Household tech spending continues to grow. Some brands have managed to attract and retain the biggest spenders, while others have a more pedestrian profile.
Apple has consistently lead the market in reaching higher-end market segments, whether higher income or bigger tech spenders. Our most recent research shows how much further ahead of the pack they’ve reached. Adults with 2 or more Apple devices spend 33% more on household tech devices and services in a year than the average U.S. Connected Adult.
Adults with 2 or more Android devices or 2 or more HP devices also spend more than average, although their index is below half of Apple’s, at 15% higher and 14% than the national average, respectively.
The mix of spending is different among HP and Android consumers. While HP’s best customers are stronger spenders on Smartphones, digital content, and Internet connection services. Adults with 2 or more Android devices spend more in a year on devices, especially peripherals, as well as printer ink.
These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).
Many other related answers are part of the TUP service, available to paid subscribers. The TUP chapter with substantial information about the users of each major brand is the TUP 2016 Brand Footprint Section.