Dan Ness, Principal Analyst, MetaFacts, October 14, 2020
Ad blocking is an active practice among many online adults. This MetaFAQs looks at the active use of ad-blocking software among the users of any of Facebook, Instagram, or WhatsApp compared to those not using those platforms. This is detailed for six countries: the US, Germany, the UK, Japan, China, and India.
MetaFAQs are answers to frequently asked questions about technology users. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services. The current wave of TUP is TUP/Technology User Profile 2020, which is TUP’s 38th annual.
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