Who are the biggest spenders – Windows-Only, Apple-Only, or some other segment? (MetaFAQs)
Google went high, Apple went higher, and Microsoft is left with the rest. That’s an oversimplification, and yet is reflected in household technology spending. Users of certain combinations of operating systems spend differently.
Lowest-spending OS Combo
Adults that actively use only Microsoft Windows devices – PCs, Smartphones, or Tablets – spend less per year on technology products and services than adults who use at least one Apple or Google Android or Chrome OS device. Composed of some 36 million adults, these Windows-only one-sixth of connected adults spend $5.3k per year on their household technology products and services, from PCs and Printers, to Internet and TV service. This indexes at 67, two-thirds the average national level.
Highest-spending OS Combo
At the other end of the spectrum are those busy adults actively juggling devices with all three OS. These 27 million adults index at 134 for household technology spending, with an average annual spend of $10.6k.
Looking ahead
Household tech spending is not only about buying devices, whether running any of these three OS. In fact, tech service spending makes up 90% of the average adult’s total household tech spending. Still, much of consumer device spending is discretionary, which means that socioeconomics play a big part. We expect that the major OS companies will continue working to attract customers into their OS fold. That means we’ll continue seeing the tug-of-war between openness and walled gardens.
Source
This MetaFAQ #mq0010 is based on TUP 2016 US table 790 SPENDxDEV_ECO – 2015 Annual spending on technology devices and services by Ecosystem Involvement-1 or more Devices with OS. This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.
This MetaFAQs research result addresses one of the many questions profiling active technology users.
Many other related research answers are part of the TUP service, available to paid subscribers. The TUP sections with the most information about operating systems and technology spending are the Technology Spending Chapter and the Devices Chapter.
These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP). For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.
Related Resources
- Chapter D-Devices
- Section D3-DEV_ECO/Device Ecosystems
- Section D4-FOOT/Brand Footprint
- Section D6-KEY_DEV_OS/Key Devices by OS
- Chapter H- Mobile Phones
- Section H2-SP1/Smartphone #1
- Chapter G-Tablets
- Section G1-TAB/Tablets
- Chapter S-Tech Spending
- Section S-SPEND/Tech Spending
Related MetaFAQs
| MetaFAQ | Question | TUP Reference |
| mq0004 | Who are the biggest spenders – Apple’s, Dell’s, HP’s, or Google’s best customers? | Chapter: D Devices Section: D4-FOOT/Brand Footprint Tables: [790 SPENDxFOOT] Tech Spending |
| mq0025 | How many Android Smartphone users plan to buy an Apple iPhone? | Chapter: H Mobile Phones Section: H2-SP1/Smartphone #1 Tables: [810 PLANSxSP1] Purchase Plans |
| mq0026 | How many Apple iPhone users plan to buy an Android Smartphone? | Chapter: H Mobile Phones Section: H2-SP1/Smartphone #1 Tables: [810 PLANSxSP1] Purchase Plans |
| mq0063 | Who are the Apple-only users? | Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems Tables: [120 DRxDEV_ECO] Respondent Demographics |
| mq0066 | Who are the Google OS-avoiders? | Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems Tables: [130 DHxDEV_ECO] Household Demographics |
| mq0075 | Who are the Windows-only users? | Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems Tables: [120 DRxDEV_ECO] Respondent Demographics |
| mq0095 | Who are the big tech spenders? | Chapter: S Tech Spending Section: S-SPEND/Tech Spending Tables: [120 DRxSPEND] Respondent Demographics |
| mq0115 | Who has devices spanning all major OS – Windows, Apple, Google Android/Chrome? | Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems Tables: [120 DRxDEV_ECO] Respondent Demographics |
| mq0148 | Who are the big tech spenders? | Chapter: S Tech Spending Section: S-SPEND/Tech Spending Tables: [130 DHxSPEND] Household Demographics |
| mq0156 | Who has devices spanning all major OS – Windows, Apple, Google Android/Chrome? | Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems Tables: [130 DHxDEV_ECO] Household Demographics |
| mq0177 | Which type of Tech devices dominate tech spending? | Chapter: S Tech Spending Section: S-SPEND/Tech Spending Tables: [790 SPENDxSPEND] Tech Spending |
| mq0213 | How does the penetration of OS Ecosystems vary by device type? | Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems Tables: [250 DEV_KEYxDEV_ECO] Key Device Metrics |
| mq0272 | How demographically similar are Apple’s best customers to Google’s? | Chapter: D Devices Section: D4-FOOT/Brand Footprint Tables: [130 DHxFOOT] Household Demographics |
| mq0354 | Is more tech spending on devices or services? | Chapter: S Tech Spending Section: S-SPEND/Tech Spending Tables: [790 SPENDxSPEND] Tech Spending |
| mq0397 | Can Apple rightly claim to have captured the biggest tech spenders? | Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS Tables: [790 SPENDxKEY_DEV_OS] Tech Spending |
| mq0465 | Which OS family of Tablet PCs has attracted the biggest tech spenders? | Chapter: G Tablets Section: G1-TAB/Tablets Tables: [790 SPENDxTAB] Tech Spending |
| mq0683 | How has household tech services spending shifted? | Chapter: S Tech Spending Section: S-SPEND/Tech Spending Tables: [790 SPENDxSPEND] Tech Spending |
| mq0680 | How does the Smartphone OS share vary by age of PC? | Chapter: X Custom Section: X-CUSTOM/Custom Tables: [390 SPxCUSTOM] Smartphones |
| mq0682 | How do the tech purchase plans differ between Windows, Apple, and Android users? | Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems Tables: [810 PLANSxDEV_ECO] Purchase Plans |
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