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MetaFacts' TUP findings

What tech consumers are actually doing with technology – current MetaFacts TUP/Technology User Profile research results

  • TUP Lenses
    • TUP Lenses on Technology
      • TUP Devices Lens
      • TUP PCs Lens
      • TUP Mobile Phones Lens
      • TUP Tablets Lens
      • TUP Consumer Electronics Lens
      • TUP Printers Lens
    • TUP Lenses on Users
      • TUP User Profile Lens
      • TUP Households Lens
    • TUP Lenses on Activities
      • TUP Activities Lens
      • TUP Communication Lens
    • TUP Lenses on Technology + Users + Activities
      • TUP Game Consoles, Gaming PCs, and Game-Playing Lens
      • TUP Home Entertainment Lens
      • TUP Technology Ecosystems
      • TUP Work/Life Balance Lens
      • TUP Wearables, Hearables, Listening, and Speaking Lens
  • Recent TUP findings
    • Recent MetaFAQs, TUPdates, and Highlights
    • TUP Deliverables Formats
    • TUP Topics
Posted on April 10, 2018December 15, 2020 by metafacts

Facebook Avoiders Have Strongest Share Among Younger Adults [TUPdate]

Younger adults are moving away from Facebook, even while they continue to use other social networks.

The highest share of adults actively using social networks, although not using Facebook, are adults age 18 to 24. The highest share is among males age 18 to 24, with 15% doing so. That is closely followed by females age 18-24 with 11% doing so.

These two gender/age segments were also the top two Facebook-avoiding groups a year earlier. As we reported in TUP 2016, 14% of males age 18-24 and 12% of females age 18-24 were active social networkers not using Facebook.

Also, this is part of a continuing and growing trend. In TUP 2015 we reported that 10% of males age 18 to 24 and 10% of females age 18 to 24 were active social networkers not using Facebook.

Source

This post includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on results of the MetaFacts Technology User Profile survey, from TUP 2017, its 35th consecutive wave, as well as previous waves. Comparable results are available through TUP fielded in Europe and Asia. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

CategoriesActivities, Technology Ecosystems, TUP 2017, User Profile TagsAge Groups, Facebook, Google, Instagram, Online activities, Penetration, Privacy, Social Networking

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Recent MetaFAQs, TUPdates, and Highlights

  • Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]
  • Welcome to MetaFacts’ TUP/Technology User Profile findings!
  • Apple’s share of active smartwatches [MetaFAQs]
  • Apple iPad use by household size and country [MetaFAQs]
  • Home notebooks – stuck at home and getting things done [TUPdate]
  • Video calling and conferencing by those working at home [MetaFAQs]
  • Online Privacy – A Paradoxically Divisive Feature [TUPdate]
  • Apple & Samsung Lead in Multi-Device Loyalty [TUPdate]
  • In Home Mobile Devices, it’s Apple and Google outnumbering Microsoft [TUPdate]
  • Retro to the future? Turntable players as predictors [TUPdate]
  • Smart speakers more talk than action? Voice assistants across platforms [TUPdate]
  • Google+ … Reversing the Polarity? [TUPdate]
  • Digital Feathernesters – it’s not only generational [TUPdate]
  • News and Ad Blocking – A Persistent Challenge [TUPdate]
  • Facebook Avoiders Have Strongest Share Among Younger Adults [TUPdate]

TUP Topics

  • Activities
  • Android
  • Apple
  • Communication
  • Connected home
  • Consumer behavior
  • Demographics
  • Ecosystems
  • Employees
  • Entertainment
  • Facebook
  • Game Playing
  • Google
  • Home PCs
  • HP
  • Installed Base
  • iPad
  • iPhone
  • Laptops
  • Market Adoption
  • Market penetration
  • Microsoft
  • Microsoft Windows
  • Mobility
  • Notebook
  • Notebooks
  • Operating systems
  • PC Activities
  • PCs
  • Penetration
  • Printers
  • Remote working
  • Shopping
  • Smartphone
  • Smartphone Activities
  • Smartphones
  • Social Networking
  • Sociodemographics
  • Tablet
  • Tablets
  • Technology adoption
  • Trends
  • Video calls
  • Videoconferencing
  • Windows

TUP Topics

  • Activities
  • Android
  • Apple
  • Communication
  • Connected home
  • Consumer behavior
  • Demographics
  • Ecosystems
  • Employees
  • Entertainment
  • Facebook
  • Game Playing
  • Google
  • Home PCs
  • HP
  • Installed Base
  • iPad
  • iPhone
  • Laptops
  • Market Adoption
  • Market penetration
  • Microsoft
  • Microsoft Windows
  • Mobility
  • Notebook
  • Notebooks
  • Operating systems
  • PC Activities
  • PCs
  • Penetration
  • Printers
  • Remote working
  • Shopping
  • Smartphone
  • Smartphone Activities
  • Smartphones
  • Social Networking
  • Sociodemographics
  • Tablet
  • Tablets
  • Technology adoption
  • Trends
  • Video calls
  • Videoconferencing
  • Windows

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Recent MetaFAQs, TUPdates, and Highlights

  • Active use of Facebook, Instagram, or WhatsApp by age group and country [MetaFAQs]
  • Welcome to MetaFacts’ TUP/Technology User Profile findings!
  • Apple’s share of active smartwatches [MetaFAQs]
  • Apple iPad use by household size and country [MetaFAQs]
  • Home notebooks – stuck at home and getting things done [TUPdate]
  • Video calling and conferencing by those working at home [MetaFAQs]
  • Online Privacy – A Paradoxically Divisive Feature [TUPdate]
  • Apple & Samsung Lead in Multi-Device Loyalty [TUPdate]
  • In Home Mobile Devices, it’s Apple and Google outnumbering Microsoft [TUPdate]
  • Retro to the future? Turntable players as predictors [TUPdate]

© MetaFacts, Inc. 1996-2021

TUP Lenses, Deliverables formats, and Waves

  • Market Research
  • TUP Lenses
    • Activities Lenses
      • Activities
      • Communication
    • Technology + Users + Activities Lenses
      • Game consoles, Gaming PCs and Game-playing
      • Home Entertainment
      • Technology Ecosystems
      • Wearables, Hearables, Listening, and Speaking
      • Work/Life Balance
    • Technology Lenses
      • Consumer Electronics
      • Devices
      • Mobile Phones
      • PCs
      • Printers
      • Tablets
    • User Lenses
      • Households
      • User Profile
  • TUP Waves
    • MetaFacts Pulse Survey
    • TUP 2005
    • TUP 2013
    • TUP 2014
    • TUP 2015
    • TUP 2016
    • TUP 2017
    • TUP 2018
    • TUP 2019
    • TUP 2020
  • TUP-Deliverable Formats
    • MetaFAQs
    • TUP Lens Highlights
    • TUP Slicer
    • TUPdates

© MetaFacts, Inc. 1996-2021

 

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