In a world dominated by Microsoft Windows PCs, it can take conscious effort to only use Apple Macs. Also, with an abundance of Google Android and Windows tablets available from many companies, it can take a special loyalty to choose an iPad and also a Mac. Furthermore, with the widest assortment of Smartphones being from anyone but Apple, it’s a further statement of preference and choice to have only Apple devices.
One in eight (13%) of adults with any connected device have in fact made these choices, and are only using Apple Smartphones, Tablets, or PCs, assiduously avoiding Windows or Google Android or Chrome OS devices.
Who are these Apple-only users? Are they only the socioeconomically elite? Well, yes and no. They do have higher incomes than the average American.
Among adults with only Apple devices, 27% have household incomes of $100,000 or more. This is and index of 137 above the national average for Connected Adults.
This is based on our most recent research among 7,336 US adults as part of the Technology User Profile (TUP) 2016 survey.
This MetaFAQs research result addresses one of the many questions profiling active technology users.
Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with substantial information about Apple-Only users is the TUP 2016 Devices Chapter. Other TUP chapters detail iPhones, iPads, Macs, and the overall brand footprint.
These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).
For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.
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