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MetaFacts' TUP findings

What tech consumers are actually doing with technology – current MetaFacts TUP/Technology User Profile research results

  • TUP Lenses
    • TUP Lenses on Technology
      • TUP Devices Lens
      • TUP PCs Lens
      • TUP Mobile Phones Lens
      • TUP Tablets Lens
      • TUP Consumer Electronics Lens
      • TUP Printers Lens
    • TUP Lenses on Users
      • TUP User Profile Lens
      • TUP Households Lens
    • TUP Lenses on Activities
      • TUP Activities Lens
      • TUP Communication Lens
    • TUP Lenses on Technology + Users + Activities
      • TUP Game Consoles, Gaming PCs, and Game-Playing Lens
      • TUP Home Entertainment Lens
      • TUP Technology Ecosystems
      • TUP Work/Life Balance Lens
      • TUP Wearables, Hearables, Listening, and Speaking Lens
  • Recent TUP findings
    • Recent MetaFAQs, TUPdates, and Highlights
    • TUP Deliverables Formats
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Posted on January 2, 2020January 15, 2021 by MetaFacts 2021

Home PC Penetration Update [TUPdate]

Home PC Penetration is Stable

Home PCs continue to be a feature of online Americans. Four out of five online American adults regularly use a home PC, and this share has remained unchanged from 2015 through 2019. This is based on results from the 2015 through 2019 waves of TUP/Technology User Profile.

Use of more than one home PC has also remained stable. Half of online adults use only one home PC, a rate that has only varied by three percent over five years. Similarly, the usage rate has remained the same for the use of two home PCs and for three or more home PCs. Neither are online Americans accumulating or letting go of home PCs.

Home PC Use by Age Group

Across all age groups, most online Americans use only one home PC. Single home PC use is lowest among younger adults and highest among older adults. Use of two or more home PCs is hardly different by age group, ranging from 26% to 31%.

In 2015, the patterns were similar. Home PC usage among younger adults is slightly lower, at 28% of those age 18-24 in 2019, down from 25% in 2015, although this drop is not material.

Doubling and Tripling Up Among the Young

Home PC penetration has stayed strong while smartphone and tablet penetration has grown, especially among younger adults. In 2019, smartphone penetration is higher than home PC penetration among online adults age 54 and younger.  Tablet use is highest among adults age 25-44, strong users of all three devices.

Looking ahead

Habits die hard, and consumers hold onto some technology as a safeguard. Home PCs are likely to maintain their penetration levels for the next decade. However, TUP has already shown that home PCs have been losing their preeminence to smartphones as the primary device of choice for most activities. So, consumers will retain and replace home PCs as an insurance policy for those times when they are more convenient than either smartphones or tablets.

About this TUPdate

The analysis in this TUPdate is based on results drawn from multiple waves of TUP (Technology User Profile), including the 2019 edition which is TUP’s 37th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults.

Resources
Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

CategoriesHouseholds, PCs, TUP 2019, TUPdates, User Profile TagsConsumer behavior, Home PCs, Installed Base, iPad, Market Adoption, PCs, Penetration, Smartphones, Tablets, Technology adoption, Trends

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Recent MetaFAQs, TUPdates, and Highlights

  • Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs]
  • How many social networks do Americans actively use? [MetaFAQs]
  • Active use of Instagram by age group and country [MetaFAQs]
  • Meetings are dead. Long live meetings! Are we digitally transformed yet? [TUPdate]
  • How many gamers? [MetaFAQs]
  • Smart displays beginning with youthful interest [MetaFAQs]
  • Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]
  • Active use of Facebook by age group and country [MetaFAQs]
  • Synchronous or asynchronous communication – checking age preference [MetaFAQs]
  • Headsets – our sound islands [TUPdate]
  • Wireless Bluetooth headsets by smartphone operating system [MetaFAQs]
  • Smart Displays barely visible [MetaFAQs]
  • PC gaming by household size [MetaFAQs]
  • Generation gap amplified by headsets [MetaFAQs]
  • Welcome to MetaFacts TUP Findings!

TUP Topics

  • Activities
  • Android
  • Apple
  • Communication
  • Connected home
  • Consumer behavior
  • Demographics
  • Ecosystems
  • Employees
  • Entertainment
  • Facebook
  • Game Playing
  • Google
  • Home PCs
  • HP
  • Installed Base
  • iPad
  • iPhone
  • Laptops
  • Market Adoption
  • Market penetration
  • Microsoft
  • Microsoft Windows
  • Mobility
  • Notebook
  • Notebooks
  • Operating systems
  • PC Activities
  • PCs
  • Penetration
  • Printers
  • Remote working
  • Shopping
  • Smartphone
  • Smartphone Activities
  • Smartphones
  • Social Networking
  • Sociodemographics
  • Tablet
  • Tablets
  • Technology adoption
  • Trends
  • Video calls
  • Videoconferencing
  • Windows

TUP Topics

  • Activities
  • Android
  • Apple
  • Communication
  • Connected home
  • Consumer behavior
  • Demographics
  • Ecosystems
  • Employees
  • Entertainment
  • Facebook
  • Game Playing
  • Google
  • Home PCs
  • HP
  • Installed Base
  • iPad
  • iPhone
  • Laptops
  • Market Adoption
  • Market penetration
  • Microsoft
  • Microsoft Windows
  • Mobility
  • Notebook
  • Notebooks
  • Operating systems
  • PC Activities
  • PCs
  • Penetration
  • Printers
  • Remote working
  • Shopping
  • Smartphone
  • Smartphone Activities
  • Smartphones
  • Social Networking
  • Sociodemographics
  • Tablet
  • Tablets
  • Technology adoption
  • Trends
  • Video calls
  • Videoconferencing
  • Windows

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Recent MetaFAQs, TUPdates, and Highlights

  • Active use of social networks Facebook, Instagram, WhatsApp by country [MetaFAQs]
  • How many social networks do Americans actively use? [MetaFAQs]
  • Active use of Instagram by age group and country [MetaFAQs]
  • Meetings are dead. Long live meetings! Are we digitally transformed yet? [TUPdate]
  • How many gamers? [MetaFAQs]
  • Smart displays beginning with youthful interest [MetaFAQs]
  • Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]
  • Active use of Facebook by age group and country [MetaFAQs]
  • Synchronous or asynchronous communication – checking age preference [MetaFAQs]
  • Headsets – our sound islands [TUPdate]

© MetaFacts, Inc. 1996-2021

TUP Lenses, Deliverables formats, and Waves

  • Market Research
  • TUP Lenses
    • Activities Lenses
      • Activities
      • Communication
    • Technology + Users + Activities Lenses
      • Game consoles, Gaming PCs and Game-playing
      • Home Entertainment
      • Technology Ecosystems
      • Wearables, Hearables, Listening, and Speaking
      • Work/Life Balance
    • Technology Lenses
      • Consumer Electronics
      • Devices
      • Mobile Phones
      • PCs
      • Printers
      • Tablets
    • User Lenses
      • Households
      • User Profile
  • TUP Waves
    • MetaFacts Pulse Survey
    • TUP 2005
    • TUP 2013
    • TUP 2014
    • TUP 2015
    • TUP 2016
    • TUP 2017
    • TUP 2018
    • TUP 2019
    • TUP 2020
  • TUP-Deliverable Formats
    • MetaFAQs
    • TUP Lens Highlights
    • TUP Slicer
    • TUPdates

© MetaFacts, Inc. 1996-2021

 

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