Category Archives: Social Networking

Active Facebook, Instagram, and Whatsapp Users Block Ads Above Average [MetaFAQs]

About MetaFAQs

MetaFAQs are answers to frequently asked questions about technology users. They are drawn from the MetaFacts TUP/Technology User Profile datasets, the latest research developed through surveys. TUP/Technology User Profile 2020 is in its 38th continuous year.

Current subscribers to TUP may request answers like these through their inquiry service, the online interactive tool, or the TUP datasets. This gives the ability to drill down more deeply into other segments, services, or products.

On request, interested research professionals can receive complimentary updates through our periodic newsletter. These include MetaFAQs – brief answers to frequently asked questions – or TUPdates – analysis of current topics in the technology industry. To subscribe, contact MetaFacts.

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Filed under Market Research, MetaFAQs, Social Networking, TUP 2020

Why do Nextdoor users say “get off my lawn!”? [MetaFAQs]

Chart with age of users of social networks Nextdoor, Facebook, and Instagram

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Filed under Demographics & Econographics, MetaFAQs, Social Networking, TUP 2020

Don’t let seniors fool you as they Zoom from behind [TUPdate/MetaFacts Pulse Survey]

By Dan Ness, Principal Analyst, MetaFacts, May 5, 2020

Ageism is widespread in the tech industry. Many younger computer experts had a good laugh when a recent call went out for COBOL programmers. That was, until these relative newbies realized how many citizens would be left waiting for financial support after the recent surge in demand for unemployment checks. Computer experts were even more chagrined then they heard about the hiring bonuses being offered and realized they did not have relevant skills.

As seniors “invaded” Facebook over the last decade, raising the average age bar to its present heights, (age 45 in the US and Germany), younger adults expanded their social networking to additional sites and apps that let them still keep some distance.

Meanwhile, parents and grandparents alike still crave connection, and increasingly find it online. Consequently, we’re seeing rapid adoption Zoom and FaceTime, as well as broader adoption of home delivery services.

Tech-savvy seniors

Seniors are more tech-savvy than they may want to reveal. 95% have used a personal computer (PC or Mac). Their average (mean) experience is 27 years, with 75% or seniors having first started using one 22 or more years ago, half 30 or more years ago, and 25% starting 37 or more years ago. Over half of seniors 60+ have been using one type of personal computer or another for 30 years.

Seniors grew up with computers. A senior today would likely have been a working adult as PCs grew into widespread use. A 60-year old today would have been 24 when Apple released its first Macintosh and 21 when IBM released its first PC.

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Filed under Communication, Desktops, Notebooks, Shopping, Social Networking, Statistics, TUP 2019, Usage Patterns, Video calling

Which Activities Span Many Devices? [TUPdate]

So many of us have done it – started doing with our smartphone or tablet what we only formerly did with our PC. Are some activities so addictive or prevalent that people do them across their many devices? Based on our latest research, the answer is yes, and especially so for certain activities.

Nearly one-fourth (24%) of online adults around the world tap into their social networks on 4 connected devices, from among the many PCs, smartphones, and tablets they use.

This is based on the TUP/Technology User Profile 2018-Global survey, spanning 14,273 online adults across the US, UK, Germany, China, and India.

By contrast, certain activities are limited – being used more often on only one device. Making voice/video/web calls is mostly done on a single device, at 44% of online adults. Around one in three online adults also primarily use one device for the following types of activities: managing finances, photos, create/share videos, purchases, and reading.

What encourages or limits users to focus certain activities on fewer devices? Convenience and capability are key factors. Although desktop PCs can and do have webcams for video calls, they are less mobile and therefore less convenient than smartphones or tablets for unplanned calls or conferences. The same can be said for taking spontaneous photos or videos using cameras in ever-handy smartphones and tablets. Screen size and setting also have an impact. Comparison shopping benefits from the larger screens of PCs and tablets. Reading a book can be more enjoyable while sitting back with a tablet than sitting upright at a desktop PC.

The capability and preference gap

There is a perennial gap between what’s possible with a device and what people choose to do. For example, we still find few who regularly take photos with their tablets. In this specific case, social pressure has some impact as larger devices may block other’s views or at the least be less discreet.

Platforms from Facebook to Amazon and Spotify do their best to be widely present and highly available. Native apps typically offer a more stable, richer, and device-appropriate experience, further encouraging users to use them across their multiple devices. Meanwhile, device-makers continue to expand the capabilities of their devices to better accommodate and anticipate user demand.

Looking ahead

Our research shows that as users gain experience with tech products, they broaden their activities and simultaneously expand their use across the devices they regularly use. I expect users to continue demanding to do whatever they want with whatever device they have.

About this TUPdate
The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China. In the TUP survey, we identified the connected devices being actively used, from desktop tower PCs, to all-in-one, notebook, and convertible PC form factors, to tablets, smartphones and basic feature phones. For the four devices used most often, we asked respondents to choose from among 71 activities that they do most regularly with each device.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Behaviors and Activities, Communication, Consumer research, Desktops, Devices, Entertainment, Graphics and Image, Information and Search, Mobile Phones, Multiple Devices, Shopping, Smartphones, Social Networking, Tablets, TUP 2018, TUPdate, Usage Patterns, Video calling

Device Jugglers Stretch Certain Multi-Platform Activities [TUPdate]

Consider the device juggler – emailing with a PC, next a smartphone, and then with a tablet or different PC. Do they seem more talented or rare than most of us? Our research shows they are not that unique. Ninety-six percent of those with 2 or more connected devices do at least one type of personal activity across multiple devices. However, the range of multi-platform activities is so broad and unique to the individual user that no single type of activity is cross-platform for the majority. This defines demand for smoother user experiences.

Based on the 2018 wave of the TUP/Technology User Profile survey, we find that 89% of online adults with 3 or more devices do at least one personal activities across 3 or more of their devices, and 83% of 4+ device users also do.

However, none of the type of activities are being used by more than one-sixth (17%) of those with 4 or more devices. And, the top multi-platform activity across multiple countries is obtaining free apps.

The top five multi-platform activities for those using 4 or more devices are similar in or more devices.

Multi-device users in China and India have the highest level of multi-platform activities, with several exceeding 10% of 4+ device users doing the activity across their 4 or more devices. These involve free apps, social media, and music or email. For multi-device Americans, multi-device game playing ranks highest. In the UK and Germany, multi-platform personal email ranks highest, although in these countries the multi-device rate is lower than in the US, India, or China.

Looking ahead

Technology users have proven that they can and will juggle multiple devices. Currently, the market is spotty, and for multiple reasons. Most multi-device users have devices which use different operating systems. This not only limits which apps are available or identical across platforms, but also means the user’s experience often requires adjustment or learning on their part.

Users continue to experiment with using more and then fewer devices. Most haven’t found a single device for all they do, and they aren’t likely to anytime soon. Furthermore, with experience, users discover more ways to use what they have and further integrate device use into their everyday lives. This underscores the growing demand and market readiness for a smoother, more integrated multi-device experience.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China, and this TUPdate focused on the U.S. From the installed base we focused in on online adults and how many hours they use a Smartphone, PC, or Tablet.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Communication, Desktops, Devices, Entertainment, Graphics and Image, Information and Search, Market Research, Multiple Devices, Notebooks, Personal and Productivity, Shopping, Smartphones, Social Networking, Tablets, TUP 2018, TUPdate, Usage Patterns