Is there an age skew for using VR Headsets? (MetaFAQs)

Is there an age skew for using VR Headsets?

metafacts-metafaqs-mq0047-480-cexage-2017-02-02_11-00-09Virtual reality hasn’t reached market reality, despite decades of experimentation and overhyped false starts. Recent investment has brought renewed attention, hope, and development to the prospects of widespread VR use. Based on our TUP 2016 US survey, only 2% of connected adults are actively using a VR headset, such as the Oculus Rift or Samsung Gear VR. This modest acceptance rate is only part of the research finding, though, as there is more that can be learned from the early adopters.

Virtual Reality headset adoption is led by youngish, but not the youngest, adults. Adults age 25-39 have the highest rates of VR Headset usage.
Adults age 30-34 have the strongest usage rates – at 5%. Slightly older adults – age 35-39 – have the next-highest usage rate. metafacts-metafaqs-mq0047-480cexage-age-skew-vr-usage-by-age-group-2017-02-02_11-11-03
In addition to their quest for fun and convenience, these age groups are in some of the most-active life stages, with the highest levels of presence of children, full-time employment and household income. These sociological factors correlate strongly with higher demand for home entertainment, game consoles, game-playing, and gaming desktops and notebooks.
Looking ahead, we expect this age group to continue as the strongest users of VR Headsets. While there are exciting commercial developments, from training simulations to rapid prototyping, we expect these VR applications to reach fewer employees than consumers for VR Headsets.

This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.

This MetaFAQs research result addresses one of the many questions profiling active technology users.

Many other related research answers are part of the TUP service, available to paid subscribers. The TUP sections with the most information about VR Headsets, age skews, and Entertainment Activities are the TUP 2016 Wearable Technology Section, Age Ranges Section, and Entertainment Activities Section.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Other sections of TUP include answers to many other related MetaFAQs:

MetaFAQ Question Reference TUP Publication
mq0452 How many adults use a Tablet to take pictures? Tablet #1 – Graphics and image activities: Take Pictures by Universe-Online Adults (Index) [670 ACT_TABxOV] TUP Chapter: A User Profile Section: A1-OV/Overview
mq0508 How many adults regularly share their photos on a social network using their Tablet? Tablet #1 – Social network activities: Add/upload/share photo of yours for your social network by Universe-Online Adults (Index) [670 ACT_TABxOV] TUP Chapter: A User Profile Section: A1-OV/Overview
mq0483 Are younger employeds more likely to use a Desktop or Notebook PC as their Primary PC? PC #1 – Form Factor – Detailed by Employment Status/Age Group [280 PCxOV] TUP Chapter: A User Profile Section: A1-OV/Overview
mq0342 What is the age gap between the users of Smartphones and Basic cell phones? Respondent – Age by Primary Mobile phone type [120 DRxOV] TUP Chapter: A User Profile Section: A1-OV/Overview
mq0367 Who are bigger tech spenders – younger or older employeds? Annual spending on technology devices and services by Employment Status/Age Group [790 SPENDxOV] TUP Chapter: A User Profile Section: A1-OV/Overview
mq0345 Are older or younger employees more likely to use Desktop PCs? Number of Desktop PCs actively used in the last 90 Days by Employment Status/Age Group [150 USAGExOV] TUP Chapter: A User Profile Section: A1-OV/Overview
mq0553 Who use the most Tablets – Younger employed, Older employeds, Older not-employeds, or Younger not-employeds? Number of Tablets actively used in the last 90 Days by Employment Status/Age Group [150 USAGExOV] TUP Chapter: A User Profile Section: A1-OV/Overview
mq0523 How do younger employeds spend their tech dollars different than older ones? Multiple rows by Employment Status/Age Group [790 SPENDxOV] TUP Chapter: A User Profile Section: A1-OV/Overview
mq0524 How do younger adults spend their tech dollars different than older ones? Multiple rows by Employment Status/Age Group [790 SPENDxOV] TUP Chapter: A User Profile Section: A1-OV/Overview
mq0422 Do younger employeds spend more or less time with their PCs than other connected adults? PC #1 – Total hours by Employment Status/Age Group [280 PCxOV] TUP Chapter: A User Profile Section: A1-OV/Overview
mq0507 Which age group has the highest usage of Notebook PCs? Key Measures-Respondent used to access Internet in past 90 days by Cohort – Age [250 DEV_KEYxDE] TUP Chapter: A User Profile Section: A2-DE/Demographic Overview
mq0506 Are older or younger adults more likely to use Desktop PCs? Key Measures-Respondent used to access Internet in past 90 days by Cohort – Age [250 DEV_KEYxDE] TUP Chapter: A User Profile Section: A2-DE/Demographic Overview
mq0383 Who are bigger tech spenders – younger or older adults? Annual spending on technology devices and services by Cohort – Age [790 SPENDxDE] TUP Chapter: A User Profile Section: A2-DE/Demographic Overview
mq0137 What is the penetration of home-owned computing devices? Key Measures-Respondent used in past 90 days by Life Stage [250 DEV_KEYxLIFE] TUP Chapter: A User Profile Section: A3-LIFE/Life Stage
mq0237 What is the average number of Home Tablets being used? Number of Home Tablets (excl e-book) – used at all by Respondent in last 90 days by Life Stage [490 UNITSxLIFE] TUP Chapter: A User Profile Section: A3-LIFE/Life Stage
mq0215 Which Life Stage segment use VR Headsets the most? Consumer electronics products/services used by Life Stage [480 CExLIFE] TUP Chapter: A User Profile Section: A3-LIFE/Life Stage
mq0091 What is the percent of Home PC users that use printers? Any Home Printer by Life Stage [250 DEV_KEYxLIFE] TUP Chapter: A User Profile Section: A3-LIFE/Life Stage
mq0236 What is the average number of Home PCs being used? Number of Home PCs – used at all by Respondent in last 90 days by Life Stage [490 UNITSxLIFE] TUP Chapter: A User Profile Section: A3-LIFE/Life Stage
mq0257 Which Life Stage segment spends the most on tech devices and services? Annual spending on technology devices and services by Life Stage [790 SPENDxLIFE] TUP Chapter: A User Profile Section: A3-LIFE/Life Stage
mq0150 Are many users using remote printing services? Are these using their Internet-ready printers or online printing services? Which segments are using remote printing as a substitute for home printing, and which as an additional way to print? Any Device – Graphics/Image activities by Life Stage [590 ACT_IMGxLIFE] TUP Chapter: A User Profile Section: A3-LIFE/Life Stage
mq0540 How are TV and movie device usage levels different across Life Stage segments? Consumer electronics products/services used by Life Stage [480 CExLIFE] TUP Chapter: A User Profile Section: A3-LIFE/Life Stage
mq0275 Which Life Stage segments have the highest share of Windows, Apple, and Google OS devices? Multiple rows by Life Stage [270 DEVxLIFE] TUP Chapter: A User Profile Section: A3-LIFE/Life Stage
mq0594 Which Life Stage group has the highest usage of Notebook PCs? Key Measures-Respondent used to access Internet in past 90 days by Life Stage [250 DEV_KEYxLIFE] TUP Chapter: A User Profile Section: A3-LIFE/Life Stage
mq0049 Is there an age skew for using a voice-enabled speaker, such as Amazon Echo? Voice-enabled wireless speaker by Detailed Age Groups [480 CExAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0232 Is there an age skew for using paid video streaming, such as Netflix? Paid online video streaming services such as Netflix by Detailed Age Groups [480 CExAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0030 Is there an age skew for subscribing to an ink replacement plan? Printer #1 – Subscribe to ink replacement plan by Detailed Age Groups [460 SUxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0132 Is there an age skew for those using a Smartphone to track their steps? Use Smartphone to track my steps by Detailed Age Groups [480 CExAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0124 Is there an age skew for using a Smartwatch? Any Smartwatch (NET) by Detailed Age Groups [480 CExAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0020 Is there an age skew for using refilled Printer ink? Printer #1 – Ink refilled or original by Detailed Age Groups [460 SUxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0314 Is there an age skew for Apple Notebooks? Any Apple Notebook/Laptop PC by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0384 Is there an age skew for Notebook PCs use? Any Notebook/Laptop PC by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0386 Is there an age skew for Tablets? Any Tablet (excl e-Book Readers) by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0276 Is there an age skew for Android Tablets? Any Android Tablet by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0032 Is there an age skew for Home Printers? Any Home Printer by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0449 Is there an age skew for Mobile computing devices? Any Mobile PC (Notebook, Tablet, excl e-Book Readers) by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0385 Is there an age skew for AIO/Mini PCs? Any All-in-One/Mini PC by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0173 Is there an age skew for using an Internet-connected video doorbell? Video doorbell (connected to Internet) by Detailed Age Groups [480 CExAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0187 How many adults print 50 or more pages per month? Printer #1 – How many pages are printed monthly? – Summary by Universe-Online Adults (Index) [460 SUxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0410 Is there an age skew for tech purchase plans? Purchase Plans – overall by Detailed Age Groups [810 PLANSxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0133 Is there an age skew for Apple PCs? Any Apple PC by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0662 Are those planning to buy 3D Printers mostly age 18-24? Purchase Plans – overall by Detailed Age Groups [810 PLANSxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0170 Is there an age skew for using Internet-connected home smart locks? Smart locks on home (Internet-connected) by Detailed Age Groups [480 CExAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0185 Is there an age skew for using a Home video projector? Home Projector (TV, Videos, Movies, Games, Internet) by Detailed Age Groups [480 CExAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0269 Is there an age skew for spending on technology devices? Annual spending on tech devices – Grouped by Detailed Age Groups [790 SPENDxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0268 Is there an age skew for spending on technology devices and services? Annual spending on technology devices and services – Grouped by Detailed Age Groups [790 SPENDxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0270 Is there an age skew for spending on technology services? Monthly spending on tech services – Grouped by Detailed Age Groups [790 SPENDxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0234 Is there an age skew for Windows Tablets? Any Windows Tablet by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0277 Is there an age skew for Apple iPhones? Apple iPhone Smartphone by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0688 Is there an age and employment status skew for spending on technology devices and services? Annual spending on technology devices and services – Grouped by Detailed Age Groups [790 SPENDxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0457 Is there an age skew for Public/Shared PCs? Any Public/Shared PC by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0498 Is there an age skew for Home Notebooks? Any Home Notebook PC by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0255 Is there an age skew for Apple Home PCs? Any Apple Home PC by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0343 Is there an age skew for Game Consoles? Any Game Console by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0218 Is there an age skew for Windows 7 Home PCs? Any Windows 7 Home PC by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0469 Is there an age skew for using a Blu-Ray/DVD Player? Blu-Ray/DVD player by Detailed Age Groups [480 CExAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0408 Is there an age skew for Basic cell phones? Any Basic cell phone by Detailed Age Groups [250 DEV_KEYxAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0003 Is there an age skew for using a 3D Home Printer? 3D Printer (Prints/creates solid objects thicker than paper) by Detailed Age Groups [480 CExAGE] TUP Chapter: A User Profile Section: A4-AGE/Age Ranges
mq0557 Are most connected employees in larger or smaller employers? Universe-Online Adults by Employer Size Segment [120 DRxEMPSIZE] TUP Chapter: A User Profile Section: A5-EMPSIZE/Employer Size
mq0611 Do larger or smaller employers have the highest share of full-time employees? Employment status – Detailed by Employer Size Segment [120 DRxEMPSIZE] TUP Chapter: A User Profile Section: A5-EMPSIZE/Employer Size
mq0670 Are some industries male or female dominated? Gender by Industry Summary [120 DRxINDU] TUP Chapter: A User Profile Section: A6-INDU/Industry Groups
mq0011 Do millennials use more or fewer printers than others? Multiple rows by Cohort (six groups) – Age [410 PRxAGEGEN] TUP Chapter: A User Profile Section: A9-AGEGEN/Age, Gender
mq0014 How is printer ownership different for millennials than for others? Any Printer #1 owned by Home, Work/Self, Public/Other by Cohort (six groups) – Age [250 DEV_KEYxAGEGEN] TUP Chapter: A User Profile Section: A9-AGEGEN/Age, Gender
mq0013 Do millennials use printers as often as other age groups? Printer #1 – How many pages are printed monthly? – Summary by Cohort (six groups) – Age [250 DEV_KEYxAGEGEN] TUP Chapter: A User Profile Section: A9-AGEGEN/Age, Gender
mq0034 Do millennials use mobile printing more often than others? Smartphone #1 – How often printed directly from by Cohort (six groups) – Age [410 PRxAGEGEN] TUP Chapter: A User Profile Section: A9-AGEGEN/Age, Gender
mq0033 Do millennials use mobile printing more often than others? Tablet #1 – How often printed directly from by Cohort (six groups) – Age [410 PRxAGEGEN] TUP Chapter: A User Profile Section: A9-AGEGEN/Age, Gender
mq0222 Are millennials much more active with graphics and image activities? Breadth of graphics/image activities across all devices – Grouped by Cohort (six groups) – Age [590 ACT_IMGxAGEGEN] TUP Chapter: A User Profile Section: A9-AGEGEN/Age, Gender
mq0039 Who owns the printers millennials use at a higher rate than average? Any Work/Self Printer by Cohort (six groups) – Age [250 DEV_KEYxAGEGEN] TUP Chapter: A User Profile Section: A9-AGEGEN/Age, Gender
mq0040 Who owns the printers younger millennials use at a higher rate than average? Any Work/Self Printer by Cohort (six groups) – Age [250 DEV_KEYxAGEGEN] TUP Chapter: A User Profile Section: A9-AGEGEN/Age, Gender
mq0041 Who owns the printers millennials use at a higher rate than average? Any Work/Self Printer by Cohort (six groups) – Age [250 DEV_KEYxAGEGEN] TUP Chapter: A User Profile Section: A9-AGEGEN/Age, Gender
mq0118 Who is already wearing wearable technology? Multiple rows by Multiple columns [120 DRxWEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I1-WEAR/Wearable Technology
mq0121 Who is already wearing wearable technology? Multiple rows by Multiple columns [130 DHxWEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I1-WEAR/Wearable Technology
mq0393 Do technology wearers use more or fewer CE products? Consumer electronics products/services used by Multiple columns [480 CExWEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I1-WEAR/Wearable Technology
mq0103 How much are Hearables part of a Mobile lifestyle? Any Notebook/Laptop PC by Any Hearables [250 DEV_KEYxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0058 What are the major Smartphone listening activities? Smartphone #1 – Major Activities in Past 30 days by Any Hearables or Listening Activities [700 ACT_SPxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0101 Are Hearables users much younger than the average Connected Adult? Respondent – Age by Any Hearables [120 DRxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0099 How many Connected Adults use any Hearables devices, such as Wireless Bluetooth Headsets or VR Goggles? Universe-Online Adults by Any Hearables [120 DRxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0102 Are Bluetooth headset users younger or older than the average Connected Adult? Respondent – Age by Any Wireless Bluetooth Headset [120 DRxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0109 What entertainment activity are Wireless Bluetooth Headset users more likely to do than the average Connected Adult? Any Device – Listen to paid streaming music by Any Wireless Bluetooth Headset [580 ACT_ENTxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0100 Are most hearables being used by young males? Age within gender of respondent by Any Hearables [120 DRxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0111 Do wireless Bluetooth Headset wearers spend much more than the average Connected Adult on music and other content for their digital devices? Monthly spending for Handhelds: Content, music, eBooks by Any Wireless Bluetooth Headset [790 SPENDxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0108 Which communication activities are used more than average among Bluetooth headset users? Any Device -Communication activities by Any Wireless Bluetooth Headset [570 ACT_COMMxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0107 Are those using Hearables especially active using their Connected Devices for communication activities? Breadth of communication activities across all devices – Grouped by Any Hearables [570 ACT_COMMxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0110 Do wireless Bluetooth Headset wearers spend much more than the average Connected Adult on tech devices? Annual spending on tech devices by Any Wireless Bluetooth Headset [790 SPENDxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0104 How much are Hearables part of a Mobile lifestyle? Any Tablet (excl e-Book Readers) by Any Hearables [250 DEV_KEYxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0106 Are hearables used more often than average by those using Game Consoles? Any Game Console by Any Hearables [405 GAMExHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0071 Are Bluetooth headset users younger or older than the average Connected Adult? Respondent – Age by Any Wireless Bluetooth Headset [120 DRxHEAR] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I2-HEAR/Hearables and Listening Activity
mq0703 Do users of VR headsets use voice assistants at a higher than average rate? Consumer electronics products/services used by Voice Assistant-Any Device [480 CExVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0689 Is there an age skew for Voice Assistant users? Category – Age by Voice Assistant-Any Device [120 DRxVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0706 Do users of Apple TV use voice assistants at a higher rate than average? Consumer electronics products/services used by Voice Assistant-Any Device [480 CExVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0690 Is there an age skew for users of voice-enabled speakers such as the Amazon Echo? Category – Age by Voice Assistant-Any Device [120 DRxVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0710 Do Smartwatch users use voice assistants at a higher rate than average? Consumer electronics products/services used by Voice Assistant-Any Device [480 CExVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0704 Do users of devices like the Amazon Echo use voice assistants on other devices at a higher rate than average? Consumer electronics products/services used by Any Voice-Enabled Speaker [480 CExVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0711 Do users of Voice Assistants have a high rate of Wireless Headset use? Consumer electronics products/services used by Voice Assistant-Any Device [480 CExVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0707 Do users of Amazon Fire TV use voice assistants at a higher rate than average? Consumer electronics products/services used by Voice Assistant-Any Device [480 CExVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0708 Do users of Google TV/Android TV use voice assistants at a higher rate than average? Consumer electronics products/services used by Voice Assistant-Any Device [480 CExVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0709 Do users of Google Chromecast use voice assistants at a higher rate than average? Consumer electronics products/services used by Voice Assistant-Any Device [480 CExVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0702 Do users of Game Consoles use voice assistants at a higher or lower rate than average? Any Game Console by Voice Assistant-Any Device [405 GAMExVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0705 Do users of Home Projectors use voice assistants at a higher rate than average? Consumer electronics products/services used by Voice Assistant-Any Device [480 CExVOICEASST] TUP Chapter: I Wearables, Hearables, Listening & Speaking Section: I3-VOICEASST/Voice Assistance
mq0312 How many Connected adults regularly use a Social Network? Any Social Networking Activities by Universe-Online Adults (Index) [550 ACT_SNSxCOMBO] TUP Chapter: D Devices Section: D1-COMBO/Device Combinations
mq0556 Which combination of connected devices is most used by Males 18-44? Age within gender of respondent by Combo of Connected Devices – used in last 90 days [120 DRxCOMBO] TUP Chapter: D Devices Section: D1-COMBO/Device Combinations
mq0642 Which combination of connected devices is most used by College Graduates? Educational level of respondent by Combo of Connected Devices – used in last 90 days [120 DRxCOMBO] TUP Chapter: D Devices Section: D1-COMBO/Device Combinations
mq0640 Which combination of connected devices is most used by Males and Females 45 and older? Gender by Combo of Connected Devices – used in last 90 days [120 DRxCOMBO] TUP Chapter: D Devices Section: D1-COMBO/Device Combinations
mq0038 Who uses their Smartphone as their primary connected device? Multiple rows by Primary Device Type [120 DRxDEV_PRIM] TUP Chapter: D Devices Section: D2-DEV_PRIM/Primary and Secondary Devices
mq0674 How many adults use a Windows device? Universe-Online Adults by Any Windows OS Device [120 DRxDEV_ECO] TUP Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems
mq0075 Who are the Windows-only users? Multiple rows by Any Windows OS Device [120 DRxDEV_ECO] TUP Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems
mq0076 Who are the Windows-avoiders? Multiple rows by Any Windows OS Device [120 DRxDEV_ECO] TUP Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems
mq0029 Who are the Google OS-avoiders? Multiple rows by Any Google OS Device [120 DRxDEV_ECO] TUP Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems
mq0063 Who are the Apple-only users? Multiple rows by Any Apple OS Device [120 DRxDEV_ECO] TUP Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems
mq0064 Who are the Apple-avoiders? Multiple rows by Any Apple OS Device [120 DRxDEV_ECO] TUP Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems
mq0098 How do Windows-only users compare to Apple-only users? Multiple rows by Multiple columns [120 DRxDEV_ECO] TUP Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems
mq0115 Who has devices spanning all major OS – Windows, Apple, Google Android/Chrome? Multiple rows by Ecosystem Involvement-1 or more Devices with OS [120 DRxDEV_ECO] TUP Chapter: D Devices Section: D3-DEV_ECO/Device OS Ecosystems
mq0080 What is Apple’s share within large versus small organizations? Segment of respondent by Apple Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0085 What is Apple’s share among key vertical industries? Respondent’s industry – Category by Apple Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0278 What is Samsung’s share within large versus small organizations? Segment of respondent by Samsung Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0017 Are HP’s customers more demographically similar to Dell’s or Google’s? Multiple rows by Dell Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0284 What is LG’s share within large versus small organizations? Segment of respondent by LG Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0321 What is Dell’s share within large versus small organizations? Segment of respondent by Dell Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0328 What is Samsung’s share among key vertical industries? Respondent’s industry – Category by Samsung Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0329 What is LG’s share among key vertical industries? Respondent’s industry – Category by LG Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0142 How demographically similar are Apple’s best customers to Google’s? Multiple rows by Apple Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0396 What is Dell’s share among key vertical industries? Respondent’s industry – Category by Dell Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0316 How is the mix of Consumer Electronics products different for Apple’s best customers than Google’s? Consumer electronics products/services used by Apple Devices [480 CExFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0135 Are the highest share of Millennials in Apple’s footprint, Google’s, or Dell’s? Cohort (six groups) – Age by Apple Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0182 Which brand footprint has the highest share of full-time-employeds? Employment status – Detailed by HP Devices [120 DRxFOOT] TUP Chapter: D Devices Section: D4-FOOT/Brand Footprint
mq0083 How many adults regularly take pictures with their connected devices? Any Device  – Take Pictures by Universe-Online Adults (Index) [590 ACT_IMGxKEY_DEV] TUP Chapter: D Devices Section: D5-KEY_DEV/Key Devices
mq0411 Are Apple Smartphone, PC, and Tablet users the youngest? Respondent – Age by Multiple columns [120 DRxKEY_DEV_OS] TUP Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS
mq0417 What else do Apple Mac users own more often than the average Connected Adult? Key Measures-Respondent used to access Internet in past 90 days by Any Apple Mac [250 DEV_KEYxKEY_DEV_OS] TUP Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS
mq0416 What else do Apple Mac users own more often than the average Connected Adult? Key Measures-Respondent used to access Internet in past 90 days by Any Apple Mac [250 DEV_KEYxKEY_DEV_OS] TUP Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS
mq0413 What else do Apple Mac users own more often than the average Connected Adult? Key Measures-Respondent used to access Internet in past 90 days by Any Apple Mac [250 DEV_KEYxKEY_DEV_OS] TUP Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS
mq0412 Does Apple dominate among Millennials? Birth Cohort of Respondent by Multiple columns [120 DRxKEY_DEV_OS] TUP Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS
mq0418 What else do Windows Tablet users own more often than the average Connected Adult? Key Measures-Respondent used to access Internet in past 90 days by Any Windows Tablet [250 DEV_KEYxKEY_DEV_OS] TUP Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS
mq0415 What else do Windows Tablet users own more often than the average Connected Adult? Key Measures-Respondent used to access Internet in past 90 days by Any Windows Tablet [250 DEV_KEYxKEY_DEV_OS] TUP Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS
mq0414 What else do Windows Tablet users own more often than the average Connected Adult? Key Measures-Respondent used to access Internet in past 90 days by Any Windows Tablet [250 DEV_KEYxKEY_DEV_OS] TUP Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS
mq0376 Are Windows Tablets or Apple’s iPads, iPhones, or Macs stronger among employees? Employment status – Summary by Multiple columns [120 DRxKEY_DEV_OS] TUP Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS
mq0404 Are Android, Apple, or Windows especially strong among higher-income households? Annual Household Income-Summary by Multiple columns [130 DHxKEY_DEV_OS] TUP Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS
mq0409 Do households with children have relatively higher penetration of Apple, Android, or Windows devices? Presence of children (<=17) by Multiple columns [130 DHxKEY_DEV_OS] TUP Chapter: D Devices Section: D6-KEY_DEV_OS/Key Devices by OS
mq0548 Is social networking uniform across age groups? Category – Age by Any Social Networking Activities [120 DRxACTSNS] TUP Chapter: L Activities Section: L1-ACTSNS/Social Networking
mq0547 What is the device of choice for male 25-44 active social networkers? Age within gender of respondent by Social Networking – Primary Device Types [120 DRxACTSNS] TUP Chapter: L Activities Section: L1-ACTSNS/Social Networking
mq0615 Are younger millennials less active with social networks than older millennials? Cohort (six groups) – Age by Any Social Networking Activities [120 DRxACTSNS] TUP Chapter: L Activities Section: L1-ACTSNS/Social Networking
mq0311 Are Smartphone social networkers different from Desktop social networkers? Multiple rows by Social Networking – Primary Device Types [120 DRxACTSNS] TUP Chapter: L Activities Section: L1-ACTSNS/Social Networking
mq0614 How many Connected Adults aren’t regularly active on Social Networks? Universe-Online Adults by Any Social Networking Activities [120 DRxACTSNS] TUP Chapter: L Activities Section: L1-ACTSNS/Social Networking
mq0637 Is there much of a gender difference in preferred platform for social networking? Gender by Social Networking – Primary Device Types [120 DRxACTSNS] TUP Chapter: L Activities Section: L1-ACTSNS/Social Networking
mq0306 What is the profile of the most active in social networking activities? Multiple rows by Breadth of all Social Network Activities [120 DRxACTSNS] TUP Chapter: L Activities Section: L1-ACTSNS/Social Networking
mq0406 How much of an age gap is there between Smartphone shoppers and Tower Desktop PC shoppers? Respondent – Age by Shopping – Primary Device Types [120 DRxACTSHOP] TUP Chapter: L Activities Section: L2-ACTSHOP/Shopping
mq0451 Is there a gender difference between those who primarily shop with a Smartphone compared to those primarily shopping with a Desktop PC? Gender by Shopping – Primary Device Types [120 DRxACTSHOP] TUP Chapter: L Activities Section: L2-ACTSHOP/Shopping
mq0426 How many users primarily use a Smartphone for their shopping activities? Universe-Online Adults by Shopping – Primary Device Types [120 DRxACTSHOP] TUP Chapter: L Activities Section: L2-ACTSHOP/Shopping
mq0074 What is the profile of the most active in shopping activities? Multiple rows by Breadth of all Shopping/Purchasing Activities [120 DRxACTSHOP] TUP Chapter: L Activities Section: L2-ACTSHOP/Shopping
mq0054 What is the profile of the most active users of communication activities? Multiple rows by Breadth of all Communications Activities [120 DRxACTCOMM] TUP Chapter: L Activities Section: L3-ACTCOMM/Communications
mq0304 Is there an age gap between those who communicate primarily with their Smartphones, Tower Desktops, Notebooks, and Tablets? Respondent – Age by Communications – Primary Device Types [120 DRxACTCOMM] TUP Chapter: L Activities Section: L3-ACTCOMM/Communications
mq0358 Who primarily uses their Smartphone or Tower Desktops for communications activities? Homemakers, Students, Retirees, or Full-Time Employees? Employment status – Detailed by Communications – Primary Device Types [120 DRxACTCOMM] TUP Chapter: L Activities Section: L3-ACTCOMM/Communications
mq0305 Could it be said that age 18-24 prefer communications using Apple devices and age 65+ prefer Windows devices? Category – Age by Communications – Primary Device Types [120 DRxACTCOMM] TUP Chapter: L Activities Section: L3-ACTCOMM/Communications
mq0357 Venus and Mars? Smartphones or Desktops? As their primary communication, do Females and Males use the same type of device? Gender by Communications – Primary Device Types [120 DRxACTCOMM] TUP Chapter: L Activities Section: L3-ACTCOMM/Communications
mq0504 Grumpy old men and women? Which gender and age groups don’t regularly use their Connected Devices for Entertainment activities? Age within gender of respondent by Any Entertainment Activities [120 DRxACTENT] TUP Chapter: L Activities Section: L4-ACTENT/Entertainment
mq0070 What is the profile of the most active in entertainment activities? Multiple rows by Breadth of all Entertainment Activities [120 DRxACTENT] TUP Chapter: L Activities Section: L4-ACTENT/Entertainment
mq0471 Are the most-active with graphics/images much younger or older than the average Connected Adult? Respondent – Age by Graphics/Imaging – Primary Device Types [120 DRxACTIMAGE] TUP Chapter: L Activities Section: L5-ACTIMAGE/Graphics/Imaging
mq0338 Is the Smartphone or Tower Desktop used for the broadest range of graphics/image activities? Universe-Online Adults by Graphics/Imaging – Primary Device Types [120 DRxACTIMAGE] TUP Chapter: L Activities Section: L5-ACTIMAGE/Graphics/Imaging
mq0012 What is the profile of the most active in graphics & imaging activities? Multiple rows by Breadth of all Graphics/Image Activities [120 DRxACTIMAGE] TUP Chapter: L Activities Section: L5-ACTIMAGE/Graphics/Imaging
mq0500 Is there an age difference between those doing the broadest and narrowest range of search/information activities? Category – Age by Breadth of all Information/Search Activities [120 DRxACTINFO] TUP Chapter: L Activities Section: L6-ACTINFO/Information/Search
mq0043 What is the profile of the most active in information & search activities? Multiple rows by Breadth of all Information/Search Activities [120 DRxACTINFO] TUP Chapter: L Activities Section: L6-ACTINFO/Information/Search
mq0581 Are users of cloud storage and sharing activities younger than average? Respondent – Age by Any Cloud Storage/Sharing Activities [120 DRxACTCLOUD] TUP Chapter: L Activities Section: L7-ACTCLOUD/Cloud Storage & Sharing
mq0514 Do users of Cloud Storage & Sharing Activities mostly work in big companies? Segment of respondent by Any Cloud Storage/Sharing Activities [120 DRxACTCLOUD] TUP Chapter: L Activities Section: L7-ACTCLOUD/Cloud Storage & Sharing
mq0161 What is the profile of the most active in cloud storage & sharing activities? Multiple rows by Breadth of all Cloud Storage/Sharing Activities [120 DRxACTCLOUD] TUP Chapter: L Activities Section: L7-ACTCLOUD/Cloud Storage & Sharing
mq0535 Are the productivity-oriented Smartphone users very different in age from the average Connected Adult? Respondent – Age by Personal/Productivity – Primary Device Types [120 DRxACTPROD] TUP Chapter: L Activities Section: L8-ACTPROD/Personal/Productivity
mq0534 How many users prefer their Smartphone over PCs or Tablets for personal/productivity activities? Universe-Online Adults by Personal/Productivity – Primary Device Types [120 DRxACTPROD] TUP Chapter: L Activities Section: L8-ACTPROD/Personal/Productivity
mq0130 What is the profile of the most active in personal & productivity activities? Multiple rows by Breadth of all Personal/Productivity Activities [120 DRxACTPROD] TUP Chapter: L Activities Section: L8-ACTPROD/Personal/Productivity
mq0685 Is there a gender divide for game-playing? Gender by Multiple columns [120 DRxACTGAME] TUP Chapter: L Activities Section: L9-ACTGAME/Game Playing
mq0283 Are Home Projectors stronger among those with VR Headsets? Consumer electronics products/services used by Any Home Projector [480 CExPROJ] TUP Chapter: M Consumer Electronics Section: MP-PROJ/Projector
mq0366 Are Home projectors a young male’s device? Age within gender of respondent by Any Home Projector [120 DRxPROJ] TUP Chapter: M Consumer Electronics Section: MP-PROJ/Projector
mq0176 Are standalone scanners stronger among any particular age groups? Cohort (six groups) – Age by Any Standalone Scanner [120 DRxSCAN] TUP Chapter: M Consumer Electronics Section: MP-SCAN/Scanner
mq0687 How many TV Boxes or Sticks do viewers use, by Brand? Consumer electronics products/services used by TV Devices [480 CExTV_DEVACT] TUP Chapter: M Consumer Electronics Section: MT-TV_DEVACT/TVs, Boxes, or Services, TV or Video Watching
mq0474 Is there an age skew to TV watching, whether through through any combination of traditionally subscribed services (cable, satellite), over-the-top set-top boxes, or using a Connected Device? Cohort (six groups) – Age by TV Devices or Services, TV or Video Watching [120 DRxTV_DEVACT] TUP Chapter: M Consumer Electronics Section: MT-TV_DEVACT/TVs, Boxes, or Services, TV or Video Watching
mq0460 Is there an age or gender skew to connected music listening? Age within gender of respondent by Multiple Columns [120 DRxMUSIC] TUP Chapter: M Consumer Electronics Section: MU-MUSIC/Music Players, Services, or Listening
mq0516 How many Connected Adults regularly listen to music with their connected tech devices or music players? Universe-Online Adults by Multiple Columns [120 DRxMUSIC] TUP Chapter: M Consumer Electronics Section: MU-MUSIC/Music Players, Services, or Listening
mq0154 What are the major work and personal activities with work Tablets? Tablet PC #1 – Major Activities in Past 30 days by Any Tablet [670 ACT_TABxTAB] TUP Chapter: G Tablets Section: G1-TAB/Tablets
mq0267 Who uses tethered connections for their Notebooks? PC #1 – Connection to Router by PC #1 – PC Ownership Type [280 PCxTMPC1] TUP Chapter: E PCs Section: E1-TMPC1/Total Market PC #1
mq0184 What are the major work and personal activities with work PCs? PC #1 – Major Activities in Past 30 days by PC #1 – PC Ownership Type [630 ACT_PCxTMPC1] TUP Chapter: E PCs Section: E1-TMPC1/Total Market PC #1
mq0511 Are millennials more likely to be using a Home PC, Work PC, or some other PC? Cohort (six groups) – Age by Multiple columns [120 DRxTMPC1] TUP Chapter: E PCs Section: E1-TMPC1/Total Market PC #1
mq0496 Are Home PCs being mostly used by older adults? Cohort (six groups) – Age by Any Home/Family PC #1 [120 DRxHFPC] TUP Chapter: E PCs Section: E2-HFPC/Home Family PCs
mq0250 How many Connected Adults use a Home PC? Universe-Online Adults by Any Home/Family PC #1 [120 DRxHFPC] TUP Chapter: E PCs Section: E2-HFPC/Home Family PCs
mq0350 Do newer PCs go to younger or older adults? Category – Age by Multiple columns [120 DRxPYPC1] TUP Chapter: E PCs Section: E5-PYPC1/Purchase Year PC #1
mq0442 Who are the users of actively mobile PCs? Multiple rows by Mobile PC #1 – Locations [120 DRxMBPC1] TUP Chapter: E PCs Section: E6-MBPC1/Mobile PC #1
mq0035 Do game players equally span Game Consoles, PCs, Smartphones, and Tablets? Universe-Online Adults by Multiple columns [120 DRxGAME] TUP Chapter: J Game Consoles, Gaming PCs, and Game-Playing Section: J1-GAME/Game Consoles & Devices
mq0509 Which Game Console is most popular? Game console brands used in the past 30 days by Multiple columns [405 GAMExGAME] TUP Chapter: J Game Consoles, Gaming PCs, and Game-Playing Section: J1-GAME/Game Consoles & Devices
mq0433 Which Game Console is more popular among those who also play games on Tablets? Game console brands used in the past 30 days by Play a game – Media Tablet #1 [405 GAMExGAME] TUP Chapter: J Game Consoles, Gaming PCs, and Game-Playing Section: J1-GAME/Game Consoles & Devices
mq0431 Which Game Console is more popular among those who also play games on PCs? Game console brands used in the past 30 days by Play a game – PC #1 [405 GAMExGAME] TUP Chapter: J Game Consoles, Gaming PCs, and Game-Playing Section: J1-GAME/Game Consoles & Devices
mq0432 Which Game Console is more popular among those who also play games on Mobile Phones? Game console brands used in the past 30 days by Play a game – Mobile Phone #1 [405 GAMExGAME] TUP Chapter: J Game Consoles, Gaming PCs, and Game-Playing Section: J1-GAME/Game Consoles & Devices
mq0214 What is the demographic of Game Console users? Multiple rows by Any Game Console [120 DRxGAME] TUP Chapter: J Game Consoles, Gaming PCs, and Game-Playing Section: J1-GAME/Game Consoles & Devices
mq0212 Are Gaming Desktop and Notebook users more likely to be married, or less? Marital Status by Use a Gaming PC (NET) [120 DRxGAMEPC] TUP Chapter: J Game Consoles, Gaming PCs, and Game-Playing Section: J2-GAMEPC/Gaming PCs
mq0262 How many people use Gaming Desktops or Gaming Notebooks? Universe-Online Adults by Multiple columns [120 DRxGAMEPC] TUP Chapter: J Game Consoles, Gaming PCs, and Game-Playing Section: J2-GAMEPC/Gaming PCs
mq0261 Are Gaming Desktops and Notebooks highly concentrated among young males? Age within gender of respondent by Use a Gaming PC (NET) [120 DRxGAMEPC] TUP Chapter: J Game Consoles, Gaming PCs, and Game-Playing Section: J2-GAMEPC/Gaming PCs
mq0235 Do users with Game Consoles have higher-than-average or lower-than-average penetration of Gaming PCs? Any Game Console by Use a Gaming PC (NET) [405 GAMExGAMEPC] TUP Chapter: J Game Consoles, Gaming PCs, and Game-Playing Section: J2-GAMEPC/Gaming PCs
mq0672 What is the demographic of Game PC users? Multiple rows by Use a Gaming PC (NET) [120 DRxGAMEPC] TUP Chapter: J Game Consoles, Gaming PCs, and Game-Playing Section: J2-GAMEPC/Gaming PCs
mq0448 How much of an age gap is there between users of Smartphones and Basic cell phones? Category – Age by Any Smartphone [120 DRxPH] TUP Chapter: H Mobile Phones Section: H1-PH/Mobile Phones
mq0447 How much of an age gap is there between users of Smartphones and Basic cell phones? Category – Age by Any Basic cell phone [120 DRxPH] TUP Chapter: H Mobile Phones Section: H1-PH/Mobile Phones
mq0559 Which broad ethnic group has high shares of both Smartphone and Basic cell phone Early Adopters? Ethnic/Hispanic group by Multiple columns [120 DRxPH] TUP Chapter: H Mobile Phones Section: H1-PH/Mobile Phones
mq0256 Which Smartphone brand has attracted the most males 18-24? Age within gender of respondent by Smartphone #1 – Brand [120 DRxSP1] TUP Chapter: H Mobile Phones Section: H2-SP1/Smartphone #1
mq0053 Are iPhones ahead of Android Smartphones among the Millennials? Cohort (six groups) – Age by Smartphone #1 – Operating System (Major) [120 DRxSP1] TUP Chapter: H Mobile Phones Section: H2-SP1/Smartphone #1
mq0402 Which Smartphone type has the most highly educated users? Educational level of respondent by Smartphone #1 – Operating System (Major) [120 DRxSP1] TUP Chapter: H Mobile Phones Section: H2-SP1/Smartphone #1
mq0440 What is the demographic profile of the most-active Basic cell phone users? Multiple rows by Basic cell phone #1 – Activity Breadth [120 DRxBP1] TUP Chapter: H Mobile Phones Section: H3-BP1/Basic cell phone #1
mq0485 Are the biggest Smartphone spenders the youngest adults? Category – Age by Data Plan Gigabyte Cap – Smartphone #1 [120 DRxSMART_VOL] TUP Chapter: H Mobile Phones Section: H4-SMART_VOL/Smartphone Data, Lines, Spending
mq0486 Do students have the highest data caps for their Smartphone plan? Employment status – Detailed by Data Plan Gigabyte Cap – Smartphone #1 [120 DRxSMART_VOL] TUP Chapter: H Mobile Phones Section: H4-SMART_VOL/Smartphone Data, Lines, Spending
mq0368 Which are most similar: PC Early Adopters, Mobile phone Early Adopters, or Tablet Early Adopters? Multiple rows by Multiple columns [120 DRxADOPT_SUM] TUP Chapter: B Adoption Section: B1-ADOPT_SUM/Adoption Summary
mq0564 Are Tablet PCs an entry-level connected device for lower socioeconomic segments? Multiple rows by Tablet adoption stage within age [120 DRxADOPT_SUM] TUP Chapter: B Adoption Section: B1-ADOPT_SUM/Adoption Summary
mq0596 Who are the Tech Early Adopters, and what sets them apart? Multiple rows by Early Adopters – PC, Mobile Phone, or Tablet [120 DRxADOPT_SUM] TUP Chapter: B Adoption Section: B1-ADOPT_SUM/Adoption Summary
mq0577 What type of Early Adopters are using wearable technology such as FitBit or GoCams? Consumer electronics products/services used by Multiple columns [480 CExADOPT_SUM] TUP Chapter: B Adoption Section: B1-ADOPT_SUM/Adoption Summary
mq0387 Do Desktop or Notebook Early Adopters spend more than average on tech devices and services? Annual spending on technology devices and services by Multiple columns [790 SPENDxADOPT_PC] TUP Chapter: B Adoption Section: B2-ADOPT_PC/PC Adoption
mq0604 Are Desktop or Notebook Early Adopters more likely to have children in their household? Presence of children (<=17) by Multiple columns [130 DHxADOPT_PC] TUP Chapter: B Adoption Section: B2-ADOPT_PC/PC Adoption
mq0533 Are Notebook PC Early Adopters mostly Millennials? Birth Cohort of Respondent by Notebook adoption stage within age [120 DRxADOPT_PC] TUP Chapter: B Adoption Section: B2-ADOPT_PC/PC Adoption
mq0532 Are Desktop PC early adopters mostly young? Category – Age by Desktop adoption stage within age [120 DRxADOPT_PC] TUP Chapter: B Adoption Section: B2-ADOPT_PC/PC Adoption
mq0499 Do Desktop Laggards prefer certain PC brands? PC #1 – Top Brands (US) by Desktop adoption stage within age [280 PCxADOPT_PC] TUP Chapter: B Adoption Section: B2-ADOPT_PC/PC Adoption
mq0381 Are Notebook Early Adopters mostly employees? Employment status – Summary by Notebook adoption stage within age [120 DRxADOPT_PC] TUP Chapter: B Adoption Section: B2-ADOPT_PC/PC Adoption
mq0095 Who are the big tech spenders? Multiple rows by Tech Devices & Services Spending – 2015 [120 DRxSPEND] TUP Chapter: S Tech Spending Section: S-SPEND/Tech Spending
mq0317 Which tech products do big spenders use? Consumer electronics products/services used by Tech Devices & Services Spending – 2015 [480 CExSPEND] TUP Chapter: S Tech Spending Section: S-SPEND/Tech Spending
mq0203 Is there an age or gender skew to social networking, or certain networks? Category – Age by Multiple columns [120 DRxSNS] TUP Chapter: R Social Networks Section: R-SNS/Social Networks
mq0174 Do the self-employed frequent certain social networks? Employment status – Detailed by Multiple columns [120 DRxSNS] TUP Chapter: R Social Networks Section: R-SNS/Social Networks
mq0429 Are the college-educated focused on certain social networks? Educational level of respondent by Multiple columns [120 DRxSNS] TUP Chapter: R Social Networks Section: R-SNS/Social Networks

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