Inertia is a major factor among consumers, with many staying out of habit, comfort, or their perceived cost of switching. While many stay with the adage, “if it ain’t broke don’t fix it”, others seek to try something new. With each new product release, competitors actively seek to win (or win back) customers either with competitive moves or disruptive technology.
In the Smartphone market, one closely-watched metric is the movement from one ecosystem to another. Are subscribers staying within their existing operating system or brand family, or are they defecting and making a switch?
Based on the most recent wave of TUP, 5% of Android Smartphone users have plans to acquire an Apple iPhone within the next 12 months. This is a small percentage and yet is on par with the share of iPhone users who are planning to move to an Android Smartphone.
Fortunately for Apple, a similar share of Windows Smartphone users also plan to purchase an iPhone.
More importantly, Apple’s customers plan to stay loyal. The share of current iPhone users planning to acquire another iPhone is substantially higher, nearly six times higher.
About this MetaFAQ
This brief MetaFAQs is a quick glimpse at current research findings of interest. In addition to profiling the purchase plans of Smartphone users, many other related answers are part of the TUP service, available to paid subscribers. One section of TUP 2016 which includes extensive results about printers, printer users, and printing activities – the TUP 2016 Mobile Phones chapter. This is one of more than a dozen chapters in the entire TUP 2016 study.
These MetaFAQs are brought to you by MetaFacts, based on research results from the most-recent wave of TUP/Technology User Profile.
For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.