter: L Activities  Section: L5-ACTIMAGE/Graphics/Imaging  Tables: [120 DRxACTIMAGE] Respondent Demographics
mq0055 How are Tablets used differently than Notebook PCs? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [670 ACT_TABxOV] Tablet PC Activities
mq0056 How are Notebook PCs used differently than Tablets? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [650 ACT_NOTExOV] Notebook PC Activities
mq0536 What is the primary device for personal/productivity activities? Chapter: L Activities  Section: L8-ACTPROD/Personal/Productivity  Tables: [620 ACT_PRODxACTPROD] Personal/Productivity Activities
mq0138 How are Smartphones used differently than Tablet PCs? Chapter: G Tablets  Section: G1-TAB/Tablets  Tables: [700 ACT_SPxTAB] Smartphone Activities
mq0012 What is the profile of the most active in graphics & imaging activities? Chapter: L Activities  Section: L5-ACTIMAGE/Graphics/Imaging  Tables: [120 DRxACTIMAGE] Respondent Demographics
mq0181 How are Smartphones used differently than Tablet PCs? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [670 ACT_TABxOV] Tablet PC Activities
mq0551 How are Notebooks used differently than Desktop PCs? Chapter: A User Profile  Section: A1-OV/Overview  Tables: [650 ACT_NOTExOV] Notebook PC Activities
mq0377 What is the most popular combination of connected devices? Chapter: D Devices  Section: D1-COMBO/Device Combinations  Tables: [250 DEV_KEYxCOMBO] Key Device Metrics
mq0574 Which device is used for the most productivity & personal activities? Chapter: D Devices  Section: D1-COMBO/Device Combinations  Tables: [620 ACT_PRODxCOMBO] Personal/Productivity Activities
mq0655 What is the next device planned among those who own certain combinations of devices? Chapter: D Devices  Section: D1-COMBO/Device Combinations  Tables: [810 PLANSxCOMBO] Purchase Plans
mq0656 Which device is used for the most cloud storage and sharing activities? Chapter: D Devices  Section: D1-COMBO/Device Combinations  Tables: [610 ACT_CLOUDxCOMBO] Cloud Storage/Sharing Activities

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Filed under Desktops, Graphics and Image, Mobile Phones, Multiple Devices, Notebooks, Smartphones, Tablets, TUP 2016, TUPdate

Device Primacy and OS – What we Hold Near (TUPdate)

Device Primacy and OS – What we Hold Near – a TUPdate by Dan Ness, January 18, 2017

Primacy. The first device you reach for, the one you stay near, the one you rely on. You might think that it’s the Smartphone, and that’s correct for many, but not all. For many activities and market segments, PCs and tablets dominate. A user’s activity focus affects which devices they choose most often, as does their operating system collection, among other factors.

Primacy by OS Family

All-Apple and all-Windows users are living in different worlds – as they have strikingly different preferences for their primary devices.
Among Apple-only users, Smartphones are the primary device for most types of activities. The PC (Mac or MacBook in this case) is their primary device for cloud storage/sharing and for search and information-related activities. Half (50%) of these adults using only Apple iOS or MacOS devices (no Microsoft Windows or Google Android or ChromeOS) do most of their cloud storage/sharing activities on a PC, and just under one-third (32%) primarily use a Smartphone.

In contrast, among Windows-only users, the PC is strongly the primary device for every major type of activity. Smartphones are only ranked second for productivity/personal and graphics/images activities. A tablet is the second choice for the greatest number of activity types – cloud storage/sharing, search/information, shopping, and social networking.metafacts-device-primacy-primary-secondary-device-2017-01-18_17-08-39

Apple’s iPad doesn’t rank as a second device for any type of activity among Apple-only users. This low level of primacy may seem surprising given that penetration of iPads is higher than average among this Apple-loyal segment. Sixty-one percent of Apple-only users regularly use an Apple iPad, more than double the national rate of 29%. This primacy analysis doesn’t mean Apple-only users aren’t enjoying their iPads – simply that they’re lower on the list of devices they choose for a wide range of activities.

Devices and Primacy
metafacts-device-primary-summary-170113
Across the entire base of connected adults, the PC is the leader for nearly every type of activity. The Swiss Army Knife broad nature of PCs continues its appeal. Smartphones only lead PCs for communications and graphics/imaging activities. Many of the specific activities in these two categories are strongly mobile – making phone calls, staying in touch, and taking and sharing photos.

OS Family

Connected Devices are dominated by three operating systems families – Microsoft Windows, Apple’s MacOS and iOS, and Google’s Android and Chrome OS. The base of Windows, once exclusively dominant, is well-overlapped by Apple and Google. The majority of users are living a multi-OS lifestyle, juggling more than OS family. The two largest OS combinations are nearly equal in market size. Just over one-fourth (26%) of users use connected devices running Windows and Google, and none with an Apple OS. Another fourth (25%) have Windows and Apple devices, with none as Google.metafacts-device-primacy-2017-01-12_16-25-15

Profile highlights of OS Family groups

It might be assumed that Apple-only users are early adopters while Windows-only users are laggards, partly explaining why they might choose different devices as primary or secondary. This is only partly true. The Windows-only users do include many tech laggards and the late majority, with 38% being the last of their age group to have first used a PC, mobile phone, or tablet. However, the Apple-only users aren’t especially early adopters, as 32% meet that definition, which is slightly less than the 33% nationwide who also do. There are other characteristics that set them apart.
Windows-only users are the oldest of the major OS family groups, on average 10 years older than every other group. They also include the smallest share of full-time employees, highest share of low-income households, and lowest average number of devices.metafacts-device-primacy-user-profile-highlights-by-os
Apple-only users have the highest share of younger millennials, have relatively high incomes, although are middling with respect to tech early adopters and laggards.
The jugglers of all three OS are the youngest, high incomes, more devices in use, and have the highest share of tech early adopters.

Activity types, primacy, ages and tech spending

Primacy of device by activity also varies with respect to the user’s age and consumer tech spending on devices and services. Younger adults aren’t necessarily the biggest tech spenders, nor are Smartphone users. In fact, those who primarily use their PCs for social networking or image/graphics activities are the biggest tech spenders and older than those who mostly use Smartphones for those activities.metafacts-device-primacy-age-device-spend-2017-01-18_12-36-08

The average age of adults who use a PC for the majority of their image/graphics activities – from managing photos to creating presentations – is 44, nearly five years older than those whose primary image/graphics device is a Smartphone. The graphics PC group also spends more than $1,450 per year more than Smartphone-focused users. Similarly, PC-focused Social Networkers are more than 8 years older and spend $730 more per year on consumer tech devices and services than their Smartphone counterparts.

Looking ahead

We expect tablets to continue to languish as a minor device for most users and most activity categories. As more 2-in-1 and convertible notebooks emerge and grow in acceptance, they will continue to relegate tablets to secondary or tertiary use.
Smartphones will continue their market penetration, replacing the basic cell phone among the last stalwart holdouts. Whether the last new Smartphone adopters will choose to go with Android or Apple Smartphones will set them on a course strongly affecting their next PC and tablet purchase. It’s most likely they will choose Google Android since this segment is more price-sensitive and less tech-savvy than average.
PCs will continue their gradual decline from primacy, to be replaced by Smartphones. Within PCs, there will be a broader division between the activity profiles for desktop and mobile PCs. We expect desktop PCs to continue their broad primary and secondary use, due to inertia and the as yet unmatched broad capabilities of PCs. Mobile PCs, however, while pressuring tablets, will themselves feel the strongest pressure from Smartphones as their broad usefulness continues to expand.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis. This TUPdate is based on the TUP Life Stage section, which is within the TUP 2016 User Profile Chapter.

Comments Off on Device Primacy and OS – What we Hold Near (TUPdate)

Filed under Basic cell phones, Behaviors and Activities, Cloud Storage, Communication, Desktops, Devices, Entertainment, Graphics and Image, Information and Search, Market Sizing, Mobile Phones, Multiple Devices, Notebooks, Shopping, Smartphones, Social Networking, Tablets, TUP 2016, TUPdate, Video calling

Tech Purchase Plans – Some Wins and Some Fails (TUPdate)

Tech Purchase Plans – some wins and some fails – a TUPdate by Dan Ness

Some tech products seem to be on everyone’s shopping list, and yet that’s not really the case. Well, certainly smartphones and mobile PCs rank near the top, as they have for years. However, several highly-publicized products haven’t ranked in the top 20 while other less-acclaimed standbys continue to rank well.

Smartwatches by anyone except Apple or Google? Home Thermostats? Chromebooks? They’re not in the top 20, languishing along with basic feature phones. Only a small number of tech buyers are showing true interest.

Diving into the purchase plans from our most recent wave of Technology User Profile (TUP 2016), we’ve identified some very interesting patterns.

What are the top-planned tech products?

Smartphones top the list of purchase plans, with the majority being among those who already use a smartphone. Gaming PCs are strong, with Gaming Desktop PCs drawing nearly triple the interest of Gaming Notebook PCs. Traditional Notebooks continue to rank strongly, while other mobile PC plans are split between 2-in-1 and convertible designs.metafacts-top-30-plans-2016-12-08_16-51-01

Fitness trackers show promise, handily outranking plans for smartwatches by Apple, Google, or any of the many languishing others.

Two products continuing to show steady demand are the venerable Printer and Tower Desktop. Both continue to be ranked in the top 10 for interest.

Apple’s iPad continues to show solid interest, benefiting from recent product refreshes. Plans for Android tablets, however, don’t measure up to Apple’s.

Hits for key segments

What’s interesting is that most tech plans are not evenly spread across all technology users, and instead several key segments have plans that stand out from the pack.

Any tech purchase plans by age

One simple difference between those planning and those not planning – age. Tech purchase plans are stronger among younger than older adults.metafacts-plans-overall-by-age-2016-12-07_15-53-38

Younger adults have stronger plans to purchase any of the 30 tech products we surveyed respondents about. Adults age 30-34 are the peak group with overall purchase plans, with 77% planning to buy at least one product in the coming year. At the other end of the age spectrum, adults age 70 or above are the nadir group with respect to purchase plans, with 29% planning to buy any of the surveyed tech products.

Sigma analysis show youthful intensity

A summation analysis reveals stronger purchase intensity among younger than older adults. The sigma – summation of the plans for all of the respective tech products – shows that adults age 30-39 have the strongest plans of any age group. This is a more intensive curve than the above penetration analysis, reflecting the much broader range of plans among younger adults.metafacts-plans-summation-by-age-2016-12-07_15-53-38

The six most-age-skewed tech products

Six tech products stand out for being age-skewed – with the largest differences between plans among older and younger adults.

Gaming Desktop PCs are at the top of the list, with respect to the widest difference between those with and without plans by age groups. It’s not as if these tricked-out desktops are only pulled towards the youngest among us. The group with the strongest plans are adults age 30-34, which reflects in part that these older adults have the means to pay for these more-powerful PCs. It is also due in part that older adults have more PC usage and experience, with productivity activities as in game planning.

Smartphones – both Apple iPhones and Androids – are more popular with younger than older adults. Since younger adults have higher penetration of smartphone usage than older adults, this reflects a strong replacement market. Conversely, low interest levels also reflects a low likelihood for the smartphone market to strengthen its penetration among older adults.metafacts-age-skewed-plans-by-age-2016-12-07_16-23-42

PC purchase intentions are strongest among age 35-39 adults for more than one PC form factor. This reflects the desire for expanded PC use among this important segment, and also this group’s openness to have PCs which are packaged in different formats.

Something for each, but not every, age group
There’s something for everybody. Each age group has its preferences, with some products at the top of mind of nearly every age group. While looking at the top three ranked products within each age group, we found some interesting patterns. Apple’s iPhone is singular because it’s top-ranked in all groups – in the top three for all 11 age groups. Android Smartphones aren’t very far behind, being top-ranked in 9 groups. That the two oldest groups didn’t report Android Smartphones on their future purchase list may be due in part to the phone or carrier brand having stronger recognition than the Google Android operating system.

Three tech products are strongest among generally older groups – traditional notebooks, printers, and fitness trackers. That 7 of the 11 age groups rank traditional notebooks in the top of their shopping list bodes well for the venerable PC.

Although wearables such as Apple’s Watch and Google Wear have garnered much media attention, neither are in the top three for any age group. One wearable is, though, and it’s fitness trackers. Despite advertising often featuring slim younger women in yoga pants, fitness trackers only rank among the top three items for adults who are age 70 and above. This category is partly an example of aspirational marketing, appealing to those who want to be something they aren’t (yet).

  • The Apple iPhone is among the top 3 for all 11 age groups
  • Android Smartphone – ranked in 9 age groups – younger adults
  • Traditional Notebook – ranked in 7 groups – older adults
  • Printer – ranked in 4 age groups – generally older adults
  • Gaming Desktop PC – ranked in 4 age groups – younger adults
  • Fitness Tracker – only ranks in the top 3 in one age group – age 70+

The six most-spending-skewed tech products

Six tech products stand out based on analysis of consumer tech spending by quartiles. Top spenders – those in the top 1/4th of total household tech spending – are above average in their purchase plans for nearly every tech product. What’s interesting are the tech products which have captured above average interest among the next tier of buyers – those that are in the 3nd-highest quartile of total tech spending.

Within this spending segment, the six tech products which show above-average plans include three Apple products, three wearables, and a fun-oriented category.

The uniquely-strong products from Apple include the iPhone, iPad, and Watch. Apple’s regular product line refresh has helped keep interest high.metafacts-plans-by-spend-2016-12-07_14-32-45

Interestingly, interest for fitness trackers outpaces smartwatches, even among the biggest spenders. This supports, in part, the notion that cost would be a primary barrier to smartwatch adoption. Even more so, it reflects the early stage wearables have in the user’s device collection. There is still plenty of experimentation ahead, as entrants come and go, as ecosystems flower and fade, and mostly as more mainstream users integrate wearable devices into their regular activities.

What you have today – and what you’ll have next – Plans by current device combination
Our research continues to show that future tech purchases are strongly affected by consumer’s current products. Two device combinations stand out as those with the strongest tech purchase plans. Users with a desktop, notebook, mobile, and a tablet make up 31% of connected adults, and those with a notebook, tablet, and mobile phone are 10% of adults. Users with other combinations have tech purchase plans below average.

Five tech products stand out by having stronger-than-average plans among these two popular combos. The Apple iPhone tops the list, with 13% of all connected adults planning to buy one. For those with all four devices – desktop, notebook, tablet, and mobile phone – 19% plan to get an Apple iPhone, well above the average. Those juggling three devices – notebook, tablet, and mobile phone – are also above average in planning to get an Apple iPhone, with 16% planning to get one.metafacts-plans-by-combo-2016-12-07_15-47-47

Purchase plans for traditional notebooks are also strong, and in this case strongest among this 2nd-ranked combination, representing an additional or replacement notebook for 13% of adults. Plans for the largest combination segment are also stronger than average, at 11% of these adults.

Other above tech products for both of these device-combination segments include a Fitness Tracker such as a FitBit, an Apple iPad, and an Android Tablet.

Looking ahead
Looking ahead, we expect the tech-device-rich to get tech-richer, with those who have the broadest collection of technology products and services to remain within that segment of super-tech users. Wearables are still having a tough time finding interest among a broad market, much less finding broad adoption.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). Trend information is based on prior waves. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

Numerous TUP sections feature analysis of spending plans. These include the Overview, Age Ranges, Age, Gender, Adoption Summary, PC Adoption, Mobile Phone Adoption, Adoption Years, Device Combinations, Primary and Secondary Devices, Devices OS Ecosystems, Brand Footprint, Key Devices, Key Devices/OS, Home-Family PCs, Recently Purchase PCs, Purchase Year, Tablets, Mobile Phones, Smartphone, Basic cell phone, Smartphone Data, Lines, Spending, Wearable Technology, Hearables/Listening, TVs, Music Players, and Social Networks sections.

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Filed under Consumer research, Desktops, Market Research, Notebooks, Smartphones, Tablets, Technology adoption, TUP 2016