OS-Polyglots Are Big Tech Spenders (MetaFAQs)

Who are the biggest spenders – Windows-Only, Apple-Only, or some other segment? (MetaFAQs)

Google went high, Apple went higher, and Microsoft is left with the rest. That’s an oversimplification, and yet is reflected in household technology spending. Users of certain combinations of operating systems spend differently.metafacts-metafaq-mq0010-2016-11-11_11-00-43

Lowest-spending OS Combo

Adults that actively use only Microsoft Windows devices – PCs, Smartphones, or Tablets – spend less per year on technology products and services than adults who use at least one Apple or Google Android or Chrome OS device. Composed of some 36 million adults, these Windows-only one-sixth of connected adults spend $5.3k per year on their household technology products and services, from PCs and Printers, to Internet and TV service. This indexes at 67, two-thirds the average national level.

Highest-spending OS Combo

At the other end of the spectrum are those busy adults actively juggling devices with all three OS. These 27 million adults index at 134 for household technology spending, with an average annual spend of $10.6k.metafacts-metafaq-mq0010-2016-11-11_11-20-31

Looking ahead

Household tech spending is not only about buying devices, whether running any of these three OS. In fact, tech service spending makes up 90% of the average adult’s total household tech spending. Still, much of consumer device spending is discretionary, which means that socioeconomics play a big part. We expect that the major OS companies will continue working to attract customers into their OS fold. That means we’ll continue seeing the tug-of-war between openness and walled gardens.

Source

This MetaFAQ #mq0010 is based on TUP 2016 US table 790 SPENDxDEV_ECO – 2015 Annual spending on technology devices and services by Ecosystem Involvement-1 or more Devices with OS. This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related research answers are part of the TUP service, available to paid subscribers. The TUP sections with the most information about operating systems and technology spending are the Technology Spending Chapter and the Devices Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Related Resources

  • Chapter D-Devices
    • Section D3-DEV_ECO/Device Ecosystems
    • Section D4-FOOT/Brand Footprint
    • Section D6-KEY_DEV_OS/Key Devices by OS
  • Chapter H- Mobile Phones
    • Section H2-SP1/Smartphone #1
  • Chapter G-Tablets
    • Section G1-TAB/Tablets
  • Chapter S-Tech Spending
    • Section S-SPEND/Tech Spending

Related MetaFAQs

 

MetaFAQ Question TUP Reference
mq0004 Who are the biggest spenders – Apple’s, Dell’s, HP’s, or Google’s best customers? Chapter: D Devices  Section: D4-FOOT/Brand Footprint  Tables: [790 SPENDxFOOT] Tech Spending
mq0025 How many Android Smartphone users plan to buy an Apple iPhone? Chapter: H Mobile Phones  Section: H2-SP1/Smartphone #1  Tables: [810 PLANSxSP1] Purchase Plans
mq0026 How many Apple iPhone users plan to buy an Android Smartphone? Chapter: H Mobile Phones  Section: H2-SP1/Smartphone #1  Tables: [810 PLANSxSP1] Purchase Plans
mq0063 Who are the Apple-only users? Chapter: D Devices  Section: D3-DEV_ECO/Device OS Ecosystems  Tables: [120 DRxDEV_ECO] Respondent Demographics
mq0066 Who are the Google OS-avoiders? Chapter: D Devices  Section: D3-DEV_ECO/Device OS Ecosystems  Tables: [130 DHxDEV_ECO] Household Demographics
mq0075 Who are the Windows-only users? Chapter: D Devices  Section: D3-DEV_ECO/Device OS Ecosystems  Tables: [120 DRxDEV_ECO] Respondent Demographics
mq0095 Who are the big tech spenders? Chapter: S Tech Spending  Section: S-SPEND/Tech Spending  Tables: [120 DRxSPEND] Respondent Demographics
mq0115 Who has devices spanning all major OS – Windows, Apple, Google Android/Chrome? Chapter: D Devices  Section: D3-DEV_ECO/Device OS Ecosystems  Tables: [120 DRxDEV_ECO] Respondent Demographics
mq0148 Who are the big tech spenders? Chapter: S Tech Spending  Section: S-SPEND/Tech Spending  Tables: [130 DHxSPEND] Household Demographics
mq0156 Who has devices spanning all major OS – Windows, Apple, Google Android/Chrome? Chapter: D Devices  Section: D3-DEV_ECO/Device OS Ecosystems  Tables: [130 DHxDEV_ECO] Household Demographics
mq0177 Which type of Tech devices dominate tech spending? Chapter: S Tech Spending  Section: S-SPEND/Tech Spending  Tables: [790 SPENDxSPEND] Tech Spending
mq0213 How does the penetration of OS Ecosystems vary by device type? Chapter: D Devices  Section: D3-DEV_ECO/Device OS Ecosystems  Tables: [250 DEV_KEYxDEV_ECO] Key Device Metrics
mq0272 How demographically similar are Apple’s best customers to Google’s? Chapter: D Devices  Section: D4-FOOT/Brand Footprint  Tables: [130 DHxFOOT] Household Demographics
mq0354 Is more tech spending on devices or services? Chapter: S Tech Spending  Section: S-SPEND/Tech Spending  Tables: [790 SPENDxSPEND] Tech Spending
mq0397 Can Apple rightly claim to have captured the biggest tech spenders? Chapter: D Devices  Section: D6-KEY_DEV_OS/Key Devices by OS  Tables: [790 SPENDxKEY_DEV_OS] Tech Spending
mq0465 Which OS family of Tablet PCs has attracted the biggest tech spenders? Chapter: G Tablets  Section: G1-TAB/Tablets  Tables: [790 SPENDxTAB] Tech Spending
mq0683 How has household tech services spending shifted? Chapter: S Tech Spending  Section: S-SPEND/Tech Spending  Tables: [790 SPENDxSPEND] Tech Spending
mq0680 How does the Smartphone OS share vary by age of PC? Chapter: X Custom  Section: X-CUSTOM/Custom  Tables: [390 SPxCUSTOM] Smartphones
mq0682 How do the tech purchase plans differ between Windows, Apple, and Android users? Chapter: D Devices  Section: D3-DEV_ECO/Device OS Ecosystems  Tables: [810 PLANSxDEV_ECO] Purchase Plans

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