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What tech consumers are actually doing with technology – current MetaFacts TUP/Technology User Profile research results

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Posted on May 15, 2020January 15, 2021 by metafacts

Work-life balance – back to the future or the past? [TUPdate & MetaFacts Pulse Survey]

Progress toward work-life separation, until sudden integration

I will admit to having recently used more than one cliché about these being “unprecedented times” or even that we’re headed towards a “new normal”.

When it comes to work-life balance, what was “normal” is all-too “precedented”. For years, PCs have enabled American employees to bring work home. Enabling is not always a positive characteristic, depending on one’s perspective. No sooner had employees scaled down their work at home, minimizing their commingled work and personal activities, then along came COVID-19.

Employees using Home PCs for work – a recent history

For decades, employees have slowly separating their personal and work lives. Step by step, application by application, employees had been using their home PCs for fewer and fewer work-related tasks. In the MetaFacts 2015 wave of TUP/Technology User Profile, we found that one in three US employees regularly used their home PCs for work email, one in five to search for work-related financial or other information, and one in six to manage work appointments or share files. By our 2019 wave, we found that home PC usage levels for these work activities had dropped to around two-thirds of these levels.

Now that six in ten US employees are working from home, and with almost half (49%) using a home-owned PC, their home PC is getting a lot of work-related use.

In addition to the work activities employees had been avoiding on their home PC, the home or work PC employees are using at home to work is being utilized for an even wider range of activities than before. Well beyond checking work emails, employee communications have broadened well beyond emails to include video calls, group video meetings, and group chats.

Also, more than ever before, there is currently deeper collaboration through shared cloud storage systems and platforms.

The work-life balance challenge made more visible

With so many working from home, the work-life balance challenge is more visible. Six out of ten US employees are working from home and not going to a workplace, a rate we found remained effectively stable in each of our May 7th (61%), April 15th (59%) and earlier April 8th (61%) and MetaFacts Pulse survey waves that included this question.

Interestingly, how employees use their work-from-home PC is different from how they recently used their employer-provided work PC. Employees are spending less time in face-to-time meetings and using their PCs as a focal communicating point to get things done.

Less than a year ago, in our MetaFacts TUP/Technology User Profile 2019 wave, we found employees used their work PCs to do similar activities as we found in our May 7th MetaFacts Pulse survey, although to a greater extent. Employees are using their work-at-home PCs more intensively than they had been using their work PCs. For every type of work-related or personal activities, a higher share of employees is doing the activity than before.

The active life of the work-at-home PC

Among employees working from home in May, 84% are using a PC, whether owned by their employer (35%) or themselves (49%). Their work-related activities are strongly intermixed with their personal activities, except for personal activities with a work PC. Many employers that provide PCs, especially larger employers, lock down the capabilities of the work PC to restrict its use to certain work apps or activities. Also, employees have learned to separate their personal communication activities onto other platforms, especially to use their smartphones.

American workers choose different video platforms for video calls than meetings, and for personal versus work-related matters

US employees have continued to have work meetings – essentially moving from face-to-face meetings to video platforms. With widespread stay-at-home orders in place, video platforms for calls as well as for group meetings have grown in use among employees as well as the general online public, and for personal as well as work-related matters.

However, there is no one single dominant platform for all subjects and numbers of participants. The closest thing to a dominant platform is Zoom, with Skype in the wings. Zoom and Skype are in the top-ranked platforms for both personal and work matters, as well as for calls and multi-person meetings.

Consumer-focused WhatsApp is top-ranked for personal use and among the main platforms being used for work video conferences, likely a surprise to many company’s IT/IS managers.

Corporate-oriented Microsoft Teams and WebEx are ranked within work-related calls and conferences.

Fewer video conferencing platforms for work than for personal

There appear to be more standards in place for work-related videoconferences. While the mean number of platforms in use is close to 3 for personal calls and conferences, as well as for work-related video calls, the mean is closer to 2 platforms for work video conferencing platforms.

Today’s long tail for work video conferencing platforms

The largest number of American workers (37%) use only one video conferencing platform for work-related issues. The rest (63%) are juggling many. This reflects the current state of confusion following the rapid move to working at home. Employers are likely to reduce the number of platforms used, at least within their companies. Standardization helps employees to be more efficient, and can also help employers to strike more favorable pricing with platform providers. However, many outward-facing employees have the same challenge as consumers – finding a common platform when communicating with others who have their own different standards.

About this TUPdate

The information referred to in this special TUPdate is based on independent research conducted by MetaFacts: three waves of MetaFacts Pulse surveys and two waves of TUP/Technology User Profile.

The projections of total US employees are based on TUP/Technology User Profile 2019 conducted among 8,060 respondents and the TUP/Technology User Profile 2015 wave conducted among 2,896 employed respondents. Also, this TUPdate included results from the May 7th, April 15th, and April 8th, 2020 waves of the MetaFacts Pulse Employee survey.

Resources

Current TUP/Technology User Profile subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. Subscribers to the MetaFacts Employees Pulse surveys may request the supporting information and can make additional inquiries. For more information about MetaFacts and subscribing to TUP or the MetaFacts Pulse surveys, please contact MetaFacts.

CategoriesActivities, MetaFacts Pulse Survey, PCs, TUP 2015, TUP 2019, TUPdates, User Profile, Work/Life Balance TagsActivities, Google Hangouts, Home PCs, Remote working, Skype, Telework, Video Calling, Videoconferencing, Webex, WhatsApp, Work from home, Work-from-home, Workplace PCs, Zoom

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Recent MetaFAQs, TUPdates, and Highlights

  • Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs]
  • How many social networks do Americans actively use? [MetaFAQs]
  • Active use of Instagram by age group and country [MetaFAQs]
  • Meetings are dead. Long live meetings! Are we digitally transformed yet? [TUPdate]
  • How many gamers? [MetaFAQs]
  • Smart displays beginning with youthful interest [MetaFAQs]
  • Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]
  • Active use of Facebook by age group and country [MetaFAQs]
  • Synchronous or asynchronous communication – checking age preference [MetaFAQs]
  • Headsets – our sound islands [TUPdate]
  • Wireless Bluetooth headsets by smartphone operating system [MetaFAQs]
  • Smart Displays barely visible [MetaFAQs]
  • PC gaming by household size [MetaFAQs]
  • Generation gap amplified by headsets [MetaFAQs]
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TUP Topics

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TUP Topics

  • Activities
  • Android
  • Apple
  • Communication
  • Connected home
  • Consumer behavior
  • Demographics
  • Ecosystems
  • Employees
  • Entertainment
  • Facebook
  • Game Playing
  • Google
  • Home PCs
  • HP
  • Installed Base
  • iPad
  • iPhone
  • Laptops
  • Market Adoption
  • Market penetration
  • Microsoft
  • Microsoft Windows
  • Mobility
  • Notebook
  • Notebooks
  • Operating systems
  • PC Activities
  • PCs
  • Penetration
  • Printers
  • Remote working
  • Shopping
  • Smartphone
  • Smartphone Activities
  • Smartphones
  • Social Networking
  • Sociodemographics
  • Tablet
  • Tablets
  • Technology adoption
  • Trends
  • Video calls
  • Videoconferencing
  • Windows

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Recent MetaFAQs, TUPdates, and Highlights

  • Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs]
  • How many social networks do Americans actively use? [MetaFAQs]
  • Active use of Instagram by age group and country [MetaFAQs]
  • Meetings are dead. Long live meetings! Are we digitally transformed yet? [TUPdate]
  • How many gamers? [MetaFAQs]
  • Smart displays beginning with youthful interest [MetaFAQs]
  • Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]
  • Active use of Facebook by age group and country [MetaFAQs]
  • Synchronous or asynchronous communication – checking age preference [MetaFAQs]
  • Headsets – our sound islands [TUPdate]

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