Category Archives: Cloud Storage

Multi OS Jugglers – Finger Foibles [TUPdate]

Finger foibles? Muscle memory? Most of us have done it – found our fingers fumbling for a key that isn’t on this keyboard, tapping a screen that’s not touch-sensitive, or expecting some function that’s not available on the device we’re using. Juggling devices across multiple operating system ecosystems can reveal our learned shortcuts and ingrained habits. And, a multi-OS experience affects most of us. More than two-thirds (69%) of online adults use two or more of the major operating systems – Windows, Android, iOS, or MacOS. Put another way, less than a third of online Americans use only one OS.

Who are these focused users who have chosen to stay within a single OS ecosystem, and how numerous are they? And, who are the flexible cross-platform savants who find a way to manage moving betwixt and between their collection of devices and ecosystems?

Who has the fanboys?

Microsoft Windows can rightly claim that they have the largest active base of dedicated fans. Over half (53%) of American adults who use a single OS are using Windows. As dedicated as they are, this group is relatively small, made up of only one in six (17%) online American adults.

This is based on TUP/Technology User Profile 2018, conducted among 7,521 online adults.

Those only using Apple iOS are fewer in number. Among single-OS users, they number just over one-fourth (28%). This is less than one in ten American adults, at 9%.

Even smaller is the hardy band of Android-only users, at one-sixth (17%) of single-US users and 5% of American adults.

What do the the flexible use?

Among the 69% of online American adults that use multiple OS ecosystems, Microsoft Windows is the most prevalent, with over half (57%) of online adults, and 83% of those who use more than one OS. So, anyone hoping to reach a broader market needs to seriously include Windows in their target platforms.

Those using Apple iOS or Google Android and nearly anything else are nearly equal in number. Just over half (53%) of those using multiple platforms are using Google Android, and slightly under half (48%) are using Apple iOS devices.

Which OS has the highest fan concentration?

If it’s not enough to have the greatest number of dedicated fans, their concentration matters. Microsoft Windows has the highest share of its users that are solely focused on devices with the OS ecosystem. Almost one fourth (23%) of Windows users only use Windows devices. Apple’s iOS has nearly the same level of fandom. Twenty-one percent of iOS users only use iOS devices, whether iPhones or iPads. Android has the lowest level of concentration, with only 13% that only use Android devices.

Who are the fanboys and flexible?

At first glance, its notable that the single-OS users are older than multi-OS jugglers. The median age of a single-US user is 50 years and that of a multi-OS user is 41. This difference is supported by the dominance of Windows PC users and Android Smartphone/Tablet users – older than their multi-OS counterparts. The median age of Windows-only users is 55, a baker’s dozen more years older than the median age of 42 for those using Windows along with any other major OS.

Are Platforms Used Differently?

The smartphone is the device of choice for nearly every type activity by multiple-OS users and single-OS users, with a few exceptions. Those who use Windows as their single OS primarily use a tower desktop for most of their activities. Also, those using multiple operating systems choose a tower desktop for their cloud storage/sharing activities.

Looking ahead

Although there are cross-platform apps that span OS ecosystems, many of them behave differently from platform to platform. Even small differences stymy users who are looking for a smooth experience across their devices, and especially doesn’t help those with a strong finger memory. Developers face a perennial Procrustean dilemma – either uniquely optimizing for each platform or offering an identical, if somehow substandard, experience.

High cross-platform compatibility is the nearest thing to the elusive “killer app” or “silver bullet”. OS ecosystems will be helped mostly by apps that offer enough functionality to entice users, yet not quite enough compatibility to lose the ecosystem’s unique cachet.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China. In the TUP survey, we identified the connected devices being actively used and their operating systems, from those acquired with home/personal funds to those that are owned by employers, schools, or others.

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Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Behaviors and Activities, Cloud Storage, Desktops, Market Sizing, Operating systems, Smartphones, TUP 2018, TUPdate

PC and Tablet Choosers Outspend Phone Choosers (TUPdate)

Those who choose a PC or Tablet for what they do spend more than those who primarily choose a mobile phone. Choosing a phone to communicate is widespread and these users spend the least each year on household technology devices and services. Those primarily choosing a tablet for their cloud storage or productivity activities are few in number and spend the most each year on technology.

This is based on results from the latest MetaFacts TUP/Technology User Profile 2018 study, it’s 36th continuous wave. This analysis is focused on 7,886 U.S. survey respondents.

The majority of online adults in the U.S. regularly use more than one device, and they’re increasingly choosing between their various devices for each of the activities they’d like to get done. As they experiment with their activities across different devices, they begin to develop preferences for one device type or another. For example, they may do some shopping on a smartphone as well as a tablet or PC, and then use a PC for the majority of their shopping activities. Similarly, they may communicate by text, email, voice or video calls across their devices, and then choose to use a smartphone for most of their communication activities.

Communication activities especially favor mobile, highly-connected devices, to better let users enjoy quickly response or simultaneous communication. This is shown in the 129.8 million U.S. adults who primarily use a phone to communicate. There are 55.2 million U.S. adults who primarily use a PC to communicate, as they primarily use email or sit at their desktop or notebook for video conference calls.

We compared these activity-device groups against annual household technology spending. This spending spans devices and services, from purchases of smartphones, PCs, printer and tablets, to internet and TV services, installation, and media. The biggest technology spenders choose tablets over PCs or phones for nearly every category of activity. This reflects in part that tablets are often a user’s third device, and that the biggest spenders have more devices than average.

Looking ahead

The growing use of cloud storage coupled with broadened wireless Internet access has helped users to become less dependent on a single device or location. Apps to support user’s favorite activities are still not universally available across device types and operating systems, and this continues to reduce the ease with which users can move between the mix of devices they have access to. As app developers continue to design multi-platform apps that truly span device types and environments, this will help users expand their collection of actively used devices.

We expect users to continue to use various and multiple devices, and increase their ease at switching between them. The world ahead looks good for jugglers.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China. From the installed base we focused in on online adults and how they use a Smartphone, PC, or Tablet through a broad collection of activities. Through analysis of these results we identified which type of devices they used primarily for these activities.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Behaviors and Activities, Cloud Storage, Communication, Consumer research, Desktops, Entertainment, Game Consoles, Graphics and Image, Information and Search, Mobile Phones, Multiple Devices, Notebooks, Personal and Productivity, Shopping, Smartphones, Social Networking, Tablets, TUP 2018, TUPdate, Usage Patterns

How and Where PCs and Tablets Are Used Differently Than Smartphones [TUPdate]

People love their Smartphones and find more to do with them than PCs or Tablets. Around the world, there are few activities done with PCs as regularly as are done with Smartphones. Furthermore, there are no activities done more so on Tablets than on either Smartphones or PCs. Usage profiles vary somewhat by country. Online adults in the U.S. use their connected devices differently than users in many other countries.

These findings are based on the TUP/Technology User Profile 2018 study of 14,273 online adults in the US, UK, Germany, India, and China. Of the more-than 70 activities in the TUP survey tied to each device, we identified those with the widest range of regular use across devices – defined as the difference between the maximum and minimum usage level between Smartphone, PC, and Tablet users.

MetaFacts TUPdate 1901 18GL Activities Preferred By Each Form 190111_0843

The versatility of smartphones is shown by how much more often they’re the device of choice for nearly every type of activity, from shopping to social networking and fun. The range of activity use is as high as 65% – in the case of making and receiving personal phone calls.

Smartphones are being used the most widely for device-unique activities. The four major activities for smartphones – personal phone calls, taking pictures, text messaging, and storing one’s contacts – are infrequently done on a PC or Tablet. Although the newest tablets have cameras that approach the quality of those on Smartphones, less than a quarter (22%) are being used to take pictures. Also, despite being able to run apps such as WhatsApp or WeChat on Tablets or PCs, phone calls are primarily on Smartphones, even while personal video calls have made inroads on non-phone devices.

PCs are mostly being used for email (personal or work), online shopping (bigger screens entice buyers), and online banking. Tablets are mostly being used for social networking and music listening.

There is a small amount of crossover of activity usage across devices. Two of the major activities for Smartphones are also leading ones on Tablets – adding photos to social media and commenting on other’s images or comments.

American adults use their devices somewhat differently than users in other countries. In addition to personal and work email, PCs are used more often than Smartphones or Tablets for shopping, banking, finances/accounting, and writing.

Tablets are being used more like PCs than Smartphones. The major activities for Tablets, although with smaller percentages than PCs, are also among the major activities for PCs. Also, in the US, UK, and Germany, Tablets are used more often than either PCs or Smartphones for reading a book and making small purchases in person, such as in a coffee shop.

Where PCs Dominate
Smartphones aren’t the only connected device users actively use. There are many activities used at a higher rate on PCs than on Smartphones are tablets. Sending and checking both personal and work email are high on the list across all of the countries surveyed except for India. Also, writing and managing text documents is a PC-preferred activity except in India. In Germany, writing documents is an especially PC-dominant activity. Also, activities relating to using a printer are strongest when using a PC.

Looking ahead

Habits change slowly. Not only do people find effective ways to use connected devices to do what they want, they also show inertia when slowly moving those activities to a different device. Even those users who have multiple devices continue to use the types of devices they had previously for some time before fully embracing a type of device new to them.

Furthermore, there isn’t a single “silver bullet” device that’s preferred for all activities. For some activities, such as reading a book, shopping, or watching television, having a larger display helps. For other activities, such as receiving phone calls or texting, convenience and mobility are key.

We don’t expect the majority of users to concentrate all of their activities on a single device in the near future. Instead, the multi-device experience will continue. PCs may continue to lose their dominance for the many activities they still dominate. Dedicated PC users may just move more of their attention to tablets, especially those focused on passive activities such as social networking or television watching.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China. From the installed base we focused in on online adults and how they use a Smartphone, PC, or Tablet.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Behaviors and Activities, Cloud Storage, Communication, Consumer research, Desktops, Devices, Entertainment, Graphics and Image, Information and Search, Market Research, Notebooks, Personal and Productivity, Shopping, Smartphones, Social Networking, Tablets, TUP 2018, TUPdate, Usage Patterns, Video calling, Voice Assistant

Clouds Forming (TUPdate)

Clouds Forming – A TUPdate by Dan Ness, April 13, 2017

The terms “free” and “unlimited” continue to entice consumers and employees alike, in offers of faster bandwidth to larger data storage. The promise of enormous, convenient, and always-available storage space is helping Google, Apple, and Microsoft attract and retain customers within their fold. It’s also helping Amazon and the many other dedicated Cloud Storage/Sharing services, even while many offerings may be risking consumer and corporate security and privacy.

Cloud Storage and Sharing services have tapped into core needs, reaching a high share of American adult consumers and employees. We Americans like our stuff, and we love convenience. As surely as we pile clutter into garages and self-storage facilities, we accumulate countless zettabytes of images, music, movies, pre-binged TV episodes, documents, among other files. We also want to know our stuff is safe and can be easily retrieved whenever and wherever we want it. Continue reading

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Filed under Cloud Storage, Market Research, Mobile Phones, Notebooks, Operating systems, Smartphones, Tablets, TUP 2016, TUPdate, Usage Patterns

Device Primacy and OS – What we Hold Near (TUPdate)

Device Primacy and OS – What we Hold Near – a TUPdate by Dan Ness, January 18, 2017

Primacy. The first device you reach for, the one you stay near, the one you rely on. You might think that it’s the Smartphone, and that’s correct for many, but not all. For many activities and market segments, PCs and tablets dominate. A user’s activity focus affects which devices they choose most often, as does their operating system collection, among other factors.

Primacy by OS Family

All-Apple and all-Windows users are living in different worlds – as they have strikingly different preferences for their primary devices.
Among Apple-only users, Smartphones are the primary device for most types of activities. The PC (Mac or MacBook in this case) is their primary device for cloud storage/sharing and for search and information-related activities. Half (50%) of these adults using only Apple iOS or MacOS devices (no Microsoft Windows or Google Android or ChromeOS) do most of their cloud storage/sharing activities on a PC, and just under one-third (32%) primarily use a Smartphone.

In contrast, among Windows-only users, the PC is strongly the primary device for every major type of activity. Smartphones are only ranked second for productivity/personal and graphics/images activities. A tablet is the second choice for the greatest number of activity types – cloud storage/sharing, search/information, shopping, and social networking.metafacts-device-primacy-primary-secondary-device-2017-01-18_17-08-39

Apple’s iPad doesn’t rank as a second device for any type of activity among Apple-only users. This low level of primacy may seem surprising given that penetration of iPads is higher than average among this Apple-loyal segment. Sixty-one percent of Apple-only users regularly use an Apple iPad, more than double the national rate of 29%. This primacy analysis doesn’t mean Apple-only users aren’t enjoying their iPads – simply that they’re lower on the list of devices they choose for a wide range of activities.

Devices and Primacy
metafacts-device-primary-summary-170113
Across the entire base of connected adults, the PC is the leader for nearly every type of activity. The Swiss Army Knife broad nature of PCs continues its appeal. Smartphones only lead PCs for communications and graphics/imaging activities. Many of the specific activities in these two categories are strongly mobile – making phone calls, staying in touch, and taking and sharing photos.

OS Family

Connected Devices are dominated by three operating systems families – Microsoft Windows, Apple’s MacOS and iOS, and Google’s Android and Chrome OS. The base of Windows, once exclusively dominant, is well-overlapped by Apple and Google. The majority of users are living a multi-OS lifestyle, juggling more than OS family. The two largest OS combinations are nearly equal in market size. Just over one-fourth (26%) of users use connected devices running Windows and Google, and none with an Apple OS. Another fourth (25%) have Windows and Apple devices, with none as Google.metafacts-device-primacy-2017-01-12_16-25-15

Profile highlights of OS Family groups

It might be assumed that Apple-only users are early adopters while Windows-only users are laggards, partly explaining why they might choose different devices as primary or secondary. This is only partly true. The Windows-only users do include many tech laggards and the late majority, with 38% being the last of their age group to have first used a PC, mobile phone, or tablet. However, the Apple-only users aren’t especially early adopters, as 32% meet that definition, which is slightly less than the 33% nationwide who also do. There are other characteristics that set them apart.
Windows-only users are the oldest of the major OS family groups, on average 10 years older than every other group. They also include the smallest share of full-time employees, highest share of low-income households, and lowest average number of devices.metafacts-device-primacy-user-profile-highlights-by-os
Apple-only users have the highest share of younger millennials, have relatively high incomes, although are middling with respect to tech early adopters and laggards.
The jugglers of all three OS are the youngest, high incomes, more devices in use, and have the highest share of tech early adopters.

Activity types, primacy, ages and tech spending

Primacy of device by activity also varies with respect to the user’s age and consumer tech spending on devices and services. Younger adults aren’t necessarily the biggest tech spenders, nor are Smartphone users. In fact, those who primarily use their PCs for social networking or image/graphics activities are the biggest tech spenders and older than those who mostly use Smartphones for those activities.metafacts-device-primacy-age-device-spend-2017-01-18_12-36-08

The average age of adults who use a PC for the majority of their image/graphics activities – from managing photos to creating presentations – is 44, nearly five years older than those whose primary image/graphics device is a Smartphone. The graphics PC group also spends more than $1,450 per year more than Smartphone-focused users. Similarly, PC-focused Social Networkers are more than 8 years older and spend $730 more per year on consumer tech devices and services than their Smartphone counterparts.

Looking ahead

We expect tablets to continue to languish as a minor device for most users and most activity categories. As more 2-in-1 and convertible notebooks emerge and grow in acceptance, they will continue to relegate tablets to secondary or tertiary use.
Smartphones will continue their market penetration, replacing the basic cell phone among the last stalwart holdouts. Whether the last new Smartphone adopters will choose to go with Android or Apple Smartphones will set them on a course strongly affecting their next PC and tablet purchase. It’s most likely they will choose Google Android since this segment is more price-sensitive and less tech-savvy than average.
PCs will continue their gradual decline from primacy, to be replaced by Smartphones. Within PCs, there will be a broader division between the activity profiles for desktop and mobile PCs. We expect desktop PCs to continue their broad primary and secondary use, due to inertia and the as yet unmatched broad capabilities of PCs. Mobile PCs, however, while pressuring tablets, will themselves feel the strongest pressure from Smartphones as their broad usefulness continues to expand.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis. This TUPdate is based on the TUP Life Stage section, which is within the TUP 2016 User Profile Chapter.

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Filed under Basic cell phones, Behaviors and Activities, Cloud Storage, Communication, Desktops, Devices, Entertainment, Graphics and Image, Information and Search, Market Sizing, Mobile Phones, Multiple Devices, Notebooks, Shopping, Smartphones, Social Networking, Tablets, TUP 2016, TUPdate, Video calling