Which segment uses which device for their primary communication device more than a Smartphone or Basic cell phone?
None do, although one segment shows a counter trend. Mobile phones – especially Smartphones – are the primary communications devices for all age/employment segments. This has been a growing trend for the last several years, and 2014 marked the last year the PC was king for communications among any segment. In 2015, the last group to focus on mobile phones for their spoken, visual, and written communications activities was the segment of adults age 50 and above and who are not employed.
However, one segment has made a reversal of that phone-only trend. Employed adults age 18-39 have started to increase their use of PCs as their primary communications device. While mobile phones still lead, this shift may be surprising to some.
Looking more deeply into what this segment is doing by drilling down into the TUP activities data by device type, two activities stand out. Young employed adults are increasingly making web-based group meetings and video calls. From Slack to Skype and for work and personal matters, this segment is using these activities at nearly twice the national rate.
To be clear, the PC has not returned to primacy for communication among younger employed adults. However, collaboration has sparked some renewed life in the old workhorse.
This MetaFAQs research result addresses one of the many questions profiling active technology users.
Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapters with the most information about communication activities is the TUP 2016 Activities Chapter.
These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).
For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.
You must be logged in to post a comment.